Hans Wendlandt...CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019 Branded Marketing...

Portfolio PossibilitiesHans Wendlandt

CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019

Retro Style Poster Design


Parody Advertising


Guerrilla Advertising


Branded Marketing Campaign

Find Your Voice CampaignMet Media

Metrosphere

Met TVThe Metropolitan

Met Radio

@ the

Find Your Voice

• August 29, 2019 • 1-4 p.m. • JSSB Lawn

MyMetMedia.com@MyMetMedia

@MyMetMedia

@MyMetMedia


Website for Artist Ai Wei Wei


UX/UI Redesign

My Study Life

Hans WendlandtMy Study Life

UX/UI Redesign February 20, 2018

My Study Life - Persona

“I’m trying to find a simple way to stay organized with my class schedule and assignments.”

Name: Jonathan Walker

Age: 20

Occupation: Student / Waiter

Marital Status: Single

Location: San Francisco, CA

Goals

Motivations

Personality

Frustrations

Technology

Brands

• Stay organized with class schedule

• Get reminders about assignments

• Visualize week / month at a time

• Visualizing due dates & class schedule

• Social network distractions

• Organization of assignments

• Mobile Apps

• Social Networks

• Code editors

• Incentives

• Achievement

• Curiosity

Extrovert Introvert

IntuitionSensing

Thinking Feeling

PerceivingJudging


UX/UI RedesignMy Study LifeContent Map

Landing

Schedule

Preview Schedule

Preview Day

Preview Task

Day

Event New Event / Task

Image / File

Task

Task CompleteEvent Complete

Sign-Up

Congratulations

Welcome


Meditation Kit


The Designed Environment

Image courtesy of the ADAPT Online History Museum

After years of political protests, the Atlantis Community started ADAPT, Americans Disabled for Accessible Public Transit. Throughout the 1980s, ADAPT grew as a movement and spread throughout the country. ADAPT became known for shutting down intersections by blocking the front and back entrances of public buses. Protesters would also climb out of their chairs and drag themselves up bus stairs to show the diffi cult situation they lived with.

ADAPT Founded1983


Produce Exchange

Produce Sharing Project 12 | Alex Dirksen | Annamarie Dunne | Madison Faulkner | Sarah Steck | Hans Wendlandt

ELEVATION


DETAIL

| Alex Dirksen | Annamarie Dunne | Madison Faulkner | Sarah Steck | Hans Wendlandt


Produce Exchange


DETAILProduce Sharing Project 12 | Alex Dirksen | Annamarie Dunne | Madison Faulkner | Sarah Steck | Hans Wendlandt

VISUAL IDENTITY


Wayfaring Redesign - Arts Building

1. Department Door

6’

1’ 6”

1’ 6”

2’Vinyl

1”- thick Acrylic Board

3. Navigation

2’

1’ 6”

1”- thick Acrylic Board with hidden bolts


Wayfaring Redesign - Arts Building

5. Suspended

1’

4’

1”- thick Acrylic Board with Aluminum Hangers 6. Student Lounge Vinyl

6’

4’

10”

1’


Children’s Book


Interpretations of Place - Identity Marks

Interpretations of Place | The Topology of Brandmarks | CDES 3623 Identity and Systems Design | Spring 2019 | Hans Wendlandt 14

Mercantile RestaurantAbstract

R = 129G = 21B = 23


Wheeler Griebling HouseLetterform

R = 17G = 84B = 43


Tivoli Student UnionWordmark

R = 17G = 84B = 43

R = 0G = 0B = 0


Golda Meir HouseEmblem

R = 0G = 56B = 184


Identity Design - Rooted Smart GardenBuilding Brand Identity | CDES 3623 Identity and Systems Design | Spring 2019 | Wise, Ukowich, Wendlandt 8


Identity Design - Learning Assistant Program

LOGO GUIDELINES Reverse

Learning Assistance Program Logo-Redesign 9Logo Guidelines 4/C Reverse

Hans Wendlandt Maddy Etre Ryan Merta CDES 3623 Spring 2019Hans Wendlandt Maddy Etre Ryan Merta CDES 3623 Spring 2019

LOGO GUIDELINES Horizontal

Learning Assistance Program Logo-Redesign 7Logo Guidelines Horizontal

Learning Assistance Program Logo-Redesign

Hans Wendlandt Maddy Etre Ryan Merta CDES 3623 Spring 2019

15

APPLIED LOGO MARK

Learning Assistance Program Logo-Redesign

Hans Wendlandt Maddy Etre Ryan Merta CDES 3623 Spring 2019

16

APPLIED LOGO MARK


Transitional Serif Typeface Design


Decorative Typeface Design


Portfolio Possibililities

A) Influences Victor Moscoso (Retro Style Posters), Aaron Droplin (My Study Life Identity), Kalle Lasn (Parody Advertising), Shepard Fairey (social consciousness), Sukle Advertising & Design (Guerilla Advertising), David Carson

B) Media/Design ApplicationsThree-Dimensional DesignInteractive DesignTactile MaterialsHandcraftedIntegrate Fine Art

C) Biggest WeaknessIllustrations in children’s book

D) Concept / MeaningI try to use parody, satire, humor and irony to advocate for human rights and social progress. Part of our responsibility as designers is to give a platform to the voiceless to be heard.

E) IssuesHuman rights, discrimination, social progress, equal opportunity, critical thinking

F) Future Work / EnvironmentSmall creative agencyInhouse design teamFull-service, conceptually-based, collaborative teamArthouse, Gensler, Zenman, Cactus, Chipotle

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