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Harvard Business Review Polska - KMD Poland - Office of the 21st century

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Creating the office of the 21st century The office space market has experienced unusually dynamic development, largely because of the economic upturn, which has translated into a high number of companies investing in Poland. In order to maintain their market position, developers and interior design companies need to intensify their quality-based competition. Piotr Szymczak: Readers of the ‘Harvard Business Review Poland’ indicated the location of the working office as a key element of business activity numerous times. Warsaw is at present in the top 5 of European capitals in terms of office space under construction. Where do you see the origins of this interest in the Polish market and how do you assess the potential of the Warsaw market? Mikołaj Sznajder: We see that investors have become more interested in Poland in general, not only in Warsaw. Our country increasingly welcomes more advanced processes and technologies which drives interest in cities like Warsaw, Cracow, Katowice and Wroclaw. There is an increase in office space in smaller cities like Bydgoszcz, Torun and Lublin.
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Page 1: Harvard Business Review Polska - KMD Poland - Office of the 21st century

Creating the

office of the

21st century

The office space market has experienced

unusually dynamic development, largely

because of the economic upturn, which has

translated into a high number of companies

investing in Poland. In order to maintain their

market position, developers and interior

design companies need to intensify their

quality-based competition.

Piotr Szymczak: Readers of the ‘Harvard Business

Review Poland’ indicated the location of the working

office as a key element of business activity

numerous times. Warsaw is at present in the top 5

of European capitals in terms of office space under

construction. Where do you see the origins of this

interest in the Polish market and how do you assess

the potential of the Warsaw market?

Mikołaj Sznajder: We see that investors have

become more interested in Poland in general, not

only in Warsaw. Our country increasingly welcomes

more advanced processes and technologies which

drives interest in cities like Warsaw, Cracow,

Katowice and Wroclaw. There is an increase in office

space in smaller cities like Bydgoszcz, Torun and

Lublin.

Page 2: Harvard Business Review Polska - KMD Poland - Office of the 21st century

Taking part in

the debate:

Anna

Czerwińska,

Project Manager,

KMD Poland

Beata Osiecka,

Board Director,

Kinnarps Polska

Agnieszka

Krawczyk-

Rogowska, Lease

Manager, Central

Region, Skanska

Property Poland

Magda Szubert,

Concept

Developer,

Ecophon Saint-

Gobain

Mikołaj

Sznajder,

Associate

Director,

Department of

Office Space,

CBRE

Moderator:

Piotr Szymczak,

HBRP

Piotr Szymczak: Last

year is often referred to

as exceptional for the

office space market.

What contributed to

that?

Agnieszka Krawczyk-

Rogowska: Last year

was definitely

exceptional. In Warsaw,

nearly 800 thousand

square meters were

leased, which confirms

that the capital is the

leading location in the

country. I have to

admit, though, that in

regional cities, the

demand is also very

high (last year over 600

thousand square meters

were leased). Business

services centers in the

regions leased over

80% of our space. We

also note that the

existing service centers

are expanding their

space and new players

keep entering the

market. We are

optimistic about the

market both in Warsaw

and the regional cities.

Piotr Szymczak: What

is the current vacancy

rate in Warsaw and

what conclusions about

the existing trend can

be drawn from it?

Mikołaj Sznajder: Last year’s

vacancy rate was the worst

nightmare for developers

because in the middle of the

year all estimates indicated

that there was 4.7 million

square meters of office space

in Warsaw, and at the same

time the numbers projected

about 16% of vacant space,

which would mean that

approximately 750 thousand

square meters was de facto

available in Warsaw. Yet we

finished last year with a rate of

12.3%. In comparison, the

rate was approximately 14.1%

in the middle of the last year

and its drop to 12.3% was

caused by a record-breaking

number of concluded

transactions. Rental contracts

were signed for over 800

thousand square meters of

office space. Simultaneously,

the projects which are now

under construction will

increase office space in

Warsaw by an additional 650

thousand square meters.

Piotr Szymczak: Is it still

correct to say that Warsaw is a

tenant’s market? How will the

current trend impact the level

of rental prices?

Mikołaj Sznajder: The asking

price to lease will most

probably remain at the same

level;

but tenants are negotiating

all the time, and this

influences the market. Some

time ago, the tenant was

freed from rental payment

for the five first months if

the contract was for five

years. Today it is nine

months on the average for a

five-year contract. The

standards for finishing of the

buildings has become

increasingly competitive, and

let’s remember that that

means money saved by the

tenant. At the same time,

the prices for the finishing

offered by the developers

are significantly higher than

3-4 years ago. Very high

standard office space is

offered more frequently.

Piotr Szymczak: Now let’s

address the decision-making

factors influencing particular

choices of the companies

that are planning to relocate

their offices. Which factors

are most important?

Anna Czerwińska: We

asked ourselves the question

of how to attract employees

to our office. It turned out

that access to the location is

fundamental. After our eight-

month adventure at

Służewiec we realized that

this location would not be a

good choice. We had a huge

problem

with parking and

transportation; that is

why we decided to look

for something at the

periphery of the center.

With some help from an

agency we found an office

with fantastic access and

location and connections

with all means of

transportation.

Piotr Szymczak: The

role of the office is

changing. We see slogans

such as activity-based

workplace or smart Office.

What do they actually

mean?

Agnieszka Krawczyk-

Rogowska: In 2014 we

moved to a new office

space which was arranged

according to activity-

based workplace

principles. Before that we

carried out research which

showed that we don’t

really spend that much

time at our desks. We

attend meetings, have

brainstorming sessions,

discuss particular

projects. Sometimes we

also work at the client’s

location or from home.

These analyses enabled

us to design space where

people can sit down in a

quiet work area. With

over 80 people in the

office we have around

50 desks which gives a

ratio much below 100%.

We also have creative

work areas where we

can meet in a friendly

colorful spaces and

discuss the current

issues. We also have

focused work areas,

because in an open

space office, spaces are

very much needed where

one can regain focus, cut

off external stimuli. We

also have places where

our employees can relax.

In our case that is our

table soccer and fitness

room, where we practice

pilates or cross fit.

Beata Osiecka: We

have been dealing with

the activity-based

workplace for several

years. Every company

uses its principles in a

different way. It seems

to be viewed as new

standard. Currently,

however, the standard is

actually the lack of a

defined standard. You

can’t impose on a

company how they

should work in the

future. It is rather the

company itself that

defines how it will work.

The very name activity

based working is

meaningful.

Initially, the concept largely

meant encouraging employees

to change their workplace

depending on the tasks they

carried out. Today we say that

employees change their

workplace not only with

regard to their tasks but also

depending on their mood on a

particular day. Acceptance of

this idea is associated with the

corporate culture of an

organization. We have very

different clients on various

levels of the corporate culture.

Approximately half of our

clients represent a traditional

approach to workplaces. There

are also those companies that

want to change something but

don’t really know what. They

need some help during the

transformation process.

Finally, there are very

conscious clients who have

tested some solutions and

became really involved in the

project-related part of the

process. In such a case our

role is just to support them in

this process.

Piotr Szymczak: Why do

companies refuse to benefit

from the advantages of the

new trends, knowing that they

would improve team work

effectiveness?

Beata Osiecka: Because of

their functions, some

organizations

Page 3: Harvard Business Review Polska - KMD Poland - Office of the 21st century

are not a good match for full

implementation of all these

solutions and they only use

a small part of them. Every

case is different and we

need to try and educate the

market. We have been doing

this for many years but not

all organizations need new

solutions of this type. That is

why we publish successive

reports on trends, which are

helpful in finding answers

about how we will work in

the nearest future.

Magda Szubert: Modern

working environments are

becoming increasingly

popular even if they don’t

form a standard activity

based workplace. Surely,

classical open space is

slowly fading into the past.

It is being replaced by

diversified spaces where we

have different rooms and

places dedicated to different

tasks.

The analysis of how offices

function is the biggest part

of our job. Our experience

and some international

research show that very

often these analyses

underestimate the time

employees need to focus.

This is why too little space is

assigned for traditional

working places or they are

prepared inadequately. They

lack relevant sound-

absorbing materials which

help people not to disturb

each other. The spaces for

traditional work are

shrinking. At the same time,

they are more often located

near meeting spaces, which

means that talking disturbs

those who are working in

the traditional way. At the

same time, we have

workplaces dedicated to

focused work, but it turns

out that there are often too

few of them. These facts are

reflected in research carried

out in the Netherlands,

where the concept of the activity

based workplace originated. It

indicates that the percentage of

time spent on individually focused

work in companies is

underestimated by at least 30%.

A study was also conducted in a

company where the activity based

workplace had functioned for at

least five years; and it

demonstrated that some problems

related to classical open space

occur there as well. The

employees were most dissatisfied

with their lack of privacy. One

cannot forget that the office is

supposed to improve effectiveness

and satisfy the basic needs of our

employees. This means that they

must have the opportunity to

focus on their work and to

communicate with each other

without any limitations. The

balance between communication

and concentration is the key to

success.

Piotr Szymczak: What are

specifics of the management

change in working space? How to

painlessly shift from an office to

an open space?

Magda Szubert: It is a painful

process. While dealing with it we

pay attention to communicating

the employer’s actions to even out

the disadvantages. We help the

client work out the so-called code

of conduct. It is very important

and it really works if it is skillfully

prepared together with the users.

We can do our best to prepare the

interior, take care of the

acoustics, but it’s also the

employees who influence it. If

they shout to one another across

a few rows of desks or leave their

phones at their desks then it’s

they who are disturbing others at

work.

Beata Osiecka: Most of all, time

is needed to manage change.

Currently, two months before

moving is too short a deadline to

say what the office is supposed to

look like. Sometimes the research

process begins even before the

client starts looking for a new

office space. We have clients with

whom we’ve worked for three

years before their planned change

of the location. It is also necessary

to get the client’s management

involved because the management

change processes will not work

without support from the top.

The client also has the internal

responsibility for creating a team

which would support the process

internally in terms of

communication. We can support

them with applications,

consultations, studies and

workshops but the responsibility

and awareness are on the part of

the client.

Agnieszka Krawczyk-

Rogowska: In the next stage it is

important to listen to people who

are already working in a space.

The office should be alive because

every day people perform some

activities or tasks there. These

change over time. We have to be

prepared to introduce some

modifications later on. When we

implemented the activity based

workplace in our company we had

an opportunity to work for some

time in that space, collect feedback

and introduce some improvements.

For those who have undergone the

change it is important that

somebody on the management

board listens to them.

Beata Osiecka: We call this stage

co-creation. It is a trend that

makes us realize how much the

style of management has changed:

from a totalitarian style to

consultative decision-making. We

also notice this shift in the process

of choosing office equipment. For

organizations co-creation is a

fantastic tool which allows

employees’ involvement in the

change, improves motivation and

employee engagement.

Piotr Szymczak: Your employees

were involved in the process of

naming conference rooms

so that they felt more engaged.

Did this experience really pay

off?

Anna Czerwińska: Our concern

was for the employees to be able

to find particular rooms. On the

other hand we didn’t want to

invest huge amounts in screens

located all over the office which

would only show the location of

conference rooms. We

announced a contest for the

names of the conference rooms

on the second floor that would

correspond to the previous ones.

On the fourth floor the rooms

received the names of European

capital cities and on the third

floor — names of countries; on

the second however they were

named after important cities in

particular countries. If somebody

says: ‘let’s meet in Barcelona’,

then a thoughtful employee

knows that it is on the second

floor. Additionally, we took the

geographic location into account

and if you turn north you’ll know

where to find Barcelona.

Piotr Szymczak: It is

sometimes said that an office

can attract talents. In your

opinion, is the workplace

important from the point of view

of a prospective employee?

Anna Czerwińska: The office

certainly attracts. On the other

hand, sensible employees know

what they can require. And a

sensible management board

knows what to ensure to the

employees: ergonomics and a lot

of space. Health is important for

everyone. Thus, the investment

in the purchase of good

equipment: desktop elevators

which allow a standing or sitting

working position and are

adaptable to the user’s height

and weight.

Magda Szubert: The conditions

in the office translate not only to

effectiveness and employee

satisfaction in their work but also

to their well-being after they

have left work. It is said

Modern working environments are

becoming increasingly popular even if

they don’t form a standard activity based

workplace. Surely, classical open space is

slowly fading into the past.

that modern workplaces

are to serve employees so

that they can more

effectively use their

private time.

Agnieszka Krawczyk-

Rogowska: Currently

around 80% of individuals

who come for a job

interview would like to see

their desk. It is, after all,

the place where we spend

the major part of the day.

Managers also pay

attention to public

transportation access to

facilitate commuting.

Piotr Szymczak: Could

you indicate one key

feature that is

characteristic of a good

office in your opinion?

Mikołaj Sznajder: Our

research indicates that the

following are the most

important for employees:

access to daylight, the

opportunity to control the

environment, e.g., air

conditioning or ventilation,

the chance to eat their

own home made meal and

public transport. According

to our research,

communication is a factor

which is exceptionally

desirable. Employees

seem to attach virtually no

importance to green areas

around the buildings or

bicycle parking spaces.

These are of course

appreciated by those who

use them but it was only a

one digit percentage rate.

For comparison: access to

daylight and air conditioning

topped at a 90% rate.

Magda Szubert: I would add

the noise factor to that list.

Various studies show that 49%

of employees identify noise as

the factor that disturbs them at

work most. In my opinion the

office that people want to visit is

a place that balances various

needs: concentration and

communication.

Beata Osiecka: Location is

definitely important from our

point of view. It mainly refers to

the commuting time. The

second issue is office

friendliness, i.e., whether we

enjoy coming to the office and

whether it affects us in a

positive way. Ergonomics is also

important in this area. Our

latest research demonstrates

that as many as 84% of

employees prefer ergonomic

solutions to just visually

attractive ones. Let me add that

three in four respondents stated

that a user-friendly and

ergonomic office affects the job

satisfaction level as much as the

level of remuneration and

flexible working hours. The third

issue is the opportunity to

decide what the office looks like.

It is definitely motivating. More

often, employees wish to co-

create their future place of

work.

Page 4: Harvard Business Review Polska - KMD Poland - Office of the 21st century

From leasing

to furnishing Each stage of a company headquarters design

process can be precisely adapted to its needs

and expectations. The example of KMD’s

Warsaw office proves that fruitful cooperation

between the developer and the interior design

company makes it possible to create an office

that is the pride of all parties involved.

Aleksander Krakowski, Editor, ICAN Institute

KMD IS ONE of the largest

Danish companies and at

the same time the country’s

IT sector leader. The

company was established in

1972. Initially it operated as

a joint enterprise of local

governments. Today KMD is

a dynamic private business

with annual revenues

exceeding 640 million Euro

and over three thousand

employees employed in its

branches in Denmark,

Sweden and Poland. KDM

provides IT services mainly

for the Danish

sectors in the world. The

company has been involved in

many community and

environmental projects.

Entry into the Polish

Market

KMD has been on the Polish

market for over a year now

and has cultivated its image

as a good employer from the

very start. Thus KMD

approached the selection of its

business location with utmost

care. The company

had a long list of requirements for

the new location to fulfill. Based on

its previous experience on the

Danish market, KMD Poland knew

that in order to attract greater

talent, the best conditions should

be offered to prospective

employees, and the choice of its

business location was crucial. The

Gdański Business Center located in

Warsaw's Muranów district

(developed by HB Reavis, the

Slovakian real estate developer)

was eventually selected by the

company. Currently, KMD occupies

two floors there and is planning to

lease the third floor soon.

A dual perspective

The following pages present a

case study of KMD. We look at

the company from the points of

view of two companies, that is,

HB Reavis, the developer of the

building in which the KMD offices

are located, and Kinnarps, the

furniture company that supplied

the office furnishings, meeting its

client's needs to a “T.” This is an

exceptional case presented in our

supplement, where two

companies report their

experiences related to the same

client independently. It is worth

emphasizing that both the

developer and the furniture

company are proud of their

fruitful cooperation with KMD.

Taking such a broad perspective

lets us notice the extent to which

an interior space may be adapted

to the requirements of a given

company.

This dual case study offers us a

perspective on why KMD chose the

Gdański Business Center office

building and how it adapted the

leased space to meet its needs.

We’re certain that this presentation

of the entire process, from the start

with KMD’s search for an office

space in Warsaw as a foreign

investor, to their choice of a

developer and building manager,

and finally, their involvement in the

interior furnishing process will be

an inspiration for our readers.

Page 5: Harvard Business Review Polska - KMD Poland - Office of the 21st century

HB REAVIS

You’ll feel at home

in this office Bare walls, a few desks, chairs and computers, tangled cables on the floor

and the buzzing noise of fluorescent ceiling lights.

This office already belongs to the past. A modern workplace is highly

functional, spacious and attractive and primarily, it meets employees'

needs at work. After all it is employees who are most important in the

office. They should feel comfortable and relaxed, which will translate into

their motivation and positive attitude toward their everyday tasks.

Karol Wyka, Senior Leasing Manager, HB Reavis Poland

ONE OF THE KEY

FACTORS for KMD was a

convenient location. The

top choice among many

investment projects

suggested by DTZ

consulting agency

(currently Cushman &

Wakefield). was Gdański

Business Center, the

property of international

real estate development

group HB Reavis. The

Center is considered to be

one of the most accessible

office facilities in terms of

transport in Warsaw.

Numerous bus and tram

stops, the Dworzec

Gdański metro station,

Warsaw Gdańska train

station and Venturilo bike

rental facility guarantee

excellent connections not

only with the city center

but with other city districts

as well. An additional asset

of the building is its

immediate surroundings.

The building complex is in

the center of green

recreation grounds

equipped with a large

number of benches and

public Wi-Fi access points

where employees can relax

or work during warm

weather. The ground floor in

all four buildings are

allocated to shops,

restaurants and cafes with

additional space for summer

gardens. Employees can

have lunch there, arrange a

meeting or have a drink with

colleagues after work.

“We largely hire computer

programmers. Computer

specialists are usually

individualists who prefer

working from home. But we

wanted to build a well-

integrated team, not a

collection of individuals,”

Jens Brinksten CEO KMD

Poland emphasizes. “That is

why we took so much care in

selecting and designing our

new office space. Less time

spent on commuting to work

and the developed

infrastructure in the

immediate surroundings

are the most important

arguments we have to

convince employees to work

daily in the office with us.

Prior to the official opening,

we organized a trip for our

employees so that everyone

could get to know the new

location, get used to their new

surroundings and check the

view from the window.

Everyone had a positive

feeling about the new location

and we’re looking forward to

the completion of the office

furniture installation.”

At the moment KMD occupies

two floors (the goal is three)

in the glass-walled Building A

of the center situated in

Warsaw's Muranów district.

The reception area features a

minimalist design style

consisting mainly of whites,

wood and comfortable sofas in

natural colors. This design

scheme echoes the

Scandinavian roots of the

company. The remaining office

space was divided into several

activity zones:

individual work areas and meeting

and relaxation areas.

The focal point of the office is so-

called Zone 1 — a public space

which boasts a large open kitchen

equipped with traditional tables

and bar counters and a relaxation

section with sofas and swing chairs

to be used by employees on a daily

basis and occasionally for

integration events. KMD places a

large emphasis on employee

integration, which is not an easy

task with a team of nearly 200

employees. This is why family and

integration evenings are organized

on a regular basis and new ideas

as to how to use the space

constantly crop up. For instance, in

order to ease parents' daily living,

the company hired child-minders

during the most recent school

holidays and equipped two

conference rooms with toys. “Many

of our employees took advantage

of the office holiday option. It was

louder than usual in the office but

there was also a lot of laughter.

Foremost, employees could

perform their daily duties without

worrying about what to do with

their children,” Anna Czerwińska,

Project Manager KMD Poland told

us.

Besides an open kitchen area,

there are also closed kitchens with

microwave ovens where employees

heat and eat their lunch without

disturbing their co-workers. The

office is supplied with fresh fruit on

a daily basis and coffee and tea

lovers can enjoy freshly ground

coffee and choose from jars with a

range of teas.

You may easily lose your way

walking around the 4-thousand-

plus square meter area (ultimately

to be 6.2 thousand), so KMD

decided to mark spaces with color.

There are red, green, blue and

yellow zones. Each color has been

used discreetly and is not

overwhelming. Elements of color

can be found in the floor covering,

acoustic screens or conference

room decor.

The company has achieved what it

most desired. A tight-knit and motivated

team performs the best and is esteemed

by clients.

Employees have 29

conference rooms at their

disposal. Together with the

future third floor, they will

have 46. Apart from color, a

name system was created to

ease area recognition. The

fourth floor rooms are named

after European capitals, and

the names of countries can be

found on the lower level.

The arrangement is not

accidental. Scandinavian

cities and countries are in the

northern part of the office and

Rome, Athens, Italy or Greece

are in the southern section.

While standing in Budapest,

we may assume that Wien is

just a few steps away, and

Hungary is on the floor below

us.

The office furnishings in each

room suit different work styles

and meeting formats. We can

find traditional conference

seating arrangements with large

rectangular tables and chairs in

some rooms and comfortable

colorful armchairs and coffee

tables in others; still others are

equipped with high tables and

bar stools. Where whiteboards

do not match the decor in some

rooms, specially laminated

panes serve for writing.

Rooms not only boast monitors

and projectors, but there are

also minicomputers installed

behind monitors, so that

employees do not have to

attend meetings with their

personal laptop. To further

facilitate communication

between teams,

Page 6: Harvard Business Review Polska - KMD Poland - Office of the 21st century

Points to Remember When

Designing an Office Space

1. An office is

designed to be worked

in. This seems obvious

but it is often forgotten.

We concentrate on

trends and colors. We

tend to imitate what we

have seen elsewhere;

after all, “they have it so

beautiful so why don’t

we?” This is a mistake! A

well-designed office

space should satisfy your

business needs. Review

the actions your

employees perform on a

daily basis. Do they talk

much on the phone?

Arrange for separate

teleconference rooms. Do

they often have

meetings? Don’t forget a

sufficient number of

conference rooms. Do

they use large-format

plans or drawings?

Provide them with tables

on which they can place

all of their materials. The

hot desking system that

is popular recently does

not necessarily need to

be the best solution for

you, and a modern open

space arrangement is

certainly not a universal

solution for all

businesses.

2. An office is not only

to be worked in. People

develop the most long-

lasting friendships in

their workplaces. Help

your employees to

integrate! A well-

integrated and friendly

team will achieve

decidedly more than a

group of even the most

talented individuals. Plan

for an area for informal

meetings, and best for it

to be next to the coffee

maker (the best things

always happen in the

kitchen!). This is the

place where your team

not only has the

opportunity to discuss

an action plan for the

next few days but also

to meet after work

from time to time. If

you want to foster a

more relaxed

atmosphere, you can

set up staff chill out

rooms with table

football games,

consoles, billiard tables

or even punching bags.

Everyone benefits from

a moment of rest

during working hours,

and a quick release of

negative emotions

helps to return to work

just a few minutes

later.

3. Image is

everything. We live in

a visual culture. Photos,

pictures, infographics

and pictograms appeal

to people more than

words. These principles

may be implemented in

the office context. First

of all, clients will come

to a nice office more

willingly. So save

significant travel time

by organizing business

meetings in your office.

If you have at least

several conference

rooms and they

represent different

interior design styles

you can invite your

guests to a different

room each time,

offering a fantastic

topic for small talk at

the beginning of even

the most difficult

negotiations. Second,

pictures of a well-

designed office space

can be published on the

company’s home page,

social media websites or

employer branding

materials. Third, and

foremost, people enjoy

working in a pleasant

environment adapted to

the needs of the cadre.

Employees praise their

office in front of their

friends and do not ask to

work at home so often.

They come to work with

smiles on their faces and

have the sense that their

employer takes care of

their comfort.

4. Trust experts. You

surely have your own

image of a new office

space, but remember

that a well-designed

office is something more

than just an

arrangement of desks

and computers

connected to a power

supply. It is worth taking

advantage of

professional expertise.

Nowadays, developers

themselves are making

more comprehensive

offers — not only for

leasing space, but for

support with your office

design and finishing

work. Working together

with their interior design

department, you will

analyze the company's

needs, plan sufficient

floor space for your

target number of

employees, chose an

appropriate style, color

scheme and

technological solutions.

On the basis of the

information you provide,

designers will draw up a

plan of your office space.

They will present the

optimal arrangement of

workstations and

common areas and

suggest which finishing

materials

should be used. When

the plan is ready, their fit

out department will start

work. When they are

through, all you have to

do is move in and enjoy

your new office.

5. Don’t forget about

people. An office should

be functional, inspiring

and comfortable. But not

for itself. It should be

comfortable for the

people who work there.

That is why it is worth

taking their opinions into

account. The more your

staff are involved in the

process of creating your

new office, the more they

will be committed to it.

And after all, a loyal and

motivated employee is

the greatest treasure.

Depending on the size

and type of business, you

can hold a brainstorming

meeting or approach

several people during the

morning coffee break, or

conduct a paper or online

survey. Ask them what

they like and dislike in

the present office, what

is missing and what they

would like to change.

Your employees’ minds

are buzzing with ideas,

but they don’t always

know whether or how to

inform you. Encourage

them to cooperate. Let

the new office be your

joint project. Once you’ve

chosen the location, you

can invite your team to

visit the site. Examine

window views, immediate

surroundings, public and

car commuting

opportunities. We spend

many hours at work

daily; that is why it is so

important that we feel

good here.

multi-media projectors

have been installed in

several locations, so people

from different corners of

the world can work

simultaneously.

“We paid much attention to

the functionality of each

room, and this approach

resulted in a friendly and

intuitive work environment

where people feel

comfortable. Our office

could have easily occupied

just two floors but we

wanted to provide our team

with a truly comfortable

setting and an atmosphere

of well-being. This is the

reason why we ultimately

decided to lease three

floors,” Jens Brinksten

explains.

Attention to employee

comfort is also visible in

the arrangement of

individual work spaces.

Everyone has

an adjustable desk, letting

them work in many

positions. Desk top surfaces

are larger than standard,

and employees easily can fit

two monitors on them. To

ensure acoustic comfort,

floors have been covered

with soundproof sheet

flooring that muffles the

noise of footsteps. Sound

absorbing screens have been

fixed close to the desks and

a chill-out room has been

separated from the

remaining space with special

soundproof doors, double

walls and floors. “It is a

really practical solution. Even

when you stand very close to

the chill out space, you can’t

hear your colleagues playing

table football or console

games. You can enjoy peace

and quiet in the library,

where professional literature

is available, or in relaxation

spaces filled with armchairs,

poufs and hanging chairs

located some distance from

work

desks,” mentions Anna

Czerwińska.

The result of these efforts is

that employees who used to

work from home come to the

office every day now. And

don’t come just to do their

work but to meet their

colleagues, play table football

or have a cup of good quality

coffee. The company has

achieved what it most

desired. A tight-knit and

motivated team performs the

best and is esteemed by

clients. This wisely designed

office space has surely

contributed to the company's

success. It has long been

known that a business is only

as good as its people. Happy

employees are the best

ambassadors for every brand.

So it is worth striving for their

satisfaction.

Page 7: Harvard Business Review Polska - KMD Poland - Office of the 21st century

An office that attracts Software developers are among the most desired employees

nowadays. Since the very beginning of KMD’s activity in Poland,

the company has emphasized an attractive and user-friendly work

environment.

And that was a very good choice.

Beata Rejkowska, Sales Operation Director Kinnarps Polska

The decision to open a

Polish KMD office was the

result of our high estimation

of the competences and skills

of Polish software developers,

as well as their foreign

language capabilities. The

mission to create KMD Poland

was delegated to Jens

Brinksten, a CEO with huge

experience in launching new

businesses on international

markets.

Brinksten quips that the

company was established on

the couch of a Warsaw hotel

lobby in December 2014. The

action plan drafted was,

however, quite a serious one.

KMD Poland would create an

office where people would

enjoy working and spending

time. The company moved

into their new offices in the

Gdański Business Center in

the Warsaw Muranów district

as soon as October 2015. The

speakers at the official

opening

in November 2015 included Leo

Apotheker, the Chairman of the

KMD Supervisory Board (former

CEO of SAP and HP), and Steen

Hommel, the ambassador of

Denmark in Poland.

Space matters

The choice of an office, its

arrangement and furnishings

were as important for KMD

Poland as the organization of

this Danish company in the new

country. Work on the office

began immediately after

creating the Polish office in

November 2014. By the end of

the year, Kinnarps Polska was

selected from the short list of

suppliers. The deciding factors

were flexibility in their approach

to KMD’s expectations, the

designer’s vision and the

presentation of the project.

Besides, Kinnarps was also

known at the company’s head

office. The first stage was to

lease a space temporarily

in the Warsaw office hub

in Służew, and in

February 2015 the first

KMD Poland employees

moved in. Initially,

temporary furniture

rented from Kinnarps

Polska was used to equip

the office. The company

first occupied 1,000,

then an additional 500

square meters. For the

Kinnarps design team

this meant an additional

challenge — arranging

and furnishing the

temporary office while

keeping the target office

in mind.

Simultaneously, the final

office search began, and

in April 2015 a contract

to lease office space at

the Gdański Business

Center was signed. In

the beginning, KMD

Poland leased two

floors with over four thousand

meters of space. Of key

importance was also the

attractive location with its

excellent access.

Guidelines big and

small Work on designing the space

began for good. The basic

guidelines were provided by the

managers of the head office, who

are responsible for the

infrastructure, security, and

furnishing of other KMD locations.

For example, they determined the

number of conference rooms as

well as the required working

space for each employee. Jens

Brinksten and Anna Czerwińska,

the Project Manager at KMD

Poland, worked in close

cooperation with the Kinnarps

experts — architect Sebastian

Górski and Key Account Manager

Marzena Staczyńska. It was on

their recommendation that the

chill out zone was planned in an

area with windows overlooking an

open space — this differed from

the initial design. The types of

space for employees determined

by KMD were located accordingly

by Kinnarps, taking optimal

acoustics into account. All

solutions were on display in the

Warsaw Kinnarps showroom.

Many of the furnishings from the

temporary office were also used

in the new location.

Fresh green and pop-

art By the summer of 2015, the

order was clearly defined and it

was time for elements of decor.

The dynamics of the work place

was to be emphasized with

reproductions of famous pop-art

works on the walls. The CEO of

KMD Poland opted for fresh

green, known for its relaxing and

naturally soothing influence.

Acoustic comfort was increased

with acoustic panels, which also

play a decorative role. Rooms

intended for entertainment, called

game rooms, have been made

completely sound-proof,

Page 8: Harvard Business Review Polska - KMD Poland - Office of the 21st century

Ergonomics a priority

For the youngest

generation in the labor

market, the Y

generation, that is,

people born between the

years 1980-2000, the

ergonomics of the work

environment is as

important as their salary.

This is the quite

astonishing result of a

study ordered by

Kinnarps and presented

in February at the last

Furniture and Light Fair

in Stockholm. The

outcome was a surprise

even for us. Although we

know perfectly what

great value appropriate

office furnishing may

have, we did not expect

that in the ranking of

factors that have an

impact on the job

satisfaction, ergonomics

would be rated so highly.

As many as 79% of the

respondents stated that

ergonomic equipment at

the office influences their

feelings at work to the

same degree as the

salary. This is good

news. The earlier we

realize the significance of

ergonomics, the more

sensitive we are to non-

ergonomic solutions, and

in consequence, limit the

later risk of health

complications, which in

turn brings about a

generally higher quality

of life.

Nowadays, health

symptoms that may be

caused by a poor

quality workplace are

observed by both

younger and older

employees. 56%

respondents from the Y

generation, 57%

participants from the X

generation (born in the

years 1965-1979), and

62% of the so-called

baby boomer

generation (born

between 1946 and

1964) admitted that

they have been

experiencing certain

symptoms or pain. It is

thus not surprising that

ergonomic awareness is

rising in all age groups.

At present, employees

assume that an ideal

workplace should be

equipped in a both

modern and ergonomic

way. Given the choice

of office furniture that

was visually attractive

or ergonomic, the vast

majority (84%

respondents) opted for

ergonomics.

Although the issues

related to health and

feeling good are important

for every generation of

employees, certain

differences are noticeable

among them. Employees

from the Y generation are

more open to

environments and new

types of office solutions,

such as activity-based

working spaces, where

they move during the day

according to the character

of the tasks performed.

Representatives of the X

generation like to change

their body position during

the day while working at

their workplace, making

frequent use of adjustable

height desks that enable

them comfortable work in

a sitting or standing

position. The baby boomer

group, in turn, have a

quite traditional approach

to work — the best

workplace for them is in

their own office room, in

peace and quiet. It is

worth noticing that about

half of the respondents

(65%) try to work while

changing their body

position during the day.

Nearly half (49%) work in

an upright position, and

43% walk during breaks

to eliminate the risk of

occupational diseases.

What conclusion may

companies draw from this

survey? In our opinion,

employers who wish to

create the most effective

workplace should place

some of the decisions

into the hands of the

employees. It is the

employees that may

ultimately to select the

best pieces of equipment

and tools of work,

adjusted to their own

needs and preferences.

At Kinnarps we are

convinced that it is not

only the employee’s age

that matters. We must

remember that

contemporary work

teams are becoming

increasingly diversified in

many aspects. Today, it

is more and more

obvious that alongside

the growing diversity of

teams, employers are

also becoming

increasingly aware that

feeling good at work —

and thus, the work

effectiveness — depends

on complex factors that

are impossible to be

determined taking into

account one’s own

preferences or those of a

selected group.

Nowadays, the

motivation, involvement

and effectiveness of the

team are influenced by

the employer’s flexible

approach and sensitivity

to needs of the team that

consists of different

people.

Aleksandra Krawsz, Marketing & PR Manager

so that their users do not

disturb others at work.

An important part of the new

KMD Poland office are

conference rooms. Their total

number is 29. Every one of

them is decorated with

furniture and carpet in a

characteristic color. “What is

more, the conference rooms

differ in the way they are

furnished, which defines the

type of work they are

intended for. The furnishing

ranges from plain conference

tables to high tables for

working in an upright

position, to couches and

armchairs for less formal

meetings,” explains the

architect, Sebastian Górski.

How does the office

function? The so-called Zone 1 has the

role of a public space where

employees may invite their

guests. During the winter

break, this zone hosted

activities organized for the

employees’ children. The

company is continuously

seeking new uses of this

space so that it can benefit

the local community. For

example, volunteers from

KMD Poland plan to organize

tutoring for students here. In the chill-out zone, events

are organized for families and

their families, such as various

shows or events watched

together on the big screen.

Moreover, a library was

established, and it has

become very popular:

employees may gather there

to read or borrow

professional literature. “The

office truly makes a great

impression and is employee-

friendly. Personally, I love

starting my day with a cup of

morning coffee, sitting on a

chair swing and watching the

city outside wake up to life,”

admits Anna Czerwińska.

appreciated the desks with

electric height regulation.

“The training on the

ergonomics of the work

placewas very popular.

Although seemingly obvious,

it turned out that there is a

lot we do not know about the

basic positioning of the chair

— while all of us want to take

care of our health,” notes

Anna Czerwińska.

Let’s meet in Madrid

The great number of

conference rooms requires

navigation between them to

be fast. To facilitate

navigation, a coherent name

system was adopted. The

rooms on the third floor are

named after European

countries, while on the fourth

floor — they are named after

their capitals. Additionally,

the placement of the rooms

corresponds to the actual

geography of Europe.

“If someone has their first

meeting in Spain, and their

next one in Madrid, they should

look for the next room exactly

one floor above. This is also

how we consolidated the

knowledge of geography

among our employees,”

explains the CEO of KMD

Poland.

The planning of the third floor

is a chance to involve

employees — they can take

part in a competition for the

names of the subsequent

rooms, which should remain

related to the existing ones.

The next floor, with an area of

two thousand square meters, is

also being designed in

cooperation with Kinnarps.

Page 9: Harvard Business Review Polska - KMD Poland - Office of the 21st century
Page 10: Harvard Business Review Polska - KMD Poland - Office of the 21st century

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