Presented By: Umesh Kumar

Akashjit Singh DhillonInderjot Kaur

Hand Sanitizer Industry.

History of Hand Sanitizer…!!!• The First hand sanitizer was

Created by “Goldie” and “Jerry Lippman” in Akron, Ohio.. In 1946. ‘Gojo’

• 1988 Gojo introduced Purell Instant hand sanitizer.

Best thing to happen in personal hygiene in last decade

• 65% alcohol based • With Swine flu scare people becoming

hygiene conscious.• First organized player Himalaya Herbal

Healthcare – Pure Hands

• Takes less time than traditional hand washing with soap and water

• Acts fast to kill microorganisms

• easy and quick to use

• reduces the spreading of illness many times

• more accessible than a sink is

• Portable and convenient

• Reduces amount of bacterial found on the hands

• Slows down redevelopment of bacteria

• Irritates the skin less than soap and water

Hand sanitizer in India.2003

Indian Hand sanitizer market

25 crore market…!!

Dermi-cool Skin Defense

Women

• Positioned indirectly Against Soaps

• First in the category to advertise in the TV

There was a time when people used to strike their corporate logos with the help of various souvenirs like pens, coffee mugs, key chains and many more. However, now those souvenirs are being replaced by the bottles of hand sanitizers. 

250 ml Rs. 149100 ml Rs. 6050 ml Rs. 30

Original

Citrus

Blossom

The youth, the young adultsand the urban crowd.

Godrej also offers Godrej Hand Wash andGodrej Hand Wipes

• Kills 99.99% germs in 15 seconds• Fragrance• Not too long repositioned – new colours in its logo

• Claimed 15-20 lakhs within first week of its launch

• Meru Cabs- Mumbai, Extensive sampling

• Raveena Tondon- “Freedom to touch Campaign”

• Distribution Points included Kiryana Stores,

General Stores and Small Chemist outlets.

Lifebuoy

Rs. 50 for 55 ml.

Parents

2010

Lifebuoy with its unique ‘carbolic acid’ odor has been in the public’s mind as health soap.

• Automatic hand sanitizer dispensers across various malls in Mumbai.

• Kills 99.99% of germs including deadly H1N1 virus without water.• Added moisturizers and vitamin-E .• Mild non sticky evaporates quickly.• Gentle mild fragrance

Make your hands germ free

ChandrikaAugust 2009

Schools

50 ml for Rs. 39 150 ml for Rs. 99 (pump pack )

Chemists, and the radio and outdoor campaigns

• “contains seven essential ayurvedic oils.”

Fem Safe Handz

Lemon

Blossom

50 ml Rs. 49100 ml Rs. 89

April 18, 2011

• Kills 99.99% Germs • Moisturizing Complex helps retain moisture, leaving hands soft and supple.• Non Sticky, Dries Quickly• Fragrances of Lemon and Blossom • Promises anywhere anytime protection• It is easy to carry as it fits perfectly into one's pocket

2004

since a long time stands for 100% safety and category extension into soaps and handwashes from antiseptic lotion was natural choice to them.

• Edge of 55% share in hand wash category

• Pushing this category based on FEAR

• Endorsed by IMA

Dettol Surakshit Parivar

A 13-episode talk show in Imagine TV, on health and hygiene

a school contact program and supporting the Hygiene Council with recommendations on simple hygiene measures.

• Keeping Hands Germ Free• Convenience (no need for water and towels) • Effectiveness (safer than traditional methods)

Pure Hands

Hospitals for a long period

50 ml for Rs. 39

2003

During the H1N1 panic, it started retailing the 500 ml pump packs, which were erstwhile only meant for hospitals and clinics.

• Innovative marketing campaign- young creative minds invited to make video (Facebook)

• Beauty advisors around the country and through doctors.

• Affective herbal alcohol based hand sanitizer

• Kills 99.99% germs ,prevents infection and insures total hand hygiene

• Contains Moisturizers -prevents skin irritation and dryness

Children have gotten drunk after ingesting squirts of sanitizer due to its high alcohol content.

Alcoholics are now being told to stay away from hand sanitizers.

Due to high alcohol content, hand sanitizers are highly flammable.

• Sanitizers absolutely do not work if there is anything on your hands.

The sanitizer is not strong enough to cut through dirt, blood, or anything else you might have on your hands so in cases like that you are advised to use soap and water first. Why wash your hands and then rub sanitizer on it? That's like adding an extra step to your daily routine.