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Hannah D'Souza-6827-Evaluation

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  • 1. OCR Media Studies AS Level Unit G321: Foundation Portfolio in Media Evaluation Name: Hannah DSouza Candidate Number: 6827 Center Name: St. Pauls Catholic College Center Number: 64770 Set Brief - Print Music Magazine Production Preliminary Task, Log Book and Evaluation

2. In what ways does your Media product use, develop or challenge forms and conventions of real media products? For this coursework, I was asked to create a magazine front cover, contents page and double page spread. The magazine I created is called Melody, which lies in the Pop genre and is targeted to young girls ages 12-18. I used Top of the Pops as my magazine of inspiration as it is considered one of the top Pop magazines in the UK. To ensure that I wasnt reinventing the wheel, I replicated a lot of conventions from my magazine of inspiration. For example, the structure and layout of my front cover and contents page were very similar to Top of the Pops. This form of repetition (Steve Neale) enabled my magazine to achieve a professional look and got it up to a high quality standard. I also repeated the house style which included the colours, masthead, web-address, magazine logo across the four pages to create brand identity and awareness of that magazine. Furthermore, I repeated the placement of the stories on the front cover as you can see below. The masthead and the puff were also placed in the same place as my magazine of inspiration. However, I did include some examples of difference within my magazine, where I didnt replicate some of my magazines conventions completely, to ensure I created some difference between my magazine and my magazine of inspiration to promote the magazine I created. For example, for my double page spread, I laid out the interview so that it was on both pages. This was because, I would be able to add more detail in the conversation of the interview and keep the audience interested in reading more. My magazine of inspiration on the other hand, had a whole side of the double page with the image of the artist, and I didnt like this layout, which is why I didnt include this convention in the magazine I created. The use of repetition and difference within the created magazine, ensures that the magazine would be original in its own way, although including some traits that make it look professional to the audience. The use of difference within my own magazine helped me challenge the norms of the magazines in the Pop genre and make my magazine look professional. 3. How does your media product represent particular social groups? Through the four pages of my magazine, I have used conventions that would relate to the Pop genre. According to socio-economic needs, my magazine would appeal to the B and E demographics, which would be creative media people, graphic designers and also unemployed people like students. This would not effect my target audience as Im focusing on teenage girls that are in education. In my opinion, my magazine would appeal to teenage girls the most as they would generally have a lot of time on their hands and therefore want to read something that would interest them. In this instance, teenagers usually look up to a lot of artists as their idols and have celebrity guy crushes like Justin Bieber and Ed Sheeran. This is because young teenage girls are stereotypically associated with liking young female artists like Ellie Goulding and Selena Gomez especially in the Pop genre as they feel they could connect with them due to the fact that theyre a similar age. Therefore, my magazine would appeal to them. Therefore, they would want to read about their favourite artists and learn more about them, which is why my magazine would appeal to them. It could also be targeted to the male gender however, this could be anti-stereotypical, but the conventions of my magazine are targeted to female. The artist used in my magazine and is presented across the 4 pages is meant to be an aspiring artist that has become famous and that is going to inspire young teenagers. The pictures portray the artist as fun and energetic. This is due to the fact that teenagers are generally enthusiastic and will be able to engage with the artist featured in the magazine. Furthermore, the majority of my target audience will be within the age group of 12-24, this is because this is the stage where people are still growing up into adults where the still like to mess about. Furthermore, the two step flow model theory (Katz and Lazarsfeld-1955) would work well with my magazine as the Pop stars featured in famous music magazines as Opinion leaders and the audience would be the individuals in contact with the social leader. This theory is applied to my magazine as people would look at the Pop star featured in my magazine and want aspire to be like her through the main story of her road to fame. 4. What kind of media institution (Publisher) might distribute your media product and why? From the research that was completed pre-production, my magazine of inspiration, Top of the Pops was published by Immediate Media Co-operation that features chart music, quizzes, posters. Immediate Media Corp would want to publish my magazine as they would look at Melody as a competitor with Top of the Pops because theyre in the same genre of music. I would also envisage that EMI may publish Melody because as they are a production that is very successful in terms of marketing their magazines and are extremely successful with their UK and US headquarters with a thousand Number 1s in the last 85 years. They have also published over 1.3m songs in the EMI publishing catalogue which include a variety of genres. Theyve also been Billboard Publisher of the Year for 12 years which signifies their importance. Therefore, if they were the producers of Melody my magazine would recieve the publicity it needs to further my magazine branding. Additionally, Bauer Media would be a suitable publisher for my magazine as they dont publish a Pop magazine yet. However, they do publish many famous music magazines like Q Magazine and Kerrang magazine. This would further my magazine brand to a wider audience due to the fact that fans of Kerrang and Q magazine would be exposed to another genre of music. 5. Who would be the audience for your media product and why? Hartleys seven subjectivities By looking at Hartleys seven subjectivities, I can state that the audience for my media product is aimed at teenage girls aged 12-24, which is why the colours and cover stories featured in it would appeal to the younger audience. For example, the colour pink is stereotypically portrayed as a feminine colour. Hence, my magazine features a lot of pink and purple colours. Furthermore, for class, according to the socio economic needs, my magazine falls into the B and E category which clearly signifies how creative people and media people like graphic designers would be interested in my the presentation of my magazine. Also, unemployed people like students would be interested in my magazine due to their age, which is why my magazine is aimed at them. Katz Uses & Gratifications theory Katz Uses & Gratifications states that audiences are able to build a personal relationship with the editor of the magazine through the editors letter. Therefore, due to this, they are able to form a relationship with the magazine as well. The audience are also able to learn a lot about the artists featured in the magazine through the magazine as the magazine informs and educates the audience about the artists. Below is a screen grab of the part of my editors letter where I feel the audience will be able to build a personal relationship with the editor. Also, social networking sites like Facebook and Twitter are excellent ways for audience to learn more about the magazine. Maslows Hierarchy of needs According to Maslows Hierarchy of needs my magazine would appeal to social climbers as they would be interested in the latest updates about their favourite artist. Furthermore, it would also appeal to explorers who want to know the newest Pop artist in society. This is very relevant to my magazine as the main story of my magazine is an interview with a new Pop artist and so would appeal to explorers. Survivors would also be interested in my magazine as, as fans of their favourite artists, would want to know their artists welfare in the music industry and would therefore be interested in reading about their music lives. For example, the latest single coming out. 6. How did you attract/address your audience? In order to attract the intended target audience of my magazine Melody, I decided to take an eye catching picture for my front cover to attract the audiences attention. I did this due to the results gathered through the planning and research task using survey monkey as 66.67% of people asked, said they would be attracted to a magazine because of the main image. I also chose the name Melody for the masthead of the magazine as it reflects the genre of music clearly and gives the audience the idea of the Pop music it will feature. Additionally, I made sure the headline of my magazine was interesting and appealing to the target audience. Hence, I decided to introduce a new artist to the Pop genre. I did this due to the feedback received through the planning and research which stated that 50% of people asked said that the headline of the main story featured would interest them in the magazine. I also used an interesting puff for a One Direction competition to attract the audience as my magazine is aimed at teenage girls and are stereotyped to being fans of boy bands like One Direction. Hence, the puff would appeal to them and attract t hem to magazine making them want to buy it just to win tickets to see the boy band. Also, the use of the lexis exclusive gives importance to the main story and attracts the audience attention as well. Hence, interesting them in the magazine. The featuring of th

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