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Have you considered an own Company? Kari Aaltonen, Erkki Rämö.

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Have you considered an own Company? Kari Aaltonen, Erkki Rämö
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Page 1: Have you considered an own Company? Kari Aaltonen, Erkki Rämö.

Have you considered

an own Company?

Kari Aaltonen, Erkki Rämö

Page 2: Have you considered an own Company? Kari Aaltonen, Erkki Rämö.

Do I invest on you?

Page 3: Have you considered an own Company? Kari Aaltonen, Erkki Rämö.

1. Own personality

Do you differ from the others?

• Searching experiences

• More courageous

• More confident

• More flexible

• More self confident

• More anxious

• More subject oriented than usual

Page 4: Have you considered an own Company? Kari Aaltonen, Erkki Rämö.

1. Good guy

• A good entrepreneur person

can develelop a proper business

• A poor entrepreneur person can destroy a good business idea

HELPOTTAA: Täydellistä yrittäjää ei ole olemassa…..

Page 5: Have you considered an own Company? Kari Aaltonen, Erkki Rämö.

1. Collect a DREAM TEAM

SLUSH - According to Jorma Ollila the size of an ideal team is 4.7 people; bigger one can’t be effective

The Team members have to be different kinds enough!

• “They have to think differently but to share the same passion. You don’t weant all the team members to be similar. Somebody can alwaus surprise you, This is extremely important.”

Page 6: Have you considered an own Company? Kari Aaltonen, Erkki Rämö.

2. How to succeed?• Business idea

• What do you sell? To whom? How?

• Entreprenour’s strengths

• Entrepreneur’s know-how, experience, strengths, knowledge on subject area,

• Products and services

• Competitive environment, imago, competitive advantage, pricing, cover structure

• Customers and market

• Customer or target groups, purchase behavior, location, number of customers, how to access?

• Market situation in business sector, demand vs. supply, competitor strategies, strength and weaknesses, how to differentiate from competitors.

Liiketoimintasuunnitelma.com

Page 7: Have you considered an own Company? Kari Aaltonen, Erkki Rämö.

• Practical arrangements• Premises, location, needed equipment,

workers, start funding, advertisement and marketing, net site, insurances, accounting etc.

• Funding calculations • Investment into premises and equipment,

capital for establishind and for a few months, funding means

• Profitability calculations• Need for sellling cover, by which the fixed cost

and loan payback are being covered, pricing principles by which all this can be covered.

Page 8: Have you considered an own Company? Kari Aaltonen, Erkki Rämö.

3. Product

• Minimum viable product, the lightest possible application of your idea.

• Product brochure or web site by which you collect the first contacts or first orders.

• Doesn’t have to be any special, just to have a tangible object for the customer to be studied.

Page 9: Have you considered an own Company? Kari Aaltonen, Erkki Rämö.

1.-3. Do I invest on you??

Page 10: Have you considered an own Company? Kari Aaltonen, Erkki Rämö.

100 companies in 10 years

You can’t kill entreprenourship – but support

Brain AllianceSoprano BADeakDashLapioworks

Hurricane EntertainmentDigital Illustrated

MuxlimDixtrupt

Success

Disease with no healing

Supported try-outKiinteistöveli

Page 11: Have you considered an own Company? Kari Aaltonen, Erkki Rämö.

Orientation and Innovation projects

• I’ve been running them for 25 years

• Several hundred projects

• Turnover ~1,5 M€

• Many companies founded from these projects by the help of me and especially Kari Aaltonen

Page 12: Have you considered an own Company? Kari Aaltonen, Erkki Rämö.

Innovation projects – winnigs and

lossesErkki Rämö, Mediasovellukset ja viestintä

[email protected], puh.0405223223

Page 13: Have you considered an own Company? Kari Aaltonen, Erkki Rämö.

Student project types

• ”Toy projects”, no real customer

• Internal projects

• ”Free” customer projects

• Semi-commercial customer projects

• Commercial customer projects

• Learning in working life -projects

Page 14: Have you considered an own Company? Kari Aaltonen, Erkki Rämö.

• Real customer is a motivation factor for students

• Commitment of the paying customer

• The student appreciates his/her work

• Developing entrepreneur attitude

• Customer contacts for the teacher

• Challenge in life for the teacher

Why commercial customer projects?

Page 15: Have you considered an own Company? Kari Aaltonen, Erkki Rämö.

• Extra € (1,5 M€ in 25 years, now <100K€/y)

• Good marketing

• Good regional influence

• Pragmatic R&D&I

• Four fields of education: technology, business, culture, healthcare -> “Innovation UAS”

Why commercial customer projects?

Page 16: Have you considered an own Company? Kari Aaltonen, Erkki Rämö.

• Project topics <-> curriculum requirements?

• Schedules of Projects <-> schedules of customers

• Schedules between Metropolia units?

• Money policy

• Competition with companies!

• Dependence on a single person.

Challenges

Page 17: Have you considered an own Company? Kari Aaltonen, Erkki Rämö.

Horror stories

• Non –exixsting Virtual museum

• Non-existing Nuclear power simulation- -

• Non-existing web store- - -

Kalvosarjan tekijän nimi 17

Page 18: Have you considered an own Company? Kari Aaltonen, Erkki Rämö.

Success stories

• HSL customer service video+-

• Eemontti-campaign ++

• Granlund->Borealis->Geotrim->Navigil ->Innovaara-startup CreamFrame +++

• Koukkufilms.fi

• Himmee multimedia (Prezi)

Kalvosarjan tekijän nimi 18

Page 19: Have you considered an own Company? Kari Aaltonen, Erkki Rämö.

Collaboration with me?

[email protected]

• Puh. 0405223223

Kalvosarjan tekijän nimi 19

Page 20: Have you considered an own Company? Kari Aaltonen, Erkki Rämö.

www.metropolia.fiwww.facebook.com/[email protected]

KIITOS!


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