Havemor project

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APROJECT REPORT

ONINDUSTRIAL VISIT

ATHAVMOR PVT. LTD

SUBMITTED TO :

HEM CHANDRA CHARY NORTH GUJARAT UNIVERSITY ,PATAN

SUBMITED BY:

PANDEY SHUBHAM

SYBBA

ROLL NO: 7

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INDEX

,SERIAL

NO

SUB

SERIAL

NO.

PERTICULER

HAVMOR

I. PREFACE

II. ACKNOWLEGEMENT

1. GENERAL INFORMATION

1.1 ABOUT COMPANY

1.2 HISTORY

1.3 OBJECTIVE

1.4 PRINCIPLE

1.5 MISSION & VISSION

1.6 BASIC INFORMATION

1.7 LOCATION OF COMPANY

1.8 CERTIFICATION

1.9 PROMOTER

1.10 DIRECTORS

1.11 BUSINESS POLICIY

1.12 TYPE OF INDUSTRY

1.13 EXCELLENT CORPORATE

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1.14 SUBSIDARY OF SUPER BAKERS (INDIA).

1.15 CREDITS

2 PRODUCTION DEPARTMENT

2.1 INTRODUCTION

2.2 PRODUCTION DEPARTMENT CHART

2.3 ABOUT THE PRODUCT

2.4 PRODUCTION PROCESS CHART

2.5 PRODUCT

2.6 RAW MATERIAL & SOURCES

2.7 OUALITY

3 HUMAN

RESOURCE DEPARTMENT

3.1 MEANING

3.2 H.R. DEPARTMENT CHART

3.3 JOB ANALYSIS & JOB DESIGN

3.4 STRUCTURE

3.5 PURPOSE & DEFINITION JOB ANALYSIS

3.6 THE FOCUS OF JOB ANALYSIS

3.7 METHODS OF JOB ANALYSIS

3.8 DESIGNING THE JOB

3.9 RECRUITMENT

3.10 SELECTION

3.11 TRAINING

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3.12 APPRAISING PERFORMANCE

3.13 WAGE & SALERY ADMINISTRATION

3.14 TIME KIPING SYSTEM

3.15 VARIOUS FACILITES GIVE TO THE

EMPLOYEES

3.16 VARIOUS HUMAN RESOURCES

4 MARKETING DEPARTMENT

4.1 INTRODUCTION

4.2 MARKETING DEPARTMENT CHART

4.3 PRODUCT OF INDUSTRIES

4.4 PRODUCT PLANNING

4.5 PRICING POLICY

4.6 PLACE

4.7 MARKET SEGMENTSTION

4.8 DESRTIBUTION CHANNEL

4.9 SALES PROMOTION

4.10 CONSUMER PROMOTION TOOLS

4.11 TRADE PROMOTION TOOLS

4.12 MARKETING RESERCH

4.13 APPLICATION

5 FINANCIAL DEPARTMENT

5.1 INTRODUCTION

5.2 FINANCE

5.3 ORGQNISATION CHART

5.4 FINANCIAL PLANNING

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5.5 CAPITALISATION

5.6 LISTING

5.7 DEMATEPIALISATION OF EQUITY

SHARES

5.8 INSURANCE

5.9 WORKING RESULTS

5.10 DIRECTORS

RESPONSIBILITYSTATEMENT

5.11 SHAPSHORT NEWS CHART

5.12 SUPER BAKERS(INDIA) LTD. REPORT

5.13 FINANCIAL RESULTS

5.14 FINDING

6 CONCLUSION

7 BIBLIOGRAPHY

8 ANNEXURE

8.1 COMPARATIVE STATMENT

8.2 P&L ACCOUNT FOR THE PERIOD ENDED

ON 31ST MARCH 2009

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PREFACE

This report is brief outline of what we understood during our industrial visit at HAVMOR

PVT LTDThe main purpose of visit was to study to organizational structure of companies. The

report contains the detailed study more by me and all require relevant information has been

obtained from the company.

Industrial visit plays a very important roll to improve knowledge for student of BBA. The

main objective of industrial visit to develop the student ability. It is the opportunity for the

student to show their skills and efficiency student will able to develop their internal strength by

the industrial visit. I have completed my industrial visits of HAVMOR PVT LTD

By the industrial visit, we learned many partial views and different types of plan

organization. During the visit of different department of organization and have prepared a

project report on these industrial which shows the history, department and performances of the

company in detail as given

Acknowledgement

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I am highly thankful to the management and staff of Havmor pvt Ltd. I

am especially thankful to Mr. Parmar Hitesh for helping me in my “practical

Studies “. In addition to allowing me with many details which were very useful

in preparing this report .

I take this opportunity to thank class co-coordinator Mr Amit gajjar

and our HOD Ms Hardika Pandya for this encouragement for making the visit

more learning oriented.

(Signature)

Date: Name : Pandey shubham

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Introduction:

HAVMOR ICE CREAM :

This industry was established before our independence. Havmor is established

in Karachi in 1944. HAVMOR is very popular in Gujarat . It started 56 years ago. The

word HAVMOR means have it more. It is a partnership form of successfully running

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from last 56 years. It represents the co-operation of four groups interlined with each

other.

Milk producers

Process of milk in factory for ice cream

Marketers

Consumers

Its rational is that a co-operative would he processed on its

bottom-line, and hence improve margins for growers and reduces costs for consumers.

It fronts and objectives were to see that there was enough milk for every one in towns .

It is the largest fast food chain the whole country has been maintaining it.

At Havmor, their customers matter most and our core strategy revolves around

them. We believe in caring correctly for our customers and achieve customer satisfaction

by establishing and maintaining an effective Quality Management System.

It is their prime objective to ensure consistency in quality of products and services.

Continuous training is an integral part of the management at Havmor, which ensures

constant improvement in individual and team performance.

In 1947, in the wake of the partition, its founder Satish Chona had to join the

exodus into India, with virtually no moveable assets. Searching for a new turf, he tried

out Dehra Dun and Indore, and finally, settled down in Ahmedabad.

No, it was not a case of “Brand Relocation”, or anything else as fanciful. He had to start

the venture from scratch again. In fact, he had to begin from a hand-cart at the

Ahmedabad Railway Station, churning out the Ice Cream manually.

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He called this fledgling brand 'Havmor' - a neologism for 'Have More' - which meant the

customer got more value for money, and more taste to relish from his Ice Creams.

Perhaps he didn't know it then, but he had laid the foundation for one of Western India's

most enduring market legends. And good quality, like good character, wins over

the situation sooner or later.

Company Profile :-

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Our successful business strategy is to provide a good taste. After being founded

in 1944, Havmor has progressed to become a blue chip Ice Cream brand of Western

India, placing itself one of the top three in sales. Through the years we have supplied a

large range of eatables from Ice Creams like Candies, Topo Cones, Kulfis, to snacks like

Samosas, Chana Puri, Jumbo Grilled along with a range of international cuisines like

Punjabi, Mughlai, Chinese and Continental.

Keeping Ahmedabad as the base we have a total of 50 parlours and restaurants

spread throughout Western India and a dealership of 12000+ covering over 35% of the

market share. These numbers indicate nothing more than proving that Havmor has

become Gujarat’s favourite ice cream brand today.

Managing Director :

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(PRADEEP CHANDRA CHONA )

In 1944, Pradeep Chandra Chona suddenly put the breaks on his successful career

as a ground engineer with BOAC, and turned a businessman.

This came as a surprise to most of his colleagues and friends. but the bigger

surprise was the product he chose to manufacture- - Ice creams !

But young Pradeep chona was not painting on ice. As a vocation, he had already

mastered the art of ice cream making from his uncle, Dinanath chona, domicile in

Karachi then. Infact, he was already tasted innovator, experimenting with jellies

and unusual Ice cream ingredients.

Then, the partition of India happened. And he had to relocate his venture to

Ahmedabad, and start fresh.

His high quality Ice creams immediately made and impression in the market.

Soon, through continual taste innovations and steady facility expansion, he blazed

new trails, and emerged as a prominent market presence in western India

Today, Havmor Ice Cream is a delicious facet of Western India's daily life and

part of its market lore. It reaches hundreds of thousands of consumers through 50

main outlets and 12000 plus dealers

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Haccp certificate

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ISO 9001:2008 Certification:

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What is production ?

Production is a process of conversion of raw material into finished goods. With

the use of different resources.”

And the production process is the combination of certain steps to obtain the final

product. These steps collectively are said as process.

Many processes are undertaken in creaming before the milk & milk product reach

the hands of the final consumer.

Because of the processing the life expectancy of these perishable items increases

and they may be preserved and retained for a conger period without any

deterioration in the quality.

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Quality must always precede quantity to be a leader in food &

ice cream business. Leadership not as defined by the general norms of the marketplace,

but as defined by the company itself. This means many things to us. Such as establishing

& maintaining leadership in quality, not necessarily quantity Continuing to earn the

respect of consumers and business associates, through excellent products, fair trade

practices and overall transparency Innovating continually, so that the company has

something new to offer to its consumers every season Diversifying into related areas of

food industry, to offer consumers more comprehensive taste experiences Fine-blending

new technologies with market strategies and, by never taking the market for granted the

succeeding generations at the helm of the company translated this axiom into a way of

life and business.

Only the finest ingredients go into the making of havmor ice creams. The whole

manufacturing process conforms to global standards of hygiene. And the company’s trade

practices are kept totally transparent.

This means Based on new generation technology and in-house R&D, the company keeps formulating new tastes at frequent intervals, and surprising its consumers. It has also diversified into other food items, through a high profile restaurant chain.

Today, six decades later, Satish Chona’s simple philosophy still continues to be the corporate axiom

of the havmor conglomerate. And the company values its entrepreneurial self-esteem,

market image and reputation for financial uprightness above its pure business interests

Process of making Ice cream:

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Step:-1 Step:-2

Step:-3 Step:-4

RAW MATERIAL:

The raw material procurement system is as follows:

Milk is main raw material for ice cream

Milk delivered by a producer is measured and a sample is

drawn for quality testing. Individual milk is measured, sampled,

analyzed and accordingly paid.

Milk contains required:-

Buffalo milk 1 lt. milk 7 % Fat 12.36 Rs.

Cow milk 1 lt. milk 3.5 % Fat 08.00 Rs.

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Payment Due is Worked out on the basis of the quality and company delivers the

quantity of the milk directly to dairy.

Company purchased sugar in bulk at it is used in Ice cream.

Special attentions are given to dry fruits because they are costly. The purchased cleaned

and after cutting they are used.

Color & flavor, which are permitted by governments, are only used.

DISTRIBUTION CHANNEL :

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The process for manufacturing Ice – cream passed through various stages the chart

given bellows shows the ways in which Ice – Creams reaches us after manufacturing

stages.

Ice – Cream manufacturing

Ice Cream Filling

Marketing Channel

Cold Storage

Transportation By A.C. isolated vehicles

Distributors

Dealers & Customer

PRODUCT RANGE:-

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No one knows which the first flavor was, but by 1674,

various Flavours came up. Some of the most unique ice cream Flavours are Red Bean,

Garlic, Peanut-Butter & Jelly! With more Flavours to choose from and the choice

increasing each day, the way to have it also keeps innovating itself. Try our exclusive

Lolly Pop & Bon-Bon Ice Creams. Besides the various flavours that are available try the

exclusive tastes like Swiss Cake & Kesar Malti. Ice Cream & the various flavours are an

integral part of our routine now, so much so that it’s a part of our personality. Research

has now confirmed that individual personality traits can be zeroed down on a flavour of

ice cream and vice versa. In a dry fruit country like India, it is inevitable to have a “kaju

flavour”! And in zen nation of Japan it is inevitable to have “green tea”! Try our “suggest

a flavour” and express your personality!

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1) Candies:

2) cups

3) Novelties

4) Packs

5) Topo cones

6) Premium tubs

7) Roll cuts

8) Sugar less

New flavor

Jack pots

Traffic jams

Gulkand Fashion

Pan ice creams

1) candies :

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Packing :

15ml / 12g

NUTRITION FACTS

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Nutritional

Facts

Per

100 g.

(appro

x)

Calories 199.36

Kcal

Total Fat 10.4 g.

Saturated Fat 7.49 g.

Polyunsaturate

d Fat

0.41 g.

Monounsaturat

ed Fat

2.47 g.

Trans Fat 0 g.

Cholesterol 19 mg

Sodium 64 mg

Total

Carbohydrate

22.54 g

Added Sugar 15.83 g.

Dietary Fiber 0 g

Protein 3.9 g.

Vitamin A 90

micro g.

Calcium 116 mg



Packing : 35ml /

28g NUTRITION FACTS

Nutritional Facts Per 100 g.

(approx.)

Calories 321.6 Kcal

Total Fat 20.3 g

Saturated Fat 17.4 g

Polyunsaturated Fat 0.4 g.

Monounsaturated

Fat

2.5 g.

Trans Fat 0 g.

Cholesterol 15 mg.

Sodium 50 mg

Total Carbohydrate 30 g.


Dietary Fiber 0 g

Protein 4.6 g.

Vitamin A 69 micro

g.

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Calcium 84 mg

Packing : 60ml / 55g

NUTRITION FACTS

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Nutritional Facts Per 100 g(approx.)

Calories 140.9 Kcal

Total Fat 4.3 g.


Polyunsaturated Fat

0.2 g.

Monounsaturated Fat

1.0 g.

Trans Fat 0 g.

Cholesterol 7.9 mg

Sodium 26.6 mg

Total Carbohydrate

23.4 mg


Dietary Fiber 0 g

Protein 2.0 g.

Vitamin A 37.5 micro g.

Calcium 48.3 mg




NUTRITION FACTS

Nutritional Facts Per 100 g. (approx.)

Calories 325.7 Kcal

Total Fat 21.4 g


Polyunsaturated Fat

0.4 g.

Monounsaturated Fat

2.5 g.

Trans Fat 0 g.

Cholesterol 14 mg.

Sodium 48 mg

Total Carbohydrate

28.8 g.

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Added Sugar 23.7 g.

Dietary Fiber 0 g

Protein 4.4 g.

Vitamin A 67 micro g.

Calcium 82 mg

Packing : 80ml / 70g NUTRITION FACTS

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Nutritional Facts:

Per 100 g (approx.)

Calories 393.5 Kcal

Total Fat 24.1 g.


Polyunsaturated Fat

0.7 g

Monounsaturated Fat

3.2 g.

Trans Fat 0 g.

Cholesterol 18 mg.

Sodium 64 mg

Total Carbohydrate

39.6 g.


Dietary Fiber 2.2 g

Protein 4.5 g.


Calcium 65 mg



2) Cups :


NUTRITION FACTS

Nutritional Facts: Per 100 g.(approx)

Calories 199.0 Kcal

Total Fat 10.0 g


Polyunsaturated Fat

0.30 g.

Monounsaturated Fat

2.40 g.

Trans Fat 0 g.

Cholesterol 21 mg.

Sodium 68 mg

Total Carbohydrate

23.5 g.


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Dietary Fiber 0 g

Protein 3.9 g.


Calcium 118 mg

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Nutritional Facts:

Per 100 g. (approx.)

Calories 230.51 Kcal

Total Fat 12.15g.


Polyunsaturated Fat

0.68 g.

Monounsaturated Fat

3.39 g.

Trans Fat 0 g.

Cholesterol 17.79 mg

Sodium 74.63 mg

Total Carbohydrate

25.95 mg


Dietary Fiber 0 g

Protein 4.34 g.


Calcium 120 mg




NUTRITION FACTS

3) Novelties:


NUTRITION FACTS

Nutritional Facts


Calories 253.6 Kcal

Total Fat 14.8 g

Saturated Fat 7.2 g

Polyunsaturated Fat

1.3 g.

Monounsaturated Fat

5.1 g

Trans Fat 0 g.

Cholesterol 14 mg.

Sodium 110 mg

Total 24.2 g.

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Carbohydrate


Dietary Fiber 0 g

Protein 5.89 g.


Calcium 88 mg


NUTRITION FACTS



Total Fat 11.9 g

Saturated Fat 9.9 g


Monounsaturated Fat

1.8 g.

Trans Fat 0 g.

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Cholesterol 13 mg.

Sodium 45 mg

Total Carbohydrate 42.7 g.


Dietary Fiber 0 g

Protein 5.46 g.


Calcium 80 mg

Packing

: 100ml /

65g

NUTRITION FACTS

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Nutritional Facts:

Per 100 g (approx.)

Calories 314.5 Kcal

Total Fat 13.41 g


Polyunsaturated Fat

0.21 g.

Monounsaturated Fat

1.26 g.

Trans Fat 0 g.

Cholesterol 10 mg.

Sodium 163 mg

Total Carbohydrate

43.69 g.


Dietary Fiber 0.65 g

Protein 4.76 g.


Calcium 59 mg

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NUTRITION FACTS



Total Fat 11.6 g



Monounsaturated Fat 3.32 g.

Trans Fat 0 g.

Cholesterol 18 mg.

Sodium 68 mg



Dietary Fiber 0.2g

Protein 4.4 g.


Calcium 115 mg

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Nutritional Facts : Per 100 g (approx.)

Calories 233.4 Kcal

Total Fat 12.4 g.




Trans Fat 0 g.

Cholesterol 17 mg

Sodium 57 mg

Total Carbohydrate 25.4 g


Dietary Fiber 0.5 g

Protein 5.0 g.


Calcium 104 mg



4) Packs :

Packing : 1000ml /

540g NUTRITION FACTS

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Nutritional Facts



Total Fat 13.7 g.


Polyunsaturated Fat

1.0 g.

Monounsaturated Fat

4.3 g.

Trans Fat 0 g.

Cholesterol 20 mg

Sodium 82 mg

Total Carbohydrate

31.6 g


Dietary Fiber 0 g

Protein 7.95 g.


Calcium 121 mg




NUTRITION FACTS

Nutritional Facts: Per 100 g (approx.)


Total Fat 15.5 g

Saturated Fat 8.2 g



Trans Fat 0 g.

Cholesterol 19 mg.

Sodium 72 mg



Dietary Fiber 0.6 g

Protein 5.61 g.

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Calcium 121 mg

5) Topo cones:

Packing : 80ml /

48g

NUTRITION FACTS

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Nutritional Facts: Per 100 g (approx.)

Calories 242.8 Kcal

Total Fat 12.0 g.


Polyunsaturated Fat

0.7 g

Monounsaturated Fat

3.4 g.

Trans Fat 0 g.

Cholesterol 19 mg.

Sodium 73 mg

Total Carbohydrate

27.4 g.


Dietary Fiber 0 g

Protein 4.5 g.


Calcium 117 mg



Packing

: 110ml /

65g

NUTRITION FACTS

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Nutritional Facts:

Per 100 g (approx.)


Total Fat 14.8 g.


Polyunsaturated Fat

0.8 g.

Monounsaturated Fat

3.0 g.

Trans Fat 0 g.

Cholesterol 14 mg

Sodium 76 mg

Total Carbohydrate

38.9 g


Dietary Fiber 0.9 g

Protein 4.66 g.


Calcium 139 mg



Packing : 110ml /

65g NUTRITION FACTS

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Nutritional Facts:

Per 100 g (approx.)


Total Fat 13.7 g.


Polyunsaturated Fat

0.8 g.

Monounsaturated Fat

3.3 g.

Trans Fat 0 g.

Cholesterol 17.5 mg

Sodium 66 mg

Total Carbohydrate

38.4 g


Dietary Fiber 0.5 g

Protein 5.83 g.


Calcium 151 mg




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Nutritional

Facts:

Per 100 g

(approx.)

Calories 310.9 Kcal

Total Fat 14.8 g.


Polyunsaturated

Fat

0.8 g.

Monounsaturated

Fat

3.0 g.

Trans Fat 0 g.

Cholesterol 14 mg

Sodium 76 mg



Dietary Fiber 0.9 g

Protein 5.5 g.

Vitamin A 68 micro

g.

Calcium 139 mg



Packing :

80ml / 48g

NUTRITION FACTS

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Nutritional

Facts:

Per 100

g

(approx.

)

Calories 242.8

Kcal

Total Fat 12.0 g.


Polyunsaturated

Fat

0.7 g

Monounsaturate

d Fat

3.4 g.

Trans Fat 0 g.

Cholesterol 19 mg.

Sodium 73 mg

Total

Carbohydrate

27.4 g.


Dietary Fiber 0 g

Protein 4.5 g.

Vitamin A 89 micro

g.

Calcium 117 mg



6) premium Tubs:

NUTRITION FACTS

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Nutritional

Facts.

Per 100

g.

(approx.)

Calories 348.25

Kcal

Total Fat 15.1 g.


Polyunsaturated

Fat

1.0 g.

Monounsaturated

Fat

3.7 g.

Trans Fat 0 g.

Cholesterol 8.0 mg

Sodium 173 mg



Dietary Fiber 0 g

Protein 5.68 g.

Vitamin A 38 micro

g.

Calcium 52 mg



NUTRITION FACTS

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Nutritional

Facts.

Per 100

g.

(approx.)

Calories 322.97

Kcal

Total Fat 14.0 g.


Polyunsaturated

Fat

0.3 g.

Monounsaturated

Fat

2.1 g.

Trans Fat 0 g.

Cholesterol 27 mg

Sodium 128 mg

Total

Carbohydrate

44.4 g


Dietary Fiber 0.9 g

Protein 4.76 g.

Vitamin A 38 micro

g.

Calcium 49 mg



7) Roll cuts:

Packing : 65ml /

52g

NUTRITION FACTS

Nutritional

Facts :

Per 100

g.

(approx.)

Calories 256.22 g.

Total Fat 14.74 g


Polyunsaturated

Fat

1.37 g.

Monounsaturated

Fat

6.24 g.

Trans Fat 0 g.

Cholesterol 20 mg.

Sodium 75 mg

Total

Carbohydrate

26.07g.


Dietary Fiber 0.5 g

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Protein 4.82 g.

Vitamin A 101 micro

g.

Calcium 127 mg

Packing :

100ml / 52g

NUTRITION FACTS

Nutritional

Facts

Per 100

g.

(approx

.)

Calories 252.85

Kcal

Total Fat 12 g

Saturated Fat 7.6 g

Polyunsaturated

Fat

0.8 g.

Monounsaturate

d Fat

3.5 g.

Trans Fat 0 g.

Cholesterol 17 mg.

Sodium 65 mg

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Total

Carbohydrate

28.7 g.


Dietary Fiber 0.4 g

Protein 3.96 g.

Vitamin A 80

micro g.

Calcium 105 mg

8) sugar less:


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Serving Size 100 g.

Energy215.46kc

al

Energy From

Fat

90.18

kcal

Amount :Per 100

g.

%

Daily

Valu

e

Total Fat g. 10.02 15.3

Saturated

Fat g.5.6 28

Cholesterol

mg18 5.44

Total

Carbohydrat

e g.

26.69 7.28

Protein g. 4.6 9.2

Calcium mg 84 8.4

*New Flavor:

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Personnel Management

PERSONNEL & TRAINING MANAGEMENT

68



The over all responsibility of manufacturing are interested to manager who is

supported by different production planning and control and utilities. Personal department

is the main part of the each and every company without the person company can do

nothing and can not earn profit.

1) NUMBER OF EMPLOYEES :-

As the company employees are the main part of the company of how

many number of they are in the factory is very important Havmor‘s total employees are

240 which permanents. The company provides them good atmosphere and salary.

The company has good relationship with is employees. It provides them insurance also

company tries to give them basic facility. Every employee gets uniform from the

company. Aim to increase employee’s salary. 240 people working in that department

most of them are classifies in three different groups, supervisors, engineers, workers.

SOURCES OF RECRUITMENT

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HAVMOR Pvt. Ltd. Branch of Ahmedabad is located in DANTALI is a

industrial area and near the Ahmedabad city. So the employees or engineers they give

advertisement in Parle related newspapers and finally they get best employees to work

every member of employees comes to the Ahmedabad city area.

Ahmedabad is a mega city so there are number of colleges of arts, science,and

also commerce so company can get high educated and efficient person for the job . There

Are many high level university in the ahmedabad of management so company can also

get efficient person for the managerial job at a reasonable cost . Company also recruit

the employee by this two forces:

1) internal sources

2) External sources

Internal sources include recruit the person by giving the promotion to the

employee,relative of employees from the organisation, notice exhibited on factory

gate .And external sources include to give add in newspaper for recruitment ,contact with

colleges and university ,contrctors, jobbers.

SOCIAL RESPONSIBILITIES

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As for as HAVMOR is concerned it is highly fluctuated means less in price. Now a

day’s cutthroat competition is going on Amul and Vadilal had griped totally in market at

this stage also HAVMOR had earned good name.

They provide 1Rs. Per flavor or product to blind man association as a charity and

donation.

Although their profit is very less.

I.e. 2% annual profit.

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FUTURE PLANS

HAVMOR is aiming for spreading its products throughout the country and make

branches in every state at the country so that production and distribution is done

nicely.

In the dialing segment HAVMOR is focusing on new added value products, like

Burger. A new version of milk powders one that is instantly soluble in cold water.

Two new products basundi and Kulfi will soon be launched.

Expansion in the percentage of shares in market up to 40 % instead of 30 %

present share along with the society is the main future plan of HAVMOR.

TRAINING AND DEVELOPMENT

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After the placement and induction, the training and development procedure is

applied.

According to Michael Armstrong,

“ Training is the systematic modification of behavior through learning which

occurs as a result of education , instruction,

Development and planned experience.”

In Havmor Ice Cream Ltd. , Training and development is an on-going process.

The Traning and development programmed of Havmor Ice Cream Ltd. Includes

most of the prior mentioned training activities.

The kind of training and development programme offered by the company to its

employees really helps in their overall development. At the and of the training and

development programme, Havmor Ice Cream Ltd. Also takes employee feedback

to measure the effectiveness of this programme.

The company takes help of professional training consultants for its training

programme.

The company also offers vocational training programme for the students where

the students themselves need to collect information and at the end of the training

period, the student trainee is supposed to submit a project report to the company

and gets the training certificate from the company.

Performance appraisal

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“ Performance appraisal is an objectie assessment of an individual’s performance against well defind benchmarks.

Methods of performance appraisal:-

(A) FUTURE – ORIENTED METHOD

1) MBO (managing by objective)

2) Psychological assessment

3) Assessment centre

4) 360-degree feedback

(B) PAST- ORIENTED METHODS

1) Rating scales

2) Checklists

3) Forced choice

4) Forced distribution

5) Critical incident

6) Behaviorally anchored rating scales

7) Field review

8) Tests ans observations

9) ACRS

10) Essay

11) Cost accounting

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Job Analysis

“ Job analysis is the process of collecting job related information. Such

information helps in the preparation of job description and job

specification.”

\

Process of Job Analysis:-

Strategic choices

Gather information

Process information

Job description

Job Evaluation

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Job Evalution mean to determine the relative birth of each job so that salary

differentiation can be establish.

Importance of J.E. for this firm :-

J.E. is important to differentiate salary levels within an organization.

To identify the relative worth of a job available in the system.

To reduce the level of dissatisfaction reflected in high turnover or work strategies.

To get the co-operation of employees in evaluation process.

To identify the compensable factors for each job like skills, efforts, responsibility

and working condition.

Methods of J.E.:-

1) Point Ranking

2) Factor Comparison

3) Ranking

4) Job Granding

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PROMOTION SYSTEM IN THE COMPANY

In the Ice Cream Ltd. ,the promotion of the employees is done on both seniority and

performance bases.

But, mostly, the promotion is given to the employees on the bases of their

overall performance in the company.

WAGES AND SALARY ADMINISTRATION

In any company ,wages and salary administration is an important aspect

of its overall operation. Being a private ltd. Company, No financial data or figures has

been made available in Havmor Ice Cream Ltd.

But , in the company ,the wages and salary administration follows the

government Norms.

The payment of wages to the factory workers is done on both daily and

monthly basis as per their being of contractual or permanent workers. The payment of

wages is done as per the payment of wages Act and other Government rules.

The payment of salary is done monthly and annual basis as per the position

in the company.

In the company, Bonus is also given to the employees on festival or

auspicious occasions.

HEALTH AND SAFETY

The following health and safety measures are applied in Havmor Ice Cream Ltd.

Provision of non-slippery shoes, safety shower and safety masks to the workers.

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Provisions of safety shower to the workers.

Provisions of fire-safety equipments and first-aid box.

HAVMOR staff members and workers are provide clean aprons caps,

uniforms and foot wears. The company gives good salary to their employees and

maintain good relation with them, separate growing rooms are providing before entry in

to the plant.

PUBLIC RELATIONS MANAGEMENT:-

The public relations management system of Havmor Ice Cream Ltd includes the

following things :-

The public relation management system basically works for maintaining good

relations with public, government, police etc.

In this company ,this responsibility is taken by Mr. Tejas Parikh and

Mr.Pranav Upadhyay.

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Marketing Management

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Introduction to Marketing:

Havmor food has established a new strategy; Business unit called micro

Marketing division the rural markets of India

The division queries market generic marketing Began to play an increasing

important role with the certain be colony personating world over the coming of

important of generic market in India and it gaining fool hold in certain market

with in a very short span of this division has established its self in the market.

The goal of marketing is to create customer’s satisfaction profitable by building

value-laden relationships with important customers. The marketing department

can not accomplish this goal by it self it must team by closely with other

department with organization through out it entire value delivery system to

provide superior value customers.

This marketing calls up every one in the superior value and satisfaction.

To make all the work smoother the group has created division has its own special identity in the market and it tops products.

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MARKETING DEPARTMENT

1) ADVERTISING

2) PACKAGING

3) SELLING

Organization of the marketing Department

The marketing manager Mr. Kamal Desai handles the marketing department of

the company.He works directly under the general manager Mr. Pradip Chona Basic ideas

of packaging and designing coups from Mr.chona and the rest marketing work is

governed by mr.Kamal Desai under there are three regional affairs respectively in

ahmedabad ,Rajkot and surat which are not hot market of the company under the_three

regional affairs there courses distribution ice cream to the altimeter consumers. Also

seven executive’s havmor’s parlors in Ahmedabad work directly under the regional

manager in charge the the whole scene become understandable with the help of following

diagrams.

The following chart represents the entire organization structure of the Havmor

Company.

Now the organization structure of marketing department.

Organisation Chart

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Pricing

General Manage [Mr Pradip Chona]

Marketing Maager [Mr Kamal Desai]

Regional Manager(Ahmedabad)

Regional Manager (Rajkot)

Regional Manager (Surat)

Consumers ConsumersConsumers

Distributors Distributors Distributors

Retailers Retailers Retailers

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First we know that what is price? Price is the amount or services or the same of the

values that consumers exchange for the benefits of having or using the product or

services.

Havmor Food Pvt .Ltd. Have 2 factors affecting to price decision.

{A} Internal factor affecting to the pricing decision.

{B} External factor affecting to the pricing decision.

{A} Internal factor affecting to the pricing decision.

Marketing mix strategy :-

Havmor has made own marketing mix strategy , price is only one of the

marketing mix tools that a company uses to achieve its marketing objectives.A project

report on havmore Ice cream.

Cost : -

Havmor has estimate the cost set the floor for the price that the company can

charge for its products. The both cover all lots costs for producing, distributing, and

selling the products and delivers a fair rate of return for its efforts and risk.

Organization Consideration :-

Havmor’s management must decide who within the organization should set

prices.

{B} External factor affecting to the pricing decision.

Pure Competition:-

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A market in which buyer and seller trade in a uniform commodity no signal buyer

or seller has much effect on the going market price.

Monopoly Competition :-

A market in which many buyer and sellers trade over a range of pricing rate than

a simple market prices.

Competitor :-

Havmor Ice-cream has selecting price of the product economic factors are

affecting in such as boom or recession. In flatirons and in terse rate effect both the

producing a product and consumer perception of the product and consumer perception of

the products price and value.

PROMOTION OF THE PRODUCT

PRICING LIST: Candies

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Lolly Pop 15 ml. 2.00Kala Khatta Pop 35 ml. 3.00Orangebar 60 ml. 4.00Kacchi Keri 60 ml. 5.00Mini Choc-bar 80 ml. 6.00Kaju Candy 60 ml. 8.00Classic Choc-bar 50 ml. 10.003-D Bar 50 ml. 10.00Raspberry Dolly 60 ml. 11.00Mango Dolly 60 ml. 11.00Choc-bar 60 ml. 12.00Chowpaty Fulfi 70 ml. 13.00Zulu Bar 80 ml. 16.00Double Hit 80 ml. 17.00

SMALL CUPS :-

Royal Gulab 50 ml. 5.00Vanilla 50 ml. 5.00

BIG CUPS :-

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Royal Gulab 100 ml. 9.00Vanilla 100 ml. 10.00Strawberry 100 ml. 10.00Chocolate Chips 100 ml. 13.00Bonanza 100 ml. 13.00Kaju Draksh 100 ml. 13.00Butter scotch 100 ml. 13.00Kaju Anjir 100 ml. 14.00Kesar pista 100 ml. 14.00Raj Bhog 100 ml. 18.00

CONES :-

Ringo Bings 120 ml. 7.00Choco vanilla 120 ml. 16.00Strawberry 120 ml. 18.00Chocolate 120 ml. 18.00Butter Scotch 120 ml. 18.00Kesar Pista 120 ml. 19.00Raja Rani 120 ml. 20.00

NOVELTIES:-

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MalaiKulfi Roll cut 80ml. 15.00Badam pista Kulfi 80 ml. 15.00Sandwich Ice cream 100 ml.` 16.00Raja Rani Roll cut 100 ml. 17.00Fifty Fifty Roll cut 100 ml. 17.00Cassata cut 120 ml. 18.00Super Sunda 125 ml. 18.00Bon-Bon 15 ml. 3.50

FAMILY PACKS:-

Royal Gulab 500 ml. 32.00Vanilla 500 ml. 32.00Kaju Draksh 500 ml. 48.00Butter scotch 500 ml. 48.00Chocolate chips 500 ml. 48.00FreshStrawberry 500 ml. 48.00Bonanza 500 ml. 52.00Swish Cake 500 ml. 52.00Kaju Anjir 500 ml. 52.00Kesar Pista 500 ml. 52.00

ADVERTISING :-

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http://www.nrigujarati.co.in/show_image.php?File=cls_ads_images/365_2143.jpg&Width=180Height=230&T=photos&Fld=Photo_Id



The American marketing association has defined advertising as any paid

format non-personal presentation of ideas, goods or services by an identified sponsor

Objectives if advertisement

Introduction of new products

Introducing potential customary to buy.

Reminding users.

To create brand image

To intimate customers about new users of product.

To Highlight brand characters.

Dealer support.

Trafficking the retail trade.

Miscellaneous.

Advertising strategy:-

Advertising strategy consists of two major elements,

(1) creating Advertising

(2) Selecting advertising media

(1) Creating advertising messages.:

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A large advertising budget does not guarantee a successfully advertising

complains. Two advertisers can spend the same amount.

(2) Advertising Media :

Specific media within each general type, media type such as specific magazines,

TV shows, and radio programs

SELLING: -

After the procedure of packing & advertising the goods are ready to sell.

In HAVMOR all goods are checked in quality control and then it is ready for the

distribution. All goods are distributed by one and only one manufacturing unit that’s

why no chance of duplication and spoilage from the factory goods are directly send to

distributors and than dealers and than finally the customers.

It has total 30 % selling in Gujarat from total share

MARKETING CHART:-

FACTORY

DISTRIBUTOR

DEALER

SHOP KEEPER

CUSTOMER

Customer behavior

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Customer behavior is the study of how individuals, groups, and organizations

select, buy, use, and goods, services, ideas, or experience to satisfy their needs and

wants.

Cultural factors :-

Culture, subculture, and social class are particularly importance on consumer

buying behavior. Culture is the fundamental of a person’s wants and behavior.

Company has capitalized on well-out multicultural marketing strategies takes the recent

years.

Social factors :-

Reference groups – a persons reference groups are all the groups that have a

direct or indirect influence on their attitudes or behavior.

Family – the family is the most important consumer buying organization in

society, and family members constitute the most influential primary reference group.

Roles and status – people choose products that reflect and communicate their

role and actual or desired status in society. Marketers must be aware of the status-

symbol potential of products and brands,

Personal factors :-

Age and stage in the life cycle

Occupation and economic circumstances.

Personality and self-concept

Life style and values

Market positioning :

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Positioning is the act of designing the company’s offering and image to occupy

a distinctive place in the minds of the target market. The goal is to locate the brand in

the minds of consumers to maximize the potential benefit to the firm.Competitive

frame of reference

Competitive analysis will consider a firm’s factors-

Including the resources, capabilities, and likely intentions of various other firms- in

choosing those markets where consumers can be profitably served.

Points-of-difference and points-of-parity –

- Creating strong, favorable, and unique associations is a real challenge, but essential

in terms of competitive brand positioning.

- Points-of-parity may change over time due to technological advances, legal

developments, or consumer trends.

Establishing category membership-

There are also situations where consumers know a brand’s category membership. This

approac is one way to highlight a brand’s point-of-difference, providing that consumers

know the brand’s actual membership.

Choosing POP and POD-

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Marketers must decide at which level to anchor’s the brand’s points-of difference.

First the buyer is more interested in benefits. Second, competitors can easily copy

attributes. Third, current attributes may become less desirable over time.

Product life cycle

This curve is typically divided into four stages :=Introduction – A period of slow sales growth as the product is introduced in the market. Profits are nonexistent because of the heavy expenses of product introduction.

Growth – A period of rapid market acceptance and substantial profit improvement.

Maturity – A slowdown in sales growth because the product has achieved acceptance by most potential buyers.

Decline – sales show a downward drift and profits erode.

We can use the PLC concept to analyze a product category, a product form, a product or a brand.

Advertisement

Advertising is any paid from of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

There are many types of advertisement .Like that,

Television ads –television is generally acknowledged as the most powerful advertising

medium and reaches a broad spectrum of consumers.

Havmor’s television advertisement ,with the

Memorable jingle,” jab dil kahe havmor”

Print ads – print media offer a stark contrast to broadcast media. Because readers

consume them at their own pace, Magazines and newspapers can provide detailed

product information and effectively communicate user and usage imagery.

92



Radio ads – perhaps radio’s main advantage is flexibility –stations are very targeted,

ads are relatively inexpensive to produce and place, and short closings allow for quick

response.

Film ads –the advantage is that the mood of the audience is conducive for them to pay

attention to the advertisement.

Public relationship

Public relations and publicity –

A variety of programs designed to promote or protect a company’s image or its

individual products.

Public relations –

Include communications directed internally to employees of the

company or consumers, other films, the government ,and media.

Marketing public relations –

Launching new products.

Repositioning a mature product.

Building interest in a product category.

Influencing specific target groups.

Defending products that have encountered public problems.

Building the corporate image in a way that reflects favorably on its products.

Customer feedback

Use online customer feedback systems to collect competitive intelligence.

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Online customer review boards ,discussion forums, chat room, and blogs can

distribute one customer’s evaluation of a product or a supplier to a large number of other

potential buyers and, of course, to marketers seeking Information about the competition.

Thus, a company has adopted structures systems, such as customer discussion boards or

customer review.

94



FINANCIAL MANAGEMENT

HAVMOR ICE CREAM LTD.

Introduction :-

95



In a general sense, Finance means money or funds available to business enterprise.

Finance is the lifeblood of every business. Finance is required at every stage; to start

business, to operate it and expand it ; so management of finance is required.

According to Howard and Upton “Finance is that administrative area or set of administrative function in an

organization which relates with the arrangements of cash and credit so that the

organization may have the means to carry out of his objective as satisfactory as possible

“.

Financial management is the specialized part of general management. It is

related to procurement of finance and its effective utilization to fulfill the common goals

of the organization.

Financial management can be defined as planning ,organizing, directing and

controlling of the3 financial activities of the utilization of funds in a proper manner.

In financial management ,the most important role is played by the finance manager

whose decisions matters a lot. Any single wrong decision of finance manager can bring

the company into huge losses.

FUNCTIONS OF FINANCE AND ACCOUNTS DEPARTMENT

The finance department headed by Mr. Hiren Bhatt and Mr. Rutvik shah

handles the following functions :-

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Pay Roll section

Raw Materials

Fixed Assets

Works Bill Section

Purchase Bill Section

Books and Budgets

Administrative expences

Transport and advertisement expences administration

Income tax, Provident Fund and service Tax management.

OTHER DEATAILS REGARDING THE FINANCIAL

MANAGEMENT ASPECT OF THE COMPANY.

The finance department of the company comprises of total 15 people in

which 4 members handles the finance related work and the rest eleven people

handles the Accounts related work.

Havmor ice cream ltd, is a private limited company. As it is not publicly listed

company, its internal members are its shareholders.

Along with the directors of the company ,there are total eight shareholders in which

there are major four shareholders

The company takes secured loans from corporation bank and other commercial

banks as per its requirements.

Being a ltd. And publicly unlisted company , no major financial datas or figures have

been able to avail still some information regarding annual sales turnover has been

made available which is as follow

TURNOVER

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YEAR SALES TURNOVER

(Figures Rs. In Crores)

2008-2009 86 Crore

2007-2008 60 Crore

2006-2007 47 Crore

2005-2006 36 Crore

Note :- The figures relating to the years 2007-2008,2006-2007 and 2005-2006

comprises of consolidated sales turnover figures of three companies namely Havmor

Foods Pvt. Ltd, Havmor Distributors Pvt. Ltd and space cold storage pvt. Ltd.

FINDING

WEAKNESS AND PROBLEMS OF HAVMOR ICE CREAM LTD

Although ,Havmor Ice Cream Ltd. s having many strengths still it has some weakness and problems as follow:

Problems of vulnerability of the type of business

Weakness of market range.

Weakness of quick adaptability to changes.

Problems of less expansion of the all India market.

Problem of infrequent and irregular advertising and promotions.

Weakness of not including T.V. ads for the promotion of the company.

Problem of less market reach.

Weakness of not placing hoardings at more people centered place.

PROBLEMS FACED BY COMPANY

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Every business unit has to face some problems hence HAVMOR has also faced

the problems like.

Competition with big companies.

Because of the problems the progress of the company decreased within a last

period of 56 years also the company does spread through out the country.

The labors too handily faced any any problems, Yes the management was facing a

bit of problems before sometime, but now it is all well set up.

Amul ice cream has 30 marketing supervisor while HAVMOR has only 5

marketing supervisor. This shows that they are short off marketing strategies.

Also due to lack of sufficient finance dairy is work has not been able to expand

properly.

RECOMMENDATIONS/SUGGESTIONS

The following are the recommendations/suggestions for Havmore Ice Cream Ltd.

To remove the weakness of market reach ,the company should expand its

distributions network and sales force strength.

Company should indulge in more and more social activities which can also help it

earn the publicity.

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The company does not use T.V. media for its advertising and promotions like

other companies like Vadilal , Amul,Quality walls etc. so it should also indulge in

such activity to increase the brand awareness.

The company can also sponsor any parks or garden or any public place to gain the

social publicity and people’s attention.

The company should also place hoardings at areas like hoarding near the

crossroads with high traffic problem ir around the public place or parks which can

help the company grab the people’s attention.

The company should also give frequent ads in news papers, radio and other media

to maintain the customers’ interest in the company.

The company should also include certain attractive promotional schemes like

giving Ice Cream bowls with family packs or party packs to attract the customers

The company should introduce advertisement with some appeal and creativity

which can attract the customers.

The company can include some Lucky draw contests as a part of its promotions

strategy to attract customers.

Conclusion :

The industrial visit to the havmor ice cream as a

wonderful visit from our collage. My Visit about how an organization is run successfully.

The visit was highly educational and helped one to given me a depth understanding of the

marketing and finance management cared out of havmor. I came to know about the

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process used for manufacturing of Ice Cream and different types of problems encountered

init. I understood the difficulties that are faced by management of modern companies and

also studies the ways they saves the difficulties and problems.

HAVMOR Is a wonderful company It is a developed company with its registered

office as well as factory at Anand plant . havmor ice cream has capered the market of ice-

creams. It will be leader in ice-creams after some times if it continues to process in this

way as it is doing now. We can tell that the industry is an ideal industry and after eating

its Ice-cream anybody can tell that……

Bibiography

REFERENCES / BIBIOGRAPHY Marketing Management ‘ ,11th Edition by Phillip Kotler

‘marketing Management’ , 12th Edition by kotler & keller

‘Human resource Management’ ,5th edition by K.Aswathappa

‘Financial Management’ ,11th Edition by I.M.pandey.

Website :- www.havmor.com

Website :

www.havmor.com

www.now-india.com

www.economictimes.com

www.timesofindia.com

www.amul.com

www.dairy.com

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http://www.dairy.com/

http://www.amul.com/

http://www.timesofindia.com/

http://www.economictimes.com/

http://www.now-india.com/

http://www.havmor.com/

http://www.havmor.com/



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