Harnessing the Power of Mobile Location Your customers live in the real world and that’s a good thing. Digital Factory’s micro-fencing™ delivers real value to customers wherever they are. A brand’s communication becomes MORE relevant, within the overlap of a customer’s location, preferences, and mission of the brand. Where they are What they want Brand value Engagement Engage customers with real-time, location-relevant content LEVERAGE your brand’s loyal and existing app user base. Create areas of engagement for users via places where you want to add value. Physical Traffic Drive physical traffic and urgency with compelling, real-time offers Our Mobile Marketing Platform delivers real-time content to your customers, bringing them home to you, WHEN and WHERE you need it most. Loyalty Extend loyalty and stickiness to increase purchase frequency, basket size, and lifetime value CONNECT to consumers with one-to-one notifications that are timely and relevant. Add value to users’ lives that creates meaning and memorable experiences. App Opens Add value and drive reuse of existing Apps with the seamless integration of micro- fencing™ COLLECT and SHARE real-time campaign data from engagement, app opens, shopping behaviors, and more. Our technology creates hyper-accurate micro-fences that can pinpoint shoppers down to a street corner. Not just geo-fencing, Micro-fencing™
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Harnessing the Power of Mobile Location
Your customers live in the real world and that’s a good thing. Digital Factory’s micro-fencing™ delivers real value to customers wherever they are. A brand’s communication becomes MORE relevant, within the overlap of a customer’s location, preferences, and mission of the brand.
Where they are
What they want
Brandvalue
Engagement
Engage customers with real-time, location-relevant content
LEVERAGE your brand’s loyal and existing app user base. Create areas of engagement for users via places where you want to add value.
Physical Traffic
Drive physical trafficand urgency with compelling, real-time offers
Our Mobile Marketing Platform delivers real-time content to your customers, bringing them home to you, WHEN and WHERE you need it most.
Loyalty
Extend loyalty and stickiness to increase purchase frequency, basket size, and lifetime value
CONNECT to consumers with one-to-one notifications that are timely and relevant. Add value to users’ lives that creates meaning and memorable experiences.
App Opens
Add value and drive reuse of existing Apps with the seamless integration of micro-fencing™
COLLECT and SHARE real-time campaign data from engagement, app opens, shopping behaviors, and more.
Our technology creates hyper-accurate micro-fences that can pinpoint shoppers down to a street corner.
Not just geo-fencing,
Micro-fencing™
Harnessing the Power of Mobile Location
The #1 way to chart and see your Mobile App
consumers anywhere on the planet. Place the Dwell
SDK into your Mobile App and watch your consumer
journey come to life on a 1to1 basis like never before.
Dwell integrates seamlessly into your Mobile App to
provide the most advanced metrics…
Visualize your App-consumers powerfully... and in real-time.
How It Works
Meet Dwell
Do you want to better understand your mobile performance?
Dwell paints a total picture of your app-users journey. Learn their daily travel patterns and the most valuable places they visit. Watch their decision making in action. Get to know users on a deeper, more personal level, so you can provide them with the content they want the most.
Our proprietary technology seamlessly plugs-into any App to give you a front row seat to learn their daily travel patterns get to know them on a more relevant level.
Install Dwell. inside any mobile app.
Capture stops within a user’s travel pattern
Understand the places they visit See the time they spend in each place.
Understand why it matters to you and your mobile strategy.
www.dgtl-factory.com | [email protected] | 773.809.4344 | @dgtlfactory | All rights reserved. @2016
Market IntelligenceTrack your App-customers’ behavior in relationship to your store, your event or your competition.
Data VisualizationLearn their traffic patterns like never before. Establish contact points and get notifications when App-users cross fences.
Real -Time ReportingWatch live, real-time data reports on Dwell time, usage patterns and movement across both macro and micro spaces.
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www.dgtl-factory.com | [email protected] | 773.809.4344 | @dgtlfactory | All rights reserved. @2016
Here’s how it works:
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Seamless Integration Campaign Creation Notification Delivery Relevant Content Data Reported
We integrate our technology into your brand’s mobile app
We work with you to define and build micro-fences™ that target your audience with relevant content and offers
A notification is delivered from your brand when a consumer enters a defined micro-fence™
Campaign content is delivered when the consumer opens the notification
Data is captured and reported in real-time with tools to help your brand understand performance, engagement, and much more
We help brands create a real sense of belonging for their users everywhere they go
We can help clients overcome mobile challenges
Location Confusion Low Engagement Levels Inconsistent App Use
of location targeted mobile ads are off by more than half a mile
Accurate location can boost mobile conversion by more then 200%. Digital Factory’s micro-fencing platform is accurate and relevant down to a street corner.
Customers want more relevant, location-aware messaging.Digital Factory’s hyper-accurate, relevant content delivers click-through rates of 30%.
App usage now accounts for 90% of mobile use. Digital Factory’s platform helps a brand’s consumers open and use a brand’s app, keeping it from being deleted.
click-through rate forgeneric push notifications
of apps that aredownloaded are only opened once54% 2% 20%
Micro-fencing™, Beacons, and more...
Mobile Content and Redemption
Real Time Data and Analytics
Inside or outside, Digital Factory can help define hyper-accurate areas for engagement
Enable delivery of mobile coupons and offers with universal scannability and POS redemption
Collect real-time, mobile performance data, as well as insights into foot traffic, mobile actions, and behaviors, through a Client Dashboard
