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Haiku Series May2018 · 2018-08-02 · 2 HAIKU At the Milan furniturefair 2011, wecaught sightof a...

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BY GAMFRATESI HAIKU
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Page 1: Haiku Series May2018 · 2018-08-02 · 2 HAIKU At the Milan furniturefair 2011, wecaught sightof a sofa thatstoodout with simple elegance amongthe manyprototypes. Haiku had an exquisitequalityaboutit,

B Y G A M F R AT E S I

H A I K U

Page 2: Haiku Series May2018 · 2018-08-02 · 2 HAIKU At the Milan furniturefair 2011, wecaught sightof a sofa thatstoodout with simple elegance amongthe manyprototypes. Haiku had an exquisitequalityaboutit,

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H A I K U

A t t he M i l an f u r n i t u r e f a i r 2011 , w e c augh ts i gh t o f a s o f a t ha t s t ood ou t w i t h s i m p l e e l eganc e am ong t he m any p r o t o t y pes . H a i k u had an ex qu i s i t e qua l i t y abou t i t , w i t h ec hoeso f t he F i nn J uh l c l as s i c , t he Poe t . Wei m m ed i a t e l y k new t ha t w e had t o p r oduc e i t .

T he des i gn duo , G am F r a t es i , a r e f r om I t a l yand D enm ar k ; an unex pec t ed , bu t s u r p r i s i ng l yha r m on i ous , pa i r i ng . T h i s i s r e f l e c t ed i n howH a i k u e f f o r t l e s s l y c om b i nes t he s i m p l e w i t h t he ex p r es s i v e . T he c on t r as t r epea t s i n t he m ee t i ng be t w een t he r i g i d , enc l os i ng s hape o f t he ex t e r i o r and t he s o f t e r, m o r e i n t i m a t ei n t e r i o r.

T he nam e H a i k u i s c hos en f r om t he t r ad i t i ona lJ apanes e poe t r y t r ad i t i on o f des c r i b i ng a m oodi n a f ew w or ds . I n t he s am e w ay, G am F r a t es ihas us ed s i m p l e m eans t o c r ea t e a s o f a t ha tbo t h s ugges t s a p r o t ec t i v e f unc t i on and enc ou r ages a s ens e o f ex p r es s i on .

Page 3: Haiku Series May2018 · 2018-08-02 · 2 HAIKU At the Milan furniturefair 2011, wecaught sightof a sofa thatstoodout with simple elegance amongthe manyprototypes. Haiku had an exquisitequalityaboutit,

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Ha iku - 2 -sea tD: 88 cm, H : 104 cm

L : 156 cm, Sh : 44 ,5 cm

Ha iku - 3 -sea tD: 88 cm, H : 104 cm

L : 228 cm, Sh : 44 ,5 cm

Ha iku Low - 3 -sea tD: 88 cm, H : 76 ,5 cm

L : 228 cm, Sh : 44 ,5 cm

Ha iku Low - 2 -sea tD: 88 cm, H : 76 ,5 cm

L : 156 cm, Sh : 44 ,5 cm

H A I K U S E R I E S

Page 4: Haiku Series May2018 · 2018-08-02 · 2 HAIKU At the Milan furniturefair 2011, wecaught sightof a sofa thatstoodout with simple elegance amongthe manyprototypes. Haiku had an exquisitequalityaboutit,

O P T I O N S & T E S T S

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Mate r i a l s :F ab r i c g r oup : 1 , 2 , 3 , 4 , 5Lea t he r g r oup : 0 , 1 , 2

F r am e : B l ac k l ac que r ed

F r on t s i de upho l s t e r y : O n l y f ab r i c

Customiza t ion poss ib i l i t i es :C O M / C O L upon f ac t o r y app r ov a l . H e i gh t m od i f i c a t i on no t pos s i b l e .

Tes t :H a i k u f u l f i l l s t he r equ i r em en t s i n :— E N 15373 : 2007 : S t r eng t h , du r ab i l i t y and s a f e t y.

Page 5: Haiku Series May2018 · 2018-08-02 · 2 HAIKU At the Milan furniturefair 2011, wecaught sightof a sofa thatstoodout with simple elegance amongthe manyprototypes. Haiku had an exquisitequalityaboutit,

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Palazzo Litta, Milan, Italy

Haiku – Model 1632 – Fabric (Hall ingdal 180) / fabric (Remix 143).

Page 6: Haiku Series May2018 · 2018-08-02 · 2 HAIKU At the Milan furniturefair 2011, wecaught sightof a sofa thatstoodout with simple elegance amongthe manyprototypes. Haiku had an exquisitequalityaboutit,

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Restaurant The Standard, Copenhagen, Denmark: Haiku – Model 1632 – Fabric (Remix 123) / fabric (Hall ingdal 130)

Page 7: Haiku Series May2018 · 2018-08-02 · 2 HAIKU At the Milan furniturefair 2011, wecaught sightof a sofa thatstoodout with simple elegance amongthe manyprototypes. Haiku had an exquisitequalityaboutit,

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InterContinental, Slovenia

Page 8: Haiku Series May2018 · 2018-08-02 · 2 HAIKU At the Milan furniturefair 2011, wecaught sightof a sofa thatstoodout with simple elegance amongthe manyprototypes. Haiku had an exquisitequalityaboutit,

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InterContinental, Slovenia

Page 9: Haiku Series May2018 · 2018-08-02 · 2 HAIKU At the Milan furniturefair 2011, wecaught sightof a sofa thatstoodout with simple elegance amongthe manyprototypes. Haiku had an exquisitequalityaboutit,

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Kopenhagen Fur, Copenhagen, DenmarkHaiku – Model 1632 – Fabric (Hall ingdal 180) / fabric (Remix 143).

Page 10: Haiku Series May2018 · 2018-08-02 · 2 HAIKU At the Milan furniturefair 2011, wecaught sightof a sofa thatstoodout with simple elegance amongthe manyprototypes. Haiku had an exquisitequalityaboutit,

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This Side: Haiku — Model 1633 — Fabric (Harald 212) / fabric (Sonar 112).

Opposite Side: Malmö Live concert house: , Malmö, Sweden:

Haiku – Model 1633 – Fabric (Hall ingdal 657) / fabric (Remix 653).

Page 11: Haiku Series May2018 · 2018-08-02 · 2 HAIKU At the Milan furniturefair 2011, wecaught sightof a sofa thatstoodout with simple elegance amongthe manyprototypes. Haiku had an exquisitequalityaboutit,

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This Side: Haiku — Model 1642 — Fabric (Molly 119) / fabric (Coll ine 118)

Opposite Side: Dinesen, Copenhagen, Denmark:

Haiku Low – Model 1643 – Fabric (Harald 2 792)

Haiku Low – Model 1642 – Fabric (Harald 2 792) / fabric (Vale 732)

Page 12: Haiku Series May2018 · 2018-08-02 · 2 HAIKU At the Milan furniturefair 2011, wecaught sightof a sofa thatstoodout with simple elegance amongthe manyprototypes. Haiku had an exquisitequalityaboutit,

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Haiku – Model 1633 – Fabric (Harald 212) / fabric (Sonar 112).

Page 13: Haiku Series May2018 · 2018-08-02 · 2 HAIKU At the Milan furniturefair 2011, wecaught sightof a sofa thatstoodout with simple elegance amongthe manyprototypes. Haiku had an exquisitequalityaboutit,

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Haiku Low – Model 1642 – Fabric (Harald 182) / fabric (Pi lot 162).

Page 14: Haiku Series May2018 · 2018-08-02 · 2 HAIKU At the Milan furniturefair 2011, wecaught sightof a sofa thatstoodout with simple elegance amongthe manyprototypes. Haiku had an exquisitequalityaboutit,

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Haiku Low – Model 1643 – Fabric (Maple 722)

Page 15: Haiku Series May2018 · 2018-08-02 · 2 HAIKU At the Milan furniturefair 2011, wecaught sightof a sofa thatstoodout with simple elegance amongthe manyprototypes. Haiku had an exquisitequalityaboutit,

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Haiku Low – Model 1642 – Fabric (Molly 119) / (Col l ine 118).

Page 16: Haiku Series May2018 · 2018-08-02 · 2 HAIKU At the Milan furniturefair 2011, wecaught sightof a sofa thatstoodout with simple elegance amongthe manyprototypes. Haiku had an exquisitequalityaboutit,

F E A T U R E S

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E m b r ac i n g o u t e r sh e l l an d so f t “ i n s i d e”

C o n t r as t i n g m at e r i a l s i n o u t e r an d i n n er sh e l l

L o w an d h i g h ver s i o n

A d es i g n t h a t b r i d g es co n t r as t sI t a l i an / D an i s h des i gn duo G am F r a t es i has c r ea t ed a des i gn t ha t bo t h i s da r i ng and r oo t ed i n t r ad i t i on .

P r em i u m q u a l i t y5 y ea r s gua r an t ee . N o t ox i c ev apo r a t i ons .

Page 17: Haiku Series May2018 · 2018-08-02 · 2 HAIKU At the Milan furniturefair 2011, wecaught sightof a sofa thatstoodout with simple elegance amongthe manyprototypes. Haiku had an exquisitequalityaboutit,

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H a i k u has been us ed f o r a r ange o f hos p i t a l i t yp r o j ec t s s uc h as :

- P i l az z o L i t t a , I t a l y

- M a l m ö L i v e c onc e r t hous e , S w eden

- D i nes en , D enm ar k

- T he S t anda r d , D enm ar k

- K openhagen F u r, D enm ar k

- I m pe r i a l H o t e l , D enm ar k

- I n t e r C on t i nen t a l , S l ov en i a

P R O J E C T SP R I M A RY TA R G E T S E G M E N T S

H a i k u : H os p i t a l t i t y, C o r po r a t e & P ub l i c S pac es .

H a i k u Low : H os p i t a l t i t y, C o r po r a t e , P ub l i c S pac es & R es i den t i a l .

Page 18: Haiku Series May2018 · 2018-08-02 · 2 HAIKU At the Milan furniturefair 2011, wecaught sightof a sofa thatstoodout with simple elegance amongthe manyprototypes. Haiku had an exquisitequalityaboutit,

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G A M F R AT E S I

G am F r a t es i i s D an i s h a r c h i t ec t S t i ne G am and I t a l i an des i gne r / a r c h i t ec t E n r i c o F r a t es i , w hohav e been des i gn i ng t oge t he r s i nc e 2006 .

T he i r des i gns a r e c r ea t ed i n t he c r os s s t r eambe t w een t he c oo l N o r d i c he r i t age and t he m o r e c onc ep t ua l I t a l i an app r oac h . T he i r s t a r t i ngpo i n t i s t he S c and i nav i an t r ad i t i on , w i t h em phas i s on s t r i ngen t f unc t i ona l i t y, bu t t heya l w ay s add an em o t i ona l edge . E ac h p i ec et e l l s a s t o r y, o f t en w i t h a t ouc h o f hum or.

T he des i gn p r oc es s beg i ns i n t he w o r k s hop , w he r e t hey ex p l o r e t he po t en t i a l o f b r eak i ngbo r de r s be t w een ha r m ony and c haos i n m a t e r i a l s , t ec hn i ques and p r opo r t i ons .

Page 19: Haiku Series May2018 · 2018-08-02 · 2 HAIKU At the Milan furniturefair 2011, wecaught sightof a sofa thatstoodout with simple elegance amongthe manyprototypes. Haiku had an exquisitequalityaboutit,

FREDER I C I A . COM


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