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Hadassah (2)

Date post: 14-Dec-2014
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Presentation to NE Area Leaders
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© 2009 The Ostroff Group DEVELOPMENT, FUNDRAISING, STRATEGIC PLANNING & MARKETING FOR NONPROFIT ORGANIZATIONS PREPARED FOR Fundraising in Challenging Times
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Page 1: Hadassah (2)

© 2009 The Ostroff Group

DEVELOPMENT,

FUNDRAISING,

STRATEGIC

PLANNING &

MARKETING

FOR NONPROFIT

ORGANIZATIONS

PREPARED FOR

Fundraising in Challenging Times

Page 2: Hadassah (2)

© 2009 The Ostroff Group

DEVELOPMENT,

FUNDRAISING,

STRATEGIC

PLANNING &

MARKETING

FOR NONPROFIT

ORGANIZATIONS

Organizations are paying more attention to their donors

WHY????

2

Page 3: Hadassah (2)

© 2009 The Ostroff Group

DEVELOPMENT,

FUNDRAISING,

STRATEGIC

PLANNING &

MARKETING

FOR NONPROFIT

ORGANIZATIONS

Overview of Session• Strategies for Success• Passion = Power• Friend Raising = Opportunity• Fund Raising = Program

Sustainability

3

Page 4: Hadassah (2)

© 2009 The Ostroff Group

DEVELOPMENT,

FUNDRAISING,

STRATEGIC

PLANNING &

MARKETING

FOR NONPROFIT

ORGANIZATIONS

In the philanthropic landscape today there are…

• Incredibly worthy projects• Visionary, committed & hard-

working leaders• Donors who want to align with an

organizations’ vision and…• Campaign teams who are eager to

unlock the potential for charitable giving

4

Page 5: Hadassah (2)

© 2009 The Ostroff Group

DEVELOPMENT,

FUNDRAISING,

STRATEGIC

PLANNING &

MARKETING

FOR NONPROFIT

ORGANIZATIONSTrends in Giving• Compassion fatigue

is real• Donors are making

gifts• Donors are

responding to Web 2.0 strategies

• Reduced government funding

• Reduced research grants from corporations

• Challenging economy

5

Page 6: Hadassah (2)

© 2009 The Ostroff Group

DEVELOPMENT,

FUNDRAISING,

STRATEGIC

PLANNING &

MARKETING

FOR NONPROFIT

ORGANIZATIONS

Findings from the Giving USA Report

Page 7: Hadassah (2)

© 2009 The Ostroff Group

DEVELOPMENT,

FUNDRAISING,

STRATEGIC

PLANNING &

MARKETING

FOR NONPROFIT

ORGANIZATIONS

1. From Giving US

Is Hadassahgetting its share of the philanthropic pie?

Page 8: Hadassah (2)

© 2009 The Ostroff Group

DEVELOPMENT,

FUNDRAISING,

STRATEGIC

PLANNING &

MARKETING

FOR NONPROFIT

ORGANIZATIONS

What Hadassah Windows Will You Open and What Doors Will You Unlock?

Page 9: Hadassah (2)

© 2009 The Ostroff Group

DEVELOPMENT,

FUNDRAISING,

STRATEGIC

PLANNING &

MARKETING

FOR NONPROFIT

ORGANIZATIONS

YOU

Page 10: Hadassah (2)

© 2009 The Ostroff Group

DEVELOPMENT,

FUNDRAISING,

STRATEGIC

PLANNING &

MARKETING

FOR NONPROFIT

ORGANIZATIONS

• Establish positive communication• Share your enthusiasm - Passion • Make the case and explain why

Hadassah is important to YOU• Help the donor to meet their

philanthropic objectives

Four steps to securing a relationship

10

Page 11: Hadassah (2)

© 2009 The Ostroff Group

DEVELOPMENT,

FUNDRAISING,

STRATEGIC

PLANNING &

MARKETING

FOR NONPROFIT

ORGANIZATIONS

Cultivation & Communication

• Listen closely to the donor

• Have an Individual Donor Plan

• Have a stewardship plan

• Have a cultivation plan

• Have a recognition plan

• Partner with a “PROVUNTEER”11

Page 12: Hadassah (2)

© 2009 The Ostroff Group

DEVELOPMENT,

FUNDRAISING,

STRATEGIC

PLANNING &

MARKETING

FOR NONPROFIT

ORGANIZATIONS

So what can you do?

Page 13: Hadassah (2)

© 2009 The Ostroff Group

DEVELOPMENT,

FUNDRAISING,

STRATEGIC

PLANNING &

MARKETING

FOR NONPROFIT

ORGANIZATIONS

The Ostroff Group is a team of consultants with decades of management and financial resource development experience. We serve clients in the fields of education, human services, cultural arts, health care and Jewish community services.

We understand nonprofits from the inside out … it’s what sets us apart.

Our expertise includes:• Organizational Development and Strategic Planning• Development and Fundraising Services• Coaching and Training for Professionals and Volunteers• Marketing and Communication• Foundation Research and Grant Writing

Who we are

Page 14: Hadassah (2)

© 2009 The Ostroff Group

DEVELOPMENT,

FUNDRAISING,

STRATEGIC

PLANNING &

MARKETING

FOR NONPROFIT

ORGANIZATIONS

Hillel KorinExecutive Vice President617 967 [email protected]


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