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DATA ANALYSIS AND INTERPRETATION TO THE CUSTOMERS
TABLE1
AGE WISE CLASSIFICATION
S.No Particulars
No of
respondents
Percentage
1.
Below 20 years
25
25%
2. 2130 years 62 62%
3. 3140 years 8 8%
4.
40 above
5 5%
TOTAL 100 100%
Interpretation:
Table shows that 62% respondents an belong to 21 30 years age groups, 25%
respondents are below to 20 years are groups and 8% of respondents are belong to 31
40 years and 5% of respondents are above 41 year.
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Chart1
0%
10%
20%
30%
40%
50%
60%
70%
Below 20
years
21 30
years
31 40
years
40 above
AGE WISE CLASSIFICATION
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SEX WISE CLASSIFICATION
TABLE2
S.No Particulars
no of
Respondents Percentage
1. male 95 95%
2. female 5 5%
TOTAL 100 100%
Interpretation:
From the above table it is observed that 95% of the respondents are male and 5%
of respondents are Female people.
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Chart - 2
male
female
95%
5%
SEX WISE CLASSIFICATION
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Educational wise qualification of respondents
Table3
S.No Particulars
No of
respondents Percentage
1. Illiterate 5 5%
2. Secondary level 17 17%
3. Primary level 7 7%
4. Graduate 53 53%
5. Diploma 3 13%
TOTAL 100 100%
Interpretation:
Table shows that 58% of the respondents are Graduate, 17% of the respondentsare secondary level, 13% of respondents are Diploma, 7% of respondents are primary
level and 5% of respondents are Illiterate.
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CHART - 3
Illiterate Secondary level Primary level Graduate Diploma
5%
17%
7%
53%
13%
Educational qualification
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OCCUPATIONAL WISE CLASSIFICATION
TABLE4
s.no particulars
no of
respondents percentage
1. Business 25 25%
2. Employee 37 37%
3. students 18 18%
4. Others 20 20%
TOTAL 100 100%
Interpretation:
Table shows that 37% of the respondents are employees (or) working people,
25% of the respondents are business men, 20% of the respondents are other and 18% of
the respondents are farmer.
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Chart - 4
Business Employee Students Others
25%
37%
18%20%
OCCUPATIONAL WISE CLASSIFICATION
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Table5
INCOME WISE CLASSIFICATION
S.NO PARTICULARS
NO OF
RESPONDENTS PERCENTAGE
1. Below 5000 47 25%
2. 5000
10000 32 37%
3. 1000015000 15 18%
4. 15000 Above 6 20%
TOTAL 100 100%
Interpretation:
Table shows that 25% of the respondents monthly income is below 5000, 37% of
respondents monthly income is 5000 to 10000, 18% of the respondents monthly income
is 10000 to 15000 and remaining 20% of the respondents monthly income is Above
15000.
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CHART5
0%5%
10%
15%
20%
25%
30%
35%
40%
Below 5000 5000-10000 10000-15000 15000 Above
INCOME WISE CLASSIFICATION
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TABLE7
COMPANY GIVING TO HIS CUSTOMERS
S.No Particulars Respondent Percentage
1 product 23 23%
2 service 20 20%
3 both 57 57%
total 100 100%
INTERPRETATION
From the above table refers that the company giving 57% of product and serviceto the customers, 23% of product and 20% of service to the customers.
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CHART7
-
product
23%
service
20%
both
57%
COMPANY GIVING TO HIS CUSTOMERS
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CUSTOMER EXPECT FROM THE PRODUCT
TABLE - 8
S.No particulars Respondent percentage
1 Quality 46 46%
2 Low price 20 20%
3 Mileage 30 30%
4 Model 4 4%
Total 100 100%
INTERPRETATION
From the above table refers that the customer expected from the product is quality
46%, mileage30%, low price 20%, and model 04% respectively.
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CHART - 8
-
Quality46%
Low price
20%
Mileage
30%
Model
4%
CUSTOMER EXPECT FROM THE PRODUCT
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DATA ANALYSIS AND INTERPRETATION TO THE
EMPLOYEE/MANAGER/OWNERS
SEGMENTS OF BIKES YOU ARE SELLING MORE
TABLE-09
Respondent PercentageDIFFERENT SEGMENTS % OF SALES
A (Discover) 12
B (pulsar) 69
C (platina) 13
D (Avenger) 5
E (XCD) 1
INTERPRETATION
From the table we can conclude that % of sale of Segment is 12, segment B is 69, segment C
is 13 , Segment D is 5 and segment E is only 1 %.
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CHART-9
0
10
20
30
40
50
60
70
A (Discover) B (pulsar) C (platina) D (Avenger) E (XCD)
SALES IN DIFFERENT SEGMENTS
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TABLE - 10
TITLE OF RESPONDENTS
Interpretation
From all the respondents, Employed managers run 25% of companies while the
owners run 75%. The reason being that most owners are under the impressions that no one
will run their companies better than themselves.
Statement Manager Manager owner
Percentage 25 75
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CHART _ 10
satatement
25
75
0
10
20
30
40
50
60
70
80
Manager Manager owner
title of respondents
percentage
Manager
Manager owner
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TABLE11
QUALIFICATION
Statement 2 Manager Both
Hsc 50 05
Diploma 17 28
Degree 33 17
Other 00 50
Interpretation
The response shows that of all employed managers 50% hold a HSC certificate,
33% hold a degree and 17% hold a diploma. On the other hand, from owner/managers
50% hold other forms of qualification, which are a trade, 28% hold a diploma inengineering, 17% hold a degree and 5% hold a metric certificate.
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CHART _ 11
0
10
20
30
40
50
Hsc Diploma Degree Other
Manager 50 17 33 0
Both 5 28 17 50
QUALIFICATION
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TABLE -12
AGE OF THE BUSINESS
Statement 3 Manager Both
11 83 33
6-10 00 33
0-5 17 34
Interpretation
The graph shows that companies ran by managers are equally spread in terms of the
percentages, which are 33% across the board. On the other hand, only 17% percent of
companies in the 0-5 years old bracket are run by managers and 83% of companies above
eleven years old. The companies above eleven years old were initially run by owners but now
have ventured into something different.
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CHART - 12
11 10-Jun 0-5
Manager 83 0 17
Both 33 33 34
0
10
20
30
40
50
60
70
80
90
AxisTitle
AGE OF THE BUSINESS
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TABLE - 13
TURNOVER OF THE BUSINESS
Statement 4 Manager Both
4 above 100 33
2-3 00 45
0.5-1 00 22
Interpretation
The response shows that 100% of companies run by managers are turning over
between 4 and 7 as opposed to only 33% of companies run by owners. It also shows that 45%
of companies run by owners are turning over between 2 and 3; and 22% are turning over
between 0,5 and 1 . The difference is because companies running at 4 to 7 demand a dedicate
person to take it forward and also the owner can afford such a person.
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CHART13
--
4 above
3-Feb
0.5-1
100
0
0
33
45
22
TURNOVER OF THE BUSINESS
Both Manager
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TABLE -14
NUMBER OF EMPLOYEES
Statement 5 Manager Both
10+ 83 66
6-10 17 17
0-5 00 17
Interpretation
Of all respondents, 83% of companies run by mangers as opposed to 66% of
companies run by owners employ more than ten employees. Companies run by managers
as well as owners both employ between six and ten staff. The difference is because
companies employing more than ten employees need more than one department head.
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CHART - 14
-
10+ 10-Jun 0-5
83
17
0
66
17 17
NUMBER OF EMPLOYEES
Manager Both
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TABLE - 15
HOW DO YOU PICK/SELECT YOUR CUSTOMER?
Statement 6 Manager Both
No rule 33 61
Product or service 67 39
Market research 00 00
others 00 00
Interpretation
The response shows that 61% and 33% of companies run by owners and managers
respectively have no rule to select customers. While 39% and 67% of companies run by
owners and managers respectively select customers based on the product or service they
offer. This shows more companies ran by owners have no selection rules as compared with
companies run by managers..
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CHART - 15
0
10
20
30
40
50
60
70
No rule Product or
service
Market
research
others
Manager 33 67 0 0
Both 61 39 0 0
PICK/SELECT YOUR CUSTOMER
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TABLE -15
WHAT CRITERIA DO YOU APPLY?
Statement 7 Manager Both
Product/service 67 44
Nothing 33 56
Location 00 00
Company size 00 00
Interpretation
The graph shows that 67% of companies ran by managers use the product or service offered
as a selection criteria for grouping customers as opposed to 44% of companies run by
owners. Companies that have no criteria for selecting customers are represented by 56% of
firms run by owners and 33% run by managers.
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CHART - 16
0 10 20 30 40 50 60 70 80
Product/service
Nothing
Location
Company size
CRITERIA DO YOU APPLY
Both Manager
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TABLE - 17
DO YOU QUANTIFY HOW MANY POTENTIAL CUSTOMERS
EXIST IN THE NEARBY AREA?
Statement 8 Manager Both
Yes 17 28
No 83 72
Authorities
1728
8372
0
20
40
60
80
100
120
Manager Both
percentage
No
Yes
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Table 9
On what basis do you group or segment your market?
Statement 9 Manager BothGeographic 50Demographic 17 17Psychographic
Behaviorist 83 33
Interpretation
From the response, it shows that 83% of companies run by employed managers use
behaviouristic segmentation as a basis for grouping customers as compared to 33% of
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companies run by owners. Demography as a basis is used by 17% of companies run by both
managers and owners. Only 50% of companies run by owners use geographic segmentation
as a basis for grouping or segmenting their market
Table 10
Do you try to establish if the segment you select will be sustainable?
Statement 10 Manager Both
Yes 33 39
No 67 61
Basis
17
83
50 17
33
0
20
40
60
80
100
120
140
Geographic Demographic Psychographic Behaviorist
perc
entage
Both
Manager
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Interpretation
Responses shows that 67% of companies run by employed managers and 61% of companies
run by owners do not establish the sustainability of segments. This means only 33% ofcompanies run by managers as well as 39% of companies run by owners try to establish the
segment sustainability.
Table 11
What do your customers buy?
Statement 11 Manager Both
you try to establish if the segment
33 39
67 61
0
20
40
60
80
100
120
Manager Both
percentage
No
Yes
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Product 83 83
Service 00 00
Both 17 17
Interpretation
The result shows that customers of 83% of both companies run by managers and owners buy
products. While 17% of both companies run by managers and owners sell combined product
and service to customers.
Table 12
Which product do you supply?
Statement 12 Manager Both
Customized 100 100
General 00 00
Other 00 00
offering
83
017
83
0
17
0
20
40
60
80
100
120
140
160
180
Product Service Both
percentage
Both
Manager
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Interpretation
The graph shows that 100% of both companies run by managers and owners supplycustomised products.
Statement 13: Which service do you provide?
Statement 12 Manager Both
Customized 100 100
General 00 00
Other 00 00
Interpretation
product supply
100
0 0
100
0 00
50
100
150
200
250
Customized General Other
percent
age
BothManager
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This result also shows that both companies run by managers and owners offer customised
services.
service provide
100 100
0 00 0
0
20
40
60
80
100
120
Manager Both
percentage
Other
General
Customized
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Statement 14: What determines which products or services you provide?
Statement 14 Manager BothMarket needs 0 0Customer requests 100 100Competitor 0 0Combination 0 0
Interpretation
The results shows that 100% both of companies run by managers and owners offer products
according to customer request.
Determinants
0
100
0 00
100
0 00
50
100
150
200
250
Market needs Customer
requests
Competitor Combination
percentage
BothManager
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Statement 15: Do you ever contact a customer to establish if they need new or modified
products?
Statement 15 Manager Both
Yes 17 22
No 83 78
Interpretation
The results show that 83% of companies run by managers and 78% of companies run by
owners do not offer product development to customers. The response indicates that they offer
customised products and services to customers.
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Statement 16: Do you tend to supply the same product or service to your customers?
Statement 16 Manager Both
Yes 100 100
No 0 0
Interpretation
The result shows that 100% of companies run by both managers and owners supply the
same products to customers. This is because they both supply customised products.
Authorities
17 22
83 78
0
20
40
60
80
100
120
Manager Both
percentage
No
Yes
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Statement 17: Do you tend to supply the new product to your customers?
Statement 17 Manager Both
Yes 17 06No 83 94
Interpretation
The results summarised in the graph show that 83% of companies run by managers as well as
94% of companies run by owners do not supply new products.
supply the same product or service
100 100
0 0
0
20
40
60
80
100
120
Manager Both
percentage
No
Yes
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Statement 18: Do you specialise in a specific field of product offerings?
Statement 18 Manager Both
Yes 100 100
No 0 0
Interpretation
The results show that 100% of both companies run by managers or owners do specialise in
certain field. This is due to the type of trade or technology the company possesses as an asset.
supply the new product
176
8394
0
20
40
60
80
100
120
Manager Both
percentage
No
Yes
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Statement 19: Do most of your sales come from one product?
Statement 19 Manager Both
Yes 50 44
No 50 56
Interpretation
The graph shows that companies run by managers 50% said yes and the other 50% said no.
While companies run by owners 56% said no and 44% said yes. The difference is not large
and could be attributed to the fact that they offer similar types of products to similar
customers.
specialise in a specific field of product offerings
100 100
0 0
0
20
40
60
80
100120
Manager Both
percentage
No
Yes
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Statement 20: Do you feel that you have a competitive advantage?
Statement 20 Manager Both
Yes 100 95
No 00 05
Interpretation
The results shows that 100% of companies run by managers feel that they have a competitive
advantage while 95% of companies ran by owners feelthe same way. The difference is not
large because both companies feel that they have a competitive advantage.
sales come from one product
50 44
50 56
0
20
40
60
80
100120
Manager Both
percentage
No
Yes
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competitive advantage
100
95
0
5
92
93
94
95
96
97
98
99
100
101
Manager Both
percentage
No
Yes
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Statement 21: Is your competitive advantage profitable?
Statement 20 Manager Both
Yes 100 100
No 100 100
Interpretation
In this analysis the results show that 100% of both companies run by managers as well as
companies run by owners felt that their competitive advantage was profitable.
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Statement 22: Rank the order of importance of the following criteria to your target
market?
Statement 22 Essential Important Some important Not important
Price 67 29 04 00
Quality 92 08 00 00
Brand Name 00 25 33 42
Packaging 04 52 42 04After sales 04 15 50 30
Location 08 42 20 30
Payment terms 20 58 04 18
Others 00 00 00 00
competitive advantage profitable
100 100
100 100
0
50
100
150
200
250
Manager Both
percentage
No
Yes
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Interpretation
Price and quality emerge as essential criteria that are important to target markets. Paymentterms, packaging and location are also seen as important. After sales service is of lesser
significance to customers and brand name clearly emerges as the least significant.
importance of the following criteria to your target
market
0
50
100
150
200
250
Essential Important Some
important
Not
important
percentage
Payment terms
Location
After sales
Packaging
Brand NameQuality
Price
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x