HBA and the future…

August 2015

Since the AGM

Taken a long, hard look at HBA and hospital broadcasting.

Confirmed HBA’s Mission and Aims.

Reviewed Trustees’ skills – current and needed.

Appointed new Trustees.

Developed a vision for HBA’s future.

Developed a sustainable funding strategy.

Devised a new structure to deliver that vision.

Agreed a phased implementation plan.

So where are we exactly?

The Big Assist

Successful application for support from BIG Lottery Fund.

£9,000 – 17 person-days.

Strategic review facilitated by Julian Lomas of Almond Tree Strategic Consulting.

Intensive work by the Trustees.

Monthly meetings, plus teleconferences & lots of emails!

How did we get here?

So where are we exactly?

The Future of HospitalBroadcasting

Key drivers of change:

NHS reorganisation.

Emphasis on keeping patients out of hospital.

Technology changes.

Changes in availability and capability of volunteers.

Resulting in:

Increased diversification in style of hospital radio services.

Closure/merging of stations.

Need for HBA to help members through the uncertainties of change.

Our MissionTo support, develop and represent hospital broadcasting in the UK.

Our Strategic Aims To raise the profile and reputation of hospital broadcasting.

To represent hospital broadcasting at a national level to realise benefits for members.

To support members with the development and operation of hospital broadcasting.

So where are we exactly?

Trustee Skills Policy andRole Descriptions

So where are we exactly?

So where are we exactly?

Trustees

Steve Allen

Nigel Dallard* (co. secretary)

Mel Ive

Iain Lee*

President

June Snowden

Grant McNaughton* (chair)

Graham Medhurst (vice chair)

Mike Sarre* (treasurer)

June Snowden

*subject to re-election at/re-appointment following AGM in March 2016

Raising the profile andreputation of hospital broadcasting

Enhance HBA’s PR and communications activities.

Ensure our voice is heard.

Compile evidence base of benefits/impact of HR.

“On-Air” published online quarterly.

With increased availability / circulation.

Continue awards and long-service certificates.

Capitalise with publicity in local and national media.

Revitalise Hospital Broadcasting Week.

Our Vision for HBA

Representing hospital broadcastingat a national level

Actively engage with key stakeholders:

Parliament and UK Government.

Devolved Parliaments/Assemblies and Governments.

Regulators.

PPL / PRS / Football Dataco / IRN …

Bedside entertainment system operators.

Our Vision for HBA

Supporting our members

Information.

Advice and Guidance.

Training.

Networking opportunities.

Grants and Bursaries.

Our Vision for HBA

Information

Newsletter.

“On Air” magazine.

List of shared programming available to members.

Calendar of awareness weeks.

Calendar of HBA- and member-organised events.

Our Vision for HBA

Advice and Guidance

Specialist Advisors:

Available by telephone and email.

Covering a wide range of issues:

Charity law.

Copyright issues.

Programming.

Recruitment, criminal record checks, induction, etc.

Technical.

…

Our Vision for HBA

Advice and Guidance

Online self-service knowledgebank:

Containing answers to FAQs.

Updated by Specialist Advisors.

Longer-form guidance and model documents

e.g. model constitution and detailed guidance on process toadopt it and register change with Charity Commission

Peer-to-peer support forum Moderated by Specialist Advisors.

Our Vision for HBA

Training

Face-to-face at:

National conference.

Roadshows.

Distance-learning opportunities:

Variety of formats to be investigated:

Live “webinars”.

On-demand video.

Narrated presentations and workbooks.

…

Our Vision for HBA

Networking opportunities

A programme of events to promote and celebrate hospital broadcasting, encourage networking, and provide training:

Conference.

National Hospital Radio Awards.

Roadshows.

Encouragement of peer-to-peer engagement and support:

Promotion of member-organised events.

Web-based support forum.

Our Vision for HBA

Grants and Bursaries

To continue largely unchanged:

Bursaries for first-time attendees at National Conference.

Covering all costs, including travel.

Grants for the purchase of equipment or other materials.

Awarded three times per year, with closing dates of:

1st February

1st July

1st November

Our Vision for HBA

Sustainable Funding

Concentrate on 3 principal areas:

Corporate Support:

Increase advertising revenues.

Increase event sponsorship.

Seek CSR funding.

Trusts and Foundations:

Trial general appeal to small and family trusts and foundations.

Public Fundraising:

Online donations.

Fundraising events with Patron/Ambassadors.

Avoid conflict with members’ fundraising efforts.

Our Vision for HBA

Aim is to have eliminated deficit by end of FY 2017/18.

Fundamentals Trustees focus on governance and strategic direction: Maintain oversight of day-to-day operations, but delegate

delivery to executive management.

Where Trustees take on other tasks, they do so as an “ordinary” volunteer, not as a Trustee.

Committees replaced by named individuals and teams. Small permanent teams supplemented by “task and finish”

groups to deliver specific products.

Decisions made in a timely manner at the appropriate level. No more indecision and lack of action.

Restructured to Deliver

Volunteering Experience

The new HBA will offer volunteers:

A range of on-going and short-term roles & challenges:

Leadership, project and delivery roles at all levels.

Customer-focused engagement.

Behind-the-scenes roles.

Clear role descriptions.

Support and development.

Career- and CV-enhancing opportunities.

Team-working experience as part of a

national organisation.

Restructured to Deliver

Structure Chart

Restructured to Deliver

Trustee Board

Executive Coordination Group

MemberSupport

•Newsletter•Training•Specialist Advisors•Knowledgebase•Support Forum•Grants•Bursaries

MemberEvents

•Conference•Awards•Roadshows

Promotion & Advocacy

•“On Air”•Long service awards•PR / Comms•Campaigns

Stakeholder Relationships

•NHS•Government•Regulators•PRS, PPL•Football Dataco•Bedside Entertainment suppliers•Radio industry

CoreFunctions

•Fundraising•Membership management•Treasurer•Company Secretary•Webmaster•IT Support•General Admin

President

Patron & Ambassadors

Implementation Plan

Phased over three years:

Split of Trustees & Executive Management by end Q4/2015

Stage National Conference & Awards 18-20 March 2016

Specialist Advisor network established by end Q1/2016

Training Network re-established by end Q1/2016

Deliver first Roadshow by end Q2/2016

Corporate fundraising strategy agreed by Q4/2016

Reshape roles of Patron & Ambassadors by Q1/2017

Distance-learning launched by end Q2/2017

All Stakeholder Relationship Managers in post by end Q4/2017

Going Forward

HBA and the future…

Any questions?