Date post: | 15-Jan-2016 |
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Hardships of Mobile Localization in a Desktop World
Pavel SimsaAvaya
Agenda
• Some General Intro• Mobile Development Issues• Mobile Localization Issues• Mitigations• Q & A
Quick check
How many of you have:– A smartphone?– iPhone?– BlackBerry?– Windows Phone?– Some Android?– Some Symbian?– Something else?
Why “Desktop world?”
Desktop• Mature• Standardized• Tools and processes• Community support• Infinite functionality
Mobile• Relatively young• Fragmented• Lack of tools• Limited community• Strictly limited functionality
Simple Comparison
Desktop• 3 Operating Systems• Rest is Irrelevant
Mobile• 100 Different Mobile Stores• 1000 Mobile Operators• 15 Mobile Platforms• 100 Device Manufacturers
Problems and differences
• Development• Localization• Deployment and Testing• Publishing
Desktop Development, the Good
• Start of everything• Standards• Easy deployment and selfhosting• Runs where developed• Easy access to devices• Great functionality availability
Desktop Development, the Bad
• Legacy issues• Distribution channels• Varying application quality
Mobile Development, the Good
• More international-ready at the start• Good foundation• Mature development tools • Easy to release• Quality standards
Mobile Development, the Bad
• Very fragmented• Migrated tools and processes• Limited form factor• Limited functionality• High customer expectations• Difficult pre-release deployment
Very Fragmented…
• Different screen sizes• Input method availability• Available connection type and speed• Carrier customizations• Device and OS-specific limitations
Mobile Development, the Bad
• Very fragmented• Migrated tools and processes• Limited form factor• Limited functionality• High customer expectations• Difficult pre-release deployment
Internationalization (i18n)
• Most standard issues as on desktop• Additional issues• More likely to occur• Aggravated
Localization
• Same process, different tools• Platform support• Linguistic differences• Translators’ reference• Resource limitations
Deployment and Testing
• Limited deployment channels• Testing platform choice• Testing automation• Handset-specific features
What do we do?
• Change your mindset
Mobile device is not a small desktop
Before development starts
• Good specs• Per-platform variances• Standards and criteria• Detailed plan• Flexible schedule
Before localization starts
• Plan and schedule• Tools and technologies• Translation resources and process• QA and testing strategy
The Execution
• Stick to the plan• Know your OS• No shortcuts• Keep it short
And remember: Mobile is not a small desktop.
Q & A?
Good luck!