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Harnessing the Power of Facebook Instant Articles

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Harnessing the Power of Facebook Instant ArticlesAnthony Biondo Founder/CEOBiondo Creative @abiondo

AgendaFacebook Instant Articles OverviewBenefitsHow you can get started with Instant ArticlesConnecting your websiteResourcesQuestions

Web :: E-Commerce :: PPC :: Socialbiondocreative.com @abiondo @biondocreative

What is Google Tag Manager? Better question, whats a Tag?

Tags are snippets of code which enable 3rd-party tracking, analysis, and reporting. A good example of a tag you may be familiar with is Google Analytics. When you register for Google Analytics you get a piece of code and Google tells you to put this code on every page of your website. Other tags you may be less familiar with are used for remarketing, conversion tracking, affiliates, and tools like Mouseflow and Clicktale which visualize your users behavior.

You may have encountered tags already and you may recognize some of the names up on the screen. Some popular ones are Google Analytics, Google Adwords, Adroll, COMScore and Mouseflow to name a few.

Tag management is a concept that was born out of the increasing need for better tracking and a decreased time to execute.

Managing and making changes to tags can be tedious and involve developers, change management and QA procedures which slow your time to implement.

Google Tag Manager is Googles FREE answer to managing your tags better.

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About Biondo CreativeFull- Service Digital Agency20+ years of Digital Marketing ExperienceLocated in Philadelphia, PAA Rated with the BBB2016 Winner of the Philly Happening List for Web Design

ServicesCloud Hosting Digital Marketing StrategyE-CommercePPCSocial Media MarketingWeb Design

Web :: E-Commerce :: PPC :: Socialbiondocreative.com @abiondo @biondocreative

What is Google Tag Manager? Better question, whats a Tag?

Tags are snippets of code which enable 3rd-party tracking, analysis, and reporting. A good example of a tag you may be familiar with is Google Analytics. When you register for Google Analytics you get a piece of code and Google tells you to put this code on every page of your website. Other tags you may be less familiar with are used for remarketing, conversion tracking, affiliates, and tools like Mouseflow and Clicktale which visualize your users behavior.

You may have encountered tags already and you may recognize some of the names up on the screen. Some popular ones are Google Analytics, Google Adwords, Adroll, COMScore and Mouseflow to name a few.

Tag management is a concept that was born out of the increasing need for better tracking and a decreased time to execute.

Managing and making changes to tags can be tedious and involve developers, change management and QA procedures which slow your time to implement.

Google Tag Manager is Googles FREE answer to managing your tags better.

3

Facebook Instant Articles OverviewMobile publishing format Branded HTML5 document optimized for fast mobile performanceTargeted to news and blog publishers Instant Articles are available on Facebooks native app on iOS and Android

Web :: E-Commerce :: PPC :: Socialbiondocreative.com @abiondo @biondocreative

What is Google Tag Manager? Better question, whats a Tag?

Tags are snippets of code which enable 3rd-party tracking, analysis, and reporting. A good example of a tag you may be familiar with is Google Analytics. When you register for Google Analytics you get a piece of code and Google tells you to put this code on every page of your website. Other tags you may be less familiar with are used for remarketing, conversion tracking, affiliates, and tools like Mouseflow and Clicktale which visualize your users behavior.

You may have encountered tags already and you may recognize some of the names up on the screen. Some popular ones are Google Analytics, Google Adwords, Adroll, COMScore and Mouseflow to name a few.

Tag management is a concept that was born out of the increasing need for better tracking and a decreased time to execute.

Managing and making changes to tags can be tedious and involve developers, change management and QA procedures which slow your time to implement.

Google Tag Manager is Googles FREE answer to managing your tags better.

4

BenefitsContent loads 10 times faster than the standard mobile web page Rich storytelling capabilities with video and high res imagesIntegrates with Google Analytics, Omniture and comScoreSupports your own advertising solutionsSupports Facebook Ads to monetize your content

Web :: E-Commerce :: PPC :: Socialbiondocreative.com @abiondo @biondocreative

What is Google Tag Manager? Better question, whats a Tag?

Tags are snippets of code which enable 3rd-party tracking, analysis, and reporting. A good example of a tag you may be familiar with is Google Analytics. When you register for Google Analytics you get a piece of code and Google tells you to put this code on every page of your website. Other tags you may be less familiar with are used for remarketing, conversion tracking, affiliates, and tools like Mouseflow and Clicktale which visualize your users behavior.

You may have encountered tags already and you may recognize some of the names up on the screen. Some popular ones are Google Analytics, Google Adwords, Adroll, COMScore and Mouseflow to name a few.

Tag management is a concept that was born out of the increasing need for better tracking and a decreased time to execute.

Managing and making changes to tags can be tedious and involve developers, change management and QA procedures which slow your time to implement.

Google Tag Manager is Googles FREE answer to managing your tags better.

5

How Do I Get StartedYou need a:Facebook PageFacebook Pages App on your phone (iOS or Android)Facebook Article Markup on your websiteAt least 10 blog articles to submit for considerationFacebook Business Manager

Web :: E-Commerce :: PPC :: Socialbiondocreative.com @abiondo @biondocreative

What is Google Tag Manager? Better question, whats a Tag?

Tags are snippets of code which enable 3rd-party tracking, analysis, and reporting. A good example of a tag you may be familiar with is Google Analytics. When you register for Google Analytics you get a piece of code and Google tells you to put this code on every page of your website. Other tags you may be less familiar with are used for remarketing, conversion tracking, affiliates, and tools like Mouseflow and Clicktale which visualize your users behavior.

You may have encountered tags already and you may recognize some of the names up on the screen. Some popular ones are Google Analytics, Google Adwords, Adroll, COMScore and Mouseflow to name a few.

Tag management is a concept that was born out of the increasing need for better tracking and a decreased time to execute.

Managing and making changes to tags can be tedious and involve developers, change management and QA procedures which slow your time to implement.

Google Tag Manager is Googles FREE answer to managing your tags better.

6

Connecting Your WebsiteOption 1: Use a PluginPlugins are freely available on the WordPress platform.Plugins reduce the amount of technical knowledge to get Facebook Pages running for your website.Easier learning curve

Option 2: Add the Markup to your siteRequires hiring a programmer or coding knowledgeAllows for more customizationBigger learning curve

Web :: E-Commerce :: PPC :: Socialbiondocreative.com @abiondo @biondocreative

What is Google Tag Manager? Better question, whats a Tag?

Tags are snippets of code which enable 3rd-party tracking, analysis, and reporting. A good example of a tag you may be familiar with is Google Analytics. When you register for Google Analytics you get a piece of code and Google tells you to put this code on every page of your website. Other tags you may be less familiar with are used for remarketing, conversion tracking, affiliates, and tools like Mouseflow and Clicktale which visualize your users behavior.

You may have encountered tags already and you may recognize some of the names up on the screen. Some popular ones are Google Analytics, Google Adwords, Adroll, COMScore and Mouseflow to name a few.

Tag management is a concept that was born out of the increasing need for better tracking and a decreased time to execute.

Managing and making changes to tags can be tedious and involve developers, change management and QA procedures which slow your time to implement.

Google Tag Manager is Googles FREE answer to managing your tags better.

7

ResourcesFacebook Articles Quick Start Guidehttp://bit.ly/FBArticleQSGuideFacebook Articles Policyhttp://bit.ly/FBArticlePolicies Facebook Instant Articles & Google AMP Pages by PageFroghttp://bit.ly/PageFrogPlugin

Web :: E-Commerce :: PPC :: Socialbiondocreative.com @abiondo @biondocreative

QuestionsQuestionsEmail: abiondo@biondocreative.comWeb: biondocreative.comLinkedIn: linkedin.com/in/anthonybiondojrTwitter: @abiondo / @biondocreative

Links to these resources and presentationhttp://bit.ly/FacebookInstantArticlesTutorial

Web :: E-Commerce :: PPC :: Socialbiondocreative.com @abiondo @biondocreative

We have about 5 minutes for questions, who has the first question.

Repeat question and give answer

9

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