+ All Categories
Home > Marketing > Halifax: Staying ahead in press

Halifax: Staying ahead in press

Date post: 05-Dec-2014
Category:
Upload: newsworks
View: 120 times
Download: 3 times
Share this document with a friend
Description:
The story of how Halifax has continually evolved the way it uses print to stay ahead of the competition and reader expectation.
14
Halifax: Staying Ahead in Print James Appleby MEC
Transcript
Page 1: Halifax: Staying ahead in press

Halifax: Staying Ahead in Print

James Appleby

MEC

Page 2: Halifax: Staying ahead in press

“Bookends” 2010

Page 3: Halifax: Staying ahead in press

“The Bookmark” 2011

Page 4: Halifax: Staying ahead in press

Guardian Coverwrap, 2012

Page 5: Halifax: Staying ahead in press

Continued innovation 2012-2013

T-junction Book Bars

Tetris Zig-Zag

Page 6: Halifax: Staying ahead in press

And in 2014

Media first – CheckerboardZ-Shape

Halifax also supported the

Metro Rainbow Lace issuePodium

Page 7: Halifax: Staying ahead in press

“Little Rewards”

Page 8: Halifax: Staying ahead in press

Trinity Mirror Partnership

Page 9: Halifax: Staying ahead in press

Telegraph Launch Partner

Halifax were also a launch partner for

Telegraph on Kindle Fire

Page 10: Halifax: Staying ahead in press

Deeper Content

Sun Competition ESI Supplements

Page 11: Halifax: Staying ahead in press

Extra Value for You

Page 12: Halifax: Staying ahead in press

Page 2s

Page 13: Halifax: Staying ahead in press

Flattery

Page 14: Halifax: Staying ahead in press

Thank you.


Recommended