Date post: | 05-Jul-2015 |
Category: |
Technology |
Upload: | rackspaceuk |
View: | 246 times |
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New thinking for an unpredictable world
FLATBusiness would be so easy
in a flat, predictable world.
+
A world where sales in November look pretty much like sales in October.And December. And May.
+
A world where demand just naturally reaches a point of equilibrium. And stays there
NOTBut that’s
the world we live in.
We live in a
world.
SPIKY
FADSFADS
A WORLD OF FADS AND
BOOMS AND BUBBLES.
FADSFADS FADSFADSFA
DS
FADS
FADS
FADS
FADS
FADS
BOOMBOOM
BOOMBOOM
BOOMBOOM
BOOMBOOM
and 7,000,000 switchboards light up.
A TV talent show says
“The voting lines are open!”
A world where sales in November look pretty much like sales in October.And December. And May.
posts a photo of her new bag and the company’s website crashes.
Expand Reply Retweet Favorite More
Katy Perry @Katy Perry • 6 Feb
the world is actually getting
spikier, not flatter.
And here’s the thing:
In a world with Facebook and Snapchat and smartphones –
significant crowds can form,
swell and disperse in
minutes.
SWARM.
Today, people don’t trickle,
they...
And graphs that used to look flat and stable…
…can suddenly look like these.
+ +
+ +
Periodic
Bursting The Daily Cycle
Cyclical
Some spikes are predictable.
Christmas comes every year (woo-hoo!).
The Olympics don’t exactly spring up out of nowhere. Travel companies know when the booking stampede
is coming.
UK RETAILERS SEE A 31% BOXING DAY SPIKE
Other spikes are completely unexpected.A storm approaches a city and 60,000 shopping carts fill with duct tape.
Manchester United makes a substitution and the betting sites go ballistic.
They mean your business has hit a home run.
Some spikes are hugely
POSITIVE.
Like traffic to a support portal when a major problem
has infuriated a couple million customers.
Other spikes are
DISASTROUS.
Handle allthese spikes
But in every case, it’s critical to your business
to be able to
To keep those applications running.And that’s the problem.
doesn’t really shine in a spiky world.
Because traditional
I.T.
UNDER CAPACITY MEANS BIG THINGS ARE LOST:RevenueCustomersReputationOpportunityInnovation
OVER CAPACITY MEANS BIG THINGS ARE WASTED:CashInvestmentFlexibilityChoicePeople
BIG
Over or under capacity?You decide.
CLASSIC CAPACITY
CAPEX
OVERCAPACITY
UNDERCAPACITY
+DEMAND
Traditional IT forces youinto a terrible choice:
Build and provision a stack of dedicated serversto handle the maximum capacity.
That’s expensive and wasteful. All that
capacity sits idle 99% of the time – but you pay for it 100% of the
time.
AScale your infrastructure
for normal life – and get impaled on the
next spike. Not really a sustainable strategy
for an increasingly spiky world.
B
That’s where theHybrid Cloud
comes in.
The Hybrid Cloud is a new way of delivering IT to the business – and it supports Cloudbursting,
a perfect way to handle without throwing ridiculous money at
the problem.
The idea issimple:
Provision your servers to handle normal demand.
Then set up the ability to spin up servers in the cloud,for when the spikes come.
(And spin them back down again when they pass).
Quickly, Efficiently. Cost effectively.
Cloudbursting: Own the core. Rent the spikes.
On-premise servers.
TRA
FFIC
TIME-1 YEAR
DEDICATED CLOUD
ON-DEDICATED CLOUD
PUBLIC CLOUD BURST
This simple idea has
changed the way many of the best-run businesses in
the world think about spikes.
Businesses like Flowers shops.(Valentines Day is the mother
of all spikes for florists).
They’ve discovered thata Hybrid Cloud
approach...
...delivers theBest of both
worlds
Insane levels of scal-ability – that eat spikes for lunch (but that very few private data centers could ever match).
Optimum use of the IT budget – with low-cost hard-ware for normal demand and pay-as-you-go servers for the spikes.
Happier customers – because your business is there when they need you.
Lots more money –because you rose to the massive demand instead of collapsing just when the revenue was pouring in.
Much less risk – because you can now handle just about any-thing.
72% OF CUSTOMERS LEAVE A SITE TAKING OVERTWO SECONDS TO LOAD
different perspective
All of a sudden, spikes aren’t sinister stampedes that threaten
your ability to cope. They’re just business as usual
(at exponential scales).
When you set up the ability to doyou find you’ve got a totally
For the first time, businesses like yours can stop worrying
and learn to love this crazy, connected, unpredictable world
of oursthis crazy, connected, unpredictable world of ours
SPIKE
SURFthe steepest
spikes with a big smile on your face.
With preparation, you can
The Hybrid Cloud is a huge leap forward Businesses in control of spikes can innovate rather than just operate.
14% INNOVATING
66% OPERATING20% ENHANCING
Some apps just can’t live in the cloud. Some commercial licenses prohibit it. And sometimes there’s a better way to solve your specific challenges.
So find someone who can give you good advice – someone who can deliver any strategy whether it’s public cloud, private cloud, hosted, on-premise or a combination of all of them.
So they don’t have any hidden agenda.*
But it’s not for every application or every situation.
And if your business is subject to spikes – or you can imagine some run-on-the-bank scenarios that could bring your systems down – you really ought to investigate the Hybrid Cloud model and the Cloudbursting approach.
*Oh look. You found one. [link to Rackspace UK]
Here are some resources to help:
The good news:
that’s easy to do, too.
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