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www.siscmag.com Media Information
www.siscmag.com
Media�Information
Media Information2020
At the end of 2018, only 16 percent of all the semiconductors used in China were made in China. China wants to up that number to 40 percent by the end of 2020. Backing that strategy is over US$170 billion being invested by Beijing over the next ten years, targeting a 70-percent goal by 2025. It is in this light of this heighten investment period that Silicon Semiconductor—a worldwide English publication reaching over 37,000 readers—ACT International launched Silicon Semiconductor China.
The stand-alone, Chinese edition is • Published in Simplified Chinese six times a year • Received by 10,000 semiconductor industry professionals• Focused with editorial targeted solely to the information needs of the Chinese market • Supplemented by locally generated content by local editors led by Mizy He, Editor-in-Chief
In addition to a "print edition", Silicon Semiconductor China media platform includes a digital edition of the magazine, targeting an audience of over 18,000 recipients, and a full, Chinese-language website. It is within this context that marketers can communicate to key industry professionals via white papers, videos, and webinars. Rounding out the Silicon Semiconductor China platform are two email newsletters published once every two weeks to bring the latest local and international news and product information to Silicon Semiconduc-tor China's readers.
Silicon Semiconductor China through its parent, ACT International Media company, also organizes and hosts Chip China, a conference and exhibition held in Suzhou to provide leading edge technology and product information for fab manufacturing and IC packaging, assembly, and test.
Introduction
Completed Information Platform
Print Magazine Digital Media
Industry Event
Simplified Chinese Edition English Edition
Website
eFocus
eMagazine
Wechat：半導體苾科技 SiSC
CirculationSilicon Semiconductor China is distributed controlled-free to the qualified readers, with bonus distribution at major trade shows/ conferences in China. Total circulation for print magazine is 10,000, digital version and eNewsletters distribute to over 18,000 professional readers. Breakdowns for circulation of the print magazine as follows:
Corp and engineering management
Research & development
Packaging assembly processing and production IC
Engineering support
Process development
Wafer-fab processing and production
Plant facilities maintenance engineering
Reliability, quality, control, evaluation, testing
Purchasing
Production equipment material manufacturing
Design
Consulting
Other
19.6%
15.9%
8.8%
8.6%
7.9%
7.4%
6.9%
6.9%
6.1%
4.9%
3.3%
1.5%
4.3%
Semiconductor manufacturers
IC assembly and or testing
Computing communication consumer automotive medical electronics
Semiconductor manufacturing test equipment
Materials chemicals hardware Manufacturers-Merchant
Components or sub-assemblers
Industrial controls, systems or equipment Manufacturers
Independent research & development lab
Other allied to the field
Opto-electronic component packaging, assembling
Non-semiconductor products manufacturing using thin film technologies
Educational institutions
Government and military
Aviation aerospace navigation guidance oceanography & geophysical systems or Equipment Manufacturers
23.4%
11.9%
10.3%
10.3%
8.9%
5.3%
5.6%
5.0%
5.0%
4.2%
3.6%
3.2%
2.0%
1.4%
By job functions
By business/ industry
By locations
Media Information2020
51.7% East China
24.9% South China
12.1% North China
3.4% Southwest China
2.4% Northeast China
2.0% Northwest China
0.7% Hong Kong
2.7% Central china
Advertising Rate (RMB/ USD/ GBP/ EURO)
Website
Position Appearance Dimension(pixels, w x h) Size Format Shares of
inventoryper
monthExclusive
(per month)
Leaderboard
Run of site
728 x 90 60k
JPG, GIF, Flash,
animated GIF
3
¥12,380$1,550£1,210€1,410
¥18,770$2,350£1,830€2,130
Rectangle 300 x 250 40k N.A.
Half page (skyscraper)
300 x 600 80k 3
Middle
Home page
300 x 60 30k N.A.
Logo sponsor 140 x 70 20k
JPG N.A.
N.A.
Prime product 140 x 100 30k N.A.
Welcome ad Run of site 640 x 480 280k JPG
One week Two weeks Four weeks
Full Color 3x 6x 12x
RMB
26,030
20,400
19,050
18,230
14,550
12,380
10,430
USD
3,250
2,550
2,380
2,280
1,820
1,550
1,300
GBP
2,540
1,990
1,860
1,780
1,420
1,210
1,020
EURO
2,960
2,320
2,160
2,070
1,650
1,410
1,190
Premium Positions
Cover II Page 1 Commission to
recognized ad agency
Cover III Facing table of content Cover IV
Leaderboard
Rectangle
Half pageMiddle Middle
Rectangle
Rectangle
Company Logos
Translation charge /page
8 through all 3 positions
on page
4 through all 2 positions
on page
Media Information2020
RMB
24,980
19,650
18,230
17,480
14,100
12,150
10,200
USD
3,120
2,460
2,280
2,180
1,760
1,520
1,280
GBP
2,440
1,920
1,780
1,710
1,380
1,190
1,000
RMB
22,950
21,080
16,730
16,050
13,050
11,330
9,450
USD
2,870
2,640
2,090
2,000
1,630
1,420
1,180
GBP
2,240
2,060
1,630
1,570
1,270
1,100
9,20
Ad Size
Full Page
2/3 Page H/V
1/2 Page Island
1/2 Page H/V
1/3 Page H/V
1/4 Page
1/6 Page
Other specified positions
RMB
USD
GBP
EURO
35,400
4,430
3,450
4,020
15%+10%
33,680
4,210
3,290
3,830
35,400
4,430
3,450
4,020
40,650
5,080
3,970
4,620
32,420
4,050
3,160
3,690
800
100
85
90
¥7,500
$9,40
£730
€850
¥9,000$1,130£880€1,025¥5,250
$660
£510
€595¥2,630$330£260€300¥6,380$800£620€725
¥7,650$960£750€870
¥4,050$510£400€460
¥14,480$1,810£1,410€1645
¥13,590$1,700£1,330€1,545
EURO
2,840
2,230
2,070
1,990
1,600
1,380
1,160
EURO
2,610
2,400
1,900
1,820
1,480
1,290
1,070
eFocus (eNewsletter)
PositionDimension
(pixels, w x h) Size Format per month
Leaderboard 728 x 90 60k
JPG
Middle 1,2 350 x 60 30k
Position Dimension (pixels, w x h) Size Format per issue
Top Banner 728 x 90 60k JPG/GIF
Banner 1 350 x 180 40k JPG/GIF
Banner 2,3,4 350 x 60 30k JPG/GIF
¥5,250$660£510€600
Leaderboard
Middle 1 Middle 2
Top Banner
Banner 1
Banner�2
Banner�3
Banner�4
www.siscmag.com
Cost (per each banner), net
Resources Center• Distribute your latest product information to 18,000 industry
professionals.
• Deliver in eNewsletter format, directly to the screens.
• Readers can easily download, email addresses will be collected and provide to advertisers.
Cost (per each resource unit), net RMB 6,000 USD 750 GBP 590 EURO 680Specifications:
1. One picture of 300 dpi or above , animation picture is not accepted
2. About 100 Chinese words as introduction (50 English words)
3. Click for more details (full description in PDF, or web-link host in Silicon Semiconductor China website).
4. One email address to receive the leads (email addresses of inquirers). Leads report will be provided two weeks after the distribution
Media Information2020
¥1,1780$1,470£1,150€1,330
¥1,1780$1,470£1,150€1,335¥1,1780$1,470£1,150€1,335
¥3,750$470£370€425
Silicon Semiconductor China WebsiteContent Marketing Programs
Media Information2020
Video
The Power of Video Marketing
• An effective way to convey your message in a memorable way
• Stand out in the crowd – create that WOW factor
• Helps to convey complex information more clearly by demonstrating your solution
• Drive traffic to your corporate videos or product demonstration videos
Your Video is promoted through multiple channels, including
• Promotion in the SiS’s homepage News” section
• Promotion in SiS’s website's Featured Video” section
• A dedicated email broadcast promoting your video
Cost1x ¥ 11,250 $ 1,405 £ 1,095 € 1,275
White Paper
Deliver your company’s technical expertise to a targeted audience of thousands of design engineers looking for solutions to design and development challenges. Position your company as a thought leader and innovator and generate high quality leads for your sales team.
Your White Paper is promoted through multiple channels for the first two months, including
• Promotion in the bimonthly print advertisement with company logo
• Link placement on the HOMEPAGE of the Website during the first month
• Link placement in SiS’s eFocus” E-Newsletters
In addition, your White Paper is archived in the White Papers section of the Website permanently with all sales leads captured and delivered to you via email.
Cost1x ¥ 11,250 $ 1,405 £ 1,095 € 1,2754x ¥ 37,500 $ 4,690 £ 3,655 € 4,260
6x ¥ 49,500 $ 6,185 £ 4,830 € 5,62512x ¥ 90,000 $ 11,250 £ 8,780 € 10,227
Media Information2020
Webinar
Generate qualified leads.Webinars are a turnkey, cost-effective way to deliver technical product information to a large, geographically diverse audience of highly qualified design engineers and engineering manager sales prospects. A custom webinar provides great branding opportunities for your company.
Sponsorship includes• Sponsor’s executives’ participation on the panel • Event promotion on SiS’s website• Event promotion in email newsletters• Event promotion in Silicon Semiconductor China • Attendee names and demographics• Sponsor’s slides and message• Sponsor’s logo on all webinar promotion materials:
Banner ads, Email invitations and Registration Page • Numerous email blasts to SiS’s database
Welcome Ads
Welcome ads (also known as Cover ads or Roadblock ads) are full-page ads that appear on top of the page when arriving at a URL. This unit captures the user’s browser for display of the ad and then redirects/closes after a set time (about 10 seconds) or click through, so they have to be viewed. They are programmed to appear only once a day to each user.
Banner sizes: 800x450 or 960x540 pixels
Formats: gif, animated gif, jpg
File Size: 40k or less
Most third-party Ad tags can be accommodated but require testing prior to deployment.
Benefits include• Excellent lead generation• Full contact information provided on all registrants For potential direct follow-up contact with attendees• Ability to add qualifying questions to the registration form• Available for on demand”viewing, providing long-term lead-generation • Q&A session provides market insight and audience interaction
Cost¥ 37,500 $ 4,685 £ 3,655 € 4,260¥ 26,250 $ 3,280 £ 2,560 € 2,980View on demand Webcast
Live Webcast
Cost¥ 4,050 $ 505 £ 395 € 460¥ 7,650 $ 955 £ 745 € 870¥ 14,480 $ 1,810 £ 1,410 € 1,645
1 week2 week4 week
Issue Feb/Mar Apr/May Jun/Jul Aug/Sep Oct/Nov Dec/Jan
Issue date Feb 28 Apr 17 Jun 12 Aug 21 Oct 23 Dec 18
Mat close Feb 21 Apr 10 Jun 05 Aug 14 Oct 16 Dec 11
Ad close Feb 14 Apr 03 May 29 Aug 07 Oct 09 Dec 04
Editorial Feb 07 Mar 20 May 13 Jul 22 Sep 24 Nov 27
Cover Story
Tech Features
Column
Special Supplements
Bonus Distribution
※ Submissions welcomed
Metrology
Advanced Packaging &
Assembly
Materials
2020 Outlook
3D Integrations
Power Electronics
FD-SOI
5G, AI & IoT
SNEC International
EUV Lithography
Packaging
Test & Inspect
Supply Chain
Nepcon China/ EMTChina/ Shanghai
June 17-19
SEMICON WestSan Francisco
Jul 21-23
SEMICON China, Shanghai
Jul
Atomic layer processing
Etch & Deposition
Wafer Cleaning
Design
Nepcon Asia Shenzhen, Aug 26-28
SEMICON Taiwan,Taipei
Sep 23-25
CIOE, Shenzhen Sep 9-11
EDICON China, Beijing
Sep 27-28
MEMS
Smart Sensors
LED Technology
Smart Factory
Materials
Displays
Memory
Automotive Electronics
China Solid-State Lighting,
Nov
Media Information2020
Editorial Calendar
※ Submissions welcomed Please send booking on or before 2 weeks. Please send material on or before 1 week.※ ※
Issue date Theme
Jul 16
Aug 18
Sep 16
Oct 15
Nov 17
Dec 16
Etching
MEMS
Material
Deposition
LED Technology
Atomic layer processing
Issue date Theme
Jan 16
Feb 18
Mar 17
Apr 16
May 15
Jun 16
2020 Outlook
Metrology
Packaging
5G, AI & IoT
3D Integration
Lithography
eFocus Editorial Calendar
請關註微信號 WeChat：半導體苾科技 SiSC
Marketing isn't about technology, it's about people. Technology is only interesting, from a marketing perspective, when it connects people with other people more effectively.
Nevertheless imagine a market (China) with no access to Facebook, Instagram, or Twitter. And imagine that more than half of those people are using one online social service to chat and share with friends, read news, play games, track their fitness goals, make voice and video calls, shop online, and even pay for lunch. That's WeChat.
Because WeChat is so deeply embedded in people’s lives, companies—even technical companies—use WeChat as a way of gaining a foothold in the Chinese market.
SiSC's WeChat channel has already opened the door for you to effectively reach a self-defined audience of SiSC followers who are interested in receiving the latest technology information from SiS, SiSC, and ChipCHINA.
Within our WeChat environment you can• Deliver messages to customers promoting tech articles, new product launch information• Use the site as a recruitment tool• Deliver banner-like ads to be used as page breaks between articles sent by WeChat• Set up customized WeChat programs.
Consult us for your wechat programs.
Media Information2020
Administration & Sales Offices
General PolicyAdvertisers and advertising agencies assume liability for all content of advertisements printed and also assume responsibility for any claims arising there-from made against the publisher. The publisher reserves the right to reject advertising not conforming to publication standards. The publisher reserves the right to place the word “advertisement” with copy, which in the publisher’s opinion resembles editorial materials. The publisher is not liable for delays in delivery and/or non-delivery in the event of an Act of God, action by any government or quasi-government entity, fire, flood, insurrection, riot, explosion, embargo, strike, whether legal or illegal, labor or material shortage, transportation, interruption of any kind, work slowdown, or any condition beyond the control of the publisher affecting production or delivery in any manner.
In the event of non-payment, the publisher reserves the right to hold the advertiser and/or agency jointly and severely liable for such monies as are due and payable to the publisher. The publisher will not be bound by any conditions, printed or otherwise, appearing on any insertion order or contract when they conflict with the terms and conditions of this rate card.
CancellationsNo cancellations or changes will be accepted after the "Ad close" date. Notification of cancellations prior to closing date must be in writing.
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Administration
HK Head officeACT InternationalUnit B, 13/F, Por Yen Building,No. 478 Castle Peak Road,Cheung Sha Wan, Kowloon, Hong Kong Tel: 852 2838 6298
Sales Offices
Publishing DirectorAdonis Mak, [email protected]
Sales Director WorldwideMark Mak, [email protected]
Sales Director ChinaEva Liu, [email protected]
Editor-in-ChiefMizy He, [email protected]
General Manager-ChinaMichael Tsui, [email protected]
Publisher & Editor-English editionJackie Cannon, [email protected] +44 (0)1923 690205
English editionLondon OfficeHannay House, 39 Clarendon RoadWatford, Herts, WD17 1JA, UK.T: +44 (0)1923 690200
Coventry OfficeUnit 6, Bow Court, Fletchworth Gate Burnsall Road, Coventry, CV5 6SP, UK. T: +44 (0)2476 718 970
China
ShenzhenJenny Li, [email protected] Gavin Hua, [email protected] Tel: 86 755 2598 8571
BeijingCecily Bian, [email protected] Tel: 86 135 5262 1310
ShanghaiHatter Yao, [email protected] Helena Xu, [email protected] Amber Li, [email protected] Tel: 86 21 6251 1200
WuhanSales Director Eva Liu, [email protected] Tel: 86 138 8603 3073
Sky Chen, [email protected] Tel: 86 137 2373 9991
Grace Zhu, [email protected] Tel: 86 159 1532 6267
Hong KongMark Mak, [email protected] Tel: 852 2838 6298
Media Information2020
Mechanical Specifications
US Janice Jenkins, [email protected] Tel: 724 929 3550Tom Brun, [email protected]: 724 539 2404
Taiwan, Singapore, Malaysia, KoreaMark Mak, [email protected] Tel: 852 2838 6298
JapanMasaki Mori, [email protected] Tel: 81 3 6721 9890
EuropeShehzad Munshi, [email protected] Tel: +44 (0)1923 690215Jackie Cannon, [email protected] Tel: +44 (0) 1923 690205
