AGENDA

• S.W.O.T.-Analysis

• New Product

• Percentage of Company Sales

• Advertisement

• Mission statement

• Values and culture

• Summary

S.W.O.T-ANALYSIS • Strengths:

Very experienced in the market of cosmetics

Large R&D Department

• Weaknesses:

Not anticipatory of future trends

Too old fashioned

• Opportunities:

Enter a new market / target group

Underestimation by competitors / Regain market share

• Threats:

Customers

Competitors

SKIN CARE• Self-tanning depilatory crème

• Target group: Teenagers and young women

• Why a new Product? New Market, target group Combination of two desirable skin characteristics Rebuild and improve image improve sales and fuel global growth

+ =

COMPANY SALES

ADVERTISEMENT• THE NEW SKIN CARE LINE YOU MUST

HAVE. New from Hazel Cosmetics, Self-tanning depilatory crème! Are you a teenager or adolescent woman, and do you have a pale skin? Then the new self-tanning depilatory crème is perfect for you! The crème will give your skin a sun-kissed glow and makes you look more beatiful then you already are. Everyone will notice how beatiful you are with a beatiful skin, in all the season of the year. Buy our product and help us to make the world an even more beautiful place then it already is.

MISSION STATEMENT

• Human beings are graceful

• High quality products highlight this grace

• Prettify the planet

Make the world a more beautiful place

WHAT WE WANT TO ACCOMPLISH

• Bring joy and happiness to people

• Being a responsible company

• Being a force in the fight for human rights

• Acquiring a steady profit to secure workplaces

OUR VALUES AND CULTURE

• Sustainability: Responsibility towards customers/employees Workplaces/Save use of product without side effects

• Diversity: Individualism of every person Offer a broad product range

• Passion: Proud of our Job to make people more beautiful Employees need to be passionate Reward system

SUMMARY

• Self-tanning depilatory crème

• Advertisement

• Make the world a more beautiful place

• Sustainability, Diversity, Passion

THANK YOU FOR YOUR ATTENTION