BEHAVIOURAL GAMIFICATIONOR

WHAT MAKES PEOPLE LIKE YOU

Nikita Kakuev

For

Free Hype

CONTENT

1.What makes people like you?

2.What is Behavioural Gamification?

3.How can Behavioural Gamification help?

HOW TO MAKE PEOPLE LIKE YOU?

MAKE THEM HAPPY!

WHAT IS HAPPINESS?

HAPPINESS

HAPPINESS = GOOD EXPERIENCE

EXAMPLE

EXAMPLE

+

ADDRESS THE “NOW PAIN”

INCREASE HAPPINESS

VS.

PEOPLE DO NOT CARE

HOW?

BEHAVIOURAL GAMIFICATION

GAMIFICATION IS A BUSINESS STRATEGY WHICH APPLIES GAME DESIGN

TECHNIQUES TO NON-GAME EXPERIENCES TO DRIVE USER BEHAVIOUR

GAMIFICATION = ‘HUMAN FOCUSED DESIGN’

GAMIFICATION

BEHAVIOURAL GAMIFICATION

Game Mechanics

Game Dynamics

Feedback

Transparency

AestheticsEtc.

WHAT SHALL YOU START WITH?

Set

Goals

Collect Data / Researc

h

Analyse

Interpret

Design

TestAdju

stImplement

Gather Data / Improv

e

WRAPPING UP!

Find out what happiness is

• Who are your audience?• What is their current psychological state?• What makes them happy?

Make people happy & satisfied

• Choose the actions/factors/motivators that would make your audience happy

• Plan the progression of ‘happiness’

Make people happier & more

satisfied

• Analyse the results• Analyse the behaviour• Improve/Adjust chosen

actions/factors/motivators

Facebook.com/gamifyme @Gamify_Me

+G-EraCo @NKakuev

#PsychologyInBusiness

www.g-era.co

Nikita Kakuevgamifyme@g-era.co