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PRESENTATION – JULY 2012
| Date post: | 13-Jun-2015 |
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PRESENTATION – JULY 2012
ABOUT HANDS
More than 12 years of expertise in selling and
managing mobile advertising.
• Mobile optimized Ad Server integrated in
partners app’s and mobile sites;
• Advertising Management in
mobile apps, webapps and tablets;
• 470 million monthly impressions in Brazil
(Premium Ad Network).
Partnership and sinergy
with Grupo.Mobi companies
enabling and accelerating
the production of hot sites,
applications and webapps,
resulting in a more assertive
strategic planning.
GRUPO .MOBI SINERGY
Desig
n De
velopm
ent
Delivery
Hands platform (briefly) Adequate the mobile sites and advertising campaigns so they can be correctly visualized in
all different kinds headsets.
HANDS PREMIUM MOBILE AD NETWORK Aggregates through its proprietary platform the major premium publishers in Brazil to build a unique Ad Network of widely known and respected content producers
with several exclusive partnerships.
PREMIUM -‐ ENTRETAINMENT
Among others.... >> 37 millions impressions / month
PREMIUM -‐ NEWS
>> 57,5 millions impressions / month
Among others....
PREMIUM -‐ SPORTS
PREMIUM – TOOLS & SOCIAL
Internacional
Vasco
Bahia Libertadores 2012
>> 256 millions impressions / month
>> 48 millions impressions / month
Among others....
Among others....
PREMIUM –TECH & GAMES
>> 81 millions impressions / month
Among others....
PREMIUM -‐ WOMEN
>> 93 millions impressions / month
Among others....
PREMIUM -‐ MAN
Internacional
Vasco
Among others....
>> 164 millions impressions / month
PREMIUM -‐ YOUTH
>> 284 millions impressions / month Among others....
Hands also aggregates international ad networks and manage mobile performance campaigns for Brazilian audience:
HANDS PERFORMANCE MOBILE AD NETWORK
Performance Display – graphic banners that can be shown in several Sites or Apps that integrate the partner Ad Networks. The investment is CPC based.
Search Mobile – sponsored links in search for Sites, Maps, Images and Videos. The investment is also CPC based.
Premium Ad Network Performance Ad Network
*MMA – Mobile Marketing Association (http://mmaglobal.com/main)
WHICH ONE IS THE BEST FOR MY BRAND?
With us you can have both:
delivery with qualified audience and guaranteed clicks
The brand will be associated with high quality content and widely known content producers
Cost per impression
Higher earned value
Special formats (expandable banner, background, etc.), sponsorships and special projects
TargePng: per interest, carrier, operaPng system, devices, plaRorms (mobile and tablets) and regional
content
The campaign can be distributed in thousands of sites and app’s
Cost per click
Unlimited inventory
Standard formats (MMA* banners);
TargePng: per interest, carrier, geolocaPon, operaPng system, and plaRorm (mobile and
tablets).
FLOW OF A MOBILE CAMPAIGN Campaign runs in the Premium and/or Performance Ad
Network reaching different plaRorms
Mobile Site
Download App
Click to Call
Click to Map
Click to Video
Click to “Like”
Advertiser’s Landing page
Tel: 11 3894-‐0200
AdverPser chooses the most suitable interacMon opMon:
SOME CLIENTS
MOBILE ADVERTISING PANORAMA
MOBILE MARKET IN BRAZIL: OVERVIEW
252 million mobile
phone lines
140 millions mobile users
53 million users
accessing mobile web
47 million
smartphones
By
2014 the access to mobile
internet will be larger than
desktop web
Source: MobiThinking / Anatel / Teleco -‐ May 2012
Soon, the access through mobile web will be
larger and more frequent than “desktop” web
à Maybe not mobile sites...
A research points that 79% of the most important
advertisers still DON’T HAVE sites developed
specially for mobile platforms. That, alone, can
easily move away users that search for information
in their smartphones.
It also creates an excellent opportunity for
who is present in mobile web.
WHAT USERS FIND WHEN THEY SURF IN MOBILE WEB?
The experience of a traditional site is not (at all)
ideal on mobile platforms.
Content produced for mobile users must consider
that the moment and the needs are different:
• connection speed
• screen size
• more urgent information
WHY A MOBILE SITE IF “IT’S POSSIBLE TO ACCESS A WEB SITE ON THE PHONE?”
MOBILE WEB IS THE NEW LAN HOUSE
1 hour
R$1,50
Surfing the mobile web is cheaper and more convenient than going to a lan
house.
h]p://www.slideshare.net/redemobi/redemobi-‐a-‐lanhousefoiprobolsonov2011-‐10078544
• The majority of data plans have restriction with data volume and/or speed. That means the site “weight” matters. A lot.
AND THE NAVIGATION SPEED?
ENCOURAGING THE USE OF MOBILE INTERNET
• Facebook applications will be available on Mobile
• Google AdWords will give preference to mobile friendly sites
WHO OWNS A 3G MOBILE DEVICE, SURFS MOBILE WEB
Who has a 3G enabled device access mobile web à qualified audience
A research conducted by Teleco for the Huawei Balance of Broadband in 5 Brazilian capitals point that 79% of the users who own a 3G mobile device access the mobile web.
Source: Teleco reasearch for Huawei Broadband Balance 08/2011 -‐ h]p://www.teleco.com.br/comentario/com437.asp
Send and receive e-‐mail
Surf the web
Instant messaging
Social networks
Search
Download of music and games
Watch videos
Shopping
Mobile web users start to do more
than sending e-‐mail, they surf and buy.
Usual services: (3G devices/Smartphones)
Source: Teleco reasearch for Huawei Broadband Balance 08/2011 -‐ h]p://www.teleco.com.br/comentario/com437.asp
... SURF AND BUY USING THE PHONE
THE TRADITIONAL WEB USER BEHAVIOR IN MOBILE
40.8%
59.2%
Yes No
• 40.8% already surfs the mobile web;
• That represents more than 30 million people;
• Mobile web numbers are higher than the ones the traditional web presented in 2008.
Do you use web on the phone?
Source: Mobilize reasearch -‐ Consumidor Movel 2011 h]p://www.slideshare.net/GrupoPontomobi/pesquisa-‐mobilize-‐2010#
Source: Mobilize reasearch -‐ Consumidor Movel 2011 h]p://www.slideshare.net/GrupoPontomobi/pesquisa-‐mobilize-‐2010#
Do you use web on the phone using a 3G connection?
• 47% of the users already use 3G
• Anatel announced that there are more than 21,6 million 3G active devices in Brazil
• Forecast for 2014: 106 million 3G devices and 6 million 4G devices (Brazil).
THE TRADITIONAL WEB USER BEHAVIOR IN MOBILE
47.0% 53.0%
Yes No
MOBILE CAMPAIGNS HAVE HIGH COVERSION RATES CASES
Exclusive format, lower dispersion and larger space occupied on the screen.
HSBC -‐ Portal Claro Ideias McDonalds -‐ MTV (Entertainment Cluster)
WHY DO WE HAVE HIGH CONVERSION RATES?
Renault – Guides Cluster Coca-‐Cola – MTV
WHY DO WE HAVE HIGH CONVERSION RATES? Exclusive format, lower dispersion and larger space occupied on the screen.
Mini Bis-‐ Patrocínio de Jogo de Truco Mobile
The campaign
Part of MiniBis campaign “Desconfie de todos” (“Be
suspicious of everyone!”), that show what people are
capable of doing to eat MiniBis.
Goal:
Increase downloads of the game MiniTruco (iPhone).
Results:
• #2 on Top Free Apps Itunes Store
• 40,000 downloads in 2 weeks
CASES -‐ TRUCO MINI BIS
The campaign
Daily rate on Yahoo! HomePage -‐ expandable
banner. When minimized, the banner remains
visible at the footer even when scrolling down.
The expanded banner leaded to the advertiser
mobile hot site.
The results
More than 10 thousand impressions/day with
a CTR above 4.5%.
Entertainment Cluster (premium Ad Network) Publishers with CTR above 2%: Oi, Claro, MTV and Yahoo!
CASES -‐ COCA-‐COLA ZERO
The campaign
Banner in iPad and iPhone apps inviting the
user to watch the institutional video of
Bradesco.
After clicking the banner, the user was leaded
to a simple and functional landing page and
the video was quickly opened.
The results
More than 1 million impressions delivered and
a CTR between 1,3% and 3%.
CASES -‐ BRADESCO – CLICK TO VIDEO
CASES -‐ BRANDING
CASES -‐ BRANDING
POSSIBILITIES AND SPECIFICATIONS PREMIUM AD NETWORK MEDIA KIT
If your campaign is going to be uploaded in mobile sites and applications with no targeting, all the following formats should be created (JPEG, PNG or GIF – static or animated and without transparency).
OBS: The counting of impressions by a third party can only be done using redirect. We don’t use pixels nor tags.
CONVENTIONAL FORMATS
120 x 20, 1kb
168 x 28, 2kb
216 x 36, 3kb
300 x 50, 15kb
320 x 40, 15kb
450 x 75, 20kb
Splash (320x480), 8 kb
Click to call now!
Click and register
Click to watch the video
Click here to know more
Click here to know more
Click to learn more
Click to see the map
EXPANDABLE BANNER example
OBS: The counting of impressions by a third party can only be done using redirect. We don’t use pixels nor tags.
EXPANDABLE BANNER example
OBS: The counting of impressions by a third party can only be done using redirect. We don’t use pixels nor tags.
CLICK TO VIDEO example
OBS: The counting of impressions by a third party can only be done using redirect. We don’t use pixels nor tags.
The video must be hosted at the advertiser’s server or at some video service site (ex.: Youtube, Vimeo). The link should direct for the streaming or the site. File extensions iPhone: MP4, Android: 3GP, others: 3GP. File size: no limit (the smaller the better)
The creative must be sent at least 7 business days before the campaign starts for tests and adjustments. OBS: The counting of impressions by a third party can only be done using redirect. We don’t use pixels nor tags.
CLICK TO CALL example
CLICK TO MAP example
Clique aqui e veja como chegar!
The creative must be sent at least 7 business days before the campaign starts for tests and adjustments. OBS: The counting of impressions by a third party can only be done using redirect. We don’t use pixels nor tags.
POSSIBILITIES AND SPECIFICATIONS -‐ PERFORMANCE AD NETWORK
MEDIA KIT
Animated banners redirecting the user to
App download.
POSSIBLE FORMATS MOBILE PERFORMANCE -‐ IMAGE ADS
When you do mobile performance campaigns, have
in mind that a straight-‐to-‐the-‐point “Call to AcFon” is essenFal.
Featured (Sponsored link)
on Google Maps Mobile.
POSSIBLE FORMATS MOBILE PERFORMANCE -‐ LINK MAPS
POSSIBLE FORMATS MOBILE PERFORMANCE -‐ IMAGE + TEXT AD
A maximum of five Text Ads can be created and the
system will randomize them, showing it beside the
brand logo.
Sponsored links inserted in mobile web have more
relevance and therefore, the position will be better than those made for traditional
web.
POSSIBLE FORMATS MOBILE SEARCH -‐ SPONSORED LINKS
