Date post: | 18-Jan-2015 |
Category: |
Education |
Upload: | anjum-wazir |
View: | 221 times |
Download: | 0 times |
Karakoram International UniversityKarakoram International UniversitySkardu CampusSkardu Campus
SubjectSubject““Marketing Management”Marketing Management”
Present toPresent to““Mr. Kashif Ali Shigri”Mr. Kashif Ali Shigri”
Group membersGroup members
• Ammarah GulAmmarah Gul• Syed Sakhawat MusaviSyed Sakhawat Musavi• Wazir AnjumWazir Anjum• Muhammad WaseemMuhammad Waseem• Mehdi AliMehdi Ali
IntroductionIntroduction• Objective of studyObjective of study• CrisisCrisis
Presented byPresented by““M.Waseem”M.Waseem”
Happy Christmas Happy Christmas Company Company
Situated Situated International Trade City in Yiwu International Trade City in Yiwu
FOUNDERFOUNDER
HuangHuang
In our study we are going to reveal the In our study we are going to reveal the environmental analysis in order to over environmental analysis in order to over come the leading crisis from the Global come the leading crisis from the Global
Economic issues.Economic issues.
Objective of a studyObjective of a study
About HCCAbout HCC
• It is situated in an international trade city in It is situated in an international trade city in YIWU.YIWU.
• Its fonder is HUANG.Its fonder is HUANG.• HCC is the manufacturer as well as HCC is the manufacturer as well as
wholesaler of its own product.wholesaler of its own product.• It is an international well-known producer It is an international well-known producer
with elevated value product.with elevated value product.• It only has a product line of Christmas items.It only has a product line of Christmas items.• Its targeted markets are America and EuropeIts targeted markets are America and Europe• It mainly deals in fiber optic trees, baublesIt mainly deals in fiber optic trees, baubles
Current Crisis of HCC Current Crisis of HCC
• Global recessionGlobal recession• The sale of the company decreased.The sale of the company decreased.• 60 million to 35 million Yuan.60 million to 35 million Yuan.• Variation in buying behaviorVariation in buying behavior• The hesitance of European and The hesitance of European and
American buyers. American buyers.
Macro-environment Macro-environment analysisanalysis
Macro-Environment AnalysisMacro-Environment Analysis• PoliticalPolitical• EnvironmentalEnvironmental• EconomicalEconomical• SocialSocial• TechnologicalTechnological
Presented byPresented by““Ammarah Gul”Ammarah Gul”
PoliticalPolitical• China has greatly suffers from trade China has greatly suffers from trade
protectionismprotectionism• Global financial crisisGlobal financial crisis• Appreciation in YuanAppreciation in Yuan• Enhances labor wagesEnhances labor wages• High prices of goodsHigh prices of goods
• ““BUY AMERICA “ schemeBUY AMERICA “ scheme• Defame of Chinese productDefame of Chinese product• India banned on the toys of chinaIndia banned on the toys of china
EnvironmentalEnvironmental• Product cause health hazard to ChildsProduct cause health hazard to Childs• There is no Eco-friendly productThere is no Eco-friendly product• No alternate of plasticNo alternate of plastic• No chance for green marketingNo chance for green marketing
EconomicalEconomical• China has been named as "Rising Dragon”China has been named as "Rising Dragon”• China's economy is mounting at high and China's economy is mounting at high and
steady ratesteady rate• High prices of raw material like petroleum, High prices of raw material like petroleum,
plastics and steel.plastics and steel.• Increases exporting costIncreases exporting cost• Weakening the strength of china's Weakening the strength of china's
manufacturing industry.manufacturing industry.
SocialSocial• Big countryBig country• high population density (1.3 billion people) high population density (1.3 billion people) • It gives a high potential lucrative growth It gives a high potential lucrative growth
marketmarket• Opportunity for marketersOpportunity for marketers• Chinese government passed "One-Child Chinese government passed "One-Child
Policy”Policy”
TechnologicalTechnological• The reputation of "Made in China”The reputation of "Made in China”• HCC suffer hard due to such bad reputation HCC suffer hard due to such bad reputation
of other companiesof other companies• HCC has old technologyHCC has old technology• Cost of product increase because of old Cost of product increase because of old
TechnologyTechnology• E-CommerceE-Commerce• Its really need to give injection of Its really need to give injection of
confidence to the worldconfidence to the world
Micro-environment Micro-environment analysisanalysis
Micro-Environment AnalysisMicro-Environment Analysis• CustomersCustomers• DistributorsDistributors• CompetitorsCompetitors• SuppliersSuppliers
Presented byPresented by““Syed Sakhawat Musavi”Syed Sakhawat Musavi”
CustomersCustomers• HCC was mainly focusing on the HCC was mainly focusing on the
European and North American European and North American customerscustomers
• It is the time to change this viewIt is the time to change this view• Need to focus domestic customerNeed to focus domestic customer• Japanese & Russian people also have Japanese & Russian people also have
increasing consuming power on festivals increasing consuming power on festivals
DistributorsDistributors• HCC has its own distributing channelHCC has its own distributing channel• Reduce the thread of profit marginReduce the thread of profit margin• Need to established outlets at overseasNeed to established outlets at overseas• Need to introduce E-CommerceNeed to introduce E-Commerce• Products will be available for customer Products will be available for customer
at their door stepat their door step
CompetitorsCompetitors• Local competitors that have high strategies Local competitors that have high strategies
regarding marketing of productsregarding marketing of products• Supply their products to the market Supply their products to the market
approximately 2 month ago.approximately 2 month ago.• In order to capture maximum market shareIn order to capture maximum market share• Overseas competitor have dominant Overseas competitor have dominant
competitive advantagecompetitive advantage• low labor cost in Indialow labor cost in India• May be strong competitor in futureMay be strong competitor in future
SupplierSupplier• Increase in cost of raw materials, Increase in cost of raw materials,
Petroleum, and other factors of productionPetroleum, and other factors of production• HCC either reduce their profit margin or HCC either reduce their profit margin or
sale their products on high price.sale their products on high price.• Weakening their financial strength as well Weakening their financial strength as well
as lose numerous number of customersas lose numerous number of customers
Internal analysisInternal analysis
Internal AnalysisInternal Analysis• Assumptions onAssumptions on• MenMen• MoneyMoney• MachineryMachinery• MaterialMaterial• ManagementManagement
Presented byPresented by““Mehdi Ali Haideri”Mehdi Ali Haideri”
MenMen• Need to increase number of laborNeed to increase number of labor• Trained them Trained them • Motivate through compensationMotivate through compensation• Develop strategies to retain competent employeeDevelop strategies to retain competent employee• Equal employment opportunityEqual employment opportunity• Strong employees competitive advantageStrong employees competitive advantage
MoneyMoney• Borrowed loans from financial Borrowed loans from financial
institutionsinstitutions• Maximize their share capitalMaximize their share capital• Profit Re-energizingProfit Re-energizing• Short term loans from banksShort term loans from banks
MachineryMachinery• Need to improve latest technologyNeed to improve latest technology• Manufacture material with the use of Manufacture material with the use of
latest technology.latest technology.• Result in low cost of productionResult in low cost of production• Effective and efficient utilization of Effective and efficient utilization of
resources.resources.
MaterialMaterial• Need materials in bulk amountNeed materials in bulk amount• Result in discount receivedResult in discount received• Cost minimizationCost minimization• Control to reduce wastages of raw Control to reduce wastages of raw
materialsmaterials
ManagementManagement• Developed new techniques to enhance Developed new techniques to enhance
the qualitythe quality• Developed new strategies to boost up Developed new strategies to boost up
the market sharesthe market shares• Open marketing offices in overseasOpen marketing offices in overseas• Customer oriented productsCustomer oriented products• Effective communication with in as well Effective communication with in as well
as out side of the organization.as out side of the organization.
Internal AnalysisInternal AnalysisSWOT AnalysisSWOT Analysis• StrengthsStrengths• WeaknessesWeaknesses• OpportunitiesOpportunities• ThreatsThreats
Presented byPresented by““Wazir Muhammad Anjum”Wazir Muhammad Anjum”
SWOT ANALYSISSWOT ANALYSIS
STRENGTHSTRENGTH• LocationLocation• Quality productsQuality products• Religious factorReligious factor• Reputation of companyReputation of company• Remarkable export history Remarkable export history • Dedicated employeeDedicated employee• Effective management teamEffective management team
Weakness Weakness • Low human capital Low human capital • High labor costHigh labor cost• High production costHigh production cost• Increasing exporting costIncreasing exporting cost• No Eco-friend substitute of raw materialNo Eco-friend substitute of raw material• Company name; HCCCompany name; HCC• Seasonal businessSeasonal business
OpportunityOpportunity• Great domestic consumer market Great domestic consumer market • One child policyOne child policy• Growing population of chinaGrowing population of china• Growing human needs to satisfyGrowing human needs to satisfy• Targeting other festivalsTargeting other festivals• High acceptance and welcoming of High acceptance and welcoming of
foreign culture in Chinaforeign culture in China• Potential foreign market other than USA Potential foreign market other than USA
& EU& EU
ThreatThreat• Lack of currency exchange-rate Lack of currency exchange-rate
mechanism. mechanism. • Other companies repo like “Made in China”Other companies repo like “Made in China”• American Policies regarding importAmerican Policies regarding import• Competitors with great competitive Competitors with great competitive
advantagesadvantages• Low labor cost in other countriesLow labor cost in other countries• Increasing number of companies focusing Increasing number of companies focusing
ChristmasChristmas
ReferencesReferences
http:\\A report card for China's environment Jonathan Watts http:\\A report card for China's environment Jonathan Watts Environment guardian.co.uk.htmEnvironment guardian.co.uk.htm
http:\\China Social Issues & Conditions.htmhttp:\\China Social Issues & Conditions.htm
Q & A