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HARNESSING THE POWER OF THE INTERNET TO GROW YOUR STUDIO (IN UNDER ONE HOUR) presented by:
HARNESSING
THE POWER OF
THE INTERNET TO GROW YOUR STUDIO (IN UNDER ONE HOUR)
presented by:
Who is your audience? _______________________________________________________
Who is your competition? _________________________________________________
Why is your school unique? ____________________________________________
1. Simple
2. Creative
3. Aspirational
4. Persuasive (evokes action)
5. Stand Out
6. Appropriate
BUSINESS MEDIA:
WEBSITE
SEO
SEM
E-NEWSLETTERS
OFFLINE MEDIA:
RADIO
TV
EVENTS
SOCIAL MEDIA:
YOUTUBE
TUMBLR
GOOGLE+
* h u m a n a t t e n t i o n i s a s c a r c e c o m m o d i t y
(all things lead to your website)
When did you build it?
Is it mobile optimized?
Is it easy to use?
Does it reflect your studio?
Is it social?
How often do you update content?
Can people find it when they search?
Can people register online?
What does it look like?
People finding you organically.
Search engines finding you organically.
PAID SEARCH
VS ORGANIC SEARCH
O F I M P R O V I N G S E O
THE
CONTENT
SOCIAL MEDIA
TECHNOLOGY*
* t h i s i s a n o t h e r s e m i n a r
BLOG POSTS
KEYWORD-DENSE ARTICLES
NEW CLASSES
ANNOUNCEMENTS
THE KEYWORD MAKES UP
3-5% OF THE ARTICLE
A 400 WORD ARTICLE HAS
THE KEYWORD
12 TIMES
MAIN KEYWORD: DANCING
2nd KEYWORD: MOVEMENT
KEYWORD
DENSE
ARTICLES
It is a cure-all.
It is easy to grow a school solely through social media.
When using social media, one platform is enough.
There is no way to measure the effects.
Followers will listen to everything you say.
It’s free.
B A S I C S F a n p a g e = f r e e a d v e r t i s i n g = p a i d
Cover photo: 815 x 315
Profile picture: 200 x 200
You can pin your favorite posts to the top.
Hover over a story and click on the star ( star
icon ) to make it wider, or on the pencil ( pencil
icon ) to pin it to the top of your Page, hide or
delete it entirely
Video previews of your classes, instructors, etc
Impart important knowledge
Contests and giveaways
Opinion Polls
Special offers for your school
F-commerce
REMEMBER:
YOUR
School logo or YOU as avatar
Tailored background (check Twitter specs)
Bio
Links to your website and email address
Y O U O N LY H AV E 1 4 0 C H A R A C T E R S , S O M AK E T H E M C O U N T
Be useful
Be interesting
Be unique
Be yourself
Engage, engage, engage. Repeat.
Don’t ASK people to follow you
Follow others
Use Twitter search
Twitter trains = garbage
Become an authority
in your niche.
Strive for 100 true fans.
Be remarkable.
The rest will take care
of itself.
Use your keyword (how people will find video) in the title
Include the keyword in the description
Include links to your website and social media in the description
Repeat the keyword and similar variants in tags
Recitals: parents and friends can see
Student ‘dance-off’
Film part of a class and post it online
Post online tutorial of basic dance moves
Give tips on technique
NEED
PINTREST
P I N T R E S T I S T H E FA S T E S T G R O W I N G S I T E T O D AY
P I N T R E S T D R I V E S M O R E T R A F F I C T O W E B S I T E S T H A N
G O O G L E + , L I N K E D - I N A N D Y O U T U B E C O M B I N E D
G E T T I N G P E O P L E T O A D V O C AT E F O R Y O U A N D G E T T I N G
P E O P L E T O R E - P I N Y O U R P O S T S
Spend the time: build relationships with those known for quality pins
Keep it simple
Use other social nets to feed Pinterest: Facebook, Twitter, etc
Promote more than classes: videos, events, tips, clothing
Follow the big hitters: find out who is ‘pinning’ your products and follow
them. Most will follow you back.
Selective curating: Find unique pins to define your studio. Ask clients
to pin pictures of themselves dancing and tag you!
Identify what is working and what needs improvement
Figure out your band-width
Hire interns or hire professionals like (School Empower )
Spend 1 hour a day/a week and commit to it
Slow and steady wins the race…(unless you are in a big hurry)
Some things truly only take a few minutes, some take longer.
