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www.hilliardchamber.org April 2012 | Hilliard Area Chamber of Commerce Business Monthly 1
BUSINESS MONTHLYApril 2012
HILLIARD AREA CHAMBER OF COMMERCE
Issue 23
April Chamber luncheon
Leadership Hilliard to present at event The current class of Leader-
ship Hilliard has been workinghard to bring its project to con-clusion.
The mission of LeadershipHilliard is to enhance the Hilliardcommunity by developing andcultivating current and potentialleaders.
On Friday,April 20, please joinus for lunch at 11:30 a.m. at theHeritage Golf Club to hear theclass present its project.
“All of the members of thisyear’s Leadership Hilliard classhad interest in new signage with-in the community,” said Andy
Warnok, a class participant. Theclass noticed the aging signs ateach of the city parks. The classteamed with the educators and
students of Tolles Career &Technical Center to workthrough replacement signage at
four of Hilliard’s parks. The class will unveil the new
signs at the luncheon and will
also go through their graduation. The luncheon is sponsored by
First Service Federal CreditUnion and Rider FinancialGroup.
Chamber luncheons are opento the public. The cost is $18 forchamber members and $21 for
the public. Payment is requiredat the time the reserv ation ismade.
Call the Chamber office at 614-876-7666 to make your reserva-tion and payment.
Reservations are due by Tues-day, April 17.
Chamber members recognized at annual meetingTwo chamber businesses and
a chamber member were honoredat last month’s annual meetingluncheon.
Susan E. Thomas CPA, Ltd.was presented the “EstablishedBusiness” award. Since 1994,Susan E. Thomas CPA, Ltd. hasbeen providing income tax andaccounting services to Hilliardarea businesses and individuals.Since relocating to Hilliard thefirm has consistently gro wn.Thomas is a member of Ohio So-ciety of CPA’s, the National As-sociation of Tax Professionals, amember of the Grove City Vine-yard Christian Fellowship and agraduate of Leadership Hilliard.This Christian-based firm haswon Columbus CEO Best inBusiness in 2010 and 2011.Thomas enjoys gardening, sewingand embroidery as well as hertwo children, Joshua and Jessi-ca, and two grandchildren, Eve
and Roxie.The Olive Tree Café has been
recognized with the HilliardChamber’s Emerging BusinessAward for 2012. Founded in2009, The Olive Tree Café hasbecome a popular dining desti-nation with menu items repre-senting 14 of the 16 countries ofthe Mediterranean region suchas Greece, Turkey, Lebanon, Is-rael, Egypt, Morocco, Libya, andSpain. The Olive Tree is ownedand operated by David Mor, a na-tive of Israel, who always want-ed to own his own restaurant. Aself-taught chef, with a growingreputation among friends andfamily, Mor had a clear vision ofwhat this restaurant was to be interms of menu items, customerservice and cleanliness. After hislove for cooking, Mor’s next fa-vorite thing is to spend time in
From left,Tammyand DavidMor, TheOlive TreeCafé--EmergingBusinessof theYear; SueThomas,Susan E.ThomasCPA, Ltd—Estab-lishedBusinessof theYear; ChadLybarger ofHuntingtonNationalBank—MostInvolvedMember. See WINNERS, page 2
Page 2 April 2012 | Hilliard Area Chamber of Commerce Business Monthly www.hilliardchamber.org
www.Buckandsons.com614-876-BUCK(2825)
MAKE YOURGREAT OUTDOORS
GREATER!
Hilliard Area Chamber of CommerceHilliard Area Chamber of Commerce
4081 Main Street, Hilliard, OH 43206-1435
Phone: 614-876-7666 Fax: 614-876-3113
E-mail: [email protected]
OfficersTom Baker of Baker & ChairAssociates Insurance AgencyShawn McCabe of McCabe PrintWorks Vice chairRich Capuano of Credit Union of Ohio Treasurer
Board of DirectorsCheryl Bundy of KeyBank
Steve Bunyard of OhioHealthDoug Davidson, Jacadis, LLCDon Nixon of Creative Spot
Bonnie Nyikes of Prudential Calhoon Company Realtors
Jean Sickles of Premier Chiropractic Center of Mill Run
Carrie Stanley-Davis of Nationwide Insurance,David Stanley & Associates
Brian Wilson of Hilliard City Schools
StaffLibby Gierach President/CEOJessica Woolley Administrative AssistantJennifer Long Intern
the dining room, checking on and getting to know his customers.Customers appreciate this personal touch and have given therestaurant lots of credit for it.
The restaurant has received numerous awards and reviewsover the last three years including Tastecasting’s Best EthnicFood in 2009, Best of Citysearch in 2010 and four stars fromThe Columbus Dispatch. Yelp.com visitors give The Olive Treean average of four and a half stars. Positive reviews have alsobeen received from ThisWeek Community Newspapers, TheOther Paper, Columbus Alive, The New Standard and Hilliardhigh school papers. These plus the many online reviews havebrought customers from not only Hilliard, but also from manyplaces throughout Ohio and out of state.
Restaurant success is evidenced by double-digit sales increasesin 2010 and 2011 (over prior year), well above restaurant in-dustry averages. Employees have grown from two to 22 sinceMay 2009.
The Most Involved Member of the Hilliard Chamber for 2012is Chad Lybarger of Huntington National Bank, currentlywith Huntington Wealth Advisors. Lybarger moved to Hilliardin the summer of 2009 with his wife, Erin. Erin grew up inHilliard and is a math teacher at Hilliard Weaver Middle School.They have a 17-month-old son, Reid, and together plan to re-main in Hilliard for many years to come. Lybarger has been withHuntington Bank for the past 9 years. Lybarger became involvedwith the Hilliard Chamber in 2009 and has been a very activemember of the group, helping with: A Taste of Hilliard & Busi-ness Expo and the Hollyfest Arts & Crafts Show, in addition toattending many of the Chamber’s networking events. Lybargeris currently a member of the 2012 Leadership Hilliard Class.Lybarger is a strong advocate for the Chamber and feels it hasa great deal to offer. His commitment is to do his part to helplocal businesses succeed. Lybarger enjoys spending time withhis wife and son as well as playing basketball and golf.
WINNERSContinued from page 1
To advertise in the Hilliard Area Chamber of Commerce Business Monthly, contact ThisWeek Community Newspapers
sales representative Michelle Rettig at (740) 888-6016 [email protected].
Hilliard Women in Business luncheon
Power of networking to be discussed The mission of the group is:
Women dedicated to the inspi-ration, education, support andcelebration of the personal andprofessional success of otherbusiness women.
Karen McVey, president ofClearView Management Re-sources, will be our speaker atthe next Hilliard Women in Busi-
ness luncheon. McVey’s re-sponsibilities at ClearView in-clude leading the legal, fiscal,marketing/sales and PR func-tions. She is a past president ofthe Columbus, Ohio chapter ofthe National Association ofWomen Business Owners(NAWBO) for two years and ison the Advisory Council for
WorkingWomen.com This topic will give you great
takeaway tips on how to networkto your business advantage.
The luncheon will be heldfrom 11:30 a.m. to 1 p.m. onThursday, April 12, at the Re-ception House at RaymondMemorial Golf Club and isopen to anyone in central Ohio.
The cost is $18 for HilliardChamber members and $21 forthe public. Reservations are re-quired by Monday, April 9. Youmay call the Chamber at 614-876-7666 to make your reserva-tion and payment. You may alsogo to our website, www.hilliard-chamber.org, to make your reser-vation.
Have you renewed your Chamber membership?We appreciate your continued support of the Chamber’s work
on behalf of the business community. We appreciate you being a chamber member and look for-
ward to another great year.Thank you to the following members who have re-invested
as of press time: AT&T; Play It Again Sports; RiepenhoffLandscape Ltd.; The Four Seasons Columbus; Van HornTitle Agency, Inc.; Office Options; Allstate-Martin J. MitchellInsurance Agency, Inc.; American Air Heating - Cooling-Electric; Camp Bow Wow Hilliard; GFS Marketplace; Marjorie’s Financial Services; Advanced Drainage Systems,
Inc.; ALL Star Commercial Services, LLC; Keller WilliamsRealty ALLSTAR 1; Universal Gymnasts, Inc.; Safe HavenCounseling, LLC; Hilliard Community Assistance Council;Zonker Brothers Landscape Service; Lighthouse Family Chiropractic; Tejal Dhruve CPA, LLC; Home SweetHome Custom Painting; Edward Jones-Roberts Road; Ac-tive Travel; An Occasional Florist; Loeb Electric Compa-ny; Jacadis, LLC; Gardner & Company Ltd.; StephanieSabado-Lia Sophia Independent Consultant and Unit Man-ager; JD Equipment; ISP Chemicals LLC; Metro FitnessHilliard.
www.hilliardchamber.org April 2012 | Hilliard Area Chamber of Commerce Business Monthly 3
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Chair’s perspective
Buy Local HilliardRecently, the airwaves have been on a “buy
local” theme and frankly, it gives me that proudfeeling that I think The Greatest Generation felt.Every time I see these promotions,I get that callto action mentality. When I walk out of a Hilliardestablishment, I feel good about my purchaseand frankly, I feel proud. I feel proud for thatbusiness owner, proud for Hilliard, and yes, proudof myself. I feel like I am walking the talk.
The Greatest Generation to me equates to loy-alty. For me, buying local means being loyal tothose businesses that support our community bypaying taxes and employing its citizens, donat-ing money, and more importantly, their time tocommunity organizations. We, the citizens ofHilliard, have ample opportunity to buy local.Many times when you do, you will be buyingfrom your neighbor. If I had a choice to help aneighbor versus someone I have never met, Ichoose my neighbor. The added bonus is you getto see the fruits of that purchase you made local-ly. More often than not, that business just wrotea check to a local charity, to the Hilliard schools,or volunteered at a local charity event, or paid
taxes that help plow your street,or renovated the pool your chil-dren will go to during summer.
Be proud Hilliard and sup-port Hilliard businesses. It’s awin-win situation. Local busi-nesses will flourish; the infra-structure of Hilliard can im-prove; and you get to feelproud — like that GreatestGeneration. Tom Brokaw sum-
marized the Greatest Generation by saying “Thisgeneration was united not only by a commonpurpose, but also by common values — duty,honor, ECONOMY, courage, service, love offamily and country, and, above all, responsibili-ty for oneself. Doesn’t that sound like a “com-munity?” I think that sounds like much of whatthe Community of Hilliard is all about. No w,let’s demonstrate our “community ties” in oureveryday lives by “Buy Local Hilliard!”
Tom Baker is the chair of the board of directorsfor Hilliard Area Chamber of Commerce.
TOMBAKER
Business Police Academyscheduled to start May 2
The Hilliard Police Depart-ment is having its inaugural Busi-ness Police Academy class onMay 2. The Business PoliceAcademy is a cooperative edu-cational program to enhance com-munication between businesses,their employees and the police.The design of the Academy is tofoster knowledge about crimesagainst businesses. With this pro-gram businesses will recognizepotential threats and develop pre-vention strategies to curb crimi-nal activity.
The purpose of the BusinessPolice Academy is to facilitate abetter understanding of how crim-inals target businesses. Througheducation the business ownersand employees will gain knowl-edge that they can use to protectthemselves from becoming a tar-get of crime and what to do ifthey are victimized.
The Hilliard Area Chamber of
Commerce is sponsoring thisclass as we believe that the knowl-edge that will be shared will ben-efit our business community inmany ways.
We encourage our local busi-nesses to take part in this coursewhich will meet for 6 weeks fortwo hours each week.
The class size is limited so goto the Chamber’ s website,www.hilliardchamber.org, todownload the application, classschedule, curriculum overviewand rules.
The curriculum and dates willbe as follows:
May 2 (2 – 4 p.m.) Speaker: Chief Doug FrancisIntroduction, history and busi-
ness-crime statistics Station tour May 9 (2 – 4 p.m.) Speaker: Detective WellsInternal hiring practices and
workplace violence
May 16 (2 – 4 p.m.) Guest speaker: Manilath James
from Attorney General Mik eDeWine’s office
Scams, informal disputes andconsumer law
May 23 (2 – 4 p.m.)Guest speaker: FBI Special
Agent Harry TrombitasRobbery, breaking and enter-
ing, theft and burglary May 30 (2 – 4 p.m.)Guest speaker: Secret Service
Agent Thomas Christopher Counterfeit currency and point
of sale June 6 (2 – 4 p.m.)Speaker: Detective Cunning-
hamElectronic security equipment GraduationWe hope that our businesses
will take advantage of this freeprogramming to make our com-munity stronger and more knowl-edgeable.
New affinity partner — PlayponPlaypon is an online marketing company with
the philosophy that ... “Better schools make forbetter communities.” The Playpon team is dedi-cated to making this our mission throughout thegreater Columbus area. We do this by offering dis-counted “daily deals” and donating 15% of everypurchase to the local schools and charities.
We are teaming with reputable merchants, likeyourselves, who are dedicated to supporting thelocal schools while having the opportunity to drivenew business, increase sales and build exposurewithin your community.
There will be no upfront cost to feature yourbusiness on the Playpon website. We provide yourbusiness with a free form of advertisement andmarketing through Internet and social media.
Due to your membership in the chamber, yourbusiness will receive more of the revenue from the“daily deal” than other businesses who are notmembers which is another value added to yourmembership. To thank you for supporting yourlocal schools through Playpon’s give back program,any member of the Hilliard Area Chamber of Com-merce will receive an additional 5% for every
coupon purchased for your business. When you partner with Playpon the customer
wins because of the money they save, the businesswins because of the new customers they gain, andthe community wins because of the increased do-nations to build their programs.
Become a Playpon partner today. We encourageyou to check us out at www.playpon.com or callto feature your business on our website at 614-228-9300, ext. 108.
Page 4 April 2012 | Hilliard Area Chamber of Commerce Business Monthly www.hilliardchamber.org
Voted 2012 “Rising Star” inBusiness Litigation by SuperLawyers
Serving Hilliard andsurrounding communities
Business Law, Business Litigation,Criminal Law, Divorce Education Law,
Election Law, Employment Law, Equine Law,Estate Planning, Personal Injury
5491 Scioto Darby Road, Suite 102, Hilliard, OH 43026614-319-3306
www.NathanPainterLaw.com
New Chamber members
TrugreenMichelle Ziemkowski5150 Nike DriveHilliard, OH 43026614-527-7070www.trugreen.comWe service over 2.5 million cus-
tomers that trust TruGreen® toprovide them with green andhealthy lawns and landscapes. Asthe nation's largest and most com-prehensive provider of lawn andlandscape services, TruGreenmakes it easy for you by deliver-ing customized care solutions thatare effective, innovative and re-sponsible.
Kris’ KornerKris Goodman614-876-8565
www.kriskorner.comemail: [email protected]’Korner - THE brand name
of decorated apparel and acces-sories. There are many embroi-ders and decorators, but very fewprovide the quality and service ofKris’Korner. No minimums ever!Fast turn-around! No rush fees!Embroidery, sublimation, rhine-stoning and other decorating onclothing, accessories, mugs, etc.Call or email.
PCF ResourcesSamantha Blackburn766 Northwest Blvd.Columbus, OH 43212614-424-6900PCF Resources is a full service
Real Estate and Property Man-
agement firm which customizesour management processes to meetyour Real Estate needs. An owneroperated company with over 40years of management experiencebelieves that People Come First.We believe that it is important totake care of people from the in-vestor to the tenant. Everyone de-serves to be treated with honestyand respect.
Ohio Business CollegeDennis Hirsh1880 E. Dublin-Granville RoadColumbus, OH 43229614-891-5030www.ohiobusinesscollege.eduOhio Business College offers
individuals training in the areas ofmedical assisting, dental assisting
and assorted business diploma andassociate degree programs. Weprovide small class sizes taughtby industry trained instructors,aswell as professional developmentand job placement assistance.
CleanTurn International, LLCJohn Rush2036 Britains LaneColumbus, OH 43224614-747-3475www.cleanturn.orgCleanTurn is the best solution
for all your property serviceneeds: from lawn mainte-nance/litter abatement/janitori-al work to deconstruction/dem-olition to general contracting in-cluding remodeling, plumbing,carpentry, HVAC, and concrete
removal/replacement. Amazingservice with a social mission!We provide job training and ca-reers for the formerly incarcer-ated.
Pi Entertainment ServicesRobert Piascik5582 Jennybrook LaneHilliard, OH 43026614-893-7741www.pientertainmentservices.com
Julies Pet Parlor, LLCJulie Faucher & Pat Davis4155 Lyman DriveHilliard, OH 43026614-527-8411www.juliespetparlor.comJulies Pet Parlor offers “Pet
Grooming with a Loving Touch.”
Certified pet groomer with over20 years experience pamperingyour furry loved ones in a safe,clean, open and relaxed environ-ment.
Liberty Mutual InsuranceAmy Hiestand5080 Tuttle Crossing Blvd.,Ste. 320Dublin, OH 43016614-336-4438, ext. 53622At Liberty Mutual Insurance,
we are committed to offering af-fordable insurance programs tohelp you lead a safer more securelife. Contact me to learn moreabout the many comprehensiveand cost-effective insurance pro-grams that can be tailored to yourlifestyle and your budget.
Aubrey McClendon, the founder& CEO of Chesapeake Energy,will be the guest speaker at the an-nual meeting of the Ohio Cham-ber of Commerce on Tuesday, May15, at the Southern Theatre.
The legislative reception willtake place at the Statehouse Atri-um. The meeting will begin at3:30 p.m. with reception imme-
diately following.In conjunction with their An-
nual Meeting, the Ohio Chamberof Commerce will award the Ex-cellence in EntrepreneurshipAward.
All of the legislators in bothhouses are invited to be at the re-ception. The day is optimum fornetworking with other businesses
in the state of Ohio and for talk-ing with legislators from the en-tire state.
If you sign up to attend throughthe Hilliard Chamber, the price ofyour ticket is only $50,instead ofthe $125 price. Please contact usat 614-876-7666 or through emailat [email protected] formore information.
Ohio Chamber Annual Meeting is May 15
To advertise in the Hilliard Area Chamber of Commerce Business Monthly, contact ThisWeek Community Newspapers sales repre-
sentative Michelle Rettig at (740) 888-6016 [email protected].
www.hilliardchamber.org April 2012 | Hilliard Area Chamber of Commerce Business Monthly 5
*All loans on approved credit with qualified collateral. Rates starting as low as 2.75%APR are available based on credit criteriawith a First Service checking relationship discount of 0.25%; checking discount does not apply to special promotion rates. $75processing fee is discounted to $50 with FirstChoice Checking. This offer may be changed or withdrawn at any time. No otherdiscounts apply. Rates vary with credit qualifications, collateral value and repayment term. $50 required to open checking. Thispromotion does not apply to loans already financed at First Service or auto loans transferred from another lender. **Winner willbe chosen at random from auto loans opened fromApril 1 - April 30, 2012. Maximum gas card value $200. You must be 18years or older to qualify to win. Employees, Officials, and their families are not eligible to win. Federally insured by NCUA.
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Hilliard – 2164 Hilliard Rome Rd.Hilliard – 2164 Hilliard Rome Rd.
Waiting for you in the winner’s circle!Waiting for you in the winner’s circle!
Member anniversariesThe Chamber would like to recognize our
members who have continually supported thepurpose of the chamber and its activities.
The following members have invested in thechamber for ten or more years as of April 2012:
24 yearsColumbus Metropolitan Library -Hilliard branch – Grace Kendall
23 yearsHilliard Family Medicine – Lucinda Jeu Zonker Brothers Landscape Service –
Brad Zonker
19 yearsColumbus Mitsubishi West – Scott Bean
17 yearsAT&T – David Kandel
17 yearsOhioHealth – Doctors Hospital – Steve
Bunyard
15 yearsCurtis Elliott Designs Ltd. – Glenn Doell
Mill Run Gardens & Care Center –Tricia Kincaid
13 yearsInsource – Brett Febus
12 yearsKAS Accounting – Kim Toth
Rosati Windows – Michael Rosati GFS Marketplace – Alan Feeman
10 yearsPowell Prints LLC – Larry Powell
CalendarThursday, April 12Hilliard Women in Business
LuncheonReception House at Raymond
Memorial3860 Trabue Road11:30 a.m. – 1 p.m.
Friday, April 13Morning Business Network
ExchangeChick-fil-A
1988 Hilliard Rome Road8 -9 a.m.
Friday, April 20Chamber LuncheonHeritage Golf Club3525 Heritage Club Drive11:30 a.m. – 1 p.m.
Friday, May 11Morning Business Network
Exchange
Chick-fil-A1988 Hilliard Rome Road8-9 a.m.
Tuesday, May 15Ohio Chamber of CommerceAnnual MeetingSouthern Theater21 E. Main Street3:30–5:30 p.m .
Member bits• Party Planners Plus has re-
ceived the WeddingWire Bride’sChoice Awards for 2012 for wed-ding and event planning.
• Congratulations to Invitationto Dance and students for beingthe top studio at the 50+ Dances-port Challenge at The ArnoldSports festival. Chamber mem-bers who earned this award were:Joe and Karen Martin and Cindy
and David Stanley. Dana A. Ed-wards, manager of Invitation toDance and Ccoach of Dancesportat OSU Competitive team, alsowon The Top Teacher award.
• Champaign Bank was se-lected as one of the 2012 Best Em-ployers in Ohio for the secondconsecutive year.
•Need to grow your businessNOW? Attend WRFD’s Business
Gold networking & marketingseminar at the Hilton at Easton onApril 12. If interested, call 614-787-5224.
Have something going on inyour business that is noteworthy?Please submit information that wecan include in our “Member Bits”section. We are looking for infor-mation on business growth, awards,community involvement, etc.
Join the LinkedIn group for the Hilliard Chamber The Hilliard Chamber of Com-
merce has a LinkedIn group thatwe encourage you to join. As
LinkedIn is the professional plat-form of social media, we want toconnect you to others in generat-
ing meaningful conversationsabout business issues. Look forour group and become a member.
Communicating with cus-tomers and spreading the wordabout your brand via Twitter canbe a part of a solid social mediastrategy. But many people don’trealize that Twitter has its ownunique etiquette.
Is editing a retweet OK?Should I have separate businessand personal Twitter accounts?What’s an appropriate use of ahashtag?
In this series, we help you un-derstand the new rules of busi-ness behavior online. Here areyour rules for Twitter.
• Have an appropriate photoor image.
If you’re tweeting on behalfof the company, use its logo. Ifyou’re tweeting as yourself tobuild business contacts, keepyour picture appropriate. No, itdoesn’t have to be a profession-
al headshot, but steer clear ofcartoon avatars or anything thatdoesn’t picture your face.
• Friend the competition.It’s OK to follow your com-
petitors on Twitter, and it’s OKfor them to follow you. Don’tblock them. Why? Twitter is aplace to be open and transpar-ent, and to connect. It is not aplace to offer confidential or pro-prietary information you don’twant certain people to see.
• Leave room for a retweet(RT).
It’s hard to fit everything you’dlike to communicate in Twitter’s140 allotted characters, so it’sokay if your tweets reach themaximum character limit fromtime to time. However, if youwant your tweet to be shared byother users (or retweeted), leaveenough room for the “RT” and
your Twitter handle, at the veryleast. It is not advisable to editretweets. However, in instanceswhere there are typos or wordsare misspelled, it is acceptableto make very minor edits. It isunethical, however, to changethe content of a retweet.
• Don’t DM promotions.Twitter’s “direct message” ca-
pability should be reserved forone-on-one communication thatdoesn’t need to reach all yourfollowers. But unsolicited pro-motional material? You run therisk of being perceived as a spam-mer, and you could stand to losesome followers.
• Don’t RT praise. It’s nice to have nice things
said about you or your businessin the social space, but don’t re-post that praise. Tooting yourown horn can be a turn-off for
followers.• Don’t make unnecessary
announcements.Whether you unfollow some-
one because they stopped tweet-ing (or tweet too much), don’tannounce it on your feed. Peo-ple follow and unfollow every-day on Twitter. Likewise, don’task someone why they unfol-lowed you—just move on.
• Don’t talk at, talk with.This tip from Fauxology sums
it up: “You wouldn’t barge intoa cocktail party saying, ‘Look atme,’ ‘Buy products from me,’‘Read my blog,’ ‘Take my class.’You would ease into conversa-tions, build a rapport and gaincredibility. You would ask ques-tions of the other person and thenrespond to questions asked ofyou.”
Keep your business and per-
sonal Twitter accounts separate.If you’re using a personal Twit-
ter account to connect withfriends, you’ll want to keep itseparate from your business ac-count. Reserve the business ac-count to connect with your cus-tomer base. And remember —just because you tweet from apersonal account doesn’t meanthat the same customer base can’tsee it. A good rule is to nevertweet anything from your per-sonal account that you wouldn’twant customers and business as-sociates to see.
• Use appropriate hashtags.
Utilizing hashtags in yourtweets is a great way for yourcontent to be more searchable.But as tempting as it may be touse a hashtag that is popular ortrending that day, it could nega-tively impact your brand, as somewill see the action as oppor-tunistic and spammy — unless,of course, your tweet genuinelycontributes to the conversationwithout seeming as though it’smarketing.
Reprinted courtesy of NationalFederation of Independent Busi-ness
Page 6 April 2012 | Hilliard Area Chamber of Commerce Business Monthly www.hilliardchamber.org
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Avoid these 3 common tax mistakesA new survey asks accountants to
name the most common errors smallbusiness owners make when filing taxes.Here’s what you need to know this taxseason.
The tax deadline is looming. The an-nual tax deadline is no one’s favorite oc-casion, but dealing with your taxes is asinevitable as it is unpleasant.
Unfortunately, for business ownersthe process is even more complicatedand onerous. So how can you stay onthe right side of the IRS while mini-mizing the amount you have to pay them?
In an effort to help entrepreneurs thistax season, online accounting softwarecompany Xero surveyed 500 U.S. ac-countants, asking their opinion of themost common mistakes made by small
businesses.The results revealed these common
missteps:• Mixing business and pleasure. A
whopping 45 percent of accountants re-port that mixing business and personalexpenses in deductions is the most com-mon mistake business owners make —a mistake that usually triggers an auditby the IRS. A quarter (26 percent) of re-spondents say it is excessive deductionsto income.
• Not deducting the home office. Threein ten say the home office is the mostcommonly overlooked deduction forsmall business owners, while 24 percent
say it is hiring new employees.• No knowledge of your own finan-
cials. A quarter of accountants surveyedsay not having ongoing insight into theirfinancials is the most common mistakesmall business owners make when itcomes to finances, while 18 percent sayit is only talking to their accountant dur-ing tax time.
Do you recognize your business inany of these errors? If so, fear not, Xerohas also helpfully provided a handful oftips to help small businesses minimizetax headaches (and bills):
• Forecast your financials. Take a lookback at financial statements, activity, andsales to determine what worked and whatdidn’t so you can make a plan for theyear ahead. As part of forecasting, un-
derstand the sales tax the company owesand keep that money in a different ac-count to eliminate the possibility forerror.
• Insight into cash flow. Have a dailyprocess in place to easily review cashyou can expect and also know what isoverdue. This way you can immediate-ly follow up on delinquent payments.
• Understand tax time obligations.Take the time to understand your tax ob-ligations and learn if you’ve changed atall from the previous year. By planningahead for their obligations and meetingregularly with their accountant to esti-mate what will be owed, entrepreneurscan plan accordingly so you can startand finish the year strong.
Still stressed about that big red circle
around April 16 on your calendar? There is plenty of additional advice
available to help you calm your nerves. The American Institute of Certified
Public Accountants, for instance, is of-fering ten tax tips for small business own-ers, including avoiding claiming moredeductions than income for two yearsrunning or using payroll tax deductionswithheld from employees to finance busi-ness operations. The Chicago Tribunealso has a helpful article on commontriggers for IRS audits and Business In-sider has a lengthy “Freelancer’s GuideTo Filing Taxes In 2012,” for those thatare self-employed.
Reprinted courtesy of Inc.com, JessicaStillman
JESSICA STILLMAN
Twitter etiquette rules: Are you breaking them?
Central Ohio Business ResourcesSmall Business Administrationwww.sba.gov
Ohio Chamber of Commercewww.ohiochamber.com
Small Business Development Centersof Ohio
www.odod.state.oh.us
Small Business Development Centerwww.entrepreneurohio.org
Service Corp of Retired Executiveswww.scorecolumbus.org
The Women’s Business DevelopmentCenter
(614) 222-6700
Conway Center for Family Businesswww.familybusinesscenter.com
Central Ohio Better Business Bureauwww.centralohio.cbbb.org
www.hilliardchamber.org April 2012 | Hilliard Area Chamber of Commerce Business Monthly 7
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Hilliard Area Chamber of Commerce Business Monthly is a special adver tising supplement toThisWeek Community Newspapers. Hilliard Area Chamber of Commerce Business Monthly is notresponsible for opinions and vie ws expressed in the paid adver tisement in the business profiles. Allreal estate adver tising herein is subject to the federal F air Housing Act, which makes it illegal to adver-tise “any preference, limitation or discrimination because of race, color, religion, sex, handicap, familiarstatus, or national origin, or intention to mak e any such preference, limitation or discrimination. ” Wewill not knowingly accept an y advertising for real estate which is in violation of the la w. All persons arehereby informed that all d wellings advertised are available on an equal oppor tunity basis.
Golf, anyone?We are already getting reservations in for the golf outing on Monday, June 18, at Heritage GolfClub. We would love to see you on the links with clients, friends or family. If you don’t have afoursome, sign up as an individual! We will pair you so that you will enjoy this great privatecourse. It is a scramble format with a shotgun start. Are you wanting to promote your business?You can sponsor a hole, tee box, donate raffle prizes, etc. Check out the website at www.hilliard-chamber.org for more information and to sign up.
Become a fanof the Chamberon Facebook
We are on F acebookwhich provides us with an-other avenue to be in con-tact with you. If you are onFacebook, please searchHilliard Area Chamber ofCommerce and click to be-come a fan. You may alsogo to www .facebook/hilliardchamber.
We are posting picturesof our events as well as pro-viding more up to date in-formation on what is goingon in the Chamber.
Read all aboutthe Chamber
at hilliardchamber.org
Page 8 April 2012 | Hilliard Area Chamber of Commerce Business Monthly www.hilliardchamber.org
Spotlight on Business: Kris’ KornerKris’Korner is the brand name of decorated
apparel and accessories. There are many em-broiders and decorators, but very few offer thequality and service of Kris’ Korner.
Kris’ Korner provides personalized embroi-dered, jeweled or screened pieces featuring yourcompany logos, personal monograms, and sub-limation, such as mascots, logos, and pitures withno minimum quantity restrictions. Of course, itdoesn’t stop there. Designs with vibrant colorsare developed using Swarovski crystals, qualitythreads and inks, rhinestones, beading, and silkscreening on a variety of products such as cloth-ing, accessories, mugs and more with no rush fees.
Korner, owner of Kris’Korner states, “Everyjob is treated as the only job, and exactly as thecustomer orders.” It’s that type of personal serv-ice and quality that keeps customers loyal andhappy. Korner would know since she was a for-mer seamstress now celebrating the company’sfifth year. Additionally, her years in corporatesettings lends her the knowledge and skills nec-
essary to understand professionalism in the busi-ness world.
Kris’ Korner customer base includes: StateHighway Patrol Retirees Association, Freema-sons, Shriners, Scottish Rite Masons, FranklinCounty Sheriff’s Retirees Association, CirclevillePumpkin Show, Ohio National Guard, OK FarmProducts, LLC, Scioto Boat Club and more.
Kris’ Korner invites you to contact her at614-876-8565 or e-mail at Kristine@Krisko-
rner.com to discuss your next specialized prod-uct. Be sure to “Like” her Facebook page to viewsome of her latest works.
Still unsure? Tell Korner you saw this articleto receive a 20% discount on your next job re-quest. Quality, service, affordability, and atten-tion-to-detail is what Kris’ Korner is all about.
To advertise in the Hilliard Area Chamber of Commerce Business Monthly, contact ThisWeek CommunityNewspapers sales representative Michelle Rettig at (740) 888-6016 or [email protected].