HbcUkidz 2008 Family Success

www.HBCUkidz.com 1/26/2008 Version

HBCU kidz, Inc.2008 Family Success Strategy

“We can only reap what has been sown"Galatians 6:7-8

"When spider webs unite, they can tie up a lion"

Ethiopian Proverb

Education! Important GEAR for LIFE.

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2008 Family Success Strategy“We can only reap what has been sown"

Galatians 6:7-8

"When spider webs unite, they can tie up a lion" Ethiopian Proverb


Galatians 6:7-8



Galatians 6:7-8


HBCU kidz, Inc.

Copyright 2008 HBCU kidz, Inc. 1/26/2008 Version www.HBCUkidz.com

2008-Focus on Achievement HBCU kidz, Inc. was loosely formed by 3 parents

in November 2005 Our team learned a great deal about the

challenges of establishing a business that markets to a niche clientele

2008 provides us with an opportunity to solidify our place in the market by focusing on our niche clientele’s needs and wants

Our marketing tagline-”Education! Important GEAR for LIFE.”


Who is HBCU kidz, Inc?

A for-profit private Florida based corporation 120 E.Oakland Park Blvd Suite 105H Fort Lauderdale, FL 33334 1-888-HBCU-kid Comprised of an everyday family consisting of

a father, mother, Godmother and children


The Mission of HBCU kidz, Inc.

Our Corporate Mission is simply to promote the HBCU spirit through high quality baby memorabilia and parent resources that increase global support and awareness of HBCUs (Historically Black Colleges and Universities).


About HBCU kidz, Inc.

WE believe our kids are our future. We also believe that education is important gear for life. Just like a football player wears a helmet, a surgeon wears a

mask, a judge wears a robe, or even as a carpenter carries a hammer, every baby needs to be dressed for success at home.

Success begins at birth and every baby born is a gift from God.

We want U to help connect the kids to the colleges. HBCU kidz is a family business committed to serving families.


Our Fundamental Beliefs The HBCU kidz key to success is respectful relationships!

Respect for our customer's voice is the foundation for our corporate policies and procedures.

Our framework for decision making is based upon Respecting the “P2P” or the “Person to Person” or the “Parent to Parent” approach which simply means to sincerely understand and respect four (4) fundamentals:

1. It takes a village to raise a child or a village.2. Without a Vision, a People will Perish.3. Each one must reach one!4. Without a satisfied customer, we have NO BUSINESS!


Who is our Niche Clientele?Our Niche Clientele says: I care, I love and I believe “I care about our future legacy, I love our children and I believe that education is important GEAR for

LIFE.”

Clientele Demographics-There are 37 million African American Adults in the U.S. Our niche is estimated to be 2,800 U.S. shoppers EARLY CHILD EDUCATION POPULATION:

Preschools 400,000 licensed preschools Headstart Programs 900,000 children enrolled Kindergarten 3,700,000 children enrolled Under age 3 years 12,065,059 children

Black or African American Children under 18 years old 14.8% In married-couple family household 7.9% In male householder, no wife present, family household 15.2% In female householder, no husband present, family household 33.7%

Messages will seek to connect Parents to their community’s 4 Ps in an effort to stimulate demand-Pastors/Public Schools/Politicians/Police

Our high quality products/services provide a proactive and creative solution to most problems in the black community


Our HBCU kidz, Inc. Strategy

Define Problems Explore Options Invite Participation Propose Solutions Follow up with Personal Testimony


Our HBCU kidz, Inc. Framework

ProblemData SupportIdeas/OptionsSpecific Action Steps


Month Problem Data Support Ideas/Options Specific Action Steps

January 2008-#3 Gaps in Risk Factors

February 2008-#4 Gaps in using Computers and Internet Technology

March 2008-#5 Gaps in participation in school events

April 2008-#6 Gaps in reading to children

May 2008-#7 Gaps in taking advanced math

June 2008-#8 Gaps in earnings

July 2008-#9 Gaps in home ownerships

August 2008-#10 Gaps in voter registration

September 2008-#11 Gaps in unemployment

October 2008-#12 Gaps in name brand purchases

November 2007-#1 Gaps in NCLB and SAT Standardized Test Scores

December 2007-#2 Gaps in AP Exam



November 2007 Gaps in standardized test scores

Example:

105 point gap in SAT Math scores between black students and white students

96 point gap in SAT Verbal scores between black students and white students

http://www.kpbs.org/news/local;id=9792

source: US Department of Education NCES Status and Trends in the Education of Blacks

Determine at home what information your child needs to know to be on track with peers in stateDetermine at home what information your child needs to know to be high achieving in nationDetermine at home what information God has placed in your heart to teachDetermine how your child feels about learning new thingsDetermine how others who are consistently around your child feel about the above ideas/options

1) Print off a suggested curriculum from www.HBCUfamily.com

2) Call the kids in your immediate and extended family to see how the first month of school went for them. “J, are there any areas in school that you are finding fun and interesting? A “no” indicates a potential problem to be explored.

3) Select a gift that will inspire a love of learning something new and different from www.HBCUkidz.com

4) Present this gift with a written note of what you hope to inspire in the recipient

Achievers in Training.

Ignorance is cheap. Education is PRICELESS.



December 2007 55% gap in AP exam sittings between black students and white students

Source: US Department of Education NCES Status and Trends in the Education of Blacks

Determine at home what information your child already knows about college/universityDetermine at home what information your child needs to know about the # of colleges/universities available locally/state/nationally/internationallyDetermine at home what information God has placed in your heart to teach a childDetermine how your child feels about preparing to go to college and the importance of saving money for tuitionDetermine how others who are consistently around your child feel about the above ideas/options

1) Determine the cost and process for students to take AP examinations

2) Compare the college cost savings from AP course acceptance

3) Call the kids in your immediate and extended family to see if a college plan is already in place. “Tonya, what year will you probably finish college?” Any child born in 2006 should be graduating from a 4 year undergraduate program in 2028

4) Select a gift that will inspire a love of preparing and investing in a college education from www.HBCUkidz.com




January 2008 42% gap in having 1 or more risk factors for school success between black students and white students

1. Having a mother who has less than a high school education

2. Living in a family on welfare or receiving food stamps

3. Living in a single-parent family

4. Having parents whose primary language is a language other than English


Determine at home what risk factors apply to your childDetermine at home what impact this has on him or her being able to enjoy learningDetermine at home what information God has placed in your heart to teach a childDetermine how your child feels about these risk factors and what resources in the community could help overcome this challengeDetermine how others who are consistently around your child feel about the above ideas/options

1) Compare how you grew up and whether you faced any of the 4 risk factors as a child.

2) In your opinion, what factors made you beat the odds?

3) Call the kids in your immediate and extended family who have 1 or more risk factors. “Anthony, what do you want to be when you grow up?” Listen carefully. A response of indecision or indifference may be a sign of acceptance of one’s status in life.

4) Select a gift that will inspire a love of preparing and investing in a better future from www.HBCUkidz.com




February 2008 36% gap in using a computer at home between black students and white students

13% gap in people over 18 going online between blacks and whites


According to a Pew national survey completed in February 2004

Determine at home can the family budget $20 per month for a home computerDetermine at home what impact this has on him or her being able to enjoy learningDetermine at home what information God has placed in your heart to teach a childDetermine how your child feels about having or not having access to a computerDetermine how others who are consistently around your child feel about the above ideas/options

1) Compare the potential opportunities to improve career options, coupons and discounts available to those with access to a home computer (Try visiting www.monster.com)

2) Call the kids in your immediate and extended family to see if the child has access to a computer and the internet on a weekly basis. “ Anthony, other than games what do you use a computer to do?”

3)Listen to see if there is a clear understanding of what being “connected” means to the child

4) Visit sites such as www.BlackParentConnect.com and find a gift that will inspire a love using technology beyond game playing. Celebrate Black History Month by spreading the word!



March 2008 36% gap in participation in kindergarten orientation/class visitation programs between schools serving low minority populations and schools serving high minority populations

Source: NCES analysis Determine at home is there a school calendar posted or readily available for everyone in the house to see each day?Determine at home what impact this has on him or her being able to enjoy learningDetermine at home what information God has placed in your heart to teach a childDetermine how your child feels about having or not having a parent attend various events or activitiesDetermine how others who are consistently around your child feel about the above ideas/options

1) Compare the potential opportunities to improve participation

2) Call the kids in your immediate and extended family to see if there are upcoming events or activities in which they would like to participate. “ Anthony, are there any events or activities at school that you missed out on?”

3) Listen to see if there is a clear understanding of what participation in school means to the child

4) Visit sites such as www.AchieversinTraining.com and find a gift that will inspire a love of being a part of an academic community



April 2008 18% gap in parents reading to children at home between black and white parents

Source: US Department of Education NCES Status and Trends in the Education of Blacks pg.24

Determine at home is there a place for a family library stocked with age appropriate books for each member?Determine at home what impact this has on him or her being able to enjoy learningDetermine at home what information God has placed in your heart to teach a childDetermine how your child feels about having or not having his or her own books readily availableDetermine how others who are consistently around your child feel about the above ideas/options

1) Compare the potential opportunities to build a home library and family reading time

2) Call the kids in your immediate and extended family to see what their favorite topics and stories to read. “ Anthony, what are your favorite books or stories?”

3) Listen to see if there is a pattern of interest that can be enhanced with more books.

4) Visit sites such as www.BlackParentConnect.com and find a gift that will inspire a love of reading and exploring the world



May 2008 15% gap in taking advanced level math classes between black and white students

Source: US Department of Education NCES Status and Trends in the Education of Blacks pg. 56

Determine at home is there a love for numbers and quantifying facts and figuresDetermine at home what impact this has on him or her being able to enjoy learningDetermine at home what information God has placed in your heart to teach a childDetermine how your child feels about using numbers, charts, graphs and placement orders (first/second/third)Determine how others who are consistently around your child feel about the above ideas/options

1) Determine the highest level of math offered in school and explore your personal feelings about math

2) Compare the potential opportunities to build confidence in using numbers, charts, graphs and placement orders

3) Call the kids in your immediate and extended family to see what their favorite topics and stories to read. “ Anthony, what is 5-2 or 2+7?”

4) Listen to see if there is a pattern of interest that can be enhanced with more practice.

5) Visit sites such as www.BlackParentConnect.com and find a gift that will inspire a love of reading and exploring the world



June 2008 $7,600.00 gap in average yearly earning between black males and white males

$13,800.00 gap in average yearly earning between black females and white males

$19,683.00 gap in median income for households between black families and white families

Source: U.S. Department of Commerce, Bureau of the Census based on March Current Population Survey, 2000

Source U.S. Census Bureau 2005 American Community Survey

Determine at home is there a potential to maximize income of all working adults through a new resume, course certification or commuteDetermine at home what impact this has on him or her being able to enjoy learningDetermine at home what information God has placed in your heart to teach a childDetermine how your child feels about his or her lifestyle (clothes, car, food, entertainment)Determine how others who are consistently around your child feel about the above ideas/options

1) Determine the median level of earning in your community and how the working adults income compares

2) Compare the potential opportunities to earn more or gain through proper investment of time/talent/energy within 5-10 year timeframe

3) Call the parents in your immediate and extended family to see if there are any unmet career needs?

4) Listen to see if there are career advice tips that can be provided to the parents that can translate to m.

5) Visit sites such as www.BlackParentConnect.com and find resources for extra income



July 2008 29% gap in the rate of homeownership between blacks households and white households

Source:U.S. Census Bureau 2005 American Community Survey

Determine at home is there a desire for a new homeDetermine at home what impact this has on him or her being able to enjoy learningDetermine at home what information God has placed in your heart to teach a childDetermine how your child feels about his or her current neighborhoodDetermine how others who are consistently around your child feel about the above ideas/options

1) Determine the process of becoming pre-approved to purchase a new home

2) Compare the potential opportunities to build equity in real estate

3) Call the real estate professionals in your community to get a list of top rated schools

4) Visit sites such as http://www.schoolmatters.com/ and www.JoanGosier.com

5) Identify a neighborhood school that will encourage a love of reading and exploring the world



August 2008 29% gap in voter participation between blacks who completed college vs. blacks who did not finish high school


Determine at home is there an appreciation for voters rightsDetermine at home what impact this has on him or her being able to enjoy learningDetermine at home what information God has placed in your heart to teach a childDetermine how your child feels about his or her current elected officials and state laws Determine how others who are consistently around your child feel about the above ideas/options

1) Determine a list of issues that impact the livelihood and well being of each child you know

2) Compare the potential opportunities to select a candidate that is preparing a plan to solve these issues

3) Get involved with local elections a)Participate in voter registration b)Participate in candidate campaign activities c) Prepare to run for a local office

4) Visit sites such as http://www.pbs.org/wnet/jimcrow/struggle_president.html and

5) Determine 2-3 reasons why a child needs to see your involvement in local elections



September 2008 26% gap in unemployment between blacks who completed college vs. blacks who did not finish high school


Determine at home is there an appreciation for gainful employmentDetermine at home what impact this has on him or her being able to enjoy learningDetermine at home what information God has placed in your heart to teach a childDetermine how your child feels about his or her parents occupation or lack of an occupation Determine how others who are consistently around your child feel about the above ideas/options

1) Determine a list of past jobs or assignments that satisfied multiple needs (income/purpose/enjoyment)

2) Compare the potential opportunities to select a career path that leads to stability and success for the children in the home

3) Seek out career counselors/job specialists that can assist in developing a 5-10 year career plan of action

4) Visit sites such as http://www.jobseekersadvice.com/

5) Determine 2-3 reasons why permanent unemployment in the family is unacceptable



October 2008 20% gap in the likelihood of a family deciding to buy "private label and generic brands" if it suddenly found itself with less money between black families and white families

Source: Yankelovich MONITOR Multicultural Marketing Study 2006

Determine at home is what are the differences between “name brand” vs. generic brands in ALL products purchasedDetermine at home what impact this has on him or her being able to enjoy learningDetermine at home what information God has placed in your heart to teach a childDetermine how your child feels about spending more for a brand name and what would be good reasons for doing soDetermine how others who are consistently around your child feel about the above ideas/options

1) Determine a list of favorite brands used in the home

2) Compare the potential opportunities to select from different branded products from companies that provide programs, products or launch initiatives that offer the potential for stability and success for the children in the community

3) Seek out and support businesses that offer programs/products /services/initiatives that positively promote black children and their achievement

4) Visit sites such as www.BlackParentConnect.com

5) Email 2-10 friends on why they should join and frequently shop for their children’s gifts


HBCU kidz, Inc.Education! Important GEAR for LIFE.

www.HBCUkidz.com HBCU Kidz CORPORATE SITE www.HBCUkidz.biz Design your own Gear for ALL AGES www.HBCUkidz.net After school Tutoring www.HBCUbaby.com Children’s Gift Boutique www.HBCUkidgear.com Children’s Gift Boutique www.HBCUbabygear.com Children’s Gift Boutique www.HBCUfamily.com Gosier’s Personal Notebook and Blogs www.DestinationHBCU.com Information Resources www.AchieversinTraining.com Academic Support and Resources www.BlackCollegekidz.com Teenager’s Gift Boutique www.BlackParentConnect.com Parenting Shops and Resources www.SaveOurBlackBabies.com Community Resources www.KennyKids.com Entrepreneurship for children http://groups.blackplanet.com/BlackParentConnect Discussion Forum for Parents http://groups.blackplanet.com/HBCUkidz Discussion Forum for Gift Consultants

Our extensive recommended ACTION STEPS ALWAYS INCLUDE VISITING:


Thank U just for being U! We hope U choose to join HBCU kidz in

proactively making a difference in the world P2P. We hope U choose to learn more about what we

are doing. We hope U agree that the time to act is NOW.

“We can only reap what has been sown"Galatians 6:7-8

"When spider webs unite, they can tie up a lion"

Ethiopian Proverb

Date post:	01-Nov-2014
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