Sheet1Category ShareCategory Hair Care Category Market DivisionHair Oils & Conditioner41%Shampoos36%Colourants17%Salon hair Colour4%Styling Agents2%Brand ShareSrBrandCompany20092010201120121Godrej Hair DyeGodrej Consumer Products Ltd26.025.824.223.32Super VasmolHygienic Research Institute17.016.015.815.63L'oreal Excellence CreamL'oreal India Pvt Ltd10.810.810.810.94Garnier Colour NaturalsL'oreal India Pvt Ltd5.05.35.65.65IndicaCavinKare Pvt Ltd4.04.24.34.66Godrej Colour SoftGodrej Consumer Products Ltd4.04.34.54.67StreaxHygenic Research Institute2.32.02.02.08revlon Color SilkModi Revlon Pvt Ltd0.90.90.70.69OthersOthers30.030.732.132.8TotalTotal100.0100.0100.0100.0Delivery FormatValue-Base SharePower Based45-50%Cream Based25%Oil BasedShampoo BasedLiquids BasedProductRs/SachetTypeFeatureGodrej Expert Original15PowderBasic black hair colour (with the largest hair colour consumerfranchise in India)Godrej Expert Advanced15Powder(a henna based colour with the goodness of henna and amla)Godrej Expert Care20Powder(powder thatforms a gel); the flagship gel innovation that took care of all the fundamental powder format challenges - Non Drip, triple conditioner; and great post usehair feelGodrej Expert Rich Creame 30CreamFor the first time in India, a crme haircolour was made available in convenient pre-measured sachets. It is available in five shades, and is enriched with the goodness of aloe-protein whichkeeps the hair soft & shiny. Expert Rich Crme also offers a complete one-stop solution by way of a Hair Colouring Kit (KiT)59(colour sachet + developer sachet+ hair colouring brush + mixing bowl + gloves + ear caps + stain removal wipe + conditioner) to hand-hold the first timers. Godrej Expert Rich Crme isaffordably priced at Rs.59 for the Kit and Rs.30 for the Single use pack (colour sachet + developer).Godrej Colour SoftGodrej Renew

Sheet2SR NoBrand NameCelebrity in AdsKey DifferentiatorsType and ConstituentsPrice per kit In RsNo. of shades1LOreal Excellence CrmeAishwarya RaiContains a 3X formula Ceramide which protects, Collagen which restores and pro-keratin which strengthensPermanent Colour, 100% grey Coverage, contains ammonia. The pack consists of a protective serum, colourant, developer and conditioner.55910+2LOreal Casting Crme GlossSonam KapoorTargets younger consumers who want to get stylish, glossy looking colour.Semi-Permanent colour, no ammonia, 50% grey coverage. The pack consists of a colourant, developer and conditioner.52910+3Revlon ColorsilkNoneImparts luminosity to hair.Permanent Colour, contains ammonia. It consists of a colourant, developer and conditioner.35010+4Garnier Color NaturalsKarishma KapoorIt has a nourishing cream formula and contains olive oil.Permanent Colour, 100% grey Coverage, contains ammonia. The pack consists of a colourant, developer and conditioner.15555Godrej ColoursoftMild and gentle hair colourNo ammonia14056Godrej RenewContains the goodness of Hibiscus and Aloe veraPermanent Colour, 100% grey Coverage, contains ammonia12547StreaxSonakshi Sinhaits key ingredient is Walnut Oil which helps strengthen and imparts colour. It also has a Kera-Vit formula which conditions hair.Permanent Colour, 100% grey Coverage, contains ammonia. It consists of a colourant, developer and conditioner.120178Godrej Expert Rich CremePerizaad ZorabianContains the goodness of Aloe ProteinPermanent Colour, No Ammonia, Pre-measured sachets595

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