Habllek Skis

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HABLLEKTHE WHITE GOLD

BRANDIDENTITYGUIDE

2011

15

CDJUST LIKE THE ESKIMOS HAVE OVER 200 WORDS FOR SNOW, SO HAS THE SWEDISH SAMI PEOPLE AND HABLLEK IS ONE OF THEM. THIS SNOW IS FEATHER LIGHT AND SPARKLES AS IT FALLS FROM THE SKY.

HABLLEK IS THE WHITE GOLD EVERY SKIER DREAMS ABOUT.

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INTRO

INTRODUCTION

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5

TABLE OF CONTENTS

INTRO

CORE ELEMENTS

- Our Logo

- Logo Elements

- Logo Alignment

- Clear Space

- Color Variations

- Color Palette

- Incorrect Usage

- Typography

STATIONARY

- Letterhead

- Envelope

- Business Card

- Mailing Label

APPLICATIONS

- Skis

- Presentation Folder

- Clothing

- Accessorize

- Advertising

- Media

BRAND IDENTITY GUIDE

- CD

3

7

19

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CORE ELEMENTS

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OUR LOGO

THE HABLLEK LOGOThe new Habllek logo is a bold, golden H, designed to convey Habllek’s solid history in freeride skiing and its commitment to customer service. Yet it also signals the sparkling gold,the habllek snow that every skier wants.

Our company logo is the single most visible

representation of our company. Used effectively,

our logo will help build greater awareness and

understanding of our company.

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LOGO ELEMENTS

LOGOMARK

The Logomark preserves the strong heritage

of our core values. It is a simple but solid H,

and it sparkles just like habllek snow.

Logomark

Tagline

Logotype

LOGOTYPE

Our logotype is a clean and solid sans

serif typeface. A sans serif that is stable,

yet smooth and friendly.

TAGLINE

Our Tagline defines what Habllek really is.

Habllek is the white gold that every skier

dreams of.

Habllek Logo

LOGO

The Habllek Logo features Habllek, our brand

name, and has been designed to meet specific

functional criteria including use on display

screens and products, no matter their size.

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LOGO ALIGNMENT


ALIGNING THE HABLLEK LOGOCorrectly aligning the Habllek logo with other elements on a page, screen, product, or sign provides a clear connection and relationship. The fundamental rule is to align these elements with the Habllek logotype as demonstrated. This will help ensure the presence and impact of the logo.

Type should be aligned centered with the mid diamond of the Habllek Logomark.

Type should be aligned with the top of the Habllek Logotype.


Photography and other graphic shapes should be aligned centered with the mid diamond of the Habllek Logomark.

Photographs and other graphic shapes should be aligned centered with the mid diamond of the Habllek Logomark.

ALIGNING TYPE

ALIGNING PHOTOS

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CLEAR SPACE

MINIMUM CLEAR SPACETo effectively identify Habllek materials, our logo needs to be visible. This is doneby understanding the appropriate use of clear space.

An invisible rectangular border, equal in width to “X”, should be maintained around the perimeter of the logo.

In all applications it is important to ensure that our logo is in correct registration. The space between the logomark and the logotype, identifies as “X”, and it is equal to the space between the lines of the logotype. The space between the ogotype and the tagline,is equal to a half “X”.


X

X

1/2 X

X

X

X X

X = HEIGHT OF LOGOTYPE

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COLOR VARIATIONS

PRIMARY

Preferred usage.





BLACK / WHITE

Limited usage.

Use mostly on b/w prints.


SECONDARY

Limited usage.

Use mostly on applications.


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COLOR PALETTE

PRIMARY COLORS

Habllek Grey

CMYK

CMYK

CMYK

CMYK

6151000

46000

6501000

0 0 0 90

RGB

RGB

RGB

RGB

24320719

123211247

24314535

656466

Habllek Orange

Habllek Gold

Habllek Blue

SECONDARY COLORS

Use for all body text.

Limited usage.Use mostly on applications.

PMS7404 CHEX#f3cf13

PMS297 C HEX#7bd3f7

PMS1375 CHEX#ffa12d

PMS447 C HEX#414042

Use for all headlines. Primary color for applications.

Use for no text.Primary color for applications.

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INCORRECT USAGE

MULTICOLOR

Do not change the colors.




DROP SHADOW

Do not add a drop shadow.

SCALE

Do not change the scale.

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INCORRECT USAGE



HIERARCHY

Do not change the hierarchy

of the elements.

STRETCH

Do not stretch.

BULGE

Do not bulge.

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HABLLEKLET’S GO BANANAS

HABLLEK

HABLLEK

THE WHITE GOLD


INCORRECT USAGE

OUTLINE

Do not outline any of the elements.

GRADIENT

Do not use a gradient.

TAGLINE

Do not change the tagline.

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DIN BOLDABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

TYPOGRAPHY

BODY COPY FONT

Always use sentence case. Use

the same size as the sub heads.

Use Ash Grey.

HEADLINE AND SUBHEAD FONT

Always use all caps. It should be

about 250% bigger than the body

copy. Use Habllek Gold.

DIN REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

GRAPHIC COPY

Always use all caps. Use for

graphic copy, as “Every Skier Wants

Habllek”. Use transparent white.

DIN BLACKABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

ALTERNATIVE FONT

Minimal usage. DIN LIGHTABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

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25

STATIONERY

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STATIONERY

W W W . H A B L L E K . C O M | T . 6 5 0 . 3 7 8 . 5 2 0 0 | F . 6 5 0 . 3 7 8 . 5 3 5 0 | 2 6 6 0 C A N Y O N B O U L E V A R D | B O U L D E R , C O 8 0 3 0 2 | U N I T E D S T A T E S


Dear Mr. Taylor,

Thank you for your kind letter regarding your exceptionaltreatment by one of our employees. A copy of your letter has been forwarded to the personnel department and will be included in the employee's file.

So seldom is it that a customer takes the time to write a letter of appreciation, that I feel moved to reward your initiative.

Please accept the enclosed certificate, which, when presented, will entitle the bearer to a ten percent discount on the merchandise being purchased at that time.

This is but a small token of our appreciation of customers such as you, upon whose satisfaction we have been allowed to grow and prosper in this highly competitive marketplace.

Again, on behalf of our entire organization, a heart-felt thank you.

Best Regards,

Charles JohnsonEmployee Manager

3/4”

2 3/4”

LETTERHEAD

Paper: Moab Entrada Rag Bright 190 gsm

Paper Size: 8.5 x 11”

Font: Din Regular

Font Size: 7.5 pt

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2 6 6 0 C A N Y O N B O U L E V A R D | B O U L D E R , C O 8 0 3 0 2 | U N I T E D S T A T E S

EVERY SKIER WANTS

HABLLEK


ENVELOPE


Paper Size: 9 x 4”

Font: Din Regular

STATIONERY

Back

Front

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STATIONERY


CHARLES JOHNSONEMPLOYEE MANAGER

T . 6 5 0 . 3 7 8 . 5 2 0 0

D . 6 5 0 . 3 7 8 . 5 2 0 1

F . 6 5 0 . 3 7 8 . 5 3 5 0

C . J O H N S O N @ H A B L L E K . C O M

W W W . H A B L L E K . C O M

2 6 6 0 C A N Y O N B O U L E V A R D

B O U L D E R , C O 8 0 3 0 2

U N I T E D S T A T E S

BUSINESS CARD


Paper Size: 3.5 x 2”

Font: Din Regular

Back

Front

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STATIONERY


2 6 6 0 C A N Y O N B O U L E V A R D | B O U L D E R , C O 8 0 3 0 2 | U N I T E D S T A T E S

MAILING LABEL


Paper Size: 4 x 5”

Font: Din Regular

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APPLICATIONS

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SKIS

HABLLEK SKIS

Great skis for great conditions.

Carries Habllek’s signature colors.

HA

BL

LE

K

HA

BL

LE

K

HA

BL

LE

K

HA

BL

LE

K



THE WHITE GOLD

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PRESENTATION FOLDER

PRESENTATION FOLDER

Keeps the documents in place

when travelling to the world’s

greatest mountains.HABLLEK

THE WHITE GOLD

EVERY SKIER WANTS

HABLLEKHABLLEK

THE WHITE GOLD

Dear Mr. Taylor,






Best Regards,



EVERY SKIER WANTS

HABLLEKHABLLEK

THE WHITE GOLD

Dear Mr. Taylor,






Best Regards,


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CLOTHING

HABLLEK JACKET

Our high quality ski jacket

comes in three different colors;

Habllek Gold, Habllek Orange,

Habllek Snow White.

HABLLEK PANTS

Our high quality ski pants comes in

two different colors; Habllek Gold

Habllek Blue.

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CLOTHING

HABLLEK GLOVES

Our ski gloves in goat leather comes in

two different colors; Habllek Orange,

and Habllek Blue.

HABLLEK BEANIE

The handmade beanie is Habllek Snow

White and has the golden logo on the front

and a yarn ball in Habllek Blue on top.

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ACCESSORIZE

HABLLEK HELMET

The super solid helmets comes

in Habllek Orange, Habllek Blue,

Habllek Grey.

HABLLEK GOGGLES

With this high quality glass the world

becomes an even prettier place. Comes

in Habllek Orange and Habllek Blue.

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ACCESSORIZE

HABLLEK SKI BAG

The Habllek Ski Bag has a clean

design and carries 2 pair of skis.

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ADVERTISING

BILLBOARD

A photo says more than a 1000

words. The billboards should be

big, and have a clear message.

LIFT AD

The same philosophy as for

the billboards, the lift ad should

have a clear message with

great photography.

SPONSOR CAR

To be used during ski events

and other activities. We want to

be present where our target

audience are.

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ADVERTISING

COMPETITION CLOTHING

When sponsoring events and

teams, the logo and logotype

should be big and seen by a

great audience.

RACE FINISH LINE

When riders reach the finish line,

they should be welcomed by an

orange arch that gives a clear

message; Habllek is here.

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EVERY SKIER WANTS

HABLLEK

HABLLEKH

AB

LL

EK

HA

BL

LE

K

HA

BL

LE

K

HA

BL

LE

K

DimensionsSize Radius

HABLLEK WHITE GOLD

USD 1090

142-120-132192 cm38 m


CATALOG

STORES

NEWS

EVENTS

HABLLEK

CONTACT

nextprevious

MEDIA

HABLLEK.COM

FACEBOOK

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MEDIA

IPHONE

Habllek’s iPhone app gives you

a snow report over the most

popular ski resorts. It also has a

guide to the best off pist routes.

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EVERY SKIER WANTS

HABLLEK

25

BRAND IDENTITY GUIDE


Date post:	06-Mar-2016
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