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Harvesting Insights From Social Media Mary Ellen Bates Reluctant-Entrepreneur.com June 18, 2017 @mebs 1
| Date post: | 23-Jan-2018 |
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Harvesting InsightsFrom Social Media
Mary Ellen BatesReluctant-Entrepreneur.comJune 18, 2017
@mebs 1
Real-life uses of social mediaGet leads to new information
ID/validate an expert
Professional development
Monitor a live event / news
Monitor mentions of your org
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Privacy concerns
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Use this to modify:Who can see your posts (past and future)Who can send you a friend requestWho can find you via email or phone #Who can tag youWho can post on your timelineWho can follow youetc….
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Use this to modify:Who can see your full nameWho can follow youWhat portions of your profile are publicWho can see your connectionsWho can see if you’ve viewed their profileWho’s notified when you update your profileetc….
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Use this to modify:Who can view your tweets
Who can tag you in photos
Whether your email or phone number issearchable
Who can send you a direct message
etc….
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SearchDOs and DON’Ts
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DOsDO remember what you’re searching
People’s thoughts & pointers, not articles
DO manage clients’ expectations
DO understand your org’s policies re: socialmedia research
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DOsDo use Advanced Search
(LinkedIn, Twitter, Google)DO manage your privacy settings
DO consider premium accounts(LinkedIn, HootSuite/Tweetdeck)
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DON’TsDON’T just lurk – participate!
DON’T assume the usual 80:20 ruleLook at the 4th page of search results
DON’T believe everything you read
DON’T disbelieve anything you don’t agree with
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Searching LinkedIn
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Where’s Advanced Search???
Click the search box
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Use top search box forkeywords
and the filters to refine
PRO TIP: Use “Libraries”Industry to find info pros
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LinkedIn search tipsKnow what clues to look for in results
Industry, location, alternative names
Reverse-image search the person’s profile photoGoogle Images, Bing Images, TinEye
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Search Posts for links to resources
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ID similar orgs in LinkedIn
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Professional developmentDevelop a voice, share news
Participate in groups
Make it easy for recruiters to find you!
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Searching Twitter
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Twitter’s advanced searchSearch by:
AND/OR/NOTPhraseTwitter handleNear a locationDate range
twitter.com/search-advanced
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Twitter search hacksLook for engagement
min_retweets:n
min_faves:nMillennials (brands OR marketing)min_retweets:5
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Professional developmentUse dashboard: HootSuite, TweetDeck, etc.
Monitor conference via live-tweeting
Build list of thought leaders!
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Searching Facebook
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Searching FacebookGood luck!
Syntax that sometimes worksPeople/friends who like …People who work at …
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Facebook’s GraphSearch replicatedSearchIsBack.com
Search for people who…, posts by or about a topic(Events and Photos search – meh)
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Can’t ID a phone number?Look it up in Facebook!
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Following breakingnews
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Following breaking newsTwitter
#keyword NEAR:location WITHIN:nmiNO SPACE after prefixUse keywords used by localsSkim tweets for trending #hashtag
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Following breaking newsTwitter
Use content filters (look for tweets with …)filter:videos, filter:images, filter:news
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Following breaking newsGoogle
Use intitle: and site: and limit to last 24 hourssite:youtube.com intitle:listeriasite:washingtonpost.com intitle:budget
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Social mediasearch tips
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Search social media on Googlesite:twitter.com “name” {and maybe a city or
profession}
site:facebook.com, site:linkedin.com, etc.
ALSO use Twitter, LinkedIn advanced search
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Searching for individualsWatch for name variants
LinkedIn: Katherine J. MacArthurFacebook: Kathy MacArthurTwitter: CatMac
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Searching for individualsFind people by their email addresses
Don’t know it? GUESS!
Try Google’s * (term placeholder)“mary.*[email protected]”
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Use Google Trends to findweirdnessPut key concept in Google Trends and look forunusual spikes
google.com/trends
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See big spike in search for Ugg boots around BlackFriday every year.
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Expand your searchJob aggregator sites show where & who an org is
hiringIndeed.com, Glassdoor.com, CareerBuilder.comGlassdoor also tells you about work environment,hiring process
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Benchmark your own orgGet baselines for
Twitter: likes, followers, retweets, mentionsFacebook: likes, followers, commentsLinkedIn: likes, followers, comments
Compare to stats when news hits“The number of followers increased X%; commentsincreased Y%.”
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Be creative,try new approaches!
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Where’s Mary Ellen?
+1 [email protected]–entrepreneur.comTwitter: @mebsLinkedIn: maryellenbatesFacebook: maryellenbates
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