HALEEB Butter Final 111

8/8/2019 HALEEB Butter Final 111

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Presented To:Presented To:

Sir Rafi Ulla BilalSir Rafi Ulla Bilal

Presented By:Presented By:UmairUmair

OuneebOuneeb

MohsinMohsin

WaseemWaseem

AmjadAmjad

HamzaHamza


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COMPANY HISTORYCOMPANY HISTORY

HaleebHaleeb FoodsFoods waswas establishedestablished inin 19861986 andand itsits

firstfirst productproduct waswas HaleebHaleeb milkmilk.. SinceSince then,then, itit

hashas continuedcontinued toto provideprovide qualityquality productsproducts toto

itsits consumersconsumers withwith productproduct andand packagingpackaging

innovationsinnovations


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Company Name: Haleeb Foods Ltd.

Country/Territory: Pakistan

Address: 135 Ferozepur Road, Lahore, Punjab,

Pakistan

Products/Services We Offer: UHT milk, juices, cream

Business Type: Manufacturer

Industry Focus: Dairy Products

No. of Employees: Above 1000 People

Certificates: ISO 9001 , 2000 , ISO 14000 , HACCP

Year Established: 1980

Legal Representative/CEO: Suleman Dawood


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HFL

QADR & D

PRODUCTION MARKETING

MPD IMPORT & EXPORT

CUSTOMER

COMPLAINTS

FINANCE /

ACCOUNTING

HUMAN RESOURCE ADMINISTRATION

TECHNICALPERSONNEL

DEPARTMENT

SUPPLY CHAIN SALES


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Company ProfileCompany Profile

BuildingBuilding anan excellentexcellent reputationreputation overover thethe yearsyears

HaleebHaleeb FoodsFoods continuescontinues toto bebe atat thethe forefrontforefront ofofproductproduct andand packagingpackaging innovationinnovation..

HaleebHaleeb FoodsFoods hashas thethe distinctiondistinction ofof beingbeing thethe firstfirst

companycompany inin PakistanPakistan toto useuse TetraTetra PaksPaks novelnovel

packagingpackaging formatsformats


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Company ProfileCompany Profile

HaleebHaleeb FoodsFoods PakistansPakistans numbernumber 11 andand fastestfastest

growinggrowing packagedpackaged FoodFood CompanyCompany.. AsAs of of

fiscalfiscal 20052005,, itsits annualannual turnoverturnover isis RsRs.. 77..22billionbillion

Recently,Recently, HaleebHaleeb FoodsFoods hashas builtbuilt yetyet anotheranotherplantplant ininRahimRahim YarYar KhanKhan whosewhose purposepurpose isis toto

provideprovide HaleebsHaleebs qualityquality productsproducts toto

maximummaximum numbernumber ofof consumersconsumers


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Market shareMarket share

Haleeb Foods ( Formerly CDL Foods Limited

) is one of the Pakistan based Company with

having branch office in Sharjah ( UAE ).Haleeb Foods is one of the fastest growing

company in Pakistan with reaching to turnover

of US $ 120 for the year 2006. It has achievedundisputed leadership in the liquid packaged

milk category with market share of 56%.


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Organizational chartOrganizational chart


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International CertificationsInternational Certifications

HACCP (in process controls for saferHACCP (in process controls for safer

products)products)

ISO 9002 (better quality for greater customerISO 9002 (better quality for greater customer

satisfaction)satisfaction)

ISO 14000 (environmentISO 14000 (environment--friendly operations)friendly operations)


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MISSION STATEMENT

Build Branded food business toBuild Branded food business to

improve quality of life by offeringimprove quality of life by offering

tasty, affordable and highlytasty, affordable and highly

nutritional products to ournutritional products to our

consumers while maximizing stakeconsumers while maximizing stakeholders' valueholders' value


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VISIONVISION

Most Innovative and fastestMost Innovative and fastest

growing food company offeringgrowing food company offeringproducts enjoyed inproducts enjoyed in

"every homeevery day""every homeevery day"


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PRODUCTSPRODUCTS

Dairy ProductsDairy Products

JuicesJuices

UHT MilkUHT Milk


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HaleebHaleeb ButterButter isis thethe bestbest

naturalnatural sourcesource of of

VitaminsVitamins AA && DD forforeveryoneeveryone..

It is rich in its taste andIt is rich in its taste and

revitalizes your energyrevitalizes your energyfor a long tiresome day.for a long tiresome day.


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JUICESJUICES


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UHT MilkUHT Milk


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HaleebHaleeb ButterButter carriescarries HaleebHaleeb FoodsFoods lastinglastingcommitmentcommitment ofof satisfyingsatisfying itsits consumersconsumers withwith

wholesomewholesome andand healthyhealthy foodfood productsproducts ofof thethe

highesthighest internationalinternational standardsstandards.. HaleebHaleeb ButterButter

isis thethe bestbest naturalnatural sourcesource ofofVitaminsVitamins AA && DD

forfor everyoneeveryone..


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RAW MATERIALRAW MATERIAL

MilkMilk

WaterWater

SaltSalt

SNF (smell and flavor)SNF (smell and flavor)


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SOURCES OF RAW MATERIALSOURCES OF RAW MATERIAL

Milk is collected from the livestock farms that areMilk is collected from the livestock farms that are

owned by Haleebowned by Haleeb

Haleeb has also established ties with other farmersHaleeb has also established ties with other farmersand sources for milkand sources for milk

80% from their own dairy farms located in80% from their own dairy farms located in

adjoining areas of Rahim Yar Khan and outskirtsadjoining areas of Rahim Yar Khan and outskirts

ofLahore.ofLahore.

20% Suppliers20% Suppliers (either from GOV or private sources)(either from GOV or private sources)

The contractors include the government agenciesThe contractors include the government agencies

as well.as well.


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Production of Butter at HaleebProduction of Butter at Haleeb

Raw milk churned to form creamRaw milk churned to form cream

Cream is again churned to extract pure fatCream is again churned to extract pure fat

Pure fat is added with water and salts inPure fat is added with water and salts in

proportionproportion

Processed fat is then added with color.Processed fat is then added with color.


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PRODUCTION LAYOUT OF HALEEB FOOD Ltd

BUTTER FORMATION

COLLECTION

MILK IS COLLECTED AT THE

FACTORY

RECEPTION

MILK QUANTITY IS

INSPECTED AND REPORTED

HEATING

UHT TREATMENT TO

DESTROY BESTERIA

PASTEURIZATION

MILK IS BOILED AND

IMMEDITATELY COOLED

FROM 80 DEGREES TO 5

DEGREES

SEPERATION

CREAM IS SEPERATED FROM

MILK

BUTTER CHURNING

BUTTER IS CHURNED TO

PREPARE IT FOR ADDITIVES

ADDITIVES

SALT AND COLOR IS ADDED

FINISHED PRODUCT

BUTTER


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Production ProcessProduction ProcessImagesImages


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5 Ps5 Ps

yy PRODUCTPRODUCT

Haleeb Butter is made on high quality measures.Haleeb Butter is made on high quality measures.

Brand Manager has performed very wellBrand Manager has performed very well

regarding production.regarding production.

The Production process and packing process isThe Production process and packing process is

done under very clean and tidy environment.done under very clean and tidy environment.Butter packing is very colorful and attractive asButter packing is very colorful and attractive as

compared to nurpur or any other brand.compared to nurpur or any other brand.


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BCG matrixBCG matrix

BOSTON ONSULTING GOUP MATRIX

S TAR S

Dairy

S TAR S

Dairy

QUE S TION MAR K

Desserts

QUE S TION MAR K

Desserts

CASH CO W

Bev era ges

CASH CO W

Bev era ges

DOG

Chilled Da iry

DOG

Chilled Da iry

HIG

H

H

I

GH

L

O

W

LO

W

HIGHHIGH LOWLOW

GR

OW

T

HR

A

TE

GR

O

WT

H

R

A

TE

REL ATIVE MARKET S HAREREL ATIVE MARKET S HARE


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PRICINGPRICING

Brand Manager said Our Prices areBrand Manager said Our Prices are

competitive to nurpurcompetitive to nurpur

Packing Size & PricePacking Size & Price

20gm20gm

50gm50gm

100gm100gm

200gm200gm

1000gm1000gm


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They are not promoting Haleeb Butter

Treat butter as their secondary product

Last Year they did a promotion by just

decreasing a price of 100gm and 200gm

No plan to advertise their product on

electronic media, or spot market it even for

next 10 years.

PROMOTION/ADVERTISEMENTPROMOTION/ADVERTISEMENT


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PLACEMENTPLACEMENT

HaleebHaleeb butterbutter isis availableavailable onlyonly inin largelarge retailretail

storesstores andand inin fourfour citiescities Lahore,Lahore, Islamabad,Islamabad,

KarachiKarachi andand FaisalabadFaisalabad..

ReasonReason forfor thisthis isis thatthat theythey dontdont wantwant toto

penetratepenetrate inin marketmarket.. BecauseBecause theythey believebelieve thatthatnurpurnurpur customercustomer isis veryvery satisfiedsatisfied andand loyalloyal

withwith nurpurnurpur butterbutter..


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POSITIONINGPOSITIONING

The Most NutritiousThe Most Nutritious


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SWOT AnalysisSWOT Analysis

StrengthsStrengths

Their major strength is their brandTheir major strength is their brand

name,name, HaleebHaleeb

Haleeb Butter is the best naturalHaleeb Butter is the best natural

source ofVitamins A & D.source ofVitamins A & D.


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WeaknessWeakness

Chilled Products Distribution is not sufficientChilled Products Distribution is not sufficient

Preservation and storage cost since the item isPreservation and storage cost since the item is

very quick in losing freshness.very quick in losing freshness.

Limited DistributionLimited Distribution


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OpportunitiesOpportunities

Availability to other marketsAvailability to other markets

In Balochistan, consumption of butter isIn Balochistan, consumption of butter is

almost nil and chances ofalmost nil and chances ofinvestment/distribution in the province areinvestment/distribution in the province are

bleak.bleak.

In Frontier, only a limited supply of butter isIn Frontier, only a limited supply of butter isexperiencedexperienced

Create awareness about difference in ButterCreate awareness about difference in Butterand Margarine.and Margarine.


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THREATSTHREATS

Government PoliciesGovernment Policies

Future Prospects after WTOFuture Prospects after WTO

Butter Market is Declining because ofButter Market is Declining because of

MargarineMargarine


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Problems faced by the ButterProblems faced by the Butter

IndustryIndustry

Preservation and StoragePreservation and Storage

Demand LevelDemand Level

Monopolistic competitionMonopolistic competition


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HALEEB Butter Final 111

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