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    1

    A PROJECT REPORT

    ON

    RECRUITMENT & SELECTION

    AT

    (HDFC)

    SUBMITTED TO:

    UP TECHNICAL UNIVERSITY, LUCKNOW

    IN THE PARTIAL FULFILLMENT FOR THE AWARD OF THE

    DEGREE OF

    Master of Business Administration

    ( Session 2008-10 )

    SUBMITTED BY:

    ANAMIKA SHARMA

    MBA 3rd Sem

    Roll No - 0811970405

    INSTITUTE OF PROFESSIONAL EXCELLENCE AND

    MANAGEMENT ,GHAZIABAD.

    (A -13/1,S.S.G.T. Road, Industrial Area , NH -24, Ghaziabad -201010 )

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    PREFACE

    There are number forces that make marketing an endlessly changing activity. The constantly

    activity sociological, psychological and political environment may represent the uncontrollable

    marketing factors. To understanding these factors in better way marketing research is of almost

    importance.

    This Project Report has been completed in Partial fulfillment of my Management Program, Post

    Graduate Diploma in Business Management (MBA) in the company HDFC STANDARD LIFE

    INSURANCE. The objective of my project was RECRUITMENT AND SELECTION AT

    HDFC BANK

    HDFC STANDARD LIFE is the name which is working as one of the best private insurance

    company in insurance sector.

    With such large population and the untapped market of populations insurance happens to be very

    big opportunity in India. Today it stands as a business growing at the rate of 15-20 percent

    annually. Together with banking services, It adds about 7 percent to the countrys GDP. In spite

    of all this growth the statistics of the penetration of the insurance in the country is very poor.

    Nearly 80% of Indian populations are without Life Insurance cover and the Health Insurance.

    This is an indicator that growth potential for the insurance sector is immense in India.

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    ACKNOWLEDGEMENT

    Progress in life, business or any projects comes through taking initiatives & continuing to

    progress on new concepts & ideas. The original momentum is not enough to keep you moving

    forward. Your progress will grit to halt unless you refill your engine for inspiration with fuel of

    fresh ideas with enthusiasm & proper guidance. Accomplishment requires the effort of many

    people and this work is no different. I would like to thank all those who helped me directly or

    indirectly and whose diligent efforts made this project possible.

    I am grateful to Prof. Satish Gupta (DG) of Institute of Management Education for creating aconducive environment in the institute for a purposeful education.

    I express my profound gratitude to Dr. D.P. Goyal (Director), Dr. Taruna Gautam (Assistant

    Director) & Mr. Gurpreet Singh Sachdeva (Project Co-ordinator) of Institute of Management

    Education for their encouragement.

    I would like to thank most to Ms. Aarti Singh (HR Manager) whose initiative and guidance

    enabled me to conceptualize and construct the project Recruitment & Selection. It has been

    great to work under their guidance.

    I also take this opportunity to express my profound gratitude to all those respondents who made

    this project successful by cooperating with me.

    Last but not the least; I would like to thank my parents and colleagues for their kind support.

    Beenu Kumari

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    DECLARATION

    I hereby declare that the project report entitled Recruitment & Selection at Payal Petropack

    submitted for the Bachelor of Business Administration is my original work and the Project

    Report has not formed the basis for the award of any degree, diploma, associated, or other

    similar title.

    Date

    Place Signature

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    5

    CONTENTS

    Page No.

    1. Abstract 1

    2. Introduction 2

    3. Company Profile 5

    4. Objective of the Project 9

    5. Research Methodology 10

    Sample

    Sample Size

    Instrument Used

    6. Data Analysis & Data Interpretation 50

    7. Conclusions 58

    8. Bibliography 69

    9. Annexure 71

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    6

    PART - I

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    BRIEF HISTORY OF THE ORGANIZATION

    The Housing Development Finance Corporation Limited (HDFC) was amongst the first to

    receive an in principle approval from the Reserve Bank of India (RBI) to set up a bank in the

    private sector, as part of the RBI's liberalization of the Indian Banking Industry. The bank was

    incorporated in August 1994 in the name of HDFC Bank Limited, with its registered office in

    Mumbai, India. The bank commenced operations as a Scheduled Commercial Bank in January

    1995.

    Promoter

    HDFC is India's premier housing finance company and enjoys an impeccable track record in

    India as well as in international markets. Since its inception in 1977, the Corporation has

    maintained a consistent and healthy growth in its operations to remain the clear market leader in

    mortgages and banking services in India. Its outstanding loan portfolio covers over a million

    dwelling units. HDFC has developed significant expertise in retail mortgage loans to different

    market segments and also has a large corporate client base for its housing related credit facilities.

    With its experience in the financial markets, a strong market reputation, large shareholder base

    and unique consumer franchise, HDFC was ideally positioned to promote a bank in the Indian

    environment.

    Business FocusHDFC Bank's mission is to be a World Class Indian Bank. The Bank's aim is to build a sound

    customer franchise across distinct businesses so as to be the preferred provider of banking

    services in the niche segments that the bank operates in and to achieve healthy growth in

    profitability, consistent with the bank's risk appetite. The bank aims to ensure the highest level of

    ethical standards, professional integrity and regulatory compliance. HDFC Bank's business

    philosophy is based on four core values: Operational Excellence, Customer Focus, Product

    Leadership and People. The Bank signed a strategic business collaboration agreement with

    Chase Manhattan Bank in February 1999.

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    Capital StructureThe authorized capital of HDFC Bank is Rs.450 crores. The paid-up capital is Rs.281.2 crores.

    The HDFC Group holds 24.5% of the bank's equity while about 13.3% of the equity is held by

    the depository in respect of the bank's issue of American Depository Shares (ADS/ADR Issue).

    The Indian Private Equity Fund, Mauritius (IPEF) and Indocean Financial Holdings Ltd.,

    Mauritius (IFHL) (both funds advised by J P Morgan Partners, formerly Chase Capital Partners)

    together hold about 11.6% of the bank's equity. Roughly 18% of the equity is held by FIIs,

    NRIs/OCBs while the balance is widely held by about 300,000 shareholders. The shares are

    listed on the The Stock Exchange, Mumbai and the National Stock Exchange. The bank's

    American Depository Shares are listed on the New York Stock Exchange under the symbol

    "HDB".

    TimesBank Amalgamation

    In a milestone transaction in the Indian banking industry, Times Bank Limited (another new

    private sector bank promoted by Bennett, Coleman & Co. /Times Group) was merged with

    HDFC Bank Ltd., effective February 26, 2000. As per the scheme of amalgamation approved by

    the shareholders of both banks and the Reserve Bank of India, shareholders of Times Bank

    received 1 share of HDFC Bank for every 5.75 shares of Times Bank. The amalgamation added

    significant value to HDFC Bank in terms of increased branch network, expanded geographic

    reach, enhanced customer base, skilled manpower and the opportunity to cross-sell and leverage

    alternative delivery channels.

    Distribution Network

    HDFC Bank is headquartered in Mumbai. The Bank at present has an enviable network of over

    branches spread over cities all across the country. All branches are linked on an online real-time

    basis. Customers in 39 locations are also serviced through Telephone Banking. The Bank's

    expansion plans take into account the need to have a presence in all major industrial and

    commercial centres where its corporate customers are located as well as the need to build a

    strong retail customer base. Being a clearing/settlement bank to various leading stock exchanges,

    the Bank has branches in the centres where the NSE/BSE have a strong and active member base.

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    The Bank also has a network of almost over networked ATMs across these cities. Moreover,

    HDFC Bank's ATM network can be accessed by all domestic and international Visa/MasterCard,

    Visa Electron/Maestro, Plus/Cirrus and American Express Credit/Charge cardholders. It is the

    only bank in India which provides access to all the 3 major International Card Networks on its

    ATM network.

    ManagementMr. Jagdish Capoor took over as the bank's Chairman in July 2001. Prior to this, Mr.Capoor was

    a Deputy Governor of the Reserve Bank of India.

    The Managing Director, Mr. Aditya Puri, has been a professional banker for over 20 years, and

    before joining HDFC Bank in 1994 was heading Citibank's operations in Malaysia.

    The Bank's Board of Directors is composed of eminent individuals with a wealth of experience

    in public policy & administration and commercial banking. Senior executives representing

    HDFC and J P Morgan Partners (formerly Chase Capital Partners) are also on the Board.

    Senior banking professionals with substantial experience in India and abroad head various

    businesses and functions and report to the Managing Director. Given the professional expertise

    of the management team and the overall focus on recruiting and retaining the best talent in the

    industry, the bank believes that its people are a significant competitive strength.

    TechnologyHDFC Bank operates in a highly automated environment in terms of information technology and

    communication systems. All the bank's branches have connectivity which enables the bank to

    offer speedy funds transfer facilities to its customers. Multi-branch access is also provided to

    retail customers through the branch network and Automated Teller Machines (ATMs).

    The Bank has made substantial efforts and investments in acquiring the best technology available

    internationally, to build the infrastructure for a world class bank. In terms of software the

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    Corporate Banking business is supported by Flexcube, while the Retail Banking business by

    Finware, both from I-flex Solutions Ltd. (formerly Citicorp Information Technology India Ltd.).

    The systems are open, scaleable and web-enabled.

    The Bank has prioritized its engagement in technology and the internet as one of its key goals

    and has already made significant progress in web-enabling its core businesses. In each of its

    businesses, the Bank has succeeded in leveraging its market position, expertise and technology to

    create a competitive advantage and build market share.

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    ORGANIZATION STRUCTURE

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    MISSION & VISION

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    PERFORMANCE

    HDFC Bank caters to a wide range of banking services covering both commercial and

    investment banking on the wholesale side and transactional / branch banking on the retail side.

    The bank has three key business areas:-

    a) Wholesale Banking Services

    The Bank's target market is primarily large, blue-chip manufacturing companies in the Indian

    corporate sector and to a small extent, emerging mid-sized corporates. For these corporates, the

    Bank provides a wide range of banking services, including working capital finance, trade

    services, transactional services, cash management, etc. Based on its superior product delivery /

    service levels and strong customer orientation, the Bank has made significant inroads into the

    banking consortia of a number of leading Indian corporate including multinationals, companies

    from the domestic business houses and prime Public Sector companies. It is recognized as a

    leading provider of cash management and transactional banking solutions to corporate

    customers, mutual funds, stock exchange members and banks.

    b) Retail Banking Services

    The objective of the Retail Bank is to provide a full range of financial products and banking

    services, giving the customer a one-stop window for all his banking requirements. The products

    are backed by world class service and delivered to the customers through various delivery

    channels including the branch network, as well as alternative delivery channels like ATMs,

    Phone Banking, Net Banking and Mobile Banking.

    The HDFC Bank Preferred program for high net worth individuals, the HDFC Bank Plus and the

    Investment Advisory Services programs have been designed keeping in mind needs of customers

    who seek distinct financial solutions, information and advice on various investment avenues. The

    Bank also has a wide array of retail loan products including Loans against shares, Auto Loans,

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    Personal Loans and Loans for Consumer Durables and Two-wheelers. It is also a leading

    provider of Depository Participant (DP) services for retail customers.

    HDFC Bank was the first bank in India to launch an International Debit Card in association with

    VISA (VISA Electron) and issues the MasterCard Maestro debit card as well. The debit card

    allows the user to directly debit his account at the point of purchase at a merchant establishment,

    in India and overseas. The Bank launched its credit card in association with VISA in November

    2001. The Bank is well positioned as a leader in various net based B2C opportunities including a

    wide range of internet banking services for Fixed Deposits, Loans, Bill Payments, etc.

    c) Treasury Operations

    Within this business, the bank has three main product areas - Foreign Exchange and Derivatives,Local Currency Money Market & Debt Securities, and Equities. With the liberalization of the

    financial markets in India, corporate need more sophisticated risk management information,advice and product structures. These and fine pricing on various treasury products are provided

    through the bank's Treasury team.

    Rating

    HDFC Bank's programme for Certificates of Deposits has been rated by the Indian rating agency

    Credit Analysis & Research Ltd. (CARE). The CDs are rated PR 1+ is the highest rating for

    short term instruments indicating superior capacity for repayment.

    Financial Strength

    Year End - Mar 2008

    Credit/Deposit : 46.39 %Investment/Deposit : 63.43 %

    Cash/Deposit : 8.23 %

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    Share Information

    21/07/2008

    Recent Price (Rs) : 277.85

    Volume : 50277

    Year To Date High (Rs) : 303

    Year To Date Low (Rs) : 187

    Face Value (Rs) : 10

    Market Capitalization (Rs Crore) : 7876.49

    Shares Outstanding (Lakhs) : 2820.5

    Market Lot : 1

    Valuation Ratios

    Year End - Mar 2008

    Price/Earnings : 20.8

    Price/Book : 3.49

    Price/Sales : 3.87Dividend Yield (%) : 1.08

    Per-Share Data

    Year End - Mar 2008

    Book Value (Rs) : 79.59

    Credit/Deposit39%

    Investment/Deposit54%

    Cash/Deposit7%

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    Cash (Rs) : 112.36

    Dividend (Rs) : 3

    Total Income (Rs) : 71.72

    Earnings (Rs) : 13.36

    Income Statement

    Year End - Mar 2008 (Rs Crore)

    Total Income : 2022.97

    Other Income : 473.1

    Operating Profit : 387.6

    Interest : 1191.96

    Depreciation : 106.14

    Net Profit : 387.6

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    BOARD OF DIRECTOR

    Chairman : Jagdesh Capoor

    Managing director : Aditya puri

    Director : Venkat Rao Gadwal

    Director : Anil Ahuja

    Additional Director : Vineet Jain

    Additional Director : Arvind pande

    Additional Director : Renu S Kamad

    Additional Director : K.M.Mistry

    Vice President & CS : Sanjay Domgre

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    PRODUCT AND SERVICE

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    Problem of the Organization and future of the Organization

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    PART -II

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    OBJECTIVE

    To study the Recruitment & Selection Practices at HDFC BANK LIMITED

    To identify the various factors companies undertake prior to the recruitment process.

    To study how the companies establish a fit between their business strategy and

    recruitment strategy.

    To study how the companies have coped with change in the market vis a vis its

    recruitment process.

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    RESEARCH MYTHOLOGY

    The purpose of the methodology is to describe the research procedure. This includes

    overall research design, the sampling procedure, the data collection method, and the fried

    methods and analysis procedure.

    Out of total universe 30 respondents from company have been taken for convenience. The

    sample procedure chosen for this are statistical sampling method. Here randomly employees are

    selected and interviewed. An in depth interview is conducted with the Human Resource Head.

    Information, which I collected, was based on the questionnaires filled up by the sample

    employees.

    Under secondary method I took the help of various reference books which I have mentioned in

    bibliography and also by way of surfing through the company website.

    Primary Data

    Questionnaire: Corresponding to the nature of the study direct, structured questionnaires

    with a mixture of close and open-ended questions will be administered to the relevant

    respondents within the Personnel and other Departments of the organisation.

    In-depth interviews will be conducted with the top level management personnel involved as

    panel members of the recruitment & selection committees of the organisation to substantiate

    the questionnaire administered.

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    Secondary Data

    Organisational literature: Any relevant literature available from the organisation on the

    Company profile, recruitment & selection procedures, Job specifications (KSAs),

    department-wise break up of manpower strength and the orgnaisational structure.

    Other Sources: Appropriate journals, magazines such as Human Capital, relevant

    newspaper articles, company brochures and articles on www sites will also be used to

    substantiate the identified objectives.

    Sampling Plan and Design

    A questionnaire will be used for the purpose of research:

    Questionnaire: To test the validity and effectiveness of the recruitment and selection

    procedures within the organisation and to test the validity and effectiveness of the policies

    and procedures within the organisation.

    The basic rationale of Questionnaire is to ascertain the perception of the non-HR

    departments in terms of the validity and effectiveness of the policies and procedures used by

    the organisation. It is also in line with the assessment of any suggestions/recommendations

    that the respondents from these Departments might have in terms of the use of an alternative

    source/device of recruitment and selection, than what already forms the current practice of

    the HR Department.

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    Questionnairewould be administered to 15 respondents, holding a senior designation within

    the Personnel Department of the organisation. It will also be administered to at least 15

    respondents belonging to typical Departments within the organisation and holding senior

    designations within their respective Departments.

    In depth interviews would also be conducted with these respondents with the aim of

    substantiating their views entailed from the Questionnaire.

    The total number of employees covered in the questionnaires are 30, 20 Business Executives

    and 10 Non-Business Executives.

    Sampling Element

    For the purpose of administering the Questionnaire, the respondents would comprise of

    personnel holding senior designations within the Personnel Department of the organisation.

    The respondents for the Questionnaire will also be preferably be panel members of the

    Recruitment & Selection Board of the organisation.

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    The respondents would comprise of personnel holding senior designations within certain

    typical Departments identified within the organisation, namely:

    - Stores

    - Finance

    - Operations

    - Electronics

    - Engineering

    Sampling Technique

    Judgement Sampling would be used for the purpose of choosing the sample for the purpose

    of administering Questionnaire. The identified expert would have a thorough knowledge

    about all the respondents within the Personnel Department of the organisation. Thus his/her

    expertise would be incorporated in locating, identifying and contacting the required

    respondents.

    Again Judgement sampling would be effectively used in identifying the typical non - HR

    Departments within the organisation and subsequently for the location and identification of

    suitable respondents forQuestionnaire.

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    Desirable End Results

    Socially responsible & Competitive, high quality Competitive,

    high

    Ethical practices products quality services

    DIAGNOSTIC MODEL

    External Environmental

    Influences

    Govt.Regulations &Laws

    The Union

    Economic Conditions:domestic &

    International

    Composition Of laborforce

    Internal Environmental

    Influences

    Strategy

    Goals

    Organizational Culture

    Nature Of the task

    Work group

    Leaders style &

    experience

    Rewarding

    Humanresources

    Performance Evaluation

    Compensation

    Benefits &Services

    DevelopingHuman

    Resources

    Orientation& Training

    Development

    CareerPlanning

    AcquiringHuman

    Resources

    HRplanning

    JobAnalysis &

    design Recruitment

    Protecting and

    Evaluating

    Safety,health &

    wellness

    Evaluation

    HUMAN RESOURCE PROCESSES

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    Organization policies and practices

    In some organization's, HRM policies and practices affect recruiting and who is recruited. One

    of the most significant of these is promotion from within. This policy means that organization's

    recruit from outside the organization only at the initial hiring level. They feel this is fair to

    present loyal employees and assures them a secure future and a fair chance of promotion, and

    most employees favor this approach. Some employers also feel this practice helps protect trade

    secrets.

    Organizational image

    The image of the employer generally held by the public can also affect the recruitment. all else

    being equal it is easier for the organization with a positive corporate image to attract and retain

    employees than an organization with a negative image.

    The good or bad, well-known or unknown images of these organization's will affect how they are

    viewed by the job recruits. The organizations image is complex, but it is probably based on what

    the organization does and whether it is perceived as providing a good place of work. The larger

    the organization, the more likely it is to have a well-developed image. A firm that produces a

    product or service the potential employee knows about or uses is also more likely to have an

    image for the applicant.

    The organization's image is also affected by its industry. These images change. Job applicants

    can seldom have interviews with all the organizations that have job openings of interest to them.

    Because there are time and energy limits to the job search, they do some preliminary screening.

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    One of these screens is the image the applicants have of the organization, which can attract or

    repel them.

    In sum, the ideal job specifications preferred by an organization may have to be adjusted to meet

    the realities of the labor market, government or union restrictions, the limitations of its policies

    and practices and its image. If an adequate number of quality people apply, the organization may

    have to adjust the job to fit the best applicant or increase its recruiting efforts.

    The potential employees view of recruiting

    The applicants have abilities, attitudes and preferences based on past work experiences and

    influences by parents, teachers and others. These factors affect recruits in two ways: how they

    set their job preferences and how they go about seeking a job.

    Preferences of recruits for organization and jobs

    Recruits have a set of preferences for a job. The recruit also faces the limitation of labor market,

    government and union restrictions and the limits og organizational policies and practices. The

    recruit must anticipate the compromises just as the organization does.

    What factors affect the organization decision? A more educated set knows the labor market

    better, have higher expectations of work and find organization's that pay more and provide and

    more stable employment.

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    Job search and finding a job: the recruit

    It is not always enough to be simply in the right place at the right time. The effective job

    searcher creates opportunities in a systematic way. Effective job search involves several steps

    including self-assessment, information gathering and networking, targeting specific jobs and

    successful presentation.

    The job search process begins with self-assessment. The purpose of self-assessment is for job

    searchers to recognize their career goals, their strength's and weaknesses, interests values and

    preferred life styles. This information is later used in the search process to help the applicant

    assess whether there is a fit with a particular job offer. The assessment is similar to what

    organizational recruiters will be doing, only from the perspective of the applicant.

    Information gathering and networking are methods for generating lists of potential employers

    and jobs, information sources include newspapers, trade publications, college recruitment offices

    and organizational insiders.

    METHODS OF RECRUITING

    Most job openings are filled with people from within the organization and entry-level positions

    are the most likely to be filled by external sources. Methods for internal recruiting include job

    posting, skill inventories, job bidding and referrals. Methods of external recruiting include

    school and college recruiting, advertising, and using employment agencies and executive

    research firms and the internet.

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    Skills inventory

    Another recruiting method is the use of skill inventories. Essentially a skills inventory includes a

    list of employee names, their education, training, present position, work experience, relevant job

    skills and abilities and other qualifications. The organization can search through the company

    skill inventory to identify potential candidates for the position opening.

    Job bidding

    These procedures typically specify that qualified applicants from within the bargaining unit must

    fit all jobs covered by the agreement. Those interested in the vacancy bid for the job by applying

    if they are qualified. The individual fills the position with the highest seniority from among the

    qualified applicants. In some cases applicants take competitive examinations. However only

    current employees are eligible.

    Using a job bidding system is normally very easy. However it can present some difficulties.

    Referrals

    An excellent source of information is current employees who may know someone who would be

    qualified and interested in the open position. To entice employees to make job referrals, some

    companies offer a referral bonus. People tend to associate with people like themselves, if the

    employee fits the organization, chances are his or her referrals will be good. Employees, whose

    referrals are hired, are often willing to serve as a mentor to ensure their referrals succeed in the

    company.

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    EXTERNAL RECRUITING METHOD

    School and college recruiting

    Recruiting at high school or vocational schools is often a strategic approach adopted by

    organizations with position openings at the entry level or internal training programs. Recruiting

    at the college level serves as a major source for acquiring managerial, professional and technical

    skills.

    The gap that exists between the skills that organizations will need over the next several years

    and those currently possessed by potential employees is growing. The number of jobs requiring

    a college degree is on the increase. Unfortunately for the organization it is a very time

    consuming and expensive exercise. But pressures from the external environment will continue to

    force organizations to be highly visible and active in this kind of recruiting.

    In college recruiting the organization sends an employee usually called a recruiter, to a campus

    interview candidates and describes the organization to them. Coinciding with the visit,

    brochures and other literature about the organization are often distributed. The organization also

    runs ads to attract the candidates.

    In the typical procedure, those seeking employment register at the college placement service.

    This placement service is a labor market exchange providing opportunities for students and

    employers to meet and discuss potential hiring. Preliminary interview with employers is done.

    Students are given detailed influence about the job and the profile. Salaries are negotiated. The

    expenses are borne by the organization. Many of the changes are designed to reduce overall

    recruiting costs while maintaining a strong applicant's flow into the organization. The trend

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    UTILIZING RECRUITING RESOURCES

    Companies frequently use a variety of internal and external recruiting strategies to locate and

    hire their workers. Although one technique may work well for some organizations, the same

    technique may prove ineffective for others. Some technique may mesh well with the

    organization's competitive strategy, but others do not.

    By integrating both internal and external recruiting techniques, a company can develop an

    overall recruiting plan that is specifically tailored to support its overall strategy and result in

    selection of highly qualified applicants.

    Exactly how many recruits are needed can be determined from past recruitment efforts.

    Specifically a yield ratio can be developed for each position to be filled. A yield ratio is the

    number of candidates who pass a particular recruitment hurdle divided by the number who

    attempted the hurdle.

    It is important to keep in mind that the plan should support the companies overall strategic

    approach.

    Re- Recruitment strategies

    Re-Recruitment strategy is a series of steps a company can take and retain key employees. Re-

    Recruitment strategies are a good idea, but essential in turbulent times such as after downsizing

    or a major organizational restructuring. Key employees are defined as employees whose loss

    would have a most detrimental effect on the organization.

    Once the key employers have been located, the next step is to determine what can be done to

    motivate them to remain with the organization. A flexible work arrangement will mean

    something different to every employee, so it is important to dearly delineate what key employees

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    want and need with respect to flexibility. Flexibility can also be offered by introducing

    compressed work weeks, flexible starting times and comp time where workers can leave work

    for an hour or two to deal with family matters. An increase in the compensation can also help

    retain a key employee. Retention bonuses have also been used successfully as a means of getting

    technical staffers. Without a salary adjustment key employees may be stolen away by

    competitors,

    Career development opportunities

    College graduates entering work force for the first time are clear about their expectations and are

    less willing to adapt their values and work styles to accommodate to their employers.

    The following factors entice first careerist to stay with the job and the company:

    1. Immediate involvement in the essential work of the firm.

    2. The ability to apply newly learned knowledge and skills.

    3. The opportunity to understand the big picture of the firm.

    4. Rapid career development.

    5. Rapid salary advancement.

    6. The opportunity to learn new skills.

    Companies are responding to these needs by offering a variety of programs for new employees.

    One factor that should be considered prior to selection is the "fit" between the individual career

    objectives and the career path that can be realistically offered by the firm. Career plateauing

    which refers to the point in a career where future hierarchical movement is unlikely, has become

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    a real problem in organization's today. Downsizing and restructuring has severely restricted the

    potential for vertical movement in many managerial career paths.

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    ALTERNATIVES TO RECRUITMENT

    Another strategic business decision can be made is not to recruit. Instead they can rely on

    alternative staffing options.

    Common alternative staffing options

    Traditional temporary help

    A potential employee is recruited, tested, screened and employed by a temporary staffing

    agency. They assign qualified individuals to work at a clients site, generally to support or

    supplement the current work force.

    Long term temporary assignments

    It is becoming increasing popular for an organization to staff part of its work force with

    temporary workers on an ongoing basis. These individuals are not considered short-term

    replacements, but more a part of the regular work force.

    Part time employees

    Workers who work less than 40 hours a week are considered part time employees. They

    can be organization's pay roll or assigned via a temporary agency.

    Employee leasing

    A Company will transfer some of its employees to a leasing firm. The leasing firm then

    leases back the workers to perform the same job they did for the Client Company.

    However the leasing firm is now responsible for cost and work associated with the typical

    HR functions such as Payroll, benefits and record keeping.

    Independent contractors

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    Independent contractors are self-employed individuals who market a specific skill they

    posses to a variety of companies. A Company will hire them for a specific project or

    contract. Payment is usually based on the time and effort the individuals put forth on the

    project and expenses are frequently reimbursed.

    Outsourcing services

    An independent company with expertise area will contract with a firm to take full

    responsibility for that specific function in the organization.

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    EVALUATING THE RECRUITING METHODS

    Given the importance of recruiting to the organization the method used in recruiting should be

    evaluated periodically. One of the most important reasons to evaluate recruiting method is to

    determine the cost versus benefits of various methods. When recruiting method do not attract

    enough applicants many organizations respond by raising the salaries. Although some job

    applicants may be enticed by money, this may not be a cost-effective method of recruiting.

    Further employees within the organization may perceive inequity if new employees are brought

    in at a similar or even higher salary.

    Recruiting costs include factors such as the cost of advertising, the salaries and travel expenses

    of recruiters, travel expenses of potential job applicants and recruiting agencies. These costs

    must be weighed against factors such as the potion of acceptance offers. At a minimum,

    organizations should compare the length of time applicants from each recruiting source stay with

    the organization with the cost of hiring from a particular source. The effectiveness of recruiting

    method varies among organizations and even jobs within the same organization.

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    THE SELECTION PROCESS

    Selection is the process of choosing individuals who have the qualifications to perform a

    particular job well. Organization differs as to the complexity of their selection systems. Some

    organization's make a strategic decision to fill positions quickly and inexpensively by scanning

    application forms and hiring individuals based on this information alone. Other organization's

    however makes a strategic decision to choose the best person possible by having an elaborate

    and sometimes costly selection system. These systems may require potential employees to fill

    out application forms and provide information for a background check, take a number of job

    related tests, and perform well through a series of interviews. Most organization's have. more

    than one selection process.

    Application blanks and resumes

    The initial screening of potential employees is usually done by examining resumes and 1 or

    having applicants fill out an application blank. Items that should be requested on an application

    include general biographical information. Much of information gathered on application blanks is

    objective so that the human resources manager can verify it. Verification of information on an

    application is becoming increasingly important to avoid claims of negligent hiring. An employer

    is guilty ofnegligent hiring if he or she failed to perform a thorough background check on an

    employee whose infliction of harm could have been predicted.

    Once the application has been verified, it can be numerically scored to make it comparable to

    others. The process of qualifying an application is called weighting an application. The use of a

    weighted application blank involves placing a value or score for the items on the application

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    that have been found to predict successful job performance. Applicants receive points according

    to the information they report on the form and can then be ranked based on their total points.

    Although weighted applicants blanks have been found to be predictive of future performance, the

    time and cost of developing an effective are often prohibitive.

    Resumes are often instead of application blanks. Job applicants develop their own resumes,

    which should include essentially standard information.

    TYPES OF SELECTION TESTS

    A number of selection tests have been developed to aid the human resources manager in hiring

    employees. The following section covers mental ability test, work sample tests, trainability tests,

    personality and interest inventories and honesty tests as selection devices.

    Mental ability tests

    Paper and pencil tests have been developed by psychologists and are used by organization's to

    measure mental ability and aptitude. Ability and aptitude tests examine a variety of tests such as

    general intelligence, an understanding of spatial relationships, numerical skills, reasoning and

    comprehension.

    Work samples

    Also called performance tests, work sample tests measure the ability to do something rather than

    the ability to know something. These tests may measure motor skills or verbal skills. Work

    sample tests should test the important aspects of the job. Since job applicants are actually

    performing a small portion of the job, it is difficult to "fake" ones ability on these tests.

    One of the most effective ways to design work sample tests is by using the results of a job

    analysis, because the results of a job analysis indicate which tasks are most critical and which are

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    personality tests can be costly, they can help human resources manager's determiner individual

    characteristics opt obtained from a resume, thus increasing the likelihood of finding a go "fit"

    between the job position and the employee.

    A serious criticism of personality inventories is their tendency to be invasive in that they seek to

    "uncover revealing data about a person's psyche. Companies that use this type of pre

    employment tests must therefore ensure that the information they seek and the way they use this

    information are relevant to the job in order to prevent lawsuits by rejected applicants.

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    THE INTERVIEW

    Most organization's, regardless of size, use interviewing as a selection method. Interestingly,

    interviews have been criticized for being unreliable sources of information due to perceptual and

    judgment errors on the part of the interviewer. Example interviewers often form a first

    impression of the job applicant based on the influence obtained on the application blank or the

    first two minutes of the interview.

    Another type of perceptual error is called the Halo effect. In this case, one characteristic or

    behavior of the job applicant overrides all or most other characteristics.

    Contrast effects have also been found to distort interviewer judgments about job applicants.

    Contrast effects occur when the interviewer evaluates a job applicant by comparing this person to

    previous job applicants.

    Other perceptual errors can distort an interviewers evaluation include stereotyping, leniency,

    strictness and central tendency errors.

    Establishing a system for conducting an interview can improve the reliability and validity of

    interview assessments.

    Types of interviews

    Interviews can be classified into three general categories: structured, semi structured and

    unstructured.

    Structured

    When conducting a structured interview, the interviewer asks questions from a prepared

    list and does not deviate from it except for some follow up questions. During the

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    interview, the interviewer records his or her thoughts and reactions on a standard

    organizational form. When different interviewer reach the same or similar conclusion

    about a given candidate, the interpretation reliability is high. Unfortunately this type of

    interview is very restricted.

    Two most common types of structured interviews are the behavioral description interview

    and the situational interview.

    The behavioral description interview allows you to gather and evaluate information

    about what candidates have done in the past to predict how they will act in the future. A

    thorough job analysis of the job is done for which the interview is being developed. The

    specific KSA0s are uncovered, required by the job as well as appropriate and important

    behaviors performed by the job incumbents. Next questions will have to be designed

    which elicit the behaviors.

    The second type of structured interview is the situational interview. In this job experts

    develop questions that focus on situations that might arise in the actual job. It is conducted

    with a panel of interviewers, each of them independently rate the applicants. This type of

    interview is kinder to the applicant because a past example does not have to be provided.

    Semi structured

    Here only the major questions are prepared in advance and are recorded on a standardized

    form. This type of interview involves some planning on the part of the interviewer but

    allows for some flexibility regarding exactly what and how questions are asked. Although

    the inter rater reliability is not so high as with structured interview, the information

    obtained may be richer and possibly more relevant

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    MANAGERIAL SELECTION DEVICES

    Selection devices for managers can differ from non-managerial employee selection. Assessment

    centers were developed to tap these numerous managerial skills by collecting work sample

    information. an assessment center is not a place but a process. In this process trained

    professional evaluators, called assessors, observe and record and evaluate how a candidate

    performs in simulated job situations.

    Although the validity of assessment center tends to be high, some problems recently have been

    identified with this selection device.

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    RECRUITMENT AND SELECTION - OVERVIEW

    Till recently the rules of recruitment were very retrogressive. Companies simply hired fresh

    graduates or MBAs - seeking out the top rankers - started them off as trainees, paternally

    oversaw their vertical progress and repeated the process every year. On the rare occasions that

    they had to recruit at higher levels, they advertised - the discreetness of the address matching the

    stature of the company as a coveted employer - or used services of a head hunter and chose on

    the basis of a track record. Job hoppers were never favored and companies hired everyone for

    lifetime.

    Now a recruitment revolution is beginning. And the people whom company will soon compete

    for most fiercely will be those who have earned their spurs in different functions, companies,

    industries- and not one company, one function specialist. Having succeeded in hiring them,

    CE0s must not expect all of them to stay. Some will leave the company when the company

    changes its operational focus - as it must to stay ahead of change and needs different kind of

    people. Others will opt for entrepreneurial careers in favor of -,employment. Yet others will go

    back to school to restrictions -educate themselves and proceed to the next phase of their portfolio

    careers'

    Abandoning their old policies of hiring only at the bottom, therefore companies will have to

    induct new talent at every level, including those where internal promotions were once developed

    rigueur. Even the search for CE0s will intensify as new competitors look for team captains and

    existing companies feel the need for new qualities - not available in house - in their CE0s. lnfact

    the search for the right people at every level will pick up pace.

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    And while companies will have to develop innovative techniques to beat the competition at

    recruitment hotspots like campuses, they must also look outside their conventional hunting

    grounds. For that is where people with unorthodox Winning ideas will come from CE0s looking

    for breakthrough marketers will have to recruit them from other industries since everyone

    already in the sector will only offer tired ideas. Hunting for knowledge workers, company va

    have to raid research laboratories, non-governmental organization's, college staff-rooms and even

    sports fields. And the quest for managers with the ability to lead mega projects will have to be

    global and not limited to the country.

    At the organizational level, companies must tailor their manpower recruitment plan to corporate

    objectives, drawing up the profiles of suitable fires accordingly. Company focusing on new

    business development will have to seek entrepreneurial abilities; companies planning to

    withdraw from diversification's must look for pragmatists; companies chasing growth through

    alliances should hire people comfortable in different cultural backgrounds. Above all companies

    must hire for the future, anticipating jobs that may not be in existence yet.

    So recruitment of managers must focus not on functional expertise, but for attitudes and

    approaches that fit the corporate goals and culture. Among the qualities that companies will have

    to screen, therefore will be interests, disposition, attainments, general intelligence, special

    aptitudes are even physical makeup. For every job that a company seeks to fill therefore the

    must prepare psychological profiles of the ideal candidate. And to test candidates for a fit with

    that profile, companies will increasingly have to use psychographics testing techniques such as

    Thomas Profiling. Myers- Bdgg Type irdicator, or the particular preference Inventory that

    draw up the complete psychological and behavioral characteristics of an individual.

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    The test for personality traits will involve using unconventional tools like graphology. Also on test will be candidates result orientation analytical

    ability, initiative, communication skills and innovativeness, giving employers as much information as possible with which they decide whether an

    individual will be appropriate for the job. To validate the conclusions of the tests, line managers and human resources personnel who conduct

    interviews will have to be trained interviewing skills. And companies will have to use multi-session depth interviews ad of one off interactions to

    explore different facets of a candidate under different circumstances and varying degrees of pressure.

    What are the elements which companies must use to entice top talent? Compensation will be

    crucial only till it isn't absurdly below. The competitor offer. Instead recruiting teams will have

    to market their company as a place where employees have fun working, particularly to people

    that the company is trying to hire from old-fashioned organizations.

    A corporate culture that cares for people and gives them room to grow will be a company's

    strongest magnet for attracting good people. CEOs will have to ensure that their line managers

    and human resources department design unconventional jobs and daring responsibilities to create

    offers that their targets cannot refuse. And if pursuing the right person and convincing him to

    agree takes time, the companies should be willing for it. In the knowledge economy the

    corporate quest for intellectual capital will be a continuous process.

    Recruitment costs

    Low cost per hire may affect the quality of recruiting. Companies may think that the cost of hire

    may be high but if the company is able to attract the best talent, the company is successful.

    Quality of hire is a useful metric. to assess the strength of the recruiting process.

    Some companies evaluate candidates through multiple interviewers, assessment tests, reference

    and credit checks, background and educational verifications. Even with all of these techniques

    companies continue to realize the same "bell curve" distribution of employee performance.

    Others are smarter, they apply the technique of position, profiling to identify top performers and

    to change the bell curve.

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    Companies can design a brief performance evaluation process and use it on new entrants, within

    six and 18 months of joining. The quality of performance puts the recruiting process to test.

    While filling internal positions, the recruiting manager responds to his internal customer - the

    line manager. Measure of customer satisfaction proves to be a precious technique for fine

    tuning the system. Recruiting managers use post hire surveys and evaluations for this purpose.

    It is important for companies to document pre hire requirements and conduct objective post hire

    evaluations. Managers also seek feedback from the candidates themselves. Such data could give

    insights into further streamlining the recruiting process.

    How long before they are in?

    Recruitment cycle time is measured by the time taken to fill a vacancy. Another metric is

    staffing time ratio - the ratio of actual time in days to start to pre-contracted time to start. The

    contracted time to start is agreed upon between the hiring manager and the recruiter and it can be

    changed during the recruiting process with mutual consent.

    Internal hiring a more viable option

    Corporate recruiters have a dangerous bias towards hiring from an outside source. Industry

    giants like HLL and Tata's believe in homegrown talent. More often than not heavy recruitment

    happens at entry level and incumbents move along a structured career path as they grow with the

    company. The pool of talent keeps widening and gains richness with time. As a result it is never

    a daunting task to fill roles created out of unexpected situations.

    On the other hand fast growing, innovative relatively newer firms tend to focus more on external

    hires, a strategy guided partly by default and partly by design. By and large all companies end

    up using a mixed strategy.

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    Some companies believe that external hiring give facts about the competitors. External hiring

    brings in new ideas, perspectives, competencies and readymade skills that do away with the need

    for much investment on training. On the other hand internal recruitment works fine, sometimes

    better. The culture of certain companies may be such so as to mould the existing employees for

    further vacancies. Such companies boast of low employee turnover rate. Internal recruitment

    may have its benefits but it also demands a great deal from the HR of the company.

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    Internal hiring cut out on downsizing

    Building an internal talent pool works as an innovative answer to overstaffing, especially if the

    company is wary of downsizing as the option.

    Internal hiring: more than just filling a slot

    Recruiting by itself serves a single purpose filling a slot. But when a company favors internal

    over external sources, it also addresses the critical issue of succession planning. It does not cater

    to executive replacement alone, it underlines a commitment to leadership development. A

    greater pool of talent can be harnessed at a short notice without the hassles of an elaborate search

    externally and without investing in further hiring and training costs.

    The above kind of a process involves psychometric profilers, offsite interactive workshops, multi

    rater feedback processes, management games and options as simple as observation and past

    performance records.

    Recruiting ... in spite of odds.

    Recruitment business has dropped by almost 40% lately and the situation may remain low profile

    at least for the coming months. There is general reduction in intake, recruiters are shying away

    from taking fresher or even people from cross-functional industries so that there is less

    investment in training. Organization's are trying to reallocate jobs, add portfolios to existing

    positions even considering outsourcing. Jobs are diminishing, merging or even disappearing

    altogether. While there are definite signs of conventional recruitment activity having slowed

    down, there are strong signals that organization's are successfully experimenting with more

    innovative techniques of talent scouting and sourcing of requisite skills need to be replenished.

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    Innovative sourcing .... Its happening

    70% of recruitment in India happens through the direct advertising route. Use of recruitment

    consultants is the second most favorite technique. Head hunting is very much in demand along

    with in depth interviewing. The Indian recruiter may have access to the best of Indian

    recruitment consultancy firms as well as the cream of international search firms, all fiercely

    competing on grounds of quality and value added service. But he has started looking for

    different sourcing options. Employee referrals, for one is gaining popularity.

    Employee referrals

    HDFC BANK LIMITED on personal contacts is still a strong source of recruitment worldwide

    and is being capitalized in more sophisticated ways by many organization's. Hewlett Packard in

    the computing sector is reported to have adopted "company-opting schemes" whereby employees

    are promoted to recruitment positions and rewarded for their ability to become good recruiters.

    Recruiters have accepted the fact that recruitment advertising is an intricate process, involving a

    psychic attitude change. Its not about a simple job announcement in a newspaper. It is about

    attracting quality people who are not desperately looking for a job. An international restaurant

    chain realize that the candidates need to have a feel of the company before they decide to apply

    for a job. The company planned a two day event for potential recruits to walk in and meet

    managers personally, see videos and slide shows about the company. The open days also

    marked a change in direction as far as the recruiting process was concerned. Instead of screening

    for basic skills and past experience, the company concentrates on recruiting people for their

    personality, so that people could fit in.

    A new selection aid

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    All India Management Association (AIMA) has taken a useful initiative by introducing an all

    India level test for the employability of prospective management employees (TEM). The test is

    administered to candidates who are in the second 1 final year of MBA programs or an equivalent

    course or have less than 2 years of post qualification work experience. Candidates are tested on

    parameters like general management skills, thinking skills, awareness of current business and

    economic environment and on their functional areas like marketing, finance, HRD, operations.

    Etc.

    TEM has been endorsed by 62 companies like HLL, Ceat LTD, ITC Ltd, Labor&T, GEC

    Alsthom Ltd, DCM Shriram etc. the scores achieved by the candidates in this test along with

    other details are sent to corporates to be short listed for 'Interviews and subsequent placement.

    Corporate houses get access to scientifically evaluated candidates from allover the country

    without having to visit each and every campus, thus saving time and effort. On the other hand,

    the candidates get access to a host of companies without individually applying to them.

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    A suitable recruitment strategy

    An effective recruitment system like any other HR sub-system needs to be sync with the business

    strategy and objectives of the organization. Organizations adopt specific recruiting strategies

    tailored to their business needs. These business needs may change depending on the stage of

    growth of the organization.

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    Recruitment strategy varied with stage of growth of the organization

    Business situation Characteristics of business

    situation

    Characteristics of

    candidate

    Starting a new business Financial risk

    No systems/procedures

    / Organization

    Operational experience base is

    lacking.

    Limited relation with

    Suppliers, customers.

    Vision

    In-depth knowledge

    Staffing

    Organizing and team

    Building.

    Turnaround Need for rapid decision

    making.

    Weak competitive position.

    Low esteem/morale.

    Bureaucratic organization

    structure.

    Incompetent/inefficient

    personnel.

    Strong leader

    Strong analytical skills

    Business strategist

    Good crisis management

    Skills.

    Credibility.

    New acquisitions New management proving

    themselves

    Existing management

    defensive about change

    Need to integrate acquired

    Analytical ability

    Relationship building

    skills

    Credibility.

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    company with parent

    Liquidation of business Weak competitive positions

    Low returns

    Low morale, deficiency of

    skills

    Need to cut losses and make

    decisions

    Determination

    Highly analytical in case

    of cost/benefits

    Willing to do dirty jobs

    Wants to be respected not

    just liked

    Redeployment Low short term/long term risks

    Resistance to change

    Mismatch of organization

    resources and need

    Lack of strategic plan for quite

    some time.

    Good manager of change.

    Highly persuasive.

    Supportive.

    Risk taker.

    What are the skill sets

    Process skills are being given more importance as compared to solely technical skills. Recruiters

    are keenly selecting for general attributes like ability to cope with change, leadership,

    entrepreneurship, project management, tolerance of uncertainty, management skills and

    communication ability. The five top skills sought in entry level candidates on campus are

    communication skills, team working, listening and problem solving.

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    s

    ANALYSIS

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    FINDING

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    CONCLUSION

    1. I have given various options for joining of the candidates in the organization in the

    questionnaire. Also I got more options from the employees while interacting with them. Most

    of the employees(28%) have mentioned the salary package as a reason for joining the

    organization. 16% of the employees have mentioned or pointed it out the working

    environment as the reason for joining the organization. 17% talked about the reputation of

    company and 23% mentioned about career growth opportunity. So I can say salary package

    and career growth opportunity are the more attractive to the employees.

    2. From the analysis of recruitment and selection procedure it is clear that for recruitingemployees both the companies following government procedures that consist of mainly

    written examination followed by interview. Written exam is mandatory for mainly all types

    of recruitment. For selection of the technical candidates they have to go through three

    mandatory interviews, out of which two are technical interviews and one is the interview

    with the Human Resource head.

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    7

    6

    9

    9

    6

    7

    9

    7

    8

    7

    Good Salary

    Job Security

    Promotion

    Working Condition

    Interesting Work

    Management Loyalty

    Tactful Disipline

    Appreciation

    Understanding

    Feeling'in' on things

    Rating scale

    GoodSalary

    JobSecur

    ity

    Promotion

    Working

    Condition

    InterestingWork

    Manageme

    ntLoyalt

    y

    Tactful

    Disipline

    Appreciatio

    n

    Understandi

    ng

    Feeling'in'on

    things

    Series1 7 6 9 9 6 7 9 7 8 7

    Employees satisfaction

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    Other findings of the qualitative response entailed from the HR Department (based on

    Questionnaire)

    The organisation deploys both internal as well as external sources for the process of

    recruitment.

    The internal sourcesof recruitment mainly comprise of:

    Promotions

    Transfers.

    The external sourcesof recruitment include:

    Employment exchange

    Advertisements

    The pipeline for recruitment with reference to the internal sources of recruitment is 1

    month, wherein in the case of the external sources, it is 3 months.

    The detailed breakup of the process of selection is as follows:

    Employment exchange Receipt of applications Screening of applications

    Trait tests Written tests Interview (panel of judges) Final selection.

    Walk ins/write ins are deployed by the organisation only on compassionate grounds. This is

    applicable under certain special circumstances wherein, in the event of the death of an

    employee of the organisation, the laid job specifications (in terms of KSAs) would be relaxed

    for recruiting a family successor/son/daughter.

    Background investigations are not used as a means for the verification of data furnished by

    the candidate in the application blank.

    Physical examinations are conducted on a very thorough basis for the selection of lower

    level management. The organisation lays specificJ ob specifications in terms of specialised

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    abilities, viz. height, eyesight and weight for potential candidates, applying at this level. E.g.

    All selection for Lower level management employees, within the Fire

    Department/Technical station, requires potential candidates to possess specific

    requirements, in terms of physical dimensions.

    As an indicator ofjob proficiency:

    The Application form is not considered effective, as it simply furnishes the bio-

    data/personal information of the applicant.

    At the non-managerial level designations, involving routinised operations, traditional

    paper-and-pencil testsconstitute an effective device.

    Interviewsare considered as a moderately effectivedevice.

    Other tests deployed as effective selection devices by the organisation are:

    Aptitude tests

    Trait tests

    Typing tests

    General communication tests

    Shorthand tests

    Driving tests

    These tests form highly effective indicators/predictors forjob proficiency.

    Summary of the recommendations given by the Non-HR departments as entailed from

    the analysis

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    The recommendations given by the different Departments constituting the sample for the

    analysis, are in terms of additional sources of recruitment and selection devices that should be

    deployed/used by the organisation in addition to current practice (specific for these

    Departments)

    Departme

    nt

    Recommendations in terms of

    sources of recruitment to be

    deployed in addition to current

    practice

    Recommendations in terms of

    selection devices to be deployed

    in addition to current practice

    Stores Employee referrals

    Employee Job pools

    Work samples

    Reference checks

    Finance Employment exchange Work Samples

    Reference checks

    Operations Employee referrals

    Consultants

    -

    Electronics Campus interviews (Middle Level

    Management)

    Work samples

    Reference checks ( for

    Complex managerial

    operations)

    Engineerin

    g

    Campus interviews (Top, middle

    and Lower Level Management)

    Work samples

    Reference checks ( for

    Complex managerial

    operations)

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    Qualitative responses (COMMENTS) given by the various Department respondents (as

    entailed from Questionnaire)

    Departments From the point of view of the

    organisation

    From the point of view of the

    Department

    Stores Willing employees based on their

    performance should be recruited,

    instead of giving promotion on

    seniority basis.

    There is no cadre in the Stores

    Department, therefore the staff

    working in Stores on rotation is

    incorrect. The cadre should have

    been there, which gives moral

    backup to existing hard working

    employees for their future

    prospects.

    Finance Right candidate for the right job

    should be selected irrespective of

    constraints regarding caste, creed,

    age etc.

    Experience should be given

    preference for middle level

    managerial positions over new

    candidates.

    Operations There should be no reservations

    for any category; the only criteria

    should be competence.

    In all promotions, physical fitness

    should be a specific criterion.

    Engineering Selection of candidates for various

    posts in different cadres should be

    Qualification of candidates along

    with merit should be the

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    strictly on the basis of

    qualification and the merit of the

    candidates. Management should

    lay emphasis on selecting

    professionally qualified

    individuals.

    consideration for promotion of

    candidates in the Engineering

    Department. Low Qualified

    engineers should have promotions

    only to a certain level.

    Electronics As per the merit of the candidate,

    selection should be done.

    We must segregate good and bad

    workers during

    selection/promotion

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    Recommendations enclosed to HDFC Bank Limitedbased on the research

    The organisation should deploy a segmentation matrix for the purpose of talent sourcing.

    This is in line with the identification of the talents that the organisation needs to attract for

    value creation. At the same time, the matrix also serves to screen any redundant talents that

    the organisation does not require within its pool of KSAs.

    HIGH

    Large number of best talent

    is attracted from the target

    profile of the applicants

    LOW

    Low attraction of suitable

    talent from target profile of

    the applicants

    HIGH

    Attracts talent in large

    numbers

    1. RETAIN

    Develop strategies to attract

    and retain talent at any cost

    2. CONTAIN

    Keep attracting talent

    within specified cost limits

    (not at any cost)

    LOW

    Attracts mediocre talent

    3. ATTAIN

    Focus and go after/attack to

    attract talent from the target

    profile

    4. ABSTAIN

    Do not put much energy in

    talent sourcing

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    The AI should endeavor to find out as to what attracts the right employees to apply to the

    organisation. Thus, knowing what the potential candidates who apply expect from the

    organisation and the reasons behind their desire to work for the organisation will help in

    'working out' relevant recruitment policies. AI could emerge as a highly successful

    organisation in recruiting and retaining desired applicants, when such applicants experience

    work culture consistent with their expectations. For the same, the HR Department needs to

    'learn' the patterns and develop programs that support recruitment and retention strategies.

    They can follow a simplified 'waterfall recruitment process' to recruit 'world class' talent.

    The Waterfall Recruitment Process

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    Structured interviews: Interviews conducted by the Recruitment & Selection Committeeof

    AI , while hiring forsenior executive positions, should cover the following basic aspects:

    Recruitment

    Offer

    Detailed design & plan

    Cultivate resources

    Integrate selection

    Induct

    Integrate into

    Train

    Deploy

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    Decision making

    Problem solving

    Achievement

    Deadline consciousness

    Crisis management

    Customer orientation

    Leadership

    Motivation

    Communication

    Inter-personal skills

    Planning

    Adjustment

    Emotional Intelligence: The recruitment policy ofAI should incorporate an evaluation of

    'emotional intelligence', thus entailing the assessment of self-awareness, self-regulation,

    motivation, empathy and social skills, during the evaluation of the potential candidate.

    Containing political pressure: Political pressure exerted by trade unions is one of the biggest

    problems faced by AI. These trade unions leaning towards particular political groups hamper the

    natural process of recruitment. The relevant authorities within the organisation should induce

    requisite efforts in containing this emergent political influence coupled with appropriate

    government assistance.

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    Suggestion/Recommendation

    Summary of the recommendations given by the Non-HR departments as entailed from

    the analysis

    The recommendations given by the different Departments constituting the sample for the

    analysis, are in terms of additional sources of recruitment and selection devices that should be

    deployed/used by the organisation in addition to current practice (specific for these

    Departments)

    Departme

    nt

    Recommendations in terms of

    sources of recruitment to be

    deployed in addition to current

    practice

    Recommendations in terms of

    selection devices to be deployed

    in addition to current practice

    Stores Employee referrals

    Employee Job pools

    Work samples

    Reference checks

    Finance Employment exchange Work Samples

    Reference checks

    Operations Employee referrals

    Consultants

    -

    Electronics Campus interviews (Middle Level

    Management)

    Work samples

    Reference checks ( for

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    Complex managerial

    operations)

    Engineerin

    g

    Campus interviews (Top, middle

    and Lower Level Management)

    Work samples

    Reference checks ( for

    Complex managerial

    operations)

    Qualitative responses (COMMENTS) given by the various Department respondents (as

    entailed from Questionnaire)

    Departments From the point of view of the

    organisation

    From the point of view of the

    Department

    Stores Willing employees based on their

    performance should be recruited,

    instead of giving promotion on

    seniority basis.

    There is no cadre in the Stores

    Department, therefore the staff

    working in Stores on rotation is

    incorrect. The cadre should have

    been there, which gives moral

    backup to existing hard working

    employees for their future

    prospects.

    Finance Right candidate for the right job

    should be selected irrespective of

    Experience should be given

    preference for middle level

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    constraints regarding caste, creed,

    age etc.

    managerial positions over new

    candidates.

    Operations There should be no reservations

    for any category; the only criteria

    should be competence.

    In all promotions, physical fitness

    should be a specific criterion.

    Engineering Selection of candidates for various

    posts in different cadres should be

    strictly on the basis of

    qualification and the merit of the

    candidates. Management should

    lay emphasis on selecting

    professionally qualified

    individuals.

    Qualification of candidates along

    with merit should be the

    consideration for promotion of

    candidates in the Engineering

    Department. Low Qualified

    engineers should have promotions

    only to a certain level.

    Electronics As per the merit of the candidate,

    selection should be done.

    We must segregate good and bad

    workers during

    selection/promotion

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    Limitation

    The organisation should deploy a segmentation matrix for the purpose of talent sourcing.

    This is in line with the identification of the talents that the organisation needs to attract for

    value creation. At the same time, the matrix also serves to screen any redundant talents that

    the organisation does not require within its pool of KSAs.

    HIGH

    Large number of best talent

    is attracted from the target

    profile of the applicants

    LOW

    Low attraction of suitable

    talent from target profile of

    the applicants

    HIGH

    Attracts talent in large

    numbers

    5. RETAIN

    Develop strategies to attract

    and retain talent at any cost

    6. CONTAIN

    Keep attracting talent

    within specified cost limits

    (not at any cost)

    LOW

    Attracts mediocre talent

    7. ATTAIN

    Focus and go after/attack to

    attract talent from the target

    profile

    8. ABSTAIN

    Do not put much energy in

    talent sourcing

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    Annexure

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    113

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    BIBLIOGRAPHY

    1. News Paper

    Times of India

    Hindustan Times

    Economic Times

    The Pioneer

    The Hindu

    Catalyst

    Financial Express

    Economic and Political Weekly

    2. Magazines

    India Today

    Todays traveller

    A&M

    Business Today

    Business World

    Business Digest

    3. Web sites

    www.hdfc.com

    www.indiatimes.com

    4. BOOKS

    Robbins P. Stephens, Organisational Behavior, Prentice Hall, 7th

    Edition, Chapter 16, pages

    636-641.

    Koontz Harold & Weihrich Heinz, Essentials of Management, Mc Graw Hill, 5th

    Edition,

    Chapter 11, pages 217-245.

    Decenzo A. David & Robbins P. Stephen,Personnel/HR Management, Prentice Hall, 3rd

    Edition, Chapters 6,7 & 8, pages 117-209.

    http://www.indiatimes.com/http://www.indiatimes.com/
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    MAGAZINE

    Name of the

    Magazine

    Vol. No. Month &

    year

    Publishing

    agency

    Name of

    the article

    Name of

    the writer

    Pg. No.

    Human Capital 3 4 Sep.'03 HR

    Information

    Services

    'The Trick

    of not losing

    them'

    Brahma

    Gautam

    12,13

    Human Capital 3 4 Sep.'03 HR

    Information

    Services

    'The Metrics

    of Hiring'

    - 14 - 17

    Human Capital 3 7 Dec.'03 HR

    Information

    Services

    'Ready get

    set & go'

    Jomon

    M.G.

    40 - 44

    Human Capital 4 2 July'2004 HR

    Information

    Services

    'Scaling

    heights

    together'

    Bhatnagar

    Jyotsna &

    Menon

    Deepti

    40 - 46

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    QUESTIONNAIRE

    NAME:

    COMPANY:

    DESIGNATION:

    DEPARTMENT:

    1. What is the working period of employees in the company? (Tick any one)

    Within 1 year

    Between 1-2 years

    Between 2-3 years

    Between 3-5 years

    2. What are the reason of the candidate to join the company? (Tick all that apply)

    Reputation of the company salary package

    Working environment job prospects

    Location of the company career growth opportunity

    3. How candidates are recruited in the company?

    Written exam written exam and interview

    Written exam, GD and interview others

    4. Did you get the same job specification as offered during the interview?

    Yes No

    5. Is there any role of Union in the organization?

    Yes No

    6. Is there any changes occurred in the recruitment and selection procedures of the company in

    the last five years?

    Yes No

    7. Is there any effect of recruitment and selection procedure towards gratitude of employees?

    Yes No

    8. Is the organization doing anything to reduce the employee turnover ration? (Tick all that

    apply)

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    Better salary package

    More benefits

    Changing / Improving working conditions

    Better promotion / Career Development Opportunity

    9. Are you satisfied with the salary and job security provided by the company?

    Yes No

    10. Is the company understanding, appreciating, providing interesting working conditions,

    promotion/ career growth opportunities for an employee?

    Yes No

    11. In your views, do you think the way you are recruited in the company is fair. (If answer to

    this question is No, Please attend next question too)

    Yes No

    12. If No, What all changes do you think required for fair recruitment and selection process in

    your company.

    ______________________________________________________________________________

    ______________________________________________________________________________

    ______________________________


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