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Muhammad Asim

WHAT IS

STRATEGY?

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Muhammad Asim

WHAT IS STRATEGY?

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Muhammad Asim

WHAT IS STRATEGY?

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Muhammad Asim

STRATEGY IS ALL ABOUT

WINNING!

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Muhammad Asim

HOW TO WIN?

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HASHIM KHANS 9 RULES TO WIN

EXACTLY SO FOR BUSINESS!

Muhammad Asim

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Muhammad Asim

HASHIM KHANHashim Khan is a former squash player

from Pakistan. He won the British Open seven

times between 1951 and 1958 and is

considered as one of the greatest athletes ofall times

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1- KEEP EYE ON THE BALL

The idea here is to FOCUS

If you want more money, dont

pay attention to the money, pay

attention to the thing that makes

the money

If your key objectives are not infocus at all times - you might find

yourself dangerously close to

implosion

Eastman Kodak didnt keep an eye

on the ball that was rolling thedigital way shifted eyes on many

a ballpharmaceuticals, memory

chips, healthcare imaging,

document management, and

many other fields, but the magic

has never returned Muhammad Asim

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2- MOVE QUICK TO T

The idea here is to be in a position

from where you can CAPITALIZE

T is a place on court from where

you have:

Good view of the courtThe

Market

Good approach for playing the

shotYour Move

Southwest airlines, stayed at T, had a

good view of the market and then

launched services with additionalbenefits like friendly staff, frequent

departures and speedthey have

never been in net loss after the first

year of operations

Muhammad Asim

T

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4- TAKE BIG STEP

The idea here is being AGILE

One success factor of Khans in squash

was their agility - being able to reach out

for the ball in minimum possible time and

stepssaves energy!

Taking Big Steps in business involves

taking calculated risksnot too difficult to

calculate though!

Beware! bureaucratic organization might

get hamstring injury or irreparable

muscular damage while trying a big leap

Muhammad Asim

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5- KEEP BALL AWAY FROM OPPONENT

The idea here is to CONTROLthegame

Its all about control and possession

Coca Colathe ingredients have

never ever been copied. Theypossess and Control the formula

Keep innovating! Define your own

rules of the game think Blue,

think Blue Ocean!

When youre number four or five

in a market, when number one

sneezes, you get pneumonia. When

youre number one, you control

your destiny Jack Welch

Muhammad Asim

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6- HAVE DIFFERENT SHOTS READY

The idea here is IMPROVIZATION& INNOVATION

If plan A isnt working, get to the

plan BCapability Building!

Keep your competitor confusedand unsurethey will be

thinking more of your moves and

forget about what they can do

better themselves

Apple: ipod, ipad, iphone, ipodshuffle, ipad mini, iphone 3, 3S,

4, 4S, 5, 5Ctakes a lot of

courage to kill your own

successful product and replace it

with your next best shot

Muhammad Asim

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7- DO NOT RELAX AFTER PLAYING A

GOOD SHOT

The idea here is not to get

COMPLACENT

They were complacent with

feature phones and symbian

they thought they had played agood stroke Nokia Failed!

Two words that have destroyed

many organizations are yes &

but

Yesour revenue has been

declining, butyou see, the whole

eco system blah blah blah, last

year we were number 1 blah

blah blah

Muhammad Asim

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8- SOON AS YOU CAN FIND OUT

WHERE OPPONENT WILL SEND THE BALL

The idea here is to PREEMPT

All about business intelligence and

Competitive Intelligence

The earlier you know whats up

their sleeves, the better.

and go back to T, stay in crouch,

think of a big step, keep the ball

away from the competitor, have

plan B ready, and dont relax!

Muhammad Asim

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9- HAVE REASON FOR EVERY STROKE

YOU MAKE

Why are you making this

move?

Begin with the end in mind!

Muhammad Asim

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ITS NOT THE GUN THAT MATTERS

Muhammad Asim

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ITS THE MAN BEHIND THE GUN!

Muhammad Asim

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THE MCKINSEYS7S FRAMEWORK

Muhammad Asim

Structure

Strategy Systems

SharedValues

Skills

Staff

Style

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Muhammad Asim

Structure

Strategy Systems

SharedValues

Skills

Staff

Style

THE MCKINSEYS 7S FRAMEWORK

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Muhammad Asim

Hard Elements!

Soft Elements!

A Lotof focus on HRM!

The soft stuff is always harder than

the hard stuffRoger Enrico, Vice Chairman of PepsiCo, referring to areas like HRM as opposed to

quantitative factors in Fortune, November 27th, 1995

THE MCKINSEYS 7S FRAMEWORK

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SO, THE STRATEGY MOVES ON!

Muhammad Asim

Operations

Technology

R&D

Marketing

Finance

HR

BusinessStrategy

CorporateStrategy

CorporateStrategy

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Muhammad Asim

TO WIN!

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THANK YOU

Muhammad Asim