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Hasina Chapter IV

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    DATA ANALYSIS AND INTERPRETATION TO THE CUSTOMERS

    TABLE1

    AGE WISE CLASSIFICATION

    S.No Particulars

    No of

    respondents

    Percentage

    1.

    Below 20 years

    25

    25%

    2. 2130 years 62 62%

    3. 3140 years 8 8%

    4.

    40 above

    5 5%

    TOTAL 100 100%

    Interpretation:

    Table shows that 62% respondents an belong to 21 30 years age groups, 25%

    respondents are below to 20 years are groups and 8% of respondents are belong to 31

    40 years and 5% of respondents are above 41 year.

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    Chart1

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    Below 20

    years

    21 30

    years

    31 40

    years

    40 above

    AGE WISE CLASSIFICATION

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    SEX WISE CLASSIFICATION

    TABLE2

    S.No Particulars

    no of

    Respondents Percentage

    1. male 95 95%

    2. female 5 5%

    TOTAL 100 100%

    Interpretation:

    From the above table it is observed that 95% of the respondents are male and 5%

    of respondents are Female people.

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    Chart - 2

    male

    female

    95%

    5%

    SEX WISE CLASSIFICATION

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    Educational wise qualification of respondents

    Table3

    S.No Particulars

    No of

    respondents Percentage

    1. Illiterate 5 5%

    2. Secondary level 17 17%

    3. Primary level 7 7%

    4. Graduate 53 53%

    5. Diploma 3 13%

    TOTAL 100 100%

    Interpretation:

    Table shows that 58% of the respondents are Graduate, 17% of the respondentsare secondary level, 13% of respondents are Diploma, 7% of respondents are primary

    level and 5% of respondents are Illiterate.

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    CHART - 3

    Illiterate Secondary level Primary level Graduate Diploma

    5%

    17%

    7%

    53%

    13%

    Educational qualification

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    OCCUPATIONAL WISE CLASSIFICATION

    TABLE4

    s.no particulars

    no of

    respondents percentage

    1. Business 25 25%

    2. Employee 37 37%

    3. students 18 18%

    4. Others 20 20%

    TOTAL 100 100%

    Interpretation:

    Table shows that 37% of the respondents are employees (or) working people,

    25% of the respondents are business men, 20% of the respondents are other and 18% of

    the respondents are farmer.

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    Chart - 4

    Business Employee Students Others

    25%

    37%

    18%20%

    OCCUPATIONAL WISE CLASSIFICATION

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    Table5

    INCOME WISE CLASSIFICATION

    S.NO PARTICULARS

    NO OF

    RESPONDENTS PERCENTAGE

    1. Below 5000 47 25%

    2. 5000

    10000 32 37%

    3. 1000015000 15 18%

    4. 15000 Above 6 20%

    TOTAL 100 100%

    Interpretation:

    Table shows that 25% of the respondents monthly income is below 5000, 37% of

    respondents monthly income is 5000 to 10000, 18% of the respondents monthly income

    is 10000 to 15000 and remaining 20% of the respondents monthly income is Above

    15000.

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    CHART5

    0%5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    Below 5000 5000-10000 10000-15000 15000 Above

    INCOME WISE CLASSIFICATION

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    TABLE7

    COMPANY GIVING TO HIS CUSTOMERS

    S.No Particulars Respondent Percentage

    1 product 23 23%

    2 service 20 20%

    3 both 57 57%

    total 100 100%

    INTERPRETATION

    From the above table refers that the company giving 57% of product and serviceto the customers, 23% of product and 20% of service to the customers.

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    CHART7

    -

    product

    23%

    service

    20%

    both

    57%

    COMPANY GIVING TO HIS CUSTOMERS

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    CUSTOMER EXPECT FROM THE PRODUCT

    TABLE - 8

    S.No particulars Respondent percentage

    1 Quality 46 46%

    2 Low price 20 20%

    3 Mileage 30 30%

    4 Model 4 4%

    Total 100 100%

    INTERPRETATION

    From the above table refers that the customer expected from the product is quality

    46%, mileage30%, low price 20%, and model 04% respectively.

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    CHART - 8

    -

    Quality46%

    Low price

    20%

    Mileage

    30%

    Model

    4%

    CUSTOMER EXPECT FROM THE PRODUCT

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    DATA ANALYSIS AND INTERPRETATION TO THE

    EMPLOYEE/MANAGER/OWNERS

    SEGMENTS OF BIKES YOU ARE SELLING MORE

    TABLE-09

    Respondent PercentageDIFFERENT SEGMENTS % OF SALES

    A (Discover) 12

    B (pulsar) 69

    C (platina) 13

    D (Avenger) 5

    E (XCD) 1

    INTERPRETATION

    From the table we can conclude that % of sale of Segment is 12, segment B is 69, segment C

    is 13 , Segment D is 5 and segment E is only 1 %.

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    CHART-9

    0

    10

    20

    30

    40

    50

    60

    70

    A (Discover) B (pulsar) C (platina) D (Avenger) E (XCD)

    SALES IN DIFFERENT SEGMENTS

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    TABLE - 10

    TITLE OF RESPONDENTS

    Interpretation

    From all the respondents, Employed managers run 25% of companies while the

    owners run 75%. The reason being that most owners are under the impressions that no one

    will run their companies better than themselves.

    Statement Manager Manager owner

    Percentage 25 75

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    CHART _ 10

    satatement

    25

    75

    0

    10

    20

    30

    40

    50

    60

    70

    80

    Manager Manager owner

    title of respondents

    percentage

    Manager

    Manager owner

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    TABLE11

    QUALIFICATION

    Statement 2 Manager Both

    Hsc 50 05

    Diploma 17 28

    Degree 33 17

    Other 00 50

    Interpretation

    The response shows that of all employed managers 50% hold a HSC certificate,

    33% hold a degree and 17% hold a diploma. On the other hand, from owner/managers

    50% hold other forms of qualification, which are a trade, 28% hold a diploma inengineering, 17% hold a degree and 5% hold a metric certificate.

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    CHART _ 11

    0

    10

    20

    30

    40

    50

    Hsc Diploma Degree Other

    Manager 50 17 33 0

    Both 5 28 17 50

    QUALIFICATION

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    TABLE -12

    AGE OF THE BUSINESS

    Statement 3 Manager Both

    11 83 33

    6-10 00 33

    0-5 17 34

    Interpretation

    The graph shows that companies ran by managers are equally spread in terms of the

    percentages, which are 33% across the board. On the other hand, only 17% percent of

    companies in the 0-5 years old bracket are run by managers and 83% of companies above

    eleven years old. The companies above eleven years old were initially run by owners but now

    have ventured into something different.

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    CHART - 12

    11 10-Jun 0-5

    Manager 83 0 17

    Both 33 33 34

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    AxisTitle

    AGE OF THE BUSINESS

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    TABLE - 13

    TURNOVER OF THE BUSINESS

    Statement 4 Manager Both

    4 above 100 33

    2-3 00 45

    0.5-1 00 22

    Interpretation

    The response shows that 100% of companies run by managers are turning over

    between 4 and 7 as opposed to only 33% of companies run by owners. It also shows that 45%

    of companies run by owners are turning over between 2 and 3; and 22% are turning over

    between 0,5 and 1 . The difference is because companies running at 4 to 7 demand a dedicate

    person to take it forward and also the owner can afford such a person.

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    CHART13

    --

    4 above

    3-Feb

    0.5-1

    100

    0

    0

    33

    45

    22

    TURNOVER OF THE BUSINESS

    Both Manager

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    TABLE -14

    NUMBER OF EMPLOYEES

    Statement 5 Manager Both

    10+ 83 66

    6-10 17 17

    0-5 00 17

    Interpretation

    Of all respondents, 83% of companies run by mangers as opposed to 66% of

    companies run by owners employ more than ten employees. Companies run by managers

    as well as owners both employ between six and ten staff. The difference is because

    companies employing more than ten employees need more than one department head.

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    CHART - 14

    -

    10+ 10-Jun 0-5

    83

    17

    0

    66

    17 17

    NUMBER OF EMPLOYEES

    Manager Both

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    TABLE - 15

    HOW DO YOU PICK/SELECT YOUR CUSTOMER?

    Statement 6 Manager Both

    No rule 33 61

    Product or service 67 39

    Market research 00 00

    others 00 00

    Interpretation

    The response shows that 61% and 33% of companies run by owners and managers

    respectively have no rule to select customers. While 39% and 67% of companies run by

    owners and managers respectively select customers based on the product or service they

    offer. This shows more companies ran by owners have no selection rules as compared with

    companies run by managers..

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    CHART - 15

    0

    10

    20

    30

    40

    50

    60

    70

    No rule Product or

    service

    Market

    research

    others

    Manager 33 67 0 0

    Both 61 39 0 0

    PICK/SELECT YOUR CUSTOMER

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    TABLE -15

    WHAT CRITERIA DO YOU APPLY?

    Statement 7 Manager Both

    Product/service 67 44

    Nothing 33 56

    Location 00 00

    Company size 00 00

    Interpretation

    The graph shows that 67% of companies ran by managers use the product or service offered

    as a selection criteria for grouping customers as opposed to 44% of companies run by

    owners. Companies that have no criteria for selecting customers are represented by 56% of

    firms run by owners and 33% run by managers.

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    CHART - 16

    0 10 20 30 40 50 60 70 80

    Product/service

    Nothing

    Location

    Company size

    CRITERIA DO YOU APPLY

    Both Manager

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    TABLE - 17

    DO YOU QUANTIFY HOW MANY POTENTIAL CUSTOMERS

    EXIST IN THE NEARBY AREA?

    Statement 8 Manager Both

    Yes 17 28

    No 83 72

    Authorities

    1728

    8372

    0

    20

    40

    60

    80

    100

    120

    Manager Both

    percentage

    No

    Yes

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    Table 9

    On what basis do you group or segment your market?

    Statement 9 Manager BothGeographic 50Demographic 17 17Psychographic

    Behaviorist 83 33

    Interpretation

    From the response, it shows that 83% of companies run by employed managers use

    behaviouristic segmentation as a basis for grouping customers as compared to 33% of

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    companies run by owners. Demography as a basis is used by 17% of companies run by both

    managers and owners. Only 50% of companies run by owners use geographic segmentation

    as a basis for grouping or segmenting their market

    Table 10

    Do you try to establish if the segment you select will be sustainable?

    Statement 10 Manager Both

    Yes 33 39

    No 67 61

    Basis

    17

    83

    50 17

    33

    0

    20

    40

    60

    80

    100

    120

    140

    Geographic Demographic Psychographic Behaviorist

    perc

    entage

    Both

    Manager

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    Interpretation

    Responses shows that 67% of companies run by employed managers and 61% of companies

    run by owners do not establish the sustainability of segments. This means only 33% ofcompanies run by managers as well as 39% of companies run by owners try to establish the

    segment sustainability.

    Table 11

    What do your customers buy?

    Statement 11 Manager Both

    you try to establish if the segment

    33 39

    67 61

    0

    20

    40

    60

    80

    100

    120

    Manager Both

    percentage

    No

    Yes

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    Product 83 83

    Service 00 00

    Both 17 17

    Interpretation

    The result shows that customers of 83% of both companies run by managers and owners buy

    products. While 17% of both companies run by managers and owners sell combined product

    and service to customers.

    Table 12

    Which product do you supply?

    Statement 12 Manager Both

    Customized 100 100

    General 00 00

    Other 00 00

    offering

    83

    017

    83

    0

    17

    0

    20

    40

    60

    80

    100

    120

    140

    160

    180

    Product Service Both

    percentage

    Both

    Manager

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    Interpretation

    The graph shows that 100% of both companies run by managers and owners supplycustomised products.

    Statement 13: Which service do you provide?

    Statement 12 Manager Both

    Customized 100 100

    General 00 00

    Other 00 00

    Interpretation

    product supply

    100

    0 0

    100

    0 00

    50

    100

    150

    200

    250

    Customized General Other

    percent

    age

    BothManager

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    This result also shows that both companies run by managers and owners offer customised

    services.

    service provide

    100 100

    0 00 0

    0

    20

    40

    60

    80

    100

    120

    Manager Both

    percentage

    Other

    General

    Customized

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    Statement 14: What determines which products or services you provide?

    Statement 14 Manager BothMarket needs 0 0Customer requests 100 100Competitor 0 0Combination 0 0

    Interpretation

    The results shows that 100% both of companies run by managers and owners offer products

    according to customer request.

    Determinants

    0

    100

    0 00

    100

    0 00

    50

    100

    150

    200

    250

    Market needs Customer

    requests

    Competitor Combination

    percentage

    BothManager

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    Statement 15: Do you ever contact a customer to establish if they need new or modified

    products?

    Statement 15 Manager Both

    Yes 17 22

    No 83 78

    Interpretation

    The results show that 83% of companies run by managers and 78% of companies run by

    owners do not offer product development to customers. The response indicates that they offer

    customised products and services to customers.

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    Statement 16: Do you tend to supply the same product or service to your customers?

    Statement 16 Manager Both

    Yes 100 100

    No 0 0

    Interpretation

    The result shows that 100% of companies run by both managers and owners supply the

    same products to customers. This is because they both supply customised products.

    Authorities

    17 22

    83 78

    0

    20

    40

    60

    80

    100

    120

    Manager Both

    percentage

    No

    Yes

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    Statement 17: Do you tend to supply the new product to your customers?

    Statement 17 Manager Both

    Yes 17 06No 83 94

    Interpretation

    The results summarised in the graph show that 83% of companies run by managers as well as

    94% of companies run by owners do not supply new products.

    supply the same product or service

    100 100

    0 0

    0

    20

    40

    60

    80

    100

    120

    Manager Both

    percentage

    No

    Yes

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    Statement 18: Do you specialise in a specific field of product offerings?

    Statement 18 Manager Both

    Yes 100 100

    No 0 0

    Interpretation

    The results show that 100% of both companies run by managers or owners do specialise in

    certain field. This is due to the type of trade or technology the company possesses as an asset.

    supply the new product

    176

    8394

    0

    20

    40

    60

    80

    100

    120

    Manager Both

    percentage

    No

    Yes

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    Statement 19: Do most of your sales come from one product?

    Statement 19 Manager Both

    Yes 50 44

    No 50 56

    Interpretation

    The graph shows that companies run by managers 50% said yes and the other 50% said no.

    While companies run by owners 56% said no and 44% said yes. The difference is not large

    and could be attributed to the fact that they offer similar types of products to similar

    customers.

    specialise in a specific field of product offerings

    100 100

    0 0

    0

    20

    40

    60

    80

    100120

    Manager Both

    percentage

    No

    Yes

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    Statement 20: Do you feel that you have a competitive advantage?

    Statement 20 Manager Both

    Yes 100 95

    No 00 05

    Interpretation

    The results shows that 100% of companies run by managers feel that they have a competitive

    advantage while 95% of companies ran by owners feelthe same way. The difference is not

    large because both companies feel that they have a competitive advantage.

    sales come from one product

    50 44

    50 56

    0

    20

    40

    60

    80

    100120

    Manager Both

    percentage

    No

    Yes

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    competitive advantage

    100

    95

    0

    5

    92

    93

    94

    95

    96

    97

    98

    99

    100

    101

    Manager Both

    percentage

    No

    Yes

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    Statement 21: Is your competitive advantage profitable?

    Statement 20 Manager Both

    Yes 100 100

    No 100 100

    Interpretation

    In this analysis the results show that 100% of both companies run by managers as well as

    companies run by owners felt that their competitive advantage was profitable.

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    Statement 22: Rank the order of importance of the following criteria to your target

    market?

    Statement 22 Essential Important Some important Not important

    Price 67 29 04 00

    Quality 92 08 00 00

    Brand Name 00 25 33 42

    Packaging 04 52 42 04After sales 04 15 50 30

    Location 08 42 20 30

    Payment terms 20 58 04 18

    Others 00 00 00 00

    competitive advantage profitable

    100 100

    100 100

    0

    50

    100

    150

    200

    250

    Manager Both

    percentage

    No

    Yes

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    Interpretation

    Price and quality emerge as essential criteria that are important to target markets. Paymentterms, packaging and location are also seen as important. After sales service is of lesser

    significance to customers and brand name clearly emerges as the least significant.

    importance of the following criteria to your target

    market

    0

    50

    100

    150

    200

    250

    Essential Important Some

    important

    Not

    important

    percentage

    Payment terms

    Location

    After sales

    Packaging

    Brand NameQuality

    Price

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    x


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