Ham not Spam
CAN-SPAM (see attachment for more info)
ESPC (see attachment for more info)
Why not Gmail, Hotmail or Yahoo? IP Reputation – Why your hosting provider is important
Rackspace Email: Premium Spam & virus Protection
Mollom: Text Analysis and CAPTCHA
MailChimp: Subscription based Email List Management
CAN-SPAM Guidelines
Don’t use false or misleading header information Don’t use deceptive subject lines Identify the message as an ad Tell recipients where you’re located Tell recipients how to opt out of receiving future
email from you Honor opt-out requests promptly Monitor what others are doing on your behalf
ESPC Mission Statement
Advocate on behalf of email senders, providers, and other digital
marketers operating globally in the online, mobile and social media
environments in favor of global laws and self regulatory efforts that
balance consumer protection and business innovation, to educate our
membership on current and emerging business and legal developments
affecting our membership and to continue to develop and refine best
practices that foster innovation, industry growth, and consumer trust.
The ESPC four sub-committees:
Legislative Receiver Relations (Ref: attached report) Technology Communications
Why not Gmail, Hotmail or Yahoo?
Criminals (Spammers) are constantly targeting these and similar free email services to gain access your...
Contact ListsCalendarFilesEmails
IP Reputation
Shared hosting is like living with rowdy roommates if one does something bad then everyone can get evicted.
Dedicated IP's can help but it's not as effective as moving out of the apartment all together. It's more like living in an apartment complex in your own apartment with the rowdy tenants now next door.
Cloud Sites is like renting a house it gives you the privacy and security you are looking for without the cost associated with owning.
Cloud Servers is like owning your own house.
IP Reputation
There are many factors that go into determining your IP / domain reputation. The previous analogies and comparisons is meant to give you the general idea. Some specific factors are the following.
Recipient FeedbackSender IdentityBad AddressesBounce Management
Ensuring your email is delivered starts with your hosting solution.
IP Reputation
Premium Spam & Virus Protection
To keep your systems safe from email-borne threats, messages received from external mailboxes undergo three spam and virus scans.
Rackspace email spam filtering system is a continuously updated, multi-layered process that eliminates 98% of all spam with near zero false positives.
Rackspace antivirus system scans all inbound and outbound emails using a multi-stage process.
Spam Settings: Preferences
Spam Settings: Safelist
Spam Settings: Blacklist
Mollom
MailChimp
Conclusion
Legitimate companies greatly cherish their brands and customer relationships. They continually strive to apply email best practices so as to protect their investments in both assets.
Intrepid Network Inc. takes a best practices approach in every project we take on. By partnering with us we will treat your company as if it were our own.
