Analysis Of an English News CHANNEL:

EditingTY-BMM Journalism

Karan asnaniRoll No.: J-11132

• 24-hour English news television channel targeting the metro urbanite run by TV Today Network Ltd.

• Editor- in -Chief- Mr. Arun Purie• Headquartered in New Delhi• Started on the 1st of January, 2003.

HEADLINES TODAY

ARUN PURIERAKESH KUMAR MALHOTRAANIL VIGANIL MEHRARAJEEV THAKOREASHOK KAPURKOEL PURIE RINCHET

BOARD OF DIRECTORS

Headed by Dr. Arun Purie, the TV today group runs the urbane english news channel HT.It gained prominence & gathered a good amount of viewership as it’s sister channel ‘Aaj Tak’ has been the country’s top hindi news channel since its inception.

ABOUT HEADLINES TODAY

Time Warner GroupGeo TV, Al Jazeera for Middle East & PakistanARY Digital, E-Vision in U.K.The Syndicate, a group of North American creative boutiques

COLLABORATIONS

Headlines Today has many popular extra-news programmes such as "Wheel Spin", "EQ", "The Big Ticket", "Grand Stand" and "Sports Quarter".

Early morning 7'o clock it starts with the programme HEADSTART. The program is about giving fresh news and information with discussion among three of the newsreaders of this channel.

PROGRAMMING

THE CHANNEL HAS A USER FRIENDLY APPROACH, & MOST OF THE INFORMATION IS PRESENTED IN THE FORM OF STATISTICS.

LAYOUT

RAHUL KANWAL

GAURAV SAWANT

ANCHORS

PADMAJA JOSHI

SHIV AROOR

KOEL PURIE

ANCHORS

It has 70% serious news & 30% infotainment newsShows like EQ & On the couch with Koel (hosted by Koel Purie) add a good amount of glamour quotient to the channel

This mix is appreciated by the audience.

RECENT NEWS

Strong Reporting Network (Same sources for AajTak & HT)High viewership ratingsHigh subscription revenues (SMS)Association with multiple foreign broadcastersSensationalism & MelodramaThe english needy viewers flow from Aaj Tak to HT.Focuses the most on sport & movies, making it a youthful channel, attracting the youngsters

STRENGTHS

Not very known/prominent journalists.Sometimes its strength of covering sport & film news is a drawback, as political news is missed out on.

WEAKNESS’

NDTVCNBCCNN IBNTIMES NOWTIMES NOW LATELY HAS BEEN A TOUGH COMPETITION FOR ALL OTHER ENGLISH NEWS CHANNELS.

COMPETITORS

Aaj TakTezOye FM

OTHER CHANNELS BY TV TODAY GROUP: