Harry & David Competitive Holiday Rich Media

Harry & David

Harry & David

Harry & David•Just roll over a product and an explanation of the product unfolds

Hallmark

Hallmark•When you roll over to the advertisement, products appear and allow the consumer to choose which ornament they want to view•Also without typing in anything the ad knows your location and will find the nearest store for you

Lindt

Lindt•When different parts of the chocolate are selected it gives a narrative explaining how or why Lindt chocolate is so nice.

Whole Food Market•Whole Food’s strategy is to offer their customer an all natural meal

Whole Food Market•Click to play the video

Whole Food Market•The video is a comedy spoof and the girl is passing chemicals as side dishes

Whole Food Market

Whole Food Market

Whole Food Market•Roll over the banner ad and view a feast of products that Whole Foods offers for you to enjoy

Godiva

Godiva•Once you roll over, Godiva lets you search for the perfect gift on the actual banner ad

Godiva•Just answer the questions about who you want to buy a gift for

Godiva•Wah lah! The perfect gift appears with 3 simple questions

Godiva•You can also find a store and learn about how to get a free product or rewards