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@HarryHugoGoat
@HarryHugoGoat
@HarryHugoGoat
@HarryHugoGoat
@HarryHugoGoat
I don’t know
what you do. I
still think it’s
trendy to be
on Facebook
— My Mum, 2018
”
“
@HarryHugoGoat
@HarryHugoGoat
OPTION A OPTION B OPTION C Traditional Talent
Management
Publishers Software Platforms
@HarryHugoGoat
A person or page with a large, engaged
social following, that you will only know if
you follow them
WHAT IS AN INFLUENCER?
@HarryHugoGoat
WHAT IT CAN LOOK LIKE
@HarryHugoGoat
72% Used Facebook to choose
a restaurant based on
comments and images
that have been shared by
other users
Millennial subscribers
say their favourite
creator understands
them better than their
friends
4 in 10
THE RISE OF INFLUENCER MARKETING
@HarryHugoGoat
THE POWER OF INFLUENCER MARKETING
Compared to other marketing channels influencer
marketing delivers
@HarryHugoGoat
@HarryHugoGoat
INFLUENCER MARKETING IN FOOD & DRINK
AMPLIFICATION
@HarryHugoGoat
@HarryHugoGoat
INFLUENCER MARKETING IN FOOD & DRINK
AMBASSADORS
@HarryHugoGoat
@HarryHugoGoat
INFLUENCER MARKETING IN FOOD & DRINK
EVENTS
@HarryHugoGoat
@HarryHugoGoat
INFLUENCER MARKETING IN FOOD & DRINK
CPA Cost Per Acquisition
@HarryHugoGoat
@HarryHugoGoat
INFLUENCER MARKETING IN FOOD & DRINK
SALES
@HarryHugoGoat
