COMPILED BY:SHIVANGI PRIYA 45RAHUL VERMA 33FDDI

Swot analyis is nt right lots of spelling mistakes r there

INTRODUCTION Haldiram is a multi-cuisine Indian fast food

restaurant. Started as a small time sweet shop in Bikaner

in 1937 The 1st company to offer the traditional Indian

snakes food In 1940s the company started 3 units till 1990s i.e. Kolkata, new Delhi and

Nagpur Early of 1999s the 3 units split over

STRENGTH AS A BRAND First mover advantage The product quality and hygiene Value for the money product Rich culture heritage – exchange of gifts For all age group Rignable price

MISSION & VISIONMission Review, Recreate and Rediscover the trend of Healthy Eating and Innovate and Invent fresh new methods to Nourish and Delight everyone we serve. Vision Be the Trend Setter in the field of Healthy and Tasty Eating to Achieve a Sustainable Growth this will bring about an overall up liftment of the Organization , its People and the Society

SWOT ANALYSIS

PRODUCT Nankeen Sweets Sharbats Bakery items Papad Ice-cream Substitute product (potato chips,

biscute,fast food and sweet shop)

PRICING Haldiram's offered its products at

competitive prices in order to penetrate the huge unorganized market of namkeens and sweets.

PRICE RANGE OF 'NAMKEENS' OFFERED BY HALDIRAM'S‡Pack weight price

30 gms 585 gms 10180 -250 18-35400-500 40-701 kg 95-200

Package and style---

COMPETITORS OF HALDIRAMPepsi foods & Frito laysBakeman’sNathu’sEvergreen’sSM foodBritannialaysUnorganized retailers

MARKETING MIX Product Namkeens (60%), sweets, sarbat, bakery

items, papad and ice-creams Use of technology to update the product Haldiram’s have their expertise in dosas, ice-

creams, Indian sweets and North Indian snacks which include samosas, pao bhaji, chole bhature and namkeen etc. This will continue to be the dominant positioning of Haldiram’s.

Packaging Innovative and contemporary packaging

filled with nitrogen Long life and attractive packaging for

impulse purchase Price Competitive prices to penetrate the

organized market Packets of 85grm cost Rs, 10

Distribution More than 6 lakh outlet in Nagpur and Delhi For abroad customer internet marketing Trade margin range from 27% to 45%

depending on the item

CUSTOMER PROFILE Customer of unorganized market Youth section of the market Families (Target everyones)

ADVERTISEMENT word of mouth online promotion through print media attractive packagingTo cater more customers Haldiram must do the advertisement and should come with innovative ideas like whole India can be divided into east, west, north and south. And different mode of media can be used like….. East--- newspaper and hoardings West—traditional method South—events, newspaper, television and new media

North—FM radio, event, newspaper and new media

FRANCHISE OPPORTUNITY Haldiram’s are developing their own internal systems. Until and

unless, they are strong in-house, they would not like to expand. They would rather like to grow steadily but at the same time

have everything in control. They are definitely thinking of giving their franchisees.

Haldiram’s don’t want to go far from Delhi so in order to have maintained control and face the initial problems more effectively.

They can even take it in another way that they buy a place, they invest everything and they manage it in the way of franchisee.

and at the same time, they don’t affect their brand name also because that will be done everything in house.

IMPORTANCE OF FRANCHISING Leveraging on a recognized brand name Enhancing business image Ensuring consistent quality Attaining higher productivity/better

motivated staff Access to good locations Economies of scale Reducing risks of failure

HOW TO TAKE FRANCHISE

BENEFIT TO FRANCHISEE TAKING THE FRANCHISE

Independent- no risk of losing the job you are your owner

Low risk as compared to an entrepreneur Establish product /services- already these

products are doing well in the market and being sold successfully.

Experience of the franchisor Brand recognition Loan easily available

BENEFIT TO THE FRANCHISOR GIVING THE FRANCHISEE

Rapid expansion Share business risk Group power Higher return on capital investment Brand leverage

CHALLENGED FACED BY HALDIRAM A major problem they face in day to day

working in food industry is that the customer’s in India prefer everything fresh, they are not very much interested in packaged food even today, apart from namkeens

So, that is a challenge, which is driving Haldiram’s to develop improved packaging.

FUTURE PLAN OF HALDIRAM To increase export To increase the existing strong distribution

network To launch egg-less bakery item

FRANCHISE AGREEMENT When we buy a franchise we enter a legal

relationship with the franchisor. The length document which is being prepared to be in the relation with the franchisor is known as franchisee agreement.

An agreement must contains the following important clauses:

Territory Premises and leases Tenure renewal

Cost and financial consideration Opening The manual Obligation Document from the franchisor side- Letter of offer Franchise manual Franchise agreement Document from the franchisee side- Franchisee proposal A suitable site for the franchise agreement

SUGGESTION diversifying into innovative products increase the no. of outlet better promotion home delivery explore the possibility of opening the outlets

in foreign market customer service