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Harness the power of a passionate audience for your brand & content

Date post: 08-Jan-2017
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Audience Automation to develop and harness the powerful collective network effect of a passionate social & content audience for your product, content and brand.
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Page 1: Harness the power of a passionate audience for your brand & content

Audience Automation to develop and harness the powerful collective network effect of a passionate

social & content audience for your product, content and brand.

Page 2: Harness the power of a passionate audience for your brand & content

MASS media to ME media”the attention economy”

Social media and content as king has caused mass fragmentation. Changing the world of media and marketing from “mass” to “me”. Relevance is key to getting consumers

attention and keeping it. Brandsneed to develop their organic audience to compete effectively.

broadcast-ing

“old”

“new”narrowcast-

ing

Page 3: Harness the power of a passionate audience for your brand & content

Your Audience Is Your Most Valuable Asset.Harnessing the powerful collective network effect of a passionate organic

audience for your brand is the most powerful mechanism to market & build brand

equity.

Page 4: Harness the power of a passionate audience for your brand & content

All the tools you need in a single dashboard to build, manage, analyze and engage your social audience in searchable social

databases.

Social Audience Terminal

Page 5: Harness the power of a passionate audience for your brand & content

“I can do 3 hrs of work in 10 minutes using SocialAudi-ence”

Liz Neoprint – ABC Health News

Page 6: Harness the power of a passionate audience for your brand & content

Social media & content have created mass fragmentation.

Clutter makes it nearly impossible to make, manage

& measure meaningful relevant connections with consumers, fans or other

businesses.

PROBLEMTO MUCH NOISE

Page 7: Harness the power of a passionate audience for your brand & content

OPPORTUNITYYOUR AUDIENCE IS TELLING YOU EVERYTHING YOU NEED TO KNOW

Social Media and content sharing creates millions of opportunities to identify, activate and connect your brand, product and content with a

relevant passionate audience.

Page 8: Harness the power of a passionate audience for your brand & content

Build & manage your audience in powerful social databases.

Analyze, measure and rank your target audience by influence for engagement.

Manage & market to them in searchable databases.

SOLUTIONSOCIAL DATABASES

+

+

+

>

Build

Analyze

Listen

Manage

You build email databases. Why not social databases?

Page 9: Harness the power of a passionate audience for your brand & content

Automated 24/7 Twitter search.Find the people & businesses you want to target.

Capture them to build your audience, gain insights about your audience, brand, content and competitors.

Build targeted Twitter audience at scale.

Page 10: Harness the power of a passionate audience for your brand & content

Search, segment and track your followers in lists.Market relevant content via Tweets or automated DM

campaigns.

Manage & market to your followers.

Page 11: Harness the power of a passionate audience for your brand & content

Automated profile indexing appends info on who they are, who they interact with, social profiles, contact

info.

Introducing ProfilePlus

Page 12: Harness the power of a passionate audience for your brand & content

Listen: Hear everything relevant to you

TARGETED INSTANTTrack shared links, hashtags,

@names, keywords & phrases, demographics,

geographic data and influencers

EFFICIENTMake it easy for your

audience, social leads and influencers to come to you

Understand conversations as they happen in order to

capitalize on relevant trends and opportunities

Listen Build Analyze Manage+ ++

Listen & gain insights into every conversation happening about your brand, products, content, competitors, and

trends.

Page 13: Harness the power of a passionate audience for your brand & content

SEARCH SEGMENT MANAGEFilter audience and

conversations to find exactly who you are looking

for.

Create segmented audience lists you can instantly track

and analyze.

Build comminity by fast following important accounts,

favoriting relevant content and exporting data to Twitter lists

or ads.

Automatically capture people & businesses and compile conversations that meet your target criteria.

Listen Build Analyze Manage+ ++

Build: Databases that never stop growing

Page 14: Harness the power of a passionate audience for your brand & content

MEASURE UNDERSTAND ENGAGE. Analyze what matters most

to your audience about your brand.

Take action on your insights with targeted content &

messages.

Your audience is telling you everything you need to know.Listen and respond with superior insights for meaningful

engagement.

Listen Build Analyze Manage

Analyze: Make Data Driven Decisions

+ ++

Quantify audiences, conversations, content and

sentiment in real time.

Page 15: Harness the power of a passionate audience for your brand & content

Harness the power of your followers.

Listen Build Analyze Manage

Manage: Your followers aren't just a number

Create segmented, searchable lists.

Identify, manage and engage influencers.

Strategically build an engaged organic audience.

Export directly to Twitter as Twitter Lists.

Target with right time, right place, right message Tweets or

DM’s.

Run Twitter Ads against targeted lists.

Find relevant content opportunities.

Export data into social reports in CSV or PDF format.

Social Database

+ ++

Page 16: Harness the power of a passionate audience for your brand & content

Gain insights fast. Take actions faster.Real-time analytics that enable you to see, understand, and engage in trends, live events, broadcasts & conversations.

LiveAnalytics See Your Twitter Stream Come to Life

8

With Second by Second analytics.

REAL-TIME ANALYTICS

20xper minute

Page 17: Harness the power of a passionate audience for your brand & content

Twitter drives ResultsTWITTER ACTIVITY INDICATES AUDIENCE ENGAGEMENT: Increased Twitter activity during live broadcast events directly correlates to general audience engagement. Research shows that advertising in highly social programs drives both ad memorability and sales outcomes.

In short, it means that increases in conversation on Twitter during live

programming signal that there is high engagement with programming among

the general viewing audience.NIELSEN NEURO STUDY

March 9th, 2015http://www.nielsen.com/us/en/insights/news/2015/social-tv-a-bellwether-for-tv-audience-engagement.html

Page 18: Harness the power of a passionate audience for your brand & content
Page 19: Harness the power of a passionate audience for your brand & content

HARNESS TRENDS, DRIVE TRAFFIC, BUILD AND KEEP YOUR AUDIENCES ATTENTION

Intelligent Content Hubs

Page 20: Harness the power of a passionate audience for your brand & content

Compete effectively in the world where content is king and traffic is a moving

target.

Harness content that competes with you and turn it into an asset that drives targeted

organic traffic.

Integrated, intelligent content aggregation, publishing and traffic.

Page 21: Harness the power of a passionate audience for your brand & content

INTEGRATED HUB INTO YOUR SITE Get your site targeted and relevant Organic Traffic!

Content+ Automated content aggregation and content publishing system. Designed to attract, engage and retain your audience with daily fresh relevant

content.

Page 22: Harness the power of a passionate audience for your brand & content

STAND ALONE VERTICAL HUBS Content+ portals harness the entire digital ecosystem of content.

Build real-time fully automated vertical content sites that build audience and drive traffic to your properties by integrating your content, calls to

action and brand.

Page 23: Harness the power of a passionate audience for your brand & content
Page 24: Harness the power of a passionate audience for your brand & content
Page 25: Harness the power of a passionate audience for your brand & content

@oneQube


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