HeadlinesHeadlines

Verbal-Visual ConnectionWell-written

Informational content entry point

Captures & keeps readers with clever word play & specific details

Reflects the dominant photo coverage

Well-designedStrong visual package of headline parts

Effective, creative use of typography

Tools of the TradePrimary headline

Captures readers’ attention with a hint of the story content

Secondary headlineProvides keen information & insights

that dates coverage for that year

Tools of the TradeSub-headline

Inset into story at key information points

Label headlineComplementary, at-a-glance reference

Precis headlineSecondary headline & lead combination

Specialty headlineShowcased quotes & information bytes

Primary/Specialty Headline with Precis Secondary

“I barely remember shoving my way through the crowd to where my mom was waiting at the ‘W’ for me. I just

remember thinking that I couldn’t look at her or I would start crying. She danced the dance with me—that moment I

will never ever forget,” Jeremy Chastain said.

F i r s t & 1 0 A feverish pitch resonated throughout the commons and infused the crowd as senior captain Jason Chastain nervously waited to make his debut center stage to “perform” the traditional hat dance at the state championship game pep rally, November 11. For the first time in history and with unprecedented school spirit, the varsity team advanced to state playoffs winning the championship over the Central High School Tigers, 21-20. “Trust me when I tell you I was no big football fan, but there was a spirit this year from the very first pep rally until the final seconds of the state playoff game. I even performed in our class skit as ‘Underdog’ and wore red leotards and a Speedo; the crowd gave me a standing ovation. It will be my most remembered moment of the year, if not my high school life,” freshman Jeremy Chisum said.An average of 925 out of 1050 students attended 16 pep rallies including a full five days of homecoming spirit week celebrations ranging from dress-up days to a record-setting, 23-float parade. “It was nerve-wrecking being the very first person that everyone would see in the parade,” band drum major Kendra Montoya said. “Once we got about two blocks into the parade route, I was loving it. People were screaming and waving and I realized I was a part of something really important to the school and the community.”

Literary DevicesClever word play enhances content

Alliteration

Antonym, synonym, homonym

Onomatopoeia

Rhyme

Pun

Varsity football, cheerleaders, band

Take It To The Top

Snap!

Prime TimeHomecoming pep rally, parade boast television theme

Literary Device // Sampler

Spirit soars as football, band, cheerleaderswin state champions during the fall season

Alliteration

Rhyme

Onomatopoeia

Writing ProcessList key words

Focus on content angle & significance

Story idea:spirited

loud, noisy

pep

champs

Writing ProcessBrainstorm key word rhyming words

List phrases that use those rhyming words

noise > boys > joys > toyslet’s hear it for the boys

boys will be boys

joys…

Toys ‘R Us

Writing ProcessTransition words & phasesReplace rhyming words with key words

to create a clever headline

Explore phrases using key words cleverly

noise > toys

Noise R Us

Pep rallies come alive with skits,

cheerleaders, band, class yells

Designing ProcessKicker pattern

1 line of secondary above primary

Varsity wins historical state championship

F i r s t & 1 0

Designing ProcessWicket pattern

2 or more lines of secondary above primary

Varsity football, cheerleaders,band win state championships

Take It To The Top

Designing ProcessHammer pattern

1 or more lines of secondary below primary

Noise R UsSpirit inspires team to state championship

Designing Process•Tripod pattern

2 or more lines of secondary beside line(s) of primary

“…she danced the dancewith me—that momentI will never forget.”~Senior Jason Chastain

Do ALittle Dance

Editing GuidelinesRefine headlines for strong appeal

Keep headlines factual; no editorializingUse visual nouns & action verbsAvoid repetition of wordsUse a comma instead of “and”Don’t break “grammatical go-togethers”Use single quote marks in headlinesWrite headlines in present tenseAvoid school name, initials, mascotMaintain style consistency

Headlines // Magazine Sampler

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