Hannah Burton Laurisonhlaurison@phlpnet.org

CPPW Action Institute | WASHINGTON, DC

Pricing Strategies for Healthy Foods & Beverages

Public Health Law & Policy

We are a nonprofit corporation that improves community health outcomes by building the capacity of public health leaders to use sophisticated legal and policy tools in their everyday practice. We are a multi-disciplinary team of lawyers, urban planners, policy analysts – many also with advanced training in public health; all committed to working with public health agencies and their community-based partners.

Our Focus Areas

Session Overview

1. Introduction

How does price influence behavior?

2. Brainstorm

What are your goals for getting the price right?

3. Overview of local strategies

What tools are available?

MARKET FORCES + PUBLIC POLICY = PRICE

Photo: icebox79deluxe. Flickr Creative Commons

How does price affect behavior?

38%

23%

Photo: Special KRB Flickr Creative Commons

Do the poor pay more?

Photo: Rhonda Winter

Federal Food Policy Landscape

Credit: Physicians Committee for Responsible Medicine

Nutrition Assistance Programs

State and LocalFood Policy Landscape

State and local taxes

Land Use Planning

Transportation

Economic Development

where do people shop?

RETAIL Grocery

Corner stores

Restaurants

Mobile Vendors

Vending Machines

DIRECT MARKETS Farmers’

markets/CSA

Urban Agriculture

Community Gardens

Brainstorm!

1. Brainstorm policy strategies that impact price for each venue

2. Mark most promising strategies with a star

3. Rotate to the next venue, repeat steps 1-2

Healthy, Affordable Food in Grocery Stores

strategies for grocery

Fresh food financing (grants/loans) Tax incentives Comprehensive planning and zoning Site/location assistance Workforce development

Local hire policy Living wage policy

Healthy, Affordable Food in Corner Stores

strategies for small markets

WIC/EBT participation

Cooperative purchasing

Business planning

Infrastructure subsidies

Restaurants Offer Healthy, Affordable Food

strategies for restaurants

Healthy food zones (esp. near schools)

Ban toy give-aways with unhealthy meals

Healthy menu certification

Healthy, Affordable Food from Mobile Vendors

strategies for mobile vending Incentivize healthy vending

Restrict unhealthy vending

Streamline fees and permitting

Healthy, Affordable Food from Vending Machines

strategies for vending Control which products

are sold or advertised

Control how products are sold

Healthy, Affordable Food in Farmers’ Markets

strategies for farmers’ markets Comprehensive planning and zoning

Streamline fees and permitting

EBT, WIC, FMNP

Vouchers/Bonuses

Healthy, Affordable Food in Urban Agriculture

strategies for urban agriculture Comprehensive planning and zoning

Support entrepreneurial ag

Subsidize water & land

EBT (seeds)

Resources

Fact Sheets Model Policies

Toolkits

www.healthycornerstores.org

Hannah Burton LaurisonPublic Health Law & Policywww.phlpnet.orghlaurison@phlpnet.org

Thank you