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BRAND BOOK CONTENTS 1 THE SESAME STORY 2 OUR BRAND ATTRIBUTES 3 EXPRESSING OURSELVES 4 IDENTITY ELEMENTS 5 SAMPLE APPLICATIONS 5. SAMPLE APPLICATIONS
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Page 1: Head APPLICATIONS SESAME STREET BRAND …...SESAME STREET BRAND BOOK SAMPLE APPLICATIONS 109 s om me u later * es * alue * ving, sharing * ommon tions FirS tePS H S N diNG ariNG a

SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSHead

Subhead

99BRAND BOOK CONTENTS

1 THE SESAME STORY

2 OUR BRAND ATTRIBUTES

3 EXPRESSING OURSELVES

4 IDENTITY ELEMENTS

5 SAMPLE APPLICATIONS

5. SAMPLE APPLICATIONS

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101

Jane DoeAssistant Project Manager Outreach

One Lincoln PlazaNew York NY 10023 USAtel 212-875-6226 fax [email protected]

Jane DoeAssistant Project Manager Outreach

One Lincoln PlazaNew York NY 10023 USAtel 212-875-6226 fax [email protected]

One Lincoln Plaza New York, NY 10023 USAtel 212 595 3456www.sesameworkshop.org

SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSStationery suite

Letterhead, #10 envelope and business cards

Jane DoeAssistant Project Manager Outreach

One Lincoln PlazaNew York NY 10023 USAtel 212-875-6226 fax [email protected]

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102SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSsesameworkshop.org

Website

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SESAME STREET BRAND BOOK

SAMPLE APPLICATIONS

103sesameworkshop.org Website

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104SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSAnnual report

Cover and select spreads

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105SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSSesame Workshop holiday

E-card

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106SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSSesame Workshop office space

Environmental details

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SESAME STREET BRAND BOOK

SAMPLE APPLICATIONS

107Sesame Workshop office spaceEnvironmental details

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108SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSOutreach overview kit

Folder and brochure

212 595 3456 | sesameworkshop.org™/© 2010 Sesame Workshop. All Rights Reserved.

To learn more about our outreach projects and their results, email [email protected] or visit sesameworkshop.org/results.

EDUCATIONAL OUTREACH:

Research results

–Cookie Monster–Elmo

–GroverTalk, lisTen, ConneCT

Almost 800,000 preschoolers are separated from a parent serving in the U.s. military.

Yet, until Sesame partnered with the Department of Defense

in 2006, no one was addressing these children’s emotional

needs. In this precedent-setting initiative, Elmo guides families

through deployments, homecoming, combat-related

injuries, and grief.

leT’s GeT Ready!

Families across the United States have faced disasters and emer-

gencies like hurricanes and wild-fires. But studies show that 65% of families in the United states

do not have an emergency plan. Grover shows preschoolers and grown ups that simple steps, like remembering where you live and creating a family emergency kit,

can make a big difference.

healThy habiTs foR life

The childhood obesity rate in the U.S. has tripled in the

past 30 years. To help reverse this trend, Sesame is helping young children learn positive lessons about nutrition and

exercise to get them on track for a lifetime of wellness. Now,

even Cookie Monster knows the value of a balanced diet.

Educational Outreach

–Cookie Monster–Elmo

–GroverTalk, lisTen, ConneCT

Almost 800,000 preschoolers are separated from a parent serving in the U.s. military.

Yet, until Sesame partnered with the Department of Defense

in 2006, no one was addressing these children’s emotional

needs. In this precedent-setting initiative, Elmo guides families

through deployments, homecoming, combat-related

injuries, and grief.

leT’s GeT Ready!

Families across the United States have faced disasters and emer-

gencies like hurricanes and wild-fires. But studies show that 65% of families in the United states

do not have an emergency plan. Grover shows preschoolers and grown ups that simple steps, like remembering where you live and creating a family emergency kit,

can make a big difference.

healThy habiTs foR life

The childhood obesity rate in the U.S. has tripled in the

past 30 years. To help reverse this trend, Sesame is helping young children learn positive lessons about nutrition and

exercise to get them on track for a lifetime of wellness. Now,

even Cookie Monster knows the value of a balanced diet.

Educational Outreach

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SESAME STREET BRAND BOOK

SAMPLE APPLICATIONS

109

a Guide for Parents and Caregivers

Brought to you by PNC Grow Up Great in partnership with Sesame Workshop.

Helping children get ready for school and life. pncgrowupgreat.com

for me for you for later

* Making choices* Exploring value* Learning about saving, spending, and sharing

* Answering common money questions

FirSt StePS to SPeNdiNG, SHariNG, aNd SaviNG™

Outreach program kitFolder and brochure

Financial Basics for FamiliesThis Kit Includes:

* A Sesame Street DVD

* A Guide for Parents and Caregivers

* A Children’s Activity Book

Brought to you by PNC Grow Up Great in partnership with Sesame Workshop. Helping children get ready for school and life. pncgrowupgreat.com

for me for you for later

FirSt StePS to SPeNdiNG, SHariNG, aNd SaviNG™

Consejos financieros básicos para las familiasEste kit incluye:

* Un DVD de Sesame Street

* Una Guía para padres y adultos que cuidan niños

* Un Libro de actividades para niños

PriMeroS PaSoS Para GaStar, CoMPartir Y aHorrar™

para mí para ti para luego

traído a ustedes por PNC Crezca con Éxito en colaboración con Sesame Workshop. ayudando a los niños a estar listos para la escuela y la vida. pnccrezcaconexito.com

spending gastar

sharing compartir

saving ahorrar

First Steps to Spending, Sharing, and SavingThe tips and activities in this kit were created

to help you and your child share experiences in

developing the financial basics that will impact

her now and in the future.

* a Sesame Street dvd follows Elmo as he learns the

basics of spending, sharing, and saving with the help of

Cookie Monster and the Sesame Street friends.

* a Guide for Parents and Caregivers provides ideas on

how to easily introduce financial concepts and skills

during everyday moments.

* a Children’s activity Book invites readers to learn about

making choices, earning money, value (of people, things,

and money), and more.

Primeros pasos para gastar, compartir y ahorrarLos consejos y actividades en este kit fueron

creados para ayudarles a usted y sus niños

a compartir sus experiencias al desarrollar

destrezas financieras. Esto tendrá un impacto

en sus niños ahora y en el futuro.

* Un dvd de Sesame Street que presenta a Elmo mientras

aprende a gastar, ahorrar y compartir con la ayuda de

Cookie Monster y los amigos de Sesame Street.

* Una Guía para padres y adultos que cuidan niños

que provee ideas sobre como introducir conceptos y

destrezas financieras en cualquier momento del día.

* Un Libro de actividades para niños que invita a los

lectores a aprender sobre tomar decisiones, ganar

dinero, el valor (de las personas, cosas y el dinero) y

mucho más.

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110SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSsesamestreet.org

Muppets landing page

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111SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSsesamestreet.org

Elmo’s World landing page

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SESAME STREET BRAND BOOK

SAMPLE APPLICATIONS

112YouTube channelyoutube.com/sesamestreet

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113SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSYouTube channel

youtube.com/sesamestreet

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114SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSTumblr

sesamestreet.tumblr.com

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115SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSPinterest

pinterest.com/sesamestreet

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116SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSWord on the Street

Segment

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117SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSWord on the Street

Microsite

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118SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSWord on the Street

Print applications

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119SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSThe Monster at the End of This Book

Apps

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SESAME STREET BRAND BOOK

SAMPLE APPLICATIONS

120Elmo the MusicalSegment

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SESAME STREET BRAND BOOK

SAMPLE APPLICATIONS

121Elmo the MusicalDVD packaging

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SESAME STREET BRAND BOOK

SAMPLE APPLICATIONS

122Season 43Ad campaign

subway posters

prINt aD

FLasH baNNer aD

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123SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSSeason 43

Press kit

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124SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSSeason 42

Ad campaign & press kit

subway posters prINt aDs

press KIt

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125SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSGlobal packaging

System

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126SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSGlobal packaging

System

preMIuM paCKaGING

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SESAME STREET BRAND BOOK

SAMPLE APPLICATIONS

127Global packagingDVD covers

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SESAME STREET BRAND BOOK

SAMPLE APPLICATIONS

128Global packagingGuidelines and point-of-purchase display

Global Packaging Style Guide

Sesame Street® and associated characters, trademarks and design elements are owned and licensed by Sesame Workshop. © [date] Sesame Workshop. All Rights Reserved.

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SESAME STREET BRAND BOOK

SAMPLE APPLICATIONS

129ProductsCharacter faces

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SESAME STREET BRAND BOOK

SAMPLE APPLICATIONS

130ProductsCore illustration

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SESAME STREET BRAND BOOK

SAMPLE APPLICATIONS

131ProductsHint of character

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SESAME STREET BRAND BOOK

SAMPLE APPLICATIONS

132ProductsBaby

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SESAME STREET BRAND BOOK

SAMPLE APPLICATIONS

133ProductsCrafted

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134SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSProducts

Misc

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135SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSTrade show booth

Environmental graphics

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136SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSUniversal Studios, Japan

Environmental graphics

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137SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSUniversal Studios, Japan

Environmental graphics

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138SESAME STREET BRAND BOOK

SAMPLE APPLICATIONSUniversal Studios, Japan

Environmental graphics


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