© Siemens AG 2012. All Rights Reserved.
Hannover Messe 2012
Press ConferenceThomas Schott
Industrial Automation Systems -
Factory Automation
Nuremberg
© Siemens AG 2012. All Rights Reserved.
Hannover Messe: New Products from Industrial Automation Systems
Hannover Messe: From Product Design to Services
Industry Sector: Focus on Vertical Markets and Service
Hannover Messe 2012
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 3 March 2012
Growing across the industries ...
... and strengthening service business
1
Closer focus on technology-based service business
Consistent business and portfolio responsibility across the entire life cycle
Pooling service activities together with the development and optimization of associated systems and tools
Across-the-board, consistent portfolio responsibility
Merging product, system and solution business for verticals provides a more targeted approach to addressing customer needs
2
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 4 March 2012
The new Industry Sector
with a clear focus on industrial customers
Customer
Services
Product Lifecycle Services
Value Services
Industry
Automation
Industrial Automation SystemsControl Components and Systems EngineeringSensors and Communication
PLM Software
Water Technologies
AutomotiveChemicalsFood and beverage
PharmaceuticalGlass and solar
Water and wastewater
Drive
Technologies
Large Drives
Mechanical Drives
Motion Control Systems
Inside e-Car
CranesMachine toolsMarine and shipbuildingMineralsPulp and paperProduction machineryTraction systems
Metals Technologies
Industries
Business Units
Industry Sector
Unambiguous business responsibilityDedicated portfolioGreat market transparencyGlobally defined focus accounts and account managersClose collaboration within a global network
Clear alignment on vertical markets:
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 5 March 2012
The new Industry Sector: Products, solutions, services and industry-specific expertise from a single source
Added value
for the
automotive industry
Conveyor systems
in final assembly, test rigs, automation engineering, etc.
Automation concepts for engine and gearbox manufacture, body in white, paintshop, etc.
SIMAIN Service Portfolio to increase plant availability, energy efficiency, reliability, etc.
TIA Portfolio: PLC, HMI, SIMATIC Net, SIRIUS, SINUMERIK, Energy Efficiency, etc.
A
B
C
D
Chemicals
Food & Beverage
Pulp
& P
aper
Auto
mot
ive
…
…
…
A
B
C
DPr
oduc
tsSo
lutio
nsSe
rvic
esVe
rtic
als
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 6 March 2012
Automotive
Global Setup
Automotive global setup and Focus Accounts
USACanadaMeso-AmericaBrazilAustral-Andina
Americas (AM)GermanyNorth West EuropeSouth West EuropeCentral Eastern Europe
Europe, Middle East, Commonwealth of Independent States, Africa (EMEA)Russia / Central AsiaMiddle EastAfrica
North East AsiaSouth AsiaJapanPacificASEAN
Asia, Australia (AA)
50
8
13
12
17
21
3220
5
10
21
46
36
29
GermanyMaintain high installed base at OEMs and end custSet innovation standards in automation, engineering, energy efficiency, IT securityGrow in drives, RFID/communication, LV Switchgear…
Regional priorities
Europe, AfricaMaintain strong ties to French, Italian, Swedish car makers Cover factories in Southern Europe / RSAGrow in Eastern Europe
AmericasGrow at US car makers – esp. Ford, Chrysler, GMAs well as “new Domestics” – Hyundai, Nissan etc.Utilize market share wins at BMW, VW, Daimler
AsiaChina – grow at local car makers and line builders establish European automation standardsIndia – successful projects at TATA, Nissan, Ford Japan – focus on Toyota/NissanKorea – realization of overseas projects ongoing
# of focus accounts
Solution Hub
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 7 March 2012
Verticals
Our Goals!
Deliver unique value proposition
Focus on profitable core business
Be excellent in project execution
Leverage portfolio(products, applications, solutions and services)
Understand industry segments and customers even better
Provide customer benefit through technological leadership
Be reliable over lifecycle
Strengthen Account Management
Coordinate sales channels
Push homogenous sales systematic
Focus on Customer Create Value Be a Partner
Page 7
March 2012©
Siemens AG 2012. All Rights Reserved.Industry Sector -
Industrial Automation Systems
© Siemens AG 2012. All Rights Reserved.
Hannover Messe: New Products from Industrial Automation Systems
Hannover Messe: From Product Design to Services
Industry Sector: Focus on Vertical Markets and ServiceConnecting productivity and efficiency to enable sustainable production
for higher economic and ecological competitiveness of our customers
Hannover Messe 2012
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 9 March 2012
Services
DesignPlanning
Engineering
Execution
Services
DesignPlanning
Engineering
Execution
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 10 March 2012
From Design to Services
Services
DesignPlanning
Engineering
Execution
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 11 March 2012
Manufacturing and Process Industries
From Design to Services
Processes supported by Siemens Industry Software
ServicesProduction Execution
Production
EngineeringProduction
PlanningProduct
Design
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 12 March 2012
Design
Services
DesignPlanning
Engineering
Execution
From Design to Services
Services
DesignPlanning
Engineering
Execution
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 13 March 2012
Planning
Services
DesignPlanning
Engineering
Execution
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 14 March 2012
Engineering
Services
DesignPlanning
Engineering
Execution
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 15 March 2012
TIA Portal One engineering tool for the whole range of automation tasks
Services
DesignPlanning
Engineering
Execution
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 16 March 2012
Engineering Efficiency
TIA Portal -
One engineering tool for the whole range of automation tasks
SIMATIC Controller
SIMATIC NET
SIMATIC HMIWinCC flexibleWinCCOptions
STEP 7S7-SCLS7-GRAPHPLCSIM
SINEMA
Industry Automation
Standardized operating conceptAutomatic data consistencyIntuitive – efficient – future-proof
SINAMICS
StartDrive
SINUMERIK
HMI PRO CS SinuCom NC
Drive Technologies
SIMOTION
Scout
In future upgrade stages
TIA Portal
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 17 March 2012
Engineering Efficiency
Over 10,000 customers have already discovered the benefits!
Fast entry due to task-oriented navigation
Clear, easily manageable operation through intuitive user prompting
intu
itive
Long-term investment security and independence from specific hardware platform
Migration of existing systems using already accumulated expertise
futu
re-
proo
f
High-performance editors for efficient engineering
Detailed diagnostic functionseffic
ient
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 18 March 2012
Execution
Services
DesignPlanning
Engineering
Execution
Services
DesignPlanning
Engineering
Execution
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 19 March 2012
Production Efficiency
B.data
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EbeneText zweite Ebene
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 20 March 2012
Production Efficiency
B.data
B.data
Energy purchasingy and
material balance according
to originator
Automatic invoicing and
transfer to invoicing systems
(e.g. SAP R/3)
Detection of plant optimizing
potentials
Quick, active decision making
Creation of contractual basics
Energy planning
and procurementEnergy controlling Monitoring and
reporting
Energy purchasingPurchasing supportScenario calculator
PrognosisEnergy prognosisBudget plan
Energy roadmapEnergy purchasing roadmapStipulations to the LM
EmissionsCO2 emission monitoringWaste water treatment
Energy accountingCost unit assignmentAnalyses / accounts
Energy and material balanceKPI calculationProduction assignment
Link-up to external systemsFacility managementERP (e.g. SAP)Maintenance management
Energy reportingAnalysis and reportingWorkflow systemIntranet / Internet
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 21 March 2012
Production Efficiency
SIMATIC powerrate
UntertitelText erste
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© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 22 March 2012
Production Efficiency
PROFIenergy
UntertitelText erste
EbeneText zweite Ebene
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 23 March 2012
Services
DesignPlanning
Engineering
Execution
Services
Services
DesignPlanning
Engineering
Execution
Services
DesignPlanning
Engineering
Execution
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 24 March 2012
Services
DesignPlanning
Engineering
Execution
© Siemens AG 2012. All Rights Reserved.
Hannover Messe: New Products from Industrial Automation Systems
Hannover Messe: From Product Design to Services
Industry Sector: Focus on Vertical Markets and Service
Hannover Messe 2012
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 26 March 2012
Trade fair innovations (1)
Energy management system SIMATIC B.Data V5.3Dashboard clearly displays the consumption and cost of energy ingraphs and spreadsheets
SIMATIC powerrate V4.0 SP1The energy management add-on can be seamlessly integrated into the user interfaces of the SIMATIC PCS 7 controller and the SIMATIC WinCC visualization system
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 27 March 2012
Trade fair innovations (2)
Compact CPU SIMATIC S7-1215CExtends SIMATIC S7 1200 controllers in the upper performance range:More Profinet communication and user memory
Flat Panel SIMATIC IFP and Industrial Thin Client SIMATIC ITCDistributed operating and monitoring in widescreen format.Can be mounted on an operating panel, in a control cabinet, on a stand or support arm
Bild
fehlt
noch
© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation SystemsPage 28 March 2012
Trade fair innovations (3)
SIMATIC HMI Panel KTP400 Basic color PN / KP400 Basic color PNHigh-definition 4 inch widescreen color display and Profinet interface
SIMATIC HMI Comfort PanelsMachine-oriented operating and monitoring from 15, 19 and 22 inch widescreen panels
© Siemens AG 2012. All Rights Reserved.
Thank you.
Press Conference
Thomas Schott
Industrial Automation Systems –
Factory Automation
Nuremberg