HAYLEY DIXON Creative Artworker

f i a t . c o . u k

The new Fiat 500C is, at the touch of a button, open for pleasure. Get driving and flaunt the unique Glam Coral body colour with equally glam alloy wheels. The forward thinking back light design with body coloured inserts will be a hit, but since you don't want them hitting anything, there's rear parking sensors. Look! The sun is up, the roof is down, and, we're assuming, you're bloomin’.

ABOUT BLOOMIN’ TIME

Fuel consumption figures for the new Fiat 500 range in mpg (l/100km): Urban 51.4 (5.5) – 68.9 (4.1); Extra Urban 65.7 (4.3) – 94.2 (3.0); Combined 60.1 (4.7) – 83.1 (3.4). CO2 emissions 110 – 88 g/km. Fuel consumption and CO2 figures based on standard EU tests for comparative purposes and may not reflect real driving results. Model shown is the Fiat 500C Lounge in special pastel paint Glam Coral. Alloy wheels and rear parking sensors are standard on Lounge versions and available as an option on Pop & Pop Star.

NEW

f i a t . c o . u k

Fuel consumption figures for the Fiat 500 range in mpg (l/100km): Urban 51.4 (5.5) – 68.9 (4.1); Extra Urban 65.7 (4.3) – 94.2 (3.0); Combined 60.1 (4.7) – 83.1 (3.4). CO2 emissions 110 – 88 g/km. Fuel consumption and CO2 figures based on standard EU tests for comparative purposes and may not reflect real driving results.

SQUEEZE ME

Put some zing into spring with thenew Fiat 500, and you'll end up with

a smile as wide as that front grille.The chic-ly designed, cheekily angled

headlights will show you the way.Want to let the music play? Stream

your favourite tunes through handsfree Bluetooth, and stay connected to

your social networks with the 5”touchscreen Uconnect® Radio Live*.

Let the juice loose!

f i a t . c o . u k

Fuel consumption figures for the new Fiat 500 range in mpg (l/100km): Urban 51.4 (5.5) – 68.9 (4.1); Extra Urban 65.7 (4.3) – 94.2 (3.0); Combined 60.1 (4.7) – 83.1 (3.4). CO2 emissions 110 – 88 g/km. Fuel consumption and CO2 figures based on standard EU tests for comparative purposes and may not reflect real driving results. Model shown is the Fiat 500 Lounge with optional wheels, side mouldings and special pastel paint Countrypolitan Yellow. 5” touchscreen Uconnect® Radio Live is standard on Lounge versions and available as an option on other versions.

*Uconnect® LIVE services, where available, require a data enabled smartphone to use.

NEW

f i a t . c o . u k

Fuel consumption figures for the Fiat 500 range in mpg (l/100km): Urban 51.4 (5.5) – 68.9 (4.1); Extra Urban 65.7 (4.3) – 94.2 (3.0); Combined 60.1 (4.7) – 83.1 (3.4). CO2 emissions 110 – 88 g/km. Fuel consumption and CO2 figures based on standard EU tests for comparative purposes and may not reflect real driving results.

sporty new

Fiat 500 Fresh Campaign.In-paper/magazine press and OOH.

Fiery NEWFuel consumption figures for the new Fiat 500 range in mpg (l/100km): Urban 51.4 (5.5) – 68.9 (4.1); Extra Urban 65.7 (4.3) – 94.2 (3.0); Combined 60.1 (4.7) – 83.1 (3.4). CO2 emissions 110 – 88 g/km. Fuel consumption and CO2 figures based on standard EU tests for comparative purposes and may not reflect real driving results. f i a t . c o . u k

EVIL SPICE

UNWRAPPER’S DELIGHT

Fuel consumption figures for the new Fiat 500 range in mpg (l/100km): Urban 51.4 (5.5) – 68.9 (4.1); Extra Urban 65.7 (4.3) – 94.2 (3.0); Combined 60.1 (4.7) – 83.1 (3.4). CO2 emissions 110 – 88 g/km. Fuel consumption and CO2 figures based on standard EU tests for comparative purposes and may not reflect real driving results. f i a t . c o . u k

NEW

96 Sheet paper UKCONCEPT MASTER A/W ✓ ADAPT SIGNED DATE

Filename: FIA5000524_500_Q3_2016_SEPTEMBER_OOH_96$_LEMON_MASTER_V2 Project Manager

File Location: KROW_PRODUCTION:PRODUCTION:2016:FIAT:500:Q3_2016:S1983_FIA5000524_500_Q3_2016_SEPTEMBER_OOH:DOCUMENT:MASTERS:LEMON:FIA5000524_500_Q3_2016_SEPTEMBER_OOH_96$_LEMON_MASTER_V2 Creative

Client: FIAT 500 Job No: FIA5000516 Studio Job No: S1930 Acc. Management

Publication: 96$ MASTER - LEMON Insertion Date: xx.xx.16 Size: 304.8 X 1219.2 Modified Date: 22-09-2016 11:33 Creative Director

Operator: SOPHIA Repro

NOTES: Studio

f i a t . c o . u kFuel consumption figures for the Fiat 500 range in mpg (l/100km): Urban 51.4 (5.5) – 68.9 (4.1); Extra Urban 65.7 (4.3) – 94.2 (3.0); Combined 60.1 (4.7) – 83.1 (3.4). CO2 emissions 110 – 88 g/km. Fuel consumption and CO2 figures based on standard EU tests for comparative purposes and may not reflect real driving results.

96 Sheet paper UKCONCEPT MASTER A/W ✓ ADAPT SIGNED DATE

Filename: FIA5000524_500_Q3_2016_SEPTEMBER_OOH_96$_MASTER_FRESH_V1 Project Manager

File Location: KROW_PRODUCTION:PRODUCTION:2016:FIAT:500:Q3_2016:S1983_FIA5000524_500_Q3_2016_SEPTEMBER_OOH:DOCUMENT:MASTERS:FRESH:FIA5000524_500_Q3_2016_SEPTEMBER_OOH_96$_MASTER_FRESH_V1 Creative

Client: FIAT Job No: FIA5000524 Studio Job No: S1983 Acc. Management

Publication: 96$ MASTER - FRESH Insertion Date: SEPT 16 Size: 304.8 X 1219.2 Modified Date: 21-09-2016 16:06 Creative Director

Operator: HD Repro

NOTES: Studio

Fuel consumption figures for the Fiat 500 range in mpg (l/100km): Urban 51.4 (5.5) – 68.9 (4.1); Extra Urban 65.7 (4.3) – 94.2 (3.0); Combined 60.1 (4.7) – 83.1 (3.4). CO2 emissions 110 – 88 g/km. Fuel consumption and CO2 figures based on standard EU tests for comparative purposes and may not reflect real driving results. f i a t . c o . u k

Fiat Spider 124.OOH (print and digital). Press and EDM.

Fiat Loyalty DM.Artworking for presentation box, letter, card and 12 page booklet.

You’re the one who goes the extra mile for work and family. The Autobest 2016 award winning Fiat Tipo Lounge’s kit list makes that extra mile an extra pleasure, with automatic climate control, rear view camera, Uconnect 5” touchscreen with DAB radio, and so you’re never lost or at a loss, a Navigation system with LIVE traffic updates. Add to that an enormous boot capacity and cavernous interior space and you are extra good to go. You came for the kit. You’ll stay for the stylish ride.

AVAILABLE WITH 0% APR IN ADDITION TO YOUR £500 LOYALTY BONUS

You’re the one who does everything large, even if it’s just a trip to the shops. The Fiat 500X Cross Plus is your style-packed getaway from the everyday. It’s big on kit too, with automatic climate control, drive mode selector so you can adapt your driving style to the environment, Uconnect 6.5” touchscreen DAB radio, and navigation system with LIVE traffic updates, all riding on 18” alloy wheels that take no prisoners.

£1500 FIAT i-DEAL DEPOSIT CONTRIBUTION* AVAILABLE IN ADDITION TO YOUR £500 LOYALTY BONUS

5.9% APR

GRITTY

You’re the practical one, the one who won’t let anything get in the way of a good adventure. The Panda 4x4 is your not-so-secret weapon, whether it’s in the city or miles from the nearest coffee shop. Highly practical features like raised suspension, Mud & Snow tyres on 15” smoked ‘Off Road’ alloy wheels, show the world you mean business outdoors, while a Uconnect Bluetooth radio with Smartphone cradle keep you connected on your travels.

£1400 FIAT i-DEAL DEPOSIT CONTRIBUTION* AVAILABLE IN ADDITION TO YOUR £500 LOYALTY BONUS

6.9% APR

You’re the explorer, the one who likes getting out there with a car full of people, experiencing life in the driver’s seat. The spacious Fiat 500L Trekking is your playground. With City Brake Control to give you an extra pair of eyes when you’re stopping and starting in busy traffic, a leather steering wheel with audio controls, and 17” alloy wheels with mud and snow tyres, you’re ready for anything. Go on, see what’s out there.

£1500 FIAT i-DEAL DEPOSIT CONTRIBUTION* AVAILABLE IN ADDITION TO YOUR £500 LOYALTY BONUS

X.XX% APR

You’re the stylish one, the one who knows fashion inside and out. With a choice of 15 fashion forward colours, 22 alloy wheel designs and 17 interior looks, you can max the style mix until your Fiat 500 is distinctly yours, and yours alone.

£1250 FIAT i-DEAL DEPOSIT CONTRIBUTION* AVAILABLE IN ADDITION TO YOUR £500 LOYALTY BONUS

5.6% APR

^’Loyalty Bonus’ of £500 is available on the Fiat 500, Fiat 500X, Fiat 500L, Fiat Panda (excluding Pop versions) registered by 31st March 2017 and to Fiat customers only. Retail customers only.

*Fiat i-Deal Deposit Contribution varies between models across the Fiat range between £1,250 for the Fiat 500 series 4 model (excluding Fiat 500 Pop 1.2 65hp), £1,400 for the Fiat Panda and £1,500 available on Fiat 500X MY16 and Fiat 500L. This promotion is only available to customers with Fiat i-Deal Low Cost. **Offer of 0% APR is only available to customers with Fiat i-Deal Low Cost on the Fiat Tipo range only. Terms & Conditions apply. Please visit a participating dealer for further information. Retail customers only. Not available in conjunction with any other promotion. Promotion subject to status. A guarantee or indemnity may be required. Fiat Financial Services, PO Box 4465, Slough, Berkshire, SL1 0RW. All models must be registered by 31st March 2017. At participating dealers only. Promotion may be varied and withdrawn at any time. Subject to availability. Uconnect™ LIVE systems, where available, require a data enabled smartphone to use. 3 year warranty consists of a 36 months’ unlimited mileage warranty (incl. 24 months’ Pan European warranty) which guarantees your vehicle against defective manufacturing faults for a period of 36 months from the date of first registration and without mileage limits. This excludes wear-and-tear items. Retail sales only. Terms and conditions apply and the warranty is subject to exclusions. We reserve the right to change any offer without prior notification. See Fiat.co.uk for full details.

WHICHONE ARE

YOU?

Fiat 500, DM.Doubled sided outer and stickers.

If undelivered or you do not wish to receive any further communication from us please contact: Fiat UK c/o Fairway PSD Ltd, Unit 3, Langley Business Centre, Station Road, Langley, Berkshire, SL3 8DS.

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DBL_KRW_0056_Type-Stickers_v2_Outer Opt.pdf 1 02/11/2016 16:19

Fuel consumption figures for Fiat 500 range in mpg (l/100km): Urban 51.4 (5.5) – 68.9 (4.1); Extra Urban 65.7 (4.3) – 94.2 (3.0); Combined 60.1 (4.7) – 83.1 (3.4). CO2 emissions 110 – 88 g/km. Fuel consumption and CO2 figures based on standard EU tests for comparative purposes and may not reflect real driving results. ^Loyalty Bonus of £1,750 equates to £1,000 Loyalty Bonus & a £750 additional deposit contribution bonus at participating dealers only. Available on New Fiat 500 series 4 petrol models and to invited customers only. •£1,000 Fiat i-deal Deposit Contribution is available on New Fiat 500 Series 4 petrol models. This promotion is only available to customers with Fiat i-Deal Low Cost. The Loyalty Bonus and additional deposit contribution bonus cannot be combined with the Fiat i-Deal ‘Powered by Carrot promotion’. Terms & Conditions apply please visit a participating dealer for further information. Retail customers only. Not available in conjunction with any other promotion. Promotion subject to status. A guarantee or indemnity may be required. Fiat Financial Services, PO Box 4465, Slough, Berkshire, SL1 0RW. New Fiat 500 must be registered by 31st December 2016. At participating dealers only. Promotion may be varied and withdrawn at any time. Subject to availability. Model shown is a Fiat 500 Lounge and includes optional extra 16” black diamond finish alloy wheels.

READY FOR A NEW FIAT 500? STICK AROUND.As a former Fiat 500 owner you’re no stranger to its zesty mix of Italian style and dazzling

design. But the latest model takes things to the next level, with the kind of exciting new

styling inside and out that gets fashionistas’ tongues wagging.

That’s why we think you deserve a new one sooner than you thought. With a loyalty bonus

exclusively for our most stylish customers.

DRIVE AWAY IN A NEW FIAT 500 WITH UP TO £2750 OFF...

We’re exclusively offering you up to a whopping £1750 LOYALTY BONUS^

in addition to a £1000 FIAT I-DEAL DEPOSIT CONTRIBUTION· adding up to a total contribution of up to £2750.

Proof, if ever you needed it, that it’s definitely worth sticking with Fiat.

Visit your local dealer and get your current car appraised to see how little a brand new Fiat

500 could cost you.

HURRY THOUGH, OFFER ENDS 31.12.20164.9% APR REPRESENTATIVE

Fiat Panda.Three in-paper ads. From scamps through to finished artwork.

Fiat 500X, SUV Campaign.OOH (print and digital) for both UK and Europe. This campaign was also adapted for press and DM for both UK and Europe.

A subscription campaign for The Times and The Sunday Times in partnership with Spotify.Artworked for various sizes in-paper and for four page in-paper wraps.

The Times and The Sunday Times Membership campaign.Artworked for various sizes in-paper, The Times Magazine and Style.

The Sunday Times Ireland, Wine Cellar.Artworked for in-paper press and four page supplements.

The Sun BigSmile campaign.Artworked for in-paper press in a range of sizes.

The Sun Motors campaign.Artworked various executions of creative for in-paper press in a variety of sizes.

The Sun DreamTeam.Artworked various executions of creative for in-paper press in a variety of sizes.