Museums of Western Colorado Board of Directors Meeting Agenda

4:00 PM, March 27, 2018

Dinosaur Journey

Call to Order Mark Francis, President

4:00 Staff Presentation: Improved Dinosaur Journey Auditorium – Julia McHugh

(10 minutes) 4:10 Minutes February 2018 Minutes ACTION (5 minutes) 4:15 Financials February 2018 Financials ACTION (10 minutes)

Business

• 4:25 Ballot Discussion (25 minutes) • Recommendations, Timeline and Message

• 4:50 Ambassador Program – Catherine Robertson (10 minutes) • Native American Art Auction – VIP Reception

• 5:00 Upcoming Exhibits (5 minutes) • Museum of the West Facelift, Horns and Frills, DIA

• 5:05 Upcoming Events (10 minutes) • Arts Auction • A Day in the Orchard • Heritage Society Schedule • VIP Receptions

Adjourn 5:15

Spring Events

• April 6 Native American Art Auction Reception • April 7 Native American Art Auction • April 7 Cross Orchards A Day in the Orchards • April 12 Grand Heritage Society Wine Reception • April 21 Jurassic Park • April 23 Dinosaur Journey Cleanup • Apr 27-30 Route 66

• May 3-7 Historic Trading Posts • May 5 Spring Day on the Farm • May 10 Museum of the West Exhibit facelift

Reception • May 17 Horns and Frills Exhibit Reception

May 26 Antique Truck

Museums of Western Colorado Mission Statement

The Museums of Western Colorado strives to inspire the community to preserve its heritage and tell its story through

strong stewardship and relevant programming.

Have Fun: Make Fans

Ambassadors’ProgramMuseumsofWesternColorado

ListofTargetedCommunityFriends–2018

AssignedTo 1st&2ndQ2018 3rdQ2018 4thQ2018

CorporateSupporters:

AlpineBank–ClayTuflyand/orTawniKelley

FamilyHealthWestFoundation–StaceyMascarenesand/orDr.MichaelNeste

TomOliver/MarkFrances

USBank–RandellCuppand/orKarenTroester

DebParman

FCIConstructors–EdForsman

MountainWestInsurance&FinancialServices–BillKilgore

EdwardGardner

St.Mary’sHospital(BrianDavidson)

CaryBaird

CommunityHospital(IthinkKarenMarsolf)

SandraZoldowski

ColdwellBanker–JenPedersen

WhitewaterBuildingMaterials–MarkGardner

EdwardGardner

EnstromCandies–Jamee&DougSimons

OrvillePetersen

BrayRealty–Robertand/orKevinBray

JerryHamilton

Subaru–RonBubar ArleneBaker

WhitewaterHillVineyard–NancyJanes

IndividualDonors/Supporters:

Dr.MichaelNeste TomOliver

George“Mickey”Wheeler

BobbiandSigmaAlpha

ChuckSafris

Ron&MarieTipping

Brian&JoyceOlson

MaxKrey

Dale&JanJones

LawrenceWild

George&JudyCallison

TillieandPatBishop EdwardGardner

KathyHall CatherineRobertson

CorporateSponsorProspects:

MonumentOil–JackBrown

XcelEnergy–KellyFlenniken

DalbyWendland–ChrisAllen,ChrisWest

Oakley,WanaboandLove–ChuckWanebo

MichaelSanto

AssignedTo 2ndQ2017 3rdQ2017 4thQ2017

ColoradoMesaUniversity:

LizMeyer—CMUFoundationCEO

MichaelSanto

RickAdelman—CMUFoundation

ArleneBaker

TimFoster,President

SteveNorman,Chair,BusinessSchool

SylviaRael,Head,CMULibrary

OtherCMUStaff

SchoolDistrict#51andD51Foundation:

DougLevinson,BoardMember

TomParrish,BoardMember

Dr.AmyDavis,BoardMember

PaulPitton,BoardMember

JohnWilliams,BoardMember SteveScroggins

KenHaptonstall,Superintendent

SteveScroggins

AngelaChristensen,D51Coordinator

TomOliver

DanPrinster,D51FoundationBoardPresident

SteveScroggins

KristinLynch,D51FoundationBoardMember

EconomicDevelopment:

DianeSchwenke,GrandJunctionAreaChamberofCommerce

ElizabethFogarty,GrandJunctionAreaVisitorsandConventionBureau

BarbBowman,GrandJunctionAreaVisitorsandConventionBureau

SandraZoldowski/DebParman

RobinBrown,GrandJunctionEconomicPartnership

CatherineRobertson

ChristianReece,Club20

Young/EmergingLeadership(initiallist):

JodiColemanNiernburg BennettBoeschenstein

ZacharyReams,Attorney/Principle

AnnaStout,ExecutiveDirectoratRoiceHurstHumaneSociety

youngeremployeesatFCI(BradKeller?)

AlyssaNeedham DebParman

JoeNeuhofandstaffatColoradoCanyonsAssociation

HonoraThompson,Marketing/EventsatUnitedWayofMesaCounty

CiliaKohn,Marketing/CommunicationswithGrandJunctionEconomicPartnership

BrianWatson,Owner/EntrepreneurattheFactory(sharedworkspace)

DebParman

CassandraRich,marketingatFamilyHealthWest

DavidandMandiVindiola,Arbonne

JosephSanchez,ShanaWadeandotherstaffmembers,MesaCountyLibraries

GovernmentalOfficials

MesaCounty

ScottMcInnis,CountyCommissioner

JohnJustman,CountyCommissioner

RosePugliese,CountyCommissioner

MichaelSanto

FrankWhidden,CountyAdministrator

CityofFruita:

LoriBuck,Mayor

OtherFruitaCityCouncilors

Tom Oliver

MikeBennett,Manager

TomOliver

CityofGrandJunction:

RickTaggart,,MayorCouncilmember

ChrisKennedy,Councilmember

CaryBaird

PhyllisNorris,Councilmember

BennettBoeschenstein

OtherGrandJunctionCityCouncilors

GregCaton,Manager CatherineRobertson

2017 2018 2016-2017 2017-20198 2017 2018 2016-2017 2017-2018

AttendanceAdults 257 285 -11% 11% 73 141 -15% 93%Seniors 61 67 -14% 10% 50 70 2% 40%Children 131 157 -5% 20% 26 23 86% -12%Family & Program 487 907 -53% 86% 51 118 -48% 131%School 128 213 -14% 66% 64 NA #DIV/0!Member # 406 413 -2% 2% 156 221 -43% 42%Admissions # 1,470 2,042 -30% 39% 356 637 -35% 79%Member $ 1,720.00$ 3,418.00$ -10% 99% 425.00$ 620.00$ -59% 46%Admissions $ 5,232.10$ 6,872.40$ -23% 31% 1,372.10$ 2,249.30$ 4% 64%Gift Shop 3,540.18$ 3,668.56$ -15% 4% 330.09$ 617.80$ -60% 87%

Total GS, Mem, &Adm. 10,492.28$ 13,958.96$ -18% 33% 2,127.19$ 3,487.10$ -33% 64%

AttendanceAdults 356 281 4% -21% 97 106 20% 9%Seniors 70 68 -22% -3% 61 111 -27% 82%Children 189 156 -17% 31 23 7% -26%Family & Program 1,073 857 -9% -20% 38 129 -28% 239%School 212 110 #DIV/0! -48% 132 42 -12% -68%Member # 302 274 -15% -9% 195 195 -3%Admissions # 2,202 1,746 2% -21% 554 606 -7% 9%Member $ 2,139.00$ 1,753.00$ 23% -18% 605.00$ 405.00$ -34% -33%Admissions $ 7,922.10$ 6,921.00$ 1% -13% 2,442.45$ 2,341.62$ 8% -4%Gift Shop 6,058.94$ 5,573.00$ -5% -8% 681.78$ 1,139.61$ -20% 67%

Total GS, Mem, &Adm. 16,120.04$ 14,247.00$ 1% -12% 3,729.23$ 3,886.23$ -7% 4%

AttendanceAdults 556 -7% NA 115 14% NASeniors 140 10% NA 87 23% NAChildren 400 -1% NA 35 -13% NAFamily & Program 2,473 48% NA 279 90% NASchool 72 -68% NA 122 -45% NAMember # 511 -13% NA 200 2% NAAdmissions # 4,152 15% NA 838 8% NAMember $ 3,109.00$ 48% NA 1,130.00$ 69% NAAdmissions $ 15,549.89$ -3% NA 3,119.20$ 4% NAGift Shop 13,229.55$ 19% NA 1,248.22$ 46% NA

Total GS, Mem, &Adm. 31,888.44$ -$ 9% NA 5,497.42$ -$ 21% NA

January

February

March

Museum of Western Colorado Attendance StatisticsDinosaurJourney Dinosaur Journey Percentage of Previous

Year's Attendance

RegionalHistory Museum of the West Percentage of

Previous Year's Attendance

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2017 2018 2016-2017 2017-20198 2017 2018 2016-2017 2017-2018

DinosaurJourney Dinosaur Journey Percentage of Previous

Year's Attendance

RegionalHistory Museum of the West Percentage of

Previous Year's Attendance

AttendanceAdults 544 -4% NA 145 7% NASeniors 196 2% NA 131 22% NAChildren 341 9% NA 24 -31% NAFamily & Program 1,953 21% NA 327 195% NASchool 227 -54% NA 78 -59% NAMember # 312 -29% NA 177 23% NAAdmissions # 3,573 -1% NA 882 22% NAMember $ 2,075.00$ -8% NA 655.00$ -29% NAAdmissions $ 13,582.80$ -9% NA 3,968.30$ 28% NAGift Shop 12,234.58$ 19% NA 1,873.27$ 111% NA

Total GS, Mem, &Adm. 27,892.38$ -$ 1% NA 6,496.57$ -$ 32% NA

AttendanceAdults 772 -10% NA 218 55% NASeniors 438 63% NA 206 6% NAChildren 409 7% NA 25 4% NAFamily & Program 2,366 18% NA 534 327% NASchool 854 -35% NA 552 106% NAMember # 518 18% NA 222 61% NAAdmissions # 5,357 2% NA 1,757 97% NAMember $ 3,760.00$ 131% NA 910.00$ 6% NAAdmissions $ 25,438.59$ 10% NA 5,095.71$ 18% NAGift Shop 19,368.27$ 18% NA 1,367.01$ -5% NA

Total GS, Mem, &Adm. 48,566.86$ -$ 18% NA 7,372.72$ -$ 12% NA

AttendanceAdults 1,103 6% NA 284 41% NASeniors 540 22% NA 275 33% NAChildren 762 12% NA 58 NAFamily & Program 3,903 17% NA 341 22% NASchool 19 -88% NA 155 53% NAMember # 882 NA 242 46% NAAdmissions # 7,209 10% NA 1,355 34% NAMember $ 5,495.50$ 61% NA 575.00$ -32% NAAdmissions $ 32,591.50$ -1% NA 5,567.15$ 25% NAGift Shop 24,654.22$ -11% NA 1,587.57$ 4% NA

Total GS, Mem, &Adm. 62,741.22$ -$ -2% NA 7,729.72$ -$ 13% NA

June

April

May

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2017 2018 2016-2017 2017-20198 2017 2018 2016-2017 2017-2018

DinosaurJourney Dinosaur Journey Percentage of Previous

Year's Attendance

RegionalHistory Museum of the West Percentage of

Previous Year's Attendance

AttendanceAdults 1,194 2% NA 211 19% NASeniors 661 35% NA 220 11% NAChildren 889 5% NA 65 48% NAFamily & Program 5,021 15% NA 697 98% NASchool 191 -10% NA 115 46% NAMember # 964 -25% NA 444 107% NAAdmissions # 8,920 7% NA 1,752 65% NAMember $ 5,381.50$ 84% NA 500.00$ -54% NAAdmissions $ 39,834.25$ 22% NA 5,497.84$ 14% NAGift Shop 26,960.26$ -21% NA 1,699.33$ 3% NA

Total GS, Mem, &Adm. 72,176.01$ -$ 3% NA 7,697.17$ -$ 2% NA

AttendanceAdults 868 1% NA 228 46% NASeniors 396 16% NA 259 0% NAChildren 477 3% NA 53 47% NAFamily & Program 2,691 1% NA 464 120% NASchool 66 -11% NA 1 -96% NAMember # 454 -14% NA 412 108% NAAdmissions # 4,952 1% NA 1,417 60% NAMember $ 3,140.00$ 60% NA 570.00$ -32% NAAdmissions $ 23,844.32$ 3% NA 5,191.10$ 44% NAGift Shop 14,859.32$ -20% NA 1,302.37$ 25% NA

Total GS, Mem, &Adm. 41,843.64$ -$ -4% NA 7,063.47$ -$ 29% NA

AttendanceAdults 558 -17% NA 253 41% NASeniors 361 -22% NA 310 34% NAChildren 273 -4% NA 58 263% NAFamily & Program 1,575 0% NA 197 135% NASchool 29 142% NA 116 214% NAMember # 336 31% NA 213 50% NAAdmissions # 3,132 -4% NA 1,147 66% NAMember $ 1,310.00$ -17% NA 490.00$ -44% NAAdmissions $ 14,583.56$ -14% NA 4,743.59$ 33% NAGift Shop 9,731.29$ -19% NA 1,200.95$ -43% NA

Total GS, Mem, &Adm. 25,624.85$ -$ -16% NA 6,434.54$ -$ -2% NA

July

August

September

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2017 2018 2016-2017 2017-20198 2017 2018 2016-2017 2017-2018

DinosaurJourney Dinosaur Journey Percentage of Previous

Year's Attendance

RegionalHistory Museum of the West Percentage of

Previous Year's Attendance

AttendanceAdults 453 -3% NA 140 33% NASeniors 186 -24% NA 147 24% NAChildren 250 -19% NA 26 -10% NAFamily & Program 1,040 -21% NA 174 132% NASchool 45 -76% NA 10 150% NAMember # 221 -33% NA 170 16% NAAdmissions # 2,195 -23% NA 667 40% NAMember $ 1,125.40$ -33% NA 480.00$ -23% NAAdmissions $ 10,345.30$ -21% NA 2,639.21$ 16% NAGift Shop 6,180.58$ -32% NA 573.93$ -47% NA

Total GS, Mem, &Adm. 17,651.28$ -$ -26% NA 3,693.14$ -$ -7% NA

AttendanceAdults 333 18% NA 100 6% NASeniors 82 -27% NA 117 65% NAChildren 206 NA 27 17% NAFamily & Program 1,070 -2% NA 106 -13% NASchool 96 -43% NA 25 -40% NAMember # 263 1% NA 249 75% NAAdmissions # 2,050 -3% NA 624 26% NAMember $ 1,608.00$ 26% NA 655.00$ 2% NAAdmissions $ 9,537.45$ 6% NA 2,184.74$ 10% NAGift Shop 5,883.10$ -10% NA 1,480.93$ -36% NA

Total GS, Mem, &Adm. 17,028.55$ -$ 1% NA 4,320.67$ -$ -12% NA

AttendanceAdults 258 43% NA 129 77% NASeniors 72 -19% NA 83 102% NAChildren 116 -25% NA 8 -20% NAFamily & Program 965 18% NA 123 56% NASchool 12 #DIV/0! NA 4 -83% NAMember # 242 -20% NA 175 -14% NAAdmissions # 1,665 8% NA 522 21% NAMember $ 1,605.00$ 10% NA 1,114.00$ 10% NAAdmissions $ 7,070.90$ 24% NA 1,857.05$ 42% NAGift Shop 5,232.98$ 6% NA 542.52$ -53% NA

Total GS, Mem, &Adm. 13,908.88$ -$ 15% NA 3,513.57$ -$ 1% NA

October

November

December

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2017 2018 2016-2017 2017-20198 2017 2018 2016-2017 2017-2018

DinosaurJourney Dinosaur Journey Percentage of Previous

Year's Attendance

RegionalHistory Museum of the West Percentage of

Previous Year's Attendance

AttendanceAdults 613 566 -11% -8% 170 247 -15% 45%Seniors 131 135 -14% 3% 111 181 2% 63%Children 320 313 -5% -2% 57 46 86% -19%Family & Program 1,560 1,764 -53% 13% 89 247 -48% 178%School 340 323 -14% -5% 132 106 NA -20%Membership 708 687 -2% -3% 351 416 -43% 19%Admissions # 3,672 3,788 -30% 3% 910 1,243 -35% 37%Membership $ 3,859.00$ 5,171.00$ -10% 34% 1,030.00$ 1,025.00$ -59% 0%Admissions $ 13,154.20$ 13,793.40$ -23% 5% 3,814.55$ 4,590.92$ 4% 20%Gift Shop 9,599.12$ 9,241.56$ -15% -4% 1,011.87$ 1,757.41$ -60% 74%

Total GS & Adm 26,612.32$ 28,205.96$ -18% 6% 5,856.42$ 7,373.33$ -33% 26%

AttendanceAdults 7,252 566 -1% -92% 1,993 247 30% -88%Seniors 3,203 135 9% -96% 1,946 181 20% -91%Children 4,443 313 2% -93% 436 46 22% -89%Family & Program 24,617 1,764 8% -93% 3,331 247 92% -93%School 1,951 323 -35% -83% 1,310 106 12% -92%Membership 5,411 687 -11% -87% 2,855 416 32% -85%Admissions # 46,877 3,788 1% -92% 11,871 1,243 38% -90%Membership $ 32,468.40$ 5,171.00$ 36% -84% 8,109.00$ 1,025.00$ -21% -87%Admissions $ 205,532.76$ 13,793.40$ 2% -93% 43,678.44$ 4,590.92$ 21% -89%Gift Shop 147,933.27$ 9,241.56$ -8% -94% 13,887.97$ 1,757.41$ -12% -87%

Total GS & Adm 385,934.43$ 28,205.96$ 0% -93% 65,675.41$ 7,373.33$ 6% -89%

Totals for the Year

Year to Date

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Museums of Western Colorado Board of Directors Meeting

February 27, 2018 Whitman Building-East Wing

pg. 1

Present: Arlene Baker, Edward Gardner, Curtis Hadley, Jerry Hamilton, Tom Oliver, Deb Parman, Cynthia Pemberton, Orville Petersen, Steve Scroggins, Steve Shultz, Meg Thornton, Bud Winslow, Sandra Zoldowski, John Justman-Mesa County Unable to attend: Cary Baird, Bennett Boeschenstein, Garry Brewer, Mark Francis, Merritt Kinsey, Frank Ladd, Catherine Robertson, Michael Santo Museum Staff Present: Peter Booth, Carla Hatch Call to Order: 4:00 pm By Orville Petersen, Vice President Staff Presentation: Western Colorado Heritage Websites By Peter Booth

• Erin Schmitz & Carly Jones worked on developing this website

• BLM gave us a grant for this website of the treasures/resources found in western Colorado o Also want to highlight the BLM collection under the care of Museum of the West

• This new website is www.western coloradoheritage.org o Cultural Treasures on Public Lands

▪ Western Colorado culture/archaeological Heritage

• Jouflas Trail & Campground

• Old Spanish Trail: Northern Branch

• Skinner Cabin

• Little Book Cliff Railway

• Ranching

• Calamity Camp

• Rock Art

• Uintah Railway o Paleontological Treasures on Public Lands

▪ Western Colorado Paleontological Heritage

• Features dinosaurs found in Western Colorado

• Maps of dino sites and collection sites available o Collections page

▪ Our collection items have been digitized and added to the website

• The public can see what only researchers can see normally o Land stewardship

▪ Laws about going on public land o Partnerships

▪ Now show BLM, MWC, and Colorado Canyons

• The second website is Western Colorado Heritage Jr. Rangers (westerncoheritagejr.org) o This site is geared for elementary age children o Features many interesting topics

▪ Our Natural World ▪ Colorado Paleontology ▪ Native Peoples ▪ Historic Colorado ▪ Explore Collections

• Access to BLM and MWC collections ▪ Using our Lands ▪ Also has Teacher resource tab

Museums of Western Colorado Board of Directors Meeting

February 27, 2018 Whitman Building-East Wing

pg. 2

Western Colorado Heritage Websites (continued)

• Both websites are now live o Press release going out soon

Minutes: January 2018 Minutes Submitted by Carla Hatch Move to Approve by Edward Gardner Second by Jerry Hamilton Approved Financials: January 2018 Financials By Tom Oliver

• January normally slow month, this year a little stronger (possibly due to good weather)

• Income $162,000.00, Budgeted $158,000.00

• Expenses $155,000.00, Budgeted $97,000.00 o Julia’s Paleo grant income offsets the expenses

• Investment funds did fairly well with net gain in value of $29,000.00

• The grant income will alter financials comparison for next two years

• Admissions up from last year

• Gift shops sales more than last year

• Memberships more than last year

• Strong start for 2018

• Finance Committee Meeting o Met with Alpine Bank Wealth Management

▪ 2017 great year with 13% gain on our investments o Will meet with Wells Fargo next month

▪ Unusually good year for our investments in 2017 Move to Approve By Arlene Baker Second by Deb Parman

Approved Business:

• Election/Ballot Discussion By Peter Booth o Needs, Timeline, and Message

▪ Executive Committee looked at the previous study and Peter’s pros and cons thoughts

• It was decided to have individual meetings with the County Commissioners o Main concern is if our current funding would be cut if we went to ballot

• Commissioners have to approve the ballot measure ▪ Decided not to move forward with ballot if could lose current $350,000.00 Funding

o Peter pros and cons (see handout) ▪ Staff not prepared for this, have full slate of trips and events planned for the year

o According to last study (2015), 38% voters favorable, 18% not ▪ Peter says this will be an uphill battle ▪ This study was 2 years ago, things have improved ▪ Cost will be $150,000.00 To $250,000.00 As per last year’s School District’s ballot

o Museum funding currently is on the edge ▪ Exhibits and buildings are aging and in need of repairs/replacements ▪ CMU study says it all is “old and tired” ▪ Museum is viewed favorably by public

o How do we influence swing voters? ▪ Economics ▪ Argument of providing stable funding ▪ Idea of preservation is important ▪ Idea to make it fair by the County

Museums of Western Colorado Board of Directors Meeting

February 27, 2018 Whitman Building-East Wing

pg. 3

• Election/Ballot Discussion (continued) ▪ Economic growth for community

o Needs going forward ▪ Would we want to go forward with established mil levy-property tax?

• Currently not under a mil levy, just subject to general budget o Started out as a mil levy, but was reinterpreted in 1990 o 1974-1990 received full amount, under Mesa County o County retained a lawyer & it was decided they could give us $1.00 And meet the terms

▪ Would we want to go forward with sales tax initiative?

• Not as favorable to voters according to study o Need to work against a message that we are moving out of the City and selling Cross Orchards o Notice terms that are ok to use and those that are not

• Would want to start with this right away o Short timeline o Some resources in investments, but would need to have fundraising o Set up committee of Board Members o Voting District 2 (Scott McInnis) and District 3 (Rose Pugliese) show more favorable

▪ Voting District 1 (John Justman) show strongest opposition

• Except for Fruita

• January Board meeting voted to look into a ballot measure o Peter has compiled this information o Will now meet with County Commissioners o Peter wants to hire

▪ Campaign Manager ▪ Campaign Business Manager to help Peter

• Not included in current budget o Must have strong Board commitment and help

• We only have one shot at this and it has to be done right

• Put sale of Cross Orchards back property on hold for now o Will ask Campaign Manager what to do about this

• What say to voters? o The job of Campaign Manager to look at this

• Will be more focused on doing campaign over fundraising o Would have to use investments funds and hope to supplement with fundraising

• Would like to have Campaign Manager to attend March Board meeting

• Ed Gardner says we have to do something, and that we should seek a mil levy

• Because of County support we have created a strong museum o Cannot do anything more with what we have unless gain more funding

• Steve Schultz says we must have a professional Campaign Manager o Must be specific about what you want to spend the money for very important, even above the message o Hard to determine “when” to go to ballot

▪ How many financial matters on the next ballot? o Get some updated poll numbers, possibly thru a Campaign Manager

• Voter survey in 2016, those who would vote for Museum, it didn’t seem to matter when went to ballot

• John Justman questions going with mil levy which is part of property tax o In near future, residential property will be accessed at almost nothing o Sales tax would weigh more on County visitors

▪ Study shows sales tax would be hardest to pass o Slide in on lodging tax?

Museums of Western Colorado Board of Directors Meeting

February 27, 2018 Whitman Building-East Wing

pg. 4

• Election/Ballot Discussion (continued)

• Action o Peter will talk to potential Campaign Managers

▪ Bring to next Board meeting o Talk to County Commissioners o Talk to other community leaders

▪ Peter says this will take a lot of energy from each one in this room and he will have to reach out to the Board Members to help in various ways

• Strategic Action Plans By Peter Booth o Action plans for Education, Exhibits, Collections, Marketing, Development, and Facilities

▪ Staff plans that go along with strategic plan ▪ Where do we want to go & what programming do we want to do? ▪ Broken down into departments

• Collections o Curators o Cross site manager

• Development

• Education department

• Facilities (maintaining)

• Interpretation exhibits

• Marketing ▪ Strategic plan was created in 2016, 2017 we adjusted, 2018 setting up new road map ▪ Used these plans in Curatorial Staff reviews

• How far have we come in last 2 years? o Education Department did not exist 2 years ago

▪ Now have full time person making kits, activities o Marketing was almost nonexistent 2 years ago

▪ Now have more advertising and a community awareness program

• This all informational ▪ Possible redo strategic plan next year ▪ Outgrowth of strategic plan

• Upcoming Events By Peter Booth o Grand Junction Facility Study

• Museum would stay in Smith Building

• The campus would involve area between our buildings and Whitman park o A lot of possibilities

• Downtown feasibility study to combine 3 cultural entities on this site o Grand Junction Symphony offices, the Art Center, and the Museum o How does this fit into the campaign?

▪ Would prove to community that we are planning to stay in Grand Junction and grow here

o Heritage Awards Program ▪ Next Tuesday evening here at Whitman ▪ 5:30pm refreshments followed by program from Cowboy Poetry and then give awards ▪ Peter would like Board Members to do the award presentations

• Deb Parman, Ed Gardner, Steve Shultz will help

Museums of Western Colorado Board of Directors Meeting

February 27, 2018 Whitman Building-East Wing

pg. 5

o Grand Heritage Society Schedule ▪ Grand Heritage society is for Individuals who donate $500.00 Or more annually ▪ Honorary Head of program is Ed & Lois Gardner

• Currently have 54 members ▪ Reviving activities for our members

• A few select events during year o Whitewater Hill Vineyard o Pinyon Mesa Ranch (Aubert’s) with cookout, steak is on the menu o House party at Meg Thornton’s home

o VIP Receptions

▪ Invite people to these!! (Ambassador program)

• Native American Arts opening at Whitman

• Horns & Frills Exhibit opening @ Dinosaur Journey

• Fall exhibit opening @Museum of West

• Education Department fundraiser speakeasy o Wear gangster outfits

• Need sponsors for these events o Around $1500.00-$2000.00 each o Want these to be upper level events

o Meg would like a list of older families in Grand Valley

▪ Wants to reach out and give TLC to some of these older ladies

• Board Goals of 2018 By Peter Booth o See print out in your packet

▪ Will continue this conversation next month

• Revised Site Logo Designs By Peter Booth o This is part of marketing goal in work plan o Combine all sites into 1 logo o Each site logo does not currently communicate with each other o No uniformity now o Use existing main logo and colors o This would go on branded items to sell in gift shops o Would still use our main logo

▪ These are to be used on things specific to each site ▪ These are still in the works by a student at CMU

Adjourn 5:23 pm

Museums of Western Colorado Board of Directors Meeting

February 27, 2018 Whitman Building-East Wing

pg. 6

EVENTS

• March 6 -6th Annual Heritage Awards

• March 10 -San Rafael Swell Tour

• March 15 -Oral History Program

• March 21 -Executive Committee Meeting

• March 26 -Historic Registry in the Grand Valley Tour

• March 26 -Cross Orchards Cleanup

• March 27 -Board Meeting

• April 6-7 -Native American Art Auction

• April 7 - Cross Orchards A Day in the Orchards

• April 21 -Jurassic Park McInnis Canyon Tour

• April 23 -Dinosaur Journey Cleanup

Museums of Western Colorado Mission Statement The Museums of Western Colorado strives to inspire the community to preserve its heritage and tell its story

through strong stewardship and relevant programming.

9:04 AM3/20/2018Accrual Basis

Museum of Western ColoradoConsolidated Financial Statements

February 2018

MonthMonthlyBudget YTD YTD Budget Annual Budget

Income Month % Month $ YTD % YTD $Tax Revenue $29,688 $29,688 $59,375 $59,375 $356,250 0% $0 0% $0Admissions $9,683 $11,000 $18,804 $20,500 $265,000 -12% -$1,317 -8% -$1,696Donations $7,626 $0 $9,067 $0 $234,800 #DIV/0! $7,626 #DIV/0! $9,067Rental Income $1,930 $3,150 $5,380 $6,300 $49,000 -39% -$1,220 -15% -$920Programs $145 $0 $145 $0 $49,600 #DIV/0! $145 #DIV/0! $145Trips $1,515 $0 $1,625 $0 $70,000 #DIV/0! $1,515 #DIV/0! $1,625Curation $250 $700 $591 $1,400 $8,400 -64% -$450 -58% -$809Gift Shops $6,724 $8,000 $11,013 $15,000 $178,000 -16% -$1,276 -27% -$3,987Memberships $3,453 $5,000 $9,036 $10,000 $62,000 -31% -$1,547 -10% -$964Grants $2,767 $7,767 $110,512 $110,512 $208,182 -64% -$5,000 0% $0Other $281 $200 $548 $400 $2,400 40% $81 37% $148

Total Income $64,060 $65,505 $226,096 $223,487 $1,483,632 -2% -$1,444 1% $2,609Total COGS $3,688 $5,960 $6,275 $11,920 $72,000 -38% -$2,272 -47% -$5,645Gross Profits $60,372 $59,545 $219,821 $211,567 $1,411,632 1% $828 4% $8,254Total Operating Expenses $118,297 $96,575 $272,844 $193,950 $1,459,632 22% $21,722 41% $78,894Net Operating Profit -$57,925 -$37,031 -$53,023 $17,617 -$48,000 56% -$20,895 -401% -$70,640Gains/ Losses on Investments -$35,530 $24,000 -$6,617 $24,000 $48,000 -248% -$59,530 -128% -$30,617Net Profit -$93,455 -$13,031 -$59,640 $41,617 $0 617% -$80,424 -243% -$101,257

AssetsCash $12,132Investments $1,237,222Accounts Receivable $23,615Inventory $36,536Other $2,997Fixed Assets $3,470,839

Total Assets $4,783,341

LiabilitiesAccounts Payable $70,908Other $138,907

Total Liabilities $209,816Equity $4,573,525Total Liabilities & Equity $4,783,341

Profit & Loss Statement

Balance Sheet

Museum of Western ColoradoDashboard - YTD

# Metric YTD Budget/Goal Target Score Comment1 Core Activities * $38,853 $45,500 95% 85%2 Admissions $18,804 $20,500 95% 92%3 Gift Shops $11,013 $15,000 95% 73%4 Membership $9,036 $10,000 95% 90%5 Development $119,579 $110,512 95% 108%6 Rentals $5,380 $6,300 95% 85%7 Cash on Hand $6,499 $60,000 95% 11%

* Core Activities = Admissions + Gift Shops + Memberships

Monthly Budget Variances +/- $2,500

1

2

Admin donations were over budget by $6K (Robinson Trust $3,600 + Various).

DJ capital purchases were over budget by $17K (D B Jones grant expenses).

Museum of Western ColoradoProfit and Loss - February 2018

MonthMonthlyBudget YTD

YTDBudget

AnnualBudget Month % Month $ YTD % YTD $

RevenueTax Revenue $29,688 $29,688 $59,375 $59,375 $356,250 0% $0 0% $0Admissions $9,683 $11,000 $18,804 $20,500 $265,000 -12% -$1,317 -8% -$1,696Donations $7,626 $0 $9,067 $0 $234,800 #DIV/0! $7,626 #DIV/0! $9,067Rental Income $1,930 $3,150 $5,380 $6,300 $49,000 -39% -$1,220 -15% -$920Programs $145 $0 $145 $0 $49,600 #DIV/0! $145 #DIV/0! $145Trips $1,515 $0 $1,625 $0 $70,000 #DIV/0! $1,515 #DIV/0! $1,625Curation $250 $700 $591 $1,400 $8,400 -64% -$450 -58% -$809Gift Shops $6,724 $8,000 $11,013 $15,000 $178,000 -16% -$1,276 -27% -$3,987Memberships $3,453 $5,000 $9,036 $10,000 $62,000 -31% -$1,547 -10% -$964Grants $2,767 $7,767 $110,512 $110,512 $208,182 -64% -$5,000 0% $0Other $281 $200 $548 $400 $2,400 40% $81 37% $148Gains/ Losses on Investments -$35,530 $24,000 -$6,617 $24,000 $48,000 -248% -$59,530 -128% -$30,617

Total Revenue $28,531 $89,505 $219,479 $247,487 $1,531,632 -68% -$60,974 -11% -$28,008Less COGS $3,688 $5,960 $6,275 $11,920 $72,000 -38% -$2,272 -47% -$5,645

Gross Profit $24,842 $83,545 $213,204 $235,567 $1,459,632 -70% -$58,702 -9% -$22,363Expenses

Payroll $56,657 $61,525 $114,871 $123,050 $738,300 -8% -$4,868 -7% -$8,179Advertising $1,427 $2,900 $3,486 $5,800 $34,800 -51% -$1,473 -40% -$2,314Bank/Investment Charges $1,006 $1,500 $2,795 $3,000 $18,000 -33% -$494 -7% -$205Brochure $5,156 $500 $5,287 $1,000 $6,000 931% $4,656 429% $4,287Contract Labor $7,785 $7,000 $13,389 $14,000 $84,000 11% $785 -4% -$611Dues $1,613 $500 $2,541 $1,000 $6,000 223% $1,113 154% $1,541Exhibits $50 $0 $50 $0 $28,000 #DIV/0! $50 #DIV/0! $50Insurance $2,328 $2,600 $10,817 $6,000 $32,000 -10% -$272 80% $4,817Printing $302 $100 $3,215 $200 $1,200 202% $202 1507% $3,015Professional Services $2,404 $1,700 $4,377 $3,400 $20,000 41% $704 29% $977Programs $3,080 $0 $4,324 $0 $70,500 #DIV/0! $3,080 #DIV/0! $4,324Trips Expense $1,732 $0 $3,605 $0 $40,000 #DIV/0! $1,732 #DIV/0! $3,605Repairs & Maintenance $1,910 $3,800 $4,832 $7,600 $46,000 -50% -$1,890 -36% -$2,768Rental Exp-Build-DJ $1,586 $300 $1,786 $600 $4,000 429% $1,286 198% $1,186Supplies $1,665 $3,700 $6,426 $7,400 $143,432 -55% -$2,035 -13% -$974Telephone $1,633 $2,000 $3,159 $4,000 $24,000 -18% -$367 -21% -$841Travel $721 $0 $721 $0 $4,000 #DIV/0! $721 #DIV/0! $721Utilities $9,229 $7,750 $18,102 $15,500 $93,000 19% $1,479 17% $2,602Vehicle Expense $224 $500 $316 $1,000 $6,000 -55% -$276 -68% -$684Website $89 $200 $732 $400 $2,400 -55% -$111 83% $332Miscellaneous $543 $0 $5,652 $0 $10,000 #DIV/0! $543 #DIV/0! $5,652Capital Purchases $17,157 $0 $62,361 $0 $48,000 #DIV/0! $17,157 #DIV/0! $62,361

Total Expense $118,297 $96,575 $272,844 $193,950 $1,459,632 22% $21,722 41% $78,894

Net Income -$93,455 -$13,031 -$59,640 $41,617 $0 617% -$80,424 -243% -$101,257

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