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Give Hardees Customers a chance to score $10,000! For 12 Weeks, WTAK will invite Listeners to make their Pig Skin Picks each week at WTAK.com. “We’ve got a list of all the games, make your pig skin pick” Listeners will guess winners for each of the4 Top 25 College Football match-ups. They earn 1 point for each correct pick. Each week someone will win a Hardees Gift Card to host their next game party! Winners from all 11 weeks will compete in a final round for week 13. The top (3) finishers in week 13 will have the chance to score $10,000 cash if they can predict the final score of AL Vs. AU! (11/24/2012) Hardees Receives: Co-Branded Promos “$50,000 College Football Challenge fed by Hardee’s” 320 Live Pre-Promote Promos on all four stations (4 weeks; 20 per week/station) 240 Live On-Air Promos (12 weeks; 20 per week) 240 Live iHeartRadio Promos (12 weeks; 20 per week) Logo and mention on the $50,000 College Football Challenge page Run-of-Site Display Ads on www.wtak.com (Leaderboard 728x90 and 300x250) 4x Home Page Takeover with Rich Media Ad on www.wtak.com (1 per month; Dates: TBD) Inclusion in (4) Emails during pre-promote (1 per station minimum) Inclusion in (4) Emails sent to WTAK listener VIP’s during contest (Dates: TBD) Promotional Value: $63,000 (August – November) Monthly Investment: $1,500 $2,000 to be paid separately for insured contest provider. Pre-Promote: 8/1 - 826 Promotion runs 8/27 – 11/24 www.wtak.com Client:_____________________________________________ Date:_____________ Hardee’s
