16
The Highschool LinkedIn Web and mobile O2O platform 05/15/2015
| Date post: | 10-Aug-2015 |
| Category: |
Business |
| Upload: | anant-majumdar |
| View: | 114 times |
| Download: | 4 times |
The Highschool LinkedInWeb and mobile O2O platform
05/15/2015
Student Dilemmas
Highschool students
Extra-curricular difficultySearch for greater opportunities
No Network
How will students find:
Other interested, talented, and like-minded secondary
students?
Step 1: Sign up using school(.edu.hk) email, name, grade and interests/skillsStep 2: Browse student profiles and connect through mutual interests/skill need
Solution: Web & Mobile O2O skills marketplace
Reference Data
Foreign direct competitors
- Viewed as purely professional
- Focuses on corporate expertise
- Difficult to search based on small-time interests e.g. volunteering
- No specific niche market
- Gather ground for social life
- Focuses on existing connections / friends
- Difficult to reach out to new people
- Cannot search by experience / interests
- No specific niche market
USER (STUDENT) PERSPECTIVE
Clear niche market15-18 year old high schoolers
Simple registrationName, email, interests
Interest-based discoveryFinding like-minded students
CUSTOMER PERSPECTIVE
Extracurricular opportunitiesInternships/projects/volunteering
Target group alignmentHigh school customers
ADVANTAGES of
Local direct competitors
Name: EchoBond
Still in product developmentNo specific target marketUnproven inactive user baseCo-founders have left the startup
Name: HKGOLDEN.com
Mainly for news/blogsEntirely chinese basedLittle secondary school interests collaboration
Name: hkd50.com
Purely services exchangeNot exclusively secondary studentsDoes not promote face to face and cross school collaboration
Name: WeMJob
Purely services exchangeNot exclusively secondary studentsDoes not promote face to face and cross school collaboration
Business Model: Freemium & Advertising
Advertising (B2B Revenue)
Freemium (B2C Revenue)
Web & Mobile purchases:- Placement order adjustment- Special feature
Web & Mobile benefit options:- Premium option - see user profile- Connect option - arrange meetups
- Firms that target high schools students
- Test preparation, admissions, learning centers
- Monthly bespoke advertising fees
Income Statement (Bootstrap Scenario)
Scalability and Expansion
1. Hong Kong2. Shenzhen3. Tianjin4. Beijing5. Shanghai6. Guangzhou7. Chengdu8. Chongqing
Regional(6-12 months)
Global(12-18 months)
1. India2. United States3. Taiwan4. Japan5. South Korea6. Philippines
Management team
Knoala Shanghai - Marketing WWD Hong Kong - BD/Social Media
Arthur Lam (Marketing)
Anant Majumdar(Business Development)
Neil Slighton(Sales)
Lensational - BD/Program Dev.Chairman, Hong Kong Model UN
China Forensics League - Top 3 speakersChina Cup (Debate) - Team representative
Development team
UI/UX strategist, experienced systems platform manager
Russell Tung(Programming)
Christopher Shim(Programming)
Experience in web design
Board of Advisors
Timothy Yu
BSc HKU, Risk Management, Finance
Founder and CEO of APPEDU (Holding) Limited (tech startup)President of HKU Alumni Entrepreneurs Club (HKUAEC)
Arup Majumdar
IIT Kanpur (BSc)IIM Ahmedabad (MBA)
Multinational corporate marketing and business development expertise
Lucien Wang
University of Pennsylvania - Wharton(BBA, Finance Candidate)
Finalist in various university pitch competitions, member of Wharton Finance Club and Wharton Consulting
Funding needs
Categories Projected Expenditure Percent (%) stake
Operational Expenses over 2 years (domain setup, certification, etc.)
US $1,750 7%
Marketing and Advertising (at student events and online)
US $9,000 36%
Product Development & Technology (UI/UX design, etc.)
US $2,250 9%
Sales (potential payment-upon-joining feature)
US $11,250 46%
Additional People (platform management, interface design consultants, etc.)
US $500 2%
Total US $25,000 100%
Funding Expenditures
Investment Contacts
Co-founders:[email protected]
+852 9810 0226Names: Neil Slighton, Anant Majumdar, Arthur Fukuda Lam
