How to Turn Data into Meaningful Information

for

Business Problems:

for

Start Ups and Status Quos

By this evening, you’ll be able to…*

1) Look at an idea/app/product/biz and know how to make it more valuable

2) See a business need and know what data

solves it 3) Do both while navigating the complexities

of the health care system

* And make a mean quiche

Today, at your disposal...*

1) Government Innovators: Releasing data and pleading with you to use it &

providing incentives to do so

2) Market Powerhouses: Showing you what the market is up to and how they’re

already going about this

3) Subject Experts: Absolute leaders and folks who have been there and

done it from across all the skills you’ll ever need

4) Fantastic Peers: Room packed full of folks like yourselves bent on using

data to create value

* Thanks to all

Government is releasing lots of data*

* Expertly captained by

Need market to adopt – use to create value

Cf. Weather & Geo-Location data

Thanks, government!

Real money behind it – to incentivize market

WRONG – This isn’t the end, it’s just the beginning!*

* Cf.

Good for start ups

Good for start ups (ALT*)

*‘Behavioral’ Health audience

Good for social & public good

> KickStarter.com gave more $ to the arts last year than the NEA. Cf. WarbyParker & eyeglasses for Africa.

Health care has not done so well

“Just wait ‘till next year Financial Services & Energy!”

In this race vs. other verticals

Lots of fluff & noise

Speaking at a major health care conference near you

Partially due to market perversities

* Source: Dartmouth Atlas for Unwarranted Variation

*

Most take the easy route* (and fail)

*Direct-to-Consumer Note: People don’t like to pay out of pocket for something they don’t like to do or don’t want to know about

Summary

1) Government is releasing data – and lots of it

2) Need market to adopt – use to create value 3) Real money behind it – to incentivize market’s major players 4) Good for start ups – good for social & public good 5) Historically, health care has not done so well – for various reasons

- Goal: Use this data to create market value

(data-based idea/app/product/biz)

Today we’ll take the hard road – Practice using data to solve biz needs

Agenda:

A) Practice: (few brief presentations)

B) Games: (MadLibs & Speed-Dating)*

* Games Instructions & Materials to follow Practice

Presentations on “Practice”

They’re brief (~5 slides, 7-8 Minutes) and

Contain information important for the “Games”

Look at each for:

1) What biz problem are they solving?

2) What data are they using?

3) What is the output?

Bonus: Look for lessons learned along the way

INSTRUCTIONS

1 – Find a Group

Find a friend, or better yet someone you would never typically work with – ideally folks completely outside your expertise and even comfort.

Pro Tip: Make sure they’re fun.

2 – Play the Game

Create some Pitch Cards, Mad-Libs style. Fill in the blanks and use the Taxonomy Cards for ideas. Find a “White Hat” to help and pick their brain. Now put together a pitch and make it your own (be able to speak to it and answer questions). (Note: you must use at least one source from Public Data.)

Pro Tip: Go fast and do a bunch of these – the key is repetition.

3 – Make Your Pitch

Use your Pitch Cards as notes. Sort through them and find the best. When we start the ‘sharing’ portion, send a representative to make a 30-second pitch to the world.

Pro Tip: Sharing is key – we want to hear what you’ve come up with – and don’t mind the “Judges,” they’re here to ask questions and push us.