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Hacking Yahoo! Social

Saurabh Sahni Developer, Hacker, Evangelist

Yahoo! Audience is the Platform

1) Open Applications

Run your applications across Yahoo!

Reach large Yahoo! audience

Two ways to hack Yahoo! Social

2) Social APIs

Syndicate UGC

Get referral traffic back to your site

HOME PAGE 

MY YAHOO! 

…more coming soon 

Y! TOOLBAR 

PULSE 

CONTACTS 

SOCIAL DIRECTORY  UPDATES 

STATUS 

Open Applications

HOME PAGE 

MY YAHOO! 

…more coming soon 

Y! TOOLBAR 

PULSE 

Why hack open apps?

MY APP 

SOCIAL ‐ Access user Profile & ConnecBon data ‐ InteracBve, personalized 

DISTRIBUTABLE ‐ Discovery ‐ PromoBon 

‐ Media buy enhanced 

ENGAGING ‐ Permanently parked in high‐traffic starBng points ‐ Viral in nature 

EASY TO BUILD ‐ Quickly prototype idea within 24 hours 

‐ Launch directly in producBon. No blockers! 

YAP: Programming Model

hXp://www.flickr.com/photos/dimitridf/2841804136/ 

YAP : Small View

•  Small size •  Cached, needs to be

fast •  Supports only: Html,

Inline css, YML

YAP: Canvas View

•  Loads external URL from your server

•  Support for: •  Open social

•  YML, CSS, HTML, JS

•  Runs in an iFrame with Caja

•  Yahoo! SDK

YAP - Accessing User Data

•  Guid – Unique identifier for a user

– Public info, can be stored on your servers

•  Consumer Key / Secret – Specifies “API Scopes” – Enables to query Yahoo! WS

– Necessary for OAuth 1.1 authentication

– Automatically created for you in devTool

‐  ‐ 

Social Platforms: Available APIs

•  Social Directory: One Social Graph – Contacts, connections & profile data

•  Updates – Syndicate user content & activity

•  Presence – Read, write presence

•  SDK simplifies access •  Make it easy: YQL

‐  ‐ 

YML: Yummy Language To Get You Started

•  Enables you to get cool features fast – <yml:a view=”Full” params=”prefs.php”/> •  Enables ajaxy behaviors in SmallView

– <yml:profile-pic uid=”XXX”>

– <yml:name uid=”viewer” linked="true"/> –   <yml:friend-selector uid="viewer"/>  

–  <yml:user-badge uid="viewer" linked="true” />   

More: hXp://developer.yahoo.com/yap/guide/yapdev‐yml.html  

YAP Cautions

•  Your gadget URL needs to be a prod host •  Not all HTML/JS will run for security

•  JS/HTML will be cajoled

•  YML and OpenSocial are whitelisted

•  Small view: •  No Javascript •  NO CSS

•  No <a> Links except via YML

2. Y! Social APIs

hXp://developer.yahoo.com/social/ 

User Data 

Updates 

ConnecBons 

Status 

hXp://pulse.yahoo.com/sahni_saurabh 

YAHOO! MESSENGER 

Y! Social APIs

hXp://developer.yahoo.com/social/ 

    SOCIAL     DIRECTORY  

 YAHOO!  CONTACTS 

STATUS 

UPDATES 

Leverage Yahoo!’s 600+ million users in your social

applications with Yahoo!’s Social APIs.

 Open applicaBons are applicaBons that run on the Yahoo! network or other open social containers 

 OAuth applicaBons are standalone applicaBons that run off the Yahoo! network. 

Two ways use Social APIs

Easiest way to use Social APIs is via

YQL

hXp://developer.yahoo.com/yql/console/ 

hXp://developer.yahoo.com/yql/console/ 

select * from social.profile where guid=me;

Fetching your profile data

Profile Data 

select * from social.contacts where guid=me;

Finding your contacts

Contacts 

select * from social.profile where guid=

‘7VABDKK365VEHCUDYFO6HUSKQM’;

Fetching any user’s profile data

select * from social.updates where guid=me;

Fetching your updates

Updates 

select * from social.contacts.updates where guid=me;

Updates from your contacts

Access all Yahoo! Updates in real time via YQL

Updates Firehose

hXp://www.flickr.com/photos/thomashawk/250792779/ 

Update Sources: 75+

http://developer.yahoo.com/social/rest_api_guide/updates-update_sources.html

Updates Firehose 

select * from social.updates.search where query=’iPad';

Finding updates about iPad

select * from social.updates.search where link='huffingtonpost.com';

Updates associated with nytimes.com

select * from social.updates.search where source = 'twitter';

Tweets in Yahoo! Updates

select * from social.updates.search where source = '7BNRkt42';

Updates from your application

44 

 Y! Social SDK  What can you do? 

hXp://www.flickr.com/photos/phploveme/2847931240/ 

•  Examples for OpenSocial, PHP, Python

•  Performs OAuth authorizaiton

•  REST calls to the Yahoo! Social Web Services

–  Fetching Profiles

–  Fetching and Inserting Updates

–  Fetching Connections

–  Executing YQL

Yahoo! Social SDK – Features 

hIp://developer.yahoo.com/social/sdk/ 

SDK Languages 

Scalable Hosting

hXp://signup.joyent.com/yahoo_signup  

Example Apps

Flixter on Yahoo!

USER DATA 

DATA  

LOCATION 

    UPDATES   

CONTACTS 

AUTHENTICATION 

Updatesville

Updatesville

Social Search

Social Search

Social Search

•  Materialize Social Graph data for engaging experiences

•  Build apps for Yahoo! network and reach 600M+ audience

•  Use updates API to make your hacks viral

•  Improve social search experience •  Think social games!

•  Personalize your hacks with Yahoo! Profile data. Use Yahoo! Login.

What can you do?

Hack: Updates in your language

hXp://www.flickr.com/photos/dimitridf/2841804136/ 

DEMO

hXps://developer.apps.yahoo.com/projects/  

hXps://developer.apps.yahoo.com/projects/ 

Gadget XML: hXp://github.com/saurabhsahni/Hacks  

PHP Code: hXp://github.com/saurabhsahni/Hacks 

$session = YahooSession::requireSession($key, $secret, $app_id)

$user = $session->getSessionedUser();

var_dump($user);

PHP Example: OAuth Dance 

select * from social.profile where guid=me

select * from social.connections where owner_guid=me

select message from social.profile.status where guid=me

select * from social.updates where guid=me

Social Data with YQL ‐ Recap  

$session = YahooSession::requireSession($key, $secret, $app_id)

$results = $session->query(‘select * from social.updates where guid=me’);

var_dump($results);

PHP Example: ExecuUng YQL 

$session = YahooSession::requireSession ($key, $secret, $app_id)

$user = $session->getSessionedUser();

$update = $user->insertUpdate($suid, $title, $link, $description);

var_dump($update);

PHP Example: InserUng Updates 

•  Yahoo! Social APIs - http://developer.yahoo.com/social/

•  Meme APIs: http://developer.yahoo.com/meme/

•  Yahoo! Query Language - http://developer.yahoo.com/yql/

•  Yahoo! Social SDKs- http://developer.yahoo.com/social/sdk/

•  Examples - http://github.com/saurabhsahni/Hacks

GeVng Started ‐ DocumentaUon

THANK YOU! 

Saurabh Sahni hXp://www.saurabhsahni.com  hXp://twiXer.com/saurabhsahni hXp://pulse.yahoo.com/sahni_saurabh  hXp://slideshare.net/saurabhsahni 

Appendix

•  OpenSocial API •  For developing applicaUons on social networks •  Accessing social data (profiles, connecUons) •  Fetching and inserUng acUviUes 

•  Implemented by many containers •  Develop once, distribute broadly 

What is OpenSocial? 

Python Example: OAuth Dance 

oauthapp = yahoo.application.OAuthApplication (key, secret, app_id, callback)

# fetch unauthorized request token request_token = oauthapp.get_request_token(callback)

# authorize request token authorization_url = oauthapp.get_authorization_url(request_token)

# refresh authorized request token with access token access_token = oauthapp.get_access_token(request_token)

oauthapp.token = access_token

oauthapp = yahoo.application.OAuthApplication(key, secret, app_id, callback)

profile = oauthapp.getProfile()

print profile

Python Example: Fetching Profile Data

oauthapp = yahoo.application.OAuthApplication(key, secret, app_id, callback)

results = oauthapp.yql('select * from social.profile where guid=me')

print results

Python Example: ExecuUng YQL