Hazelcast Branding Guidelines - Hazelcast the Leading In ... · Hazelcast Company Logo Overview ......

Hazelcast Branding Guidelines

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© 2017 Hazelcast Inc. www.hazelcast.com

ContentsHazelcast company BrandinG Guidelines

Hazelcast Company Logo Overview ......................................................................................................................... 3

The Design Ethos ........................................................................................................................................................ 3

About Hazelcast .......................................................................................................................................................... 3

Hazelcast Logo Colors ................................................................................................................................................ 4

Clear Space and Sizing ............................................................................................................................................... 5

Logo Usage .................................................................................................................................................................. 6

Logo Do’s and Don’ts ................................................................................................................................................. 7

Abstract Grid Imagery ................................................................................................................................................ 8

Hazelcast imdG and Hazelcast Jet product BrandinG Guidelines

Hazelcast IMDG and Hazelcast Jet Logo Overview ................................................................................................ 9

Hazelcast IMDG and Hazelcast Jet Product Logo Colors .....................................................................................10

Hazelcast imdG loGo

Clear Space and Sizing .............................................................................................................................................11

Hazelcast IMDG Logo Usage ...................................................................................................................................12

Correct Product Logo Use ........................................................................................................................................14

Logo Do’s and Don’ts ..............................................................................................................................................14

Hazelcast Jet loGo

Clear Space and Sizing .............................................................................................................................................15

Hazelcast Jet Logo Usage ........................................................................................................................................16

Correct Product Logo Use ........................................................................................................................................18

Logo Do’s and Don’ts ..............................................................................................................................................18

http://hazelcast.com/

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Brand assets

HazelCast Company logo overviewThe Hazelcast logo files must be used as supplied and should not be manipulated or altered. Please follow these general guidelines for using these assets.

The logo mark is available in one color scheme: Blue.

The Blue logo represents Hazelcast Inc. the company and its commercial interests.

Horizontal and stacked version

symbol

tHe design etHosHazelcast is the company that guides the open source and commercial development of Hazelcast IMDG and Hazelcast Jet. Customers build their mission critical business applications on our technology, and we want them to feel safe and secure about our brand.

The design language promoting the brand should evoke feelings of:

T Innovation

T Trustworthiness

T Technological Innovations

T Stability

aBout HazelCastHazelcast is the leading provider of operational in-memory computing with tens of thousands of installed clusters and over 13 million server starts per month. The Hazelcast operational in-memory computing platform helps leading companies, like Capital One, Chicago Board Options Exchange, Deutsche Bank, Ellie Mae, and Mizuho Securities USA, manage their data and distribute processing using in-memory storage and parallel execution for breakthrough application speed and scale.

Hazelcast’s developer friendly approach makes it easy to modernize existing applications while providing a platform for building new innovative solutions.

Hazelcast is headquartered in silicon Valley’s Palo alto, with offices in Ankara, Istanbul, and London.

3BrAnD ASSETS


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HazelCast logo ColorsThe logo mark is available in one color scheme: Blue.

The Blue logo represents Hazelcast Inc. the company and its commercial interests. As such all enterprise commercial licensed software and paid support services as well as the Hazelcast.com web site are represented in blue.

Users of the logo marks should decide which context is more appropriate and use the appropriate color scheme. Mixing blue and orange color schemes is generally frowned upon, although there may be specific cases where this is appropriate (i.e. an architectural diagram which shows both open source in orange and commercial extensions in blue)

Hazelcast color palette

Hazelcast dark Blue Pantone 296 C CMYK 100, 81, 51, 69 rBG 11, 42, 53 HEX #0b2a35

Hazelcast Blue Pantone 2727 C CMYK 76, 49, 0, 0 rBG 46, 125, 225 HEX #2e7de1

Hazelcast Gray Pantone Cool Gray 10 C CMYK 60, 51, 51, 20 rBG 102, 102, 102 HEX #66666

Blue T Hazelcast Inc.

T Hazelcast.com

T Commercial

T Enterprise commercial licensed software

T Paid support services

Hazelcast vs Hazelcast?

When referring to the company, websites, or products in text, Hazelcast should always be written as one word with uppercase “H” but without any other caps in any copy. Although the logotype (wordmark) is lower case, the company name should never appear in text as “hazelcast.” “HazelCast,” or “HAZELCAST.”

markinG symBols

The registration (®) symbol is critical as it gives notice of our rights to the Logo. Use of this symbol indicates the Logo’s protected status: consistent usage will strengthen our rights. As such, the symbol must appear with the Logo whenever possible.

Hazelcast symBol

When appropriate, the “h” symbol is designed to stand alone as a bold icon and represent the Hazelcast brand as a whole.

The Hazelcast logo contains an “h” which naturally stands for Hazelcast, but it is lowercase which represents the principle of humility which is part of the 111 cultural principles of the company.

The taller emblem on the left represents “Scale Up” whereas the two smaller emblem elements on the right represent “Scale Out”.

4BrAnD ASSETS


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Clear spaCe and sizing

The inner white area indicates Clear Space

(at least equal to the width and height of

the “a” in the “hazelcast” logotype. This

area must be kept free of other elements.

Grey padding indicates the Safe Zone; this is an area where

other elements can be positioned safely without encroaching

on the logos Clear Space; think personal bubble.

clear space and BackGrounds

The Logo should always be surrounded by a generous area of Clear Space (at least equal to the width and height of the “a” in the “hazelcast” logotype). This protects it from competing visuals such as text and graphics. Do not place the Logo on busy or textured backgrounds in a manner that will distract from, compete with, or obscure it in any way.

minimum size

There are no predetermined sizes for the Hazelcast logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility.

There is no preset maximum size for the Hazelcast logo. Minimum sizes are as shown here.

Horizontal: Stacked: Symbol: 1inch / 25mm / 70px wide 0.75inch / 20mm / 55px 0.25inch / 5mm / 16px wide


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logo usagedark (positive) light (negative) For use on a light/white background Inverted for use on a dark blue/black background

Color

Hazelcast_logo_blue-dark Hazelcast_logo_blue-light

Black 1 color and Greyscale

Black White

Greyscale - 100% black / 55% black Greyscale - 100% black / 55% black

symbol

Color

Hazelcast_logo_symbol_blue-dark Hazelcast_logo_symbol_blue-light


Black White


clear space

X

Clear Space Safe Zone

0.25X

0.25X


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logo do’s and don’tsDon’t abuse the logo.

don’t change element position

don’t stretch or distort

don’t change element size

don’t recreate the logo or change individual elements like fonts/color


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aBstraCt grid imageryImagery is very powerful in communicating a brand personality. Below are the abstract grid images which capture the way we would like Hazelcast to be conveyed.

abstract_01

From left to right: abstract_02, abstract_03,

abstract_04 and abstract_05


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produCt logos HazelCast imdg and HazelCast Jet logo overviewThe Hazelcast IMDG and Hazelcast Jet logo files must be used as supplied and should not be manipulated or altered. Please follow these general guidelines for using these assets.

The logo mark is available in two color schemes: Blue and orange.

The Blue logo represents Hazelcast Inc. the company and its commercial interests.

The Orange logo represents Hazelcast the leading open source In-Memory Data Grid, the open source project, and the community surrounding it.

Horizontal version stacked version Hazelcast IMDG

Hazelcast Jet

symbol Hazelcast IMDG Grid Hazelcast Jet Propeller


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HazelCast imdg and HazelCast Jet produCt logo ColorsThe Hazelcast IMDG and Hazelcast Jet logo mark is available in two color schemes: Blue and orange.

The Blue logo represents comercially licensed subscription offerings such as Hazelcast Professional, Hazelcast Enterpriese and Hazelcast Engerprise HD.

The Orange logo represents open source software offering of Hazelcast IMDG and Hazelcsat Jet.

The Hazelcast IMDG and Hazelcast Jet product range is available in three color schemes: Hd deep Blue, Hazelcast Blue and Hazelcast orange.

The Hazelcast Enterprise HD Deep Blue represents the Hazelcast Enterprise HD product and is used within diagrams and comparison tables.

The Hazelcast Enterprise Blue represents the Hazelcast Enterprise product.

The Hazelcast Open Source Orange represents Hazelcast Professional product.

Users of the logo marks should decide which context is more appropriate and use the appropriate color scheme. Mixing blue and orange color schemes is generally frowned upon, although there may be specific cases where this is appropriate (i.e. an architectural diagram which shows both open source in orange and commercial extensions in blue).

product loGo color palette

Hazelcast dark Blue Pantone 296 C CMYK 100, 81, 51, 69 rBG 11, 42, 53 HEX #0b2a35

Hazelcast Blue / enterprise Blue Pantone 2727 C CMYK 76, 49, 0, 0 rBG 46, 125, 225 HEX #2e7de1

Hazelcast orange / open source orange Pantone Bright Orange C CMYK 0, 77, 100, 0 rBG 255, 95, 0 HEX #ff5f00

Hazelcast Gray Pantone Cool Gray 10 C CMYK 60, 51, 51, 20 rBG 102, 102, 102 HEX #66666

Hazelcast enterprise Hd deep Blue Pantone 280 C CMYK 100, 94, 28, 23 rBG 2, 33 105 HEX #012168

Blue T Hazelcast IMDG, Hazelcast Jet

T Commercial subscriptions

T Paid support services

orange T Hazelcast IMDG, Hazelcast Jet

T Open source project

T Community


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HazelCast imdg logo Below are the logo and color variations for Hazelcast IMDG.


clear space





safe zone






minimum size

There are no predetermined sizes for the Hazelcast IMDG logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility.

There is no preset maximum size for the Hazelcast IMDG logo. Minimum sizes are as shown here.

Horizontal Logo: Stacked: Symbol: 1.18inch / 30mm / 85px wide 0.75inch / 20mm / 55px 0.25inch / 5mm / 16px wide


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HazelCast imdg logo usageBelow are the logo and color variations for Hazelcast IMDG.

dark (positive) light (negative) For use on a light/white background Inverted for use on a dark blue/black background

Color

IMDG_blue_logo_full-dark IMDG_blue_logo_full-light

IMDG_orange_logo_full-dark IMDG_orange_logo_full-light


Black White


color


The Blue logo represents paid commercial subscriptions for Hazelcast IMDG.

The Orange logo represents open source Hazelcast IMDG software offering and community.

Hazelcast imdG vs Hazelcast imdG?

When referring to the product in text, Hazelcast IMDG should always be written as two words with uppercase “H” and lower case “azelcast”, and IMDG should always be written in caps. The product name Hazelcast IMDG should never appear in text as “hazelcast IMDG”, hazelcast imdg”, HAZELCAST IMDG”, or “HAZELCAST imdg.” Although the logotype (wordmark) is lower case, the company name should never appear in text as “hazelcast.” “HazelCast,” or “HAZELCAST.”

markinG symBols



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HazelCast imdg logo usage (Continued)

The Hazelcast IMDG Grid symbol consists of a series of dots that represent elements of an in-memory data grid and is colored to mirror the “h”, as seen within the Hazelcast Inc. logo.

Hazelcast imdg grid symbol

Color

IMDG_blue_logo_graphic-dark IMDG_blue_logo_graphic-light

IMDG_orange_logo_graphic-dark IMDG_orange_logo_graphic-light


Black White


Where possible, the Hazelcast IMDG Grid symbol should be used in conjunction with “Hazelcast IMDG” but there may be circumstances where this is not possible, for example, as a web icon.

clear space

X


0.25X

0.25X


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logo do’s and don’ts

don’t aBuse tHe loGo

Incorrect use.





CorreCt produCt logo useExample of a promotional tshirt with the correct product logo placement

14BrAnD ASSETS


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HazelCast Jet logo Below are the logo and color variations for Hazelcast Jet.


clear space





safe zone






minimum size

There are no predetermined sizes for the Hazelcast Jet logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility.

There is no preset maximum size for the Hazelcast Jet logo. Minimum sizes are as shown here.

Horizontal Logo: Stacked: Symbol: 1.18inch / 30mm / 85px wide 0.75inch / 20mm / 55px 0.25inch / 5mm / 16px wide


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HazelCast Jet logo usageBelow are the logo and color variations for Hazelcast Jet.

dark (positive) light (negative) For use on a light/white background Inverted for use on a dark blue/black background

Color

Jet_blue_logo_full-dark Jet_blue_logo_full-light

Jet_orange_logo_full-dark Jet_orange_logo_full-light


Black White


color


The Blue logo represents paid commercial subscriptions for Hazelcast Jet.

The Orange logo represents open source Hazelcast Jet software offering and community.

Hazelcast Jet vs Hazelcast Jet?

When referring to the product in text, Hazelcast Jet should always be written as two words with uppercase “H” and lowercase “azelcast”, and uppercase “J”, and lowercase “et”. The product name Hazelcast Jet should never appear in text as “hazelcast Jet”, “hazelcast jet”, “hazelcast JET”, “HAZELCAST JET”, “HAZELCAST Jet”, or “HAZELCAST jet.” Although the logotype (wordmark) is lower case, the company name should never appear in text as “hazelcast.” “HazelCast,” or “HAZELCAST.” Similarly, although Jet appears in caps within the logotype (wordmark) it should never appear in text as “JET” or “jet.”

markinG symBols



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HazelCast Jet logo usage (Continued)

The Hazelcast Jet Propeller symbol represents a stream of data processed at high speed and volumes, similar to that of air flowing through a jet engine.

Jet propeller symbol

Color

Jet_blue_logo_graphic-dark Jet_blue_logo_graphic-light

Jet_orange_logo_graphic-dark Jet_orange_logo_graphic-light


Black White


Where possible, the Jet Propeller symbol should be used in conjunction with “hazelcast JET” but there may be circumstances where this is not possible, for example, as a web icon.

clear space

X


0.25X

0.25X


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CorreCt produCt logo useExample of Hazelcast Jet with the correct product logo placement within Hazelcast Jet In-Memory Comp Platform diagram.

Serialization(Serializable, Externalizable, DataSerializable, IdentifiedDataSerializable, Portable, Custom)

Partition Management(Members, Lite Members, Master Partition, Replicas, Migrations, Partition Groups, Partition Aware)

Cluster Management with Cloud Discovery SPI(Apache jclouds, AWS, Azure, Consul, Etcd, IP List, Kubernetes, Multicast, Zookeeper)

Networking(IPv4, IPv6)

Deployment(Standalone, YARN, Mesos)

Hazelcast IMDG Data Structures(Distributed Map, Set, List, Ringbuffer, Lock/Semaphore, Queue, Topic)

Beam API(Batch and Stream API) java.util.stream Cascading 3 API

Off-HeapOn-Heap SSD

Data Processors (Sorters, Joiners, Aggregators, Custom)

Source and Sink Taps(Kafka, Hazelcast, HDFS, File)

Client

Java

Open Client Network Protocol

New Language Implementations

Hazelcast Jet Core API

Memory Management(Serialization, Memory allocation, Tiered storage)

Execution Engine(Directed Acyclic Graph model, Edges, Vertices, Parallel Runtime Environment)

Application Management(Jet Application Lifecycle Management, Application Distribution)

API

Hazelcast Jet Core

ProcessingComponents

logo do’s and don’ts

don’t aBuse tHe loGo

Incorrect use.





JET

350 cambridge ave, suite 100, palo alto, ca 94306 usa

email: [email protected] phone: +1 (650) 521-5453

visit us at www.hazelcast.com 18BrAnD ASSETS


mailto:[email protected]


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