Vietnamese value and characteristic survey

- comparison between HCM vs Hanoi

Executive summary

• Family (50%), making efforts(46%) are the two important factors for Vietnamese. People in HCM value more in the success in business

• HCM people regard themselves as open (28%) and easy-going (22%), while Hanoi regard themselves as polite (25%).

• HCM view of Hanoi is quite different from the view of Hanoi people. HCM see Hanoi people rather as hard-working, and care for the detail.

• Both expects their partner to care family (48%) and kind (36%)

What is important in your life?

50%46%

35% 35% 34%31%

26% 24% 24%19%

0%

10%

20%

30%

40%

50%

60%

Family, effort are the two important factors for Vietnamese

What is important in your life? (HCM, Hanoi)

34%

36%

37%

47%

49%

0% 20% 40% 60%

Promoted inbusiness

Be honest

Be hard-working

Make effort

Take care offamily

HCM put more value in business promotion while Hanoi choose hardworking as more priority

33%

34%

37%

44%

51%

0% 20% 40% 60%

Be honest

Be hard-working

Promoted inbusiness

Make effort

Take care offamily

HCM Hanoi

What is important in your life? (gender)

31%

33%

36%

43%

47%

0% 20% 40% 60%

Be honest

Promoted inbusiness

Be hard-working

Take care offamily

Make effort

Male put family as No.1 importance while female put making effort

35%

36%

36%

46%

53%

0% 20% 40% 60%

Be hardworking

Be honest

Promoted inbusiness

Make effort

Take care offamily

Male Female

How are HCM and Hanoi people described?

17%

17%

17%

22%

25%

0% 10% 20% 30%

Quiet

Honest

Open

Emotional

Polite

HCM sees themselves as open, easy-going, while Hanoi regards themselves as polite and emotional

19%

20%

20%

22%

28%

0% 10% 20% 30%

Hard-working

Humorous

Kind

Easy-going

Open

HCM view of HCM Hanoi view of Hanoi

How are HCM and Hanoi people described?

PoliteEmotional

Open

Honest

Kind

Humorous

Hard-working

ReliableSeriousEasy-going

Patient

Cold

Shy

Cunning

Stubborn

Quiet

Picky

HCM view of HCM Hanoi view of Hanoi

HCM

Hanoi

Open Kind Humorous Easy going

Polite Quiet Emotional Picky

How are HCM people described?

17%

18%

18%

23%

23%

0% 10% 20% 30%

Clever

Easy-going

Serious

Humorous

Open

Open, easy-going, and humorous are the common words to describe HCM people

19%

20%

20%

22%

28%

0% 10% 20% 30%

Hard-working

Humorous

Kind

Easy-going

Open

HCM view of HCM Hanoi view of HCM

How are HCM people described?

PoliteEmotional

Open

Honest

Kind

Humorous

Hard-working

ReliableSeriousEasy-going

Patient

Cold

Shy

Cunning

Stubborn

Quiet

Picky

HCM view of HCM Hanoi view of HCM

Same kind of view both from HCM and Hanoi people

How are Hanoi people described?

17%

17%

17%

22%

25%

0% 10% 20% 30%

Quiet

Honest

Open

Emotional

Polite

Polite is the common words. HCM view Hanoi as hard-working and serious people

18%

18%

18%

21%

23%

0% 10% 20% 30%

Serious

Stubborn

Polite

Hard-working

Picky

HCM view of Hanoi Hanoi view of Hanoi

How are Hanoi people described?

PoliteEmotional

Open

Honest

Kind

Humorous

Hard-working

ReliableSeriousEasy-going

Patient

Cold

Shy

Cunning

Stubborn

Quiet

Picky

Hanoi Hanoi from HCM

View are quite different from HCM and Hanoi

Who had affected your decision makings in life?

46%

38% 36%

21% 19% 18%11% 9%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Mother Father Husband /Wife

Boyfriend /girlfriend

Brother /Sister

Grandparents

Friend Teacher

Father and mother are the most influential, followed by husband/wife

Who had affected your decision makings in life?

(HCM, Hanoi)

49%

38%

34%

18% 17% 17%

10% 10%

44%

38% 37%

24%22%

19%

13%

7%

0%

10%

20%

30%

40%

50%

60%

Mother Father Husband /Wife

Boyfriend /girlfriend

Brother /Sister

Grandparents

Friend Teacher

HCM

Hanoi

HCM has the higher ratio for mother, less for husband/wife

Who had affected your decision makings in life?

(gender)

46%

38%36%

21%19% 19%

14%

9%

47%

39%36%

21% 20%

14%

5%7%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Mother Father Husband /Wife

Boyfriend /girlfriend

Brother /Sister

Grandparents

Friend Teacher

Male

Female

Same trend regardless of the gender

What is important to be your partner?

“Care family well” is the most important followed by being kind, and economical stability

48%

36%

29% 27% 27% 26%23%

19% 17% 17%13%

0%

10%

20%

30%

40%

50%

60%

What is important to select your partner? (HCM, Hanoi)

24%

27%

32%

34%

45%

0% 20% 40% 60%

Good familybackground

Same interests

Good economicalstability

Kind

Care family well

Both put family care as No.1, kindness as No.2

27%

28%

29%

39%

50%

0% 20% 40% 60%

Good economicalstability

Good academicbackground

Good familybackground

Kind

Care family well

HCM Hanoi

What is important to select your partner? (male, female)

25%

31%

32%

39%

50%

0% 20% 40% 60%

Good academicbackground

Good economicalstability

Good familybackground

Kind

Care family well

Both put family care as No.1, kindness as No.2

26%

29%

29%

36%

46%

0% 20% 40% 60%

Good academicbackground

Good economicalstability

Same interests

Kind

Care family well

Male Female

Survey information

• Vietnamese value and characteristic survey -

comparison between HCM vs Hanoi

• 500 people above 18 years old, living in HCM and Hanoi

• Conducted on Oct 27-Nov 1

• The figure in this presentation is the ratio who has

answered “strongly agree” to 5 score questions