Hacking Conferences & Events

By Dmitri Sarle

@DSARLE

WHY DO YOU GO TO EVENS?

CONTENT?

NETWORKING?

PARTIES?

X + Y = PROFIT

TREAT EVENTS JUST LIKE ANY OTHER BUSINESS PROCESS.

MEASURE ROI

"He will win who, prepared himself, waits to take the enemy unprepared.” ― Sun Tzu, The Art of War

SET MEASURABLE GOALS

3H PREPARATION FOR 1H AT EVENT

THE VENUE– TIME & LOCATIONS

IDENTIFY TARGETS

KNOW YOUR TARGETS: RESEARCH EXAMPLE

EFFICIENCY: START & END CONVERSATIONS

DIVIDE AND ASSIGN GOALS TO EACH TEAM MEMBER

FIND NEW FACES & BALANCE OLD ONES

BE A CONNECTOR, FACILITATOR

FILL YOUR CALENDAR. DO NOT JUST COVER IT WITH ONE EVENT.

DO NOT PITCH, ASK FOR ADVICEPITCHING RIGHT AWAY, IS LIKE PROPOSING ON THE FIRST DATE

OPEN ENDED & MEANINGFUL QUESTIONS

BUILD RELATIONSHIPS, NOT CONTACTS

BE MEMORABLE. ACT STUPID.

WHERE ARE THE PEOPLE? ASK AROUND

USE TWITTER AND SOCIAL MEDIA TO FIND VIP AFTERPARTIES

THE HACKS

COME EARLY AND BE OBSERVANT: FIND OUT WHERE YOU NEED TO BE

THE STORIES

NASDAQ BELL THE BLIND PIG THE VOLUNTEER DAY THE SPEAKER AREA

BUSINESS CARDS: 3 POCKETS RULE

THE TIPS

FIGURE OUT THE BARS

USE Q&A

BOOK A HOTEL WITH THE SPEAKERS

DO NOT LISTEN TO SPEAKERS

ACTIVE NETWORKING

BE HONEST

DAILY REPORTS

FOLLOW UPS + OFFER HELP

LEARNING POINTS & ROI

LAST CHANCE TO CONTACT

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BE CREATIVE

SEE YOU AT ARCTIC15!