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HARDEEP SINGH PANASER GRAPHIC DESIGNER WEST LONDON [email protected] www.panaser.com PROFILE Dynamic creative design professional with a history of success contributing to the innovative presentation of diverse images / content focused on products, services, and corporate missions across a wide range of platforms on behalf of high-profile brands, including: Ted Baker, Sotheby’s, Delaware North Companies, Troxy and Hasbro Gaming. Equipped with a strong background and proven success driving full lifecycle of graphic design projects on time, within budget, and in alignment with top quality standards as well as in-house style guidelines. Highly committed to pushing boundaries, embracing changes, and achieving continuous improvements while maintaining up-to-date with new industry tools, methods, and trends. Offers more than 15 years of experience delivering projects in the areas of print (adverts, brochures, posters, and logo ident), retail (POS, in-store graphics, and design elements), web (websites, emails and online adverts), and video. Possess solid understanding of optimising accessibility of graphic works through strategic placement, language, visual impact, and displays. PROFESSIONAL EXPERIENCE FREELANCE DESIGNER JAN 2016 - PRESENT Working within fast pace and time sensitive environments. • Achieved a number of project completions for various companies, such as Hasbro Games. • Worked with expertise on all aspects of Logo and Brand ID, Graphics, Packaging, Advert Design and Web Design and streamlined processes. GRAPHIC DESIGNER MAR 2016 - OCT 2015 John Guest Speedfit Limited Played an instrumental role in addressing the design needs of organisation, contributing to print, digital, exhibitions, and photography projects. Worked closely with marketing team in producing a wide range of collateral, including web, video, and exhibition designs. Participated in pitches and presentations on external and internal levels, supporting cycle from concept development to final artwork preparation. Collaborated in all aspects of design, from concept to print ready artwork (POS, web, advert campaigns, branding, video / animation, exhibitions, typesetting, and retouching). Key Contributions: • Fuelled sales leads by 80% in the first year through implementation of advert design changes. • Led hardware / software upgrades within the department, boosting productivity through application of latest technologies. • Contributed to design of an exhibition for NHBR show that was nominated for an award (2009). • Introduced new brand guidelines and redesigned company website, implementing micro site that resulted in more than £13,000 worth of savings. • Generated increases in business and catapulted corporate presence through implementation of new photography, advert and digital styles as well as animation and video projects in alignment with market trends. • Pitched and presented various ideas to senior staff, customers, and stockists. • Forged and cultivated productive relationships with stakeholders to facilitate timely and within- budget completion of projects. FREELANCE DESIGNER OCTOBER 2006 - MARCH 2007 • Orchestrated projects for various companies, including Aigo Ltd and Ted Baker London. • Delivered expertise in all aspects of POS, Retail Graphics, Packaging, Advert Design, and Email Design. CORE COMPETENCIES GRAPHIC DESIGN ILLUSTRATION CREATIVE MARKETING SCHEDULING ARTWORK PROOFING COLOUR ASSIGNMENT CORPORATE BRANDING PROJECT MANAGEMENT PROBLEM ANALYSIS TROUBLESHOOTING RESEARCH PHOTOCOPYING MARKETING CONCEPTS BUDGETING CROSS-FUNCTIONAL TEAM COLLABORATION STAKEHOLDER RELATIONS FAST-PACED ENVIRONMENTS CORPORATE GUIDELINES CONTENT MANAGEMENT COPYWRITING DESIGN STANDARDISATION DESIGN / PRINT SERVICES DIVERSE AUDIENCES VENDOR RELATIONS WORKLOAD PRIORITISATION DESIGN PROFICIENCY PAGE LAYOUT TYPESETTING ADVERT DESIGN LOGO AND BRANDING MOCK-UPS RETOUCHING PRINT READY ARTWORK WEB DESIGN MAGAZINE DESIGN NEWSLETTER DESIGN CORPORATE DESIGN RETAIL DESIGN EXHIBITION GRAPHICS POS & PACKAGING DIGITAL DESIGN HTML EMAILS E-PUBS WEB ANIMATIONS TECHNICAL TOOLS & PLATFORMS APPLE MAC OS ADOBE INDESIGN ADOBE ILLUSTRATOR ADOBE PHOTOSHOP AFTER EFFECTS ADOBE XD FINAL CUT PRO WORDPRESS DREAMWEAVER FLASH QUARK MS OFFICE
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