Date post: | 05-Sep-2014 |
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Healthcare |
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ENGAGING
HIGH-RISK
MEMBERS
EVERYDAY
HEALTH
© Novu, 2014 Novu, LLC
Introduction
ABOUT
Jim WickaCo-Founder, EVPCorporate Development
© Novu, 2014 Novu, LLC
Why Are We Here? Market Demand
Employers recognize the need for tools to engage High Risk employees.
Employees recognize they need tools to manage their own health – and they’re hearing from others about the benefits of wellness.
© Novu, 2014 Novu, LLC
.
Healthy?
Obesity rate in the US
CDC 2013
“Americans are fat, stressed, and unhealthy”Washington Post Blog Aug 1, 2013
33%
of Americans say stress interferes very much /
somewhat with their ability to lead a healthy life (up from
43% in 2011)
2013 US Health
& Wellness Monitor
US Deaths from chronic disease
CDC 2013
49% 70%
Today’s Imperative
“Today’s health care is driven by consumers and the increasing role they play in managing their health and their health care finances.”
© Novu, 2014 Novu, LLC
Mark Bertolini
Chairman, CEO and President of Aetna
Individual Can Be Leveraged Because of Technology
Broadband Access Now Mainstream; Mobile Devices Now Everywhere
© Novu, 2014 Novu, LLC
Source: Pew Research Center’s Internet & American Life Project Survey, April 17 – May 19, 2013.
70% of Americans have broadband connections at home in Sept. 2013; Up from 3% in June 2010
69% of Americans age 50-64 have broadband access at home
56% of Americans are smartphone owners as of May 2013; Up from 35% in May 2011
55% of Americans age 45-54 are now smartphone owners
Tools are now in place for consumers to take charge of their health like never before
Technology Forward Thinking
© Novu, 2014 Novu, LLC
Age Own a Smartphone
All Americans ages 18+ (n=2,252)
56%
18-24 (n=243) 79
25-34 (n=284) 81
35-44 (n=292) 69
45-54 (n=377) 55
55-64 (n=426) 39
65+ (n-570) 18
Source: Pew Research Center’s Internet & American Life Project Spring Tracking Survey, April 17 – May 19, 2013.
Smartphone Adoption
Smartphone OwnershipBy age group
Smartphone Ownership Over TimePercentage of U.S. adults who own…
Looking to Improve
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Source: 2013 US Health & Wellness Monitor
“I’m trying to take better care of my health today than just a few years ago”
70%Agree
Creating Healthy Behaviors is Hard
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Source: 2013 US Health & Wellness Monitor
“I think health is important, but other things often take priority in my life”
49%Agree
My Current Healthy Actions vs. What’s Important to Maintaining My Health
Can-Do Attitudes
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Source: 2013 US Health & Wellness Monitor
“Good health is a losing battle; I can never do enough to get and stay really healthy”
81%Disagree
Why Are We Here? New Consumer Approach
Poor health is not a new problem. But the old approach is not working either.
Employers need a new consumer-focused approach to engage employees.
© Novu, 2014 Novu, LLC
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So What is Required to Win?
© Novu, 2014 Novu, LLC
PersonalizationCustomer Centricity
Engagement
So What is Required to Win?
© Novu, 2014 Novu, LLC
PersonalizationCustomer Centricity
Engagement
Personalization – What this Looks Like
© Novu, 2014 Novu, LLC
Personalization – What this Looks Like
© Novu, 2014 Novu, LLC
Personalization – What this Looks Like
© Novu, 2014 Novu, LLC
So What is Required to Win?
© Novu, 2014 Novu, LLC
PersonalizationCustomer Centricity
Engagement
1 Differentiate amongst competing brands and product offerings
Consumer-Centered Brand Promise
© Novu, 2014 Novu, LLC
2
3
4
Build and enjoy a trusted relationship with members
Generate actionable information about the consumer’s behavior
Influence consumer behavior and decision making
1 Differentiate amongst competing brands and product offerings
Consumer-Centered Brand Promise
© Novu, 2014 Novu, LLC
2
3
4
Build and enjoy a trusted relationship with members
Generate actionable information about the consumer’s behavior
Influence consumer behavior and decision making
1 Differentiate amongst competing brands and product offerings
Consumer-Centered Brand Promise
© Novu, 2014 Novu, LLC
2
3
4
Build and enjoy a trusted relationship with members
Generate actionable information about the consumer’s behavior
Influence consumer behavior and decision making
1 Differentiate amongst competing brands and product offerings
Consumer-Centered Brand Promise
© Novu, 2014 Novu, LLC
2
3
4
Build and enjoy a trusted relationship with members
Generate actionable information about the consumer’s behavior
Influence consumer behavior and decision making
Benefits of a Consumer-Centered Approach
Engage • Keep healthy members healthy• Engage complex or chronic to
affect behavior change
© Novu, 2014 Novu, LLC
Health Care
Benefits of a Consumer-Centered Approach
QualityActive, informed health care consumer
© Novu, 2014 Novu, LLC
HealthCare
Close Care GapsTrust allows for influence
The stronger the relationship, the more influence possible.
So What is Required to Win?
© Novu, 2014 Novu, LLC
PersonalizationCustomer Centricity
Engagement
Why Are We Here? Competing With Large Competitors
Large corporate insurers are equipping their clients with wellness tools as differentiators.
TPAs can deliver a powerful set of tools to employers – at a lower cost – with the right approach and tech.
© Novu, 2014 Novu, LLC
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The Requirement is Clear
Novu has successfully built a turn-key solution for TPAs to compete with top-tier programs
© Novu, 2014 Novu, LLC
Turn-key, White-labeled Member Experience
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